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市场调查报告书
商品编码
1714449

情趣内衣市场－全球产业规模、份额、趋势、机会及预测（依产品类型、材质、配销通路、地区及竞争状况，2020-2030 年）

Erotic Lingerie Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Material, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 | 商品交期: 2-3个工作天内

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简介目录

2024 年全球情趣内衣市场价值为 224.5 亿美元，预计到 2030 年将达到 317.8 亿美元，预测期内复合年增长率为 6.83%。受消费者对贴身内衣态度的不断变化、对感官时尚的接受度不断提高以及新兴经济体可支配收入的不断增加的推动，市场正在稳步增长。随着对个人表达和身体积极性的开放程度不断提高，消费者开始接受既能体现自信又能体现个性的内衣。电子商务平台的快速扩张也使得人们能够谨慎、方便地购买各种各样的情趣内衣，从而促进了更多的探索和实验。布料和设计技术的进步，加上对包容性和个人化的强调，正在重塑产品供应。社群媒体和名人代言持续影响时尚潮流，有助于提高品牌知名度。因此，情趣内衣市场正在演变成一个主流的、以生活方式为导向的市场，全球需求强劲。

市场概览
预测期 2026-2030
2024年市场规模 224.5亿美元
2030年市场规模 317.8亿美元
2025-2030 年复合年增长率 6.83%
成长最快的领域 非门市式
最大的市场 北美洲

关键市场驱动因素

可支配所得增加

主要市场挑战

原物料价格波动

主要市场趋势

环保材料需求不断成长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

  • 品牌知名度
  • 影响购买决策的因素

第五章：全球情趣内衣市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（胸罩、内裤、紧身衣、其他）
    • 依材质（棉、聚酯纤维、尼龙、其他）
    • 按配销通路（基于商店、非基于商店）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美情趣内衣市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲情趣内衣市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太地区情趣内衣市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国

第九章：中东与非洲情趣内衣市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲情趣内衣市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第 13 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 14 章：竞争格局

  • 公司简介
    • Victoria's Secret & Co
    • Lise Charmel
    • Triumph Intertrade AG
    • Reliance Retail Limited
    • Chantelle SA
    • La Lingerie
    • Bluebella Ltd
    • Playboy Enterprises, Inc.
    • La Senza Canada, Inc
    • Fleur du Mal, LLC

第 15 章：策略建议

第16章调查会社について・免责事项

简介目录
Product Code: 28463

The Global Erotic Lingerie Market was valued at USD 22.45 billion in 2024 and is projected to reach USD 31.78 billion by 2030, growing at a CAGR of 6.83% during the forecast period. The market is witnessing steady growth driven by evolving consumer attitudes toward intimate apparel, increased acceptance of sensual fashion, and rising disposable incomes across emerging economies. With greater openness around personal expression and body positivity, consumers are embracing lingerie that reflects both confidence and individuality. The rapid expansion of e-commerce platforms has also enabled discreet and convenient access to a wide array of erotic lingerie, fostering greater exploration and experimentation. Technological advancements in fabric and design, coupled with an emphasis on inclusivity and personalization, are reshaping product offerings. Social media and celebrity endorsements continue to influence fashion trends, contributing to increased brand visibility. As a result, the erotic lingerie market is evolving into a mainstream, lifestyle-oriented segment with strong global demand.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 22.45 Billion
Market Size 2030USD 31.78 Billion
CAGR 2025-20306.83%
Fastest Growing SegmentNon-Store Based
Largest MarketNorth America

Key Market Drivers

Rising Disposable Income

Rising disposable income is a major factor accelerating the growth of the global erotic lingerie market. According to recent data, India's per capita disposable income increased from US$ 2.11 thousand in 2019 to US$ 2.54 thousand in 2023, highlighting the upward economic trend in emerging markets. As consumers enjoy greater financial independence and purchasing power, they are increasingly inclined to invest in premium and luxury products, including intimate wear. Erotic lingerie, once confined to niche markets, is now gaining widespread popularity as individuals seek high-quality, stylish pieces that promote personal empowerment and comfort. This shift is particularly evident among urban professionals and younger demographics who view lingerie as an extension of self-care and fashion identity. Dual-income households and urbanization further drive this behavior, while brands cater to the demand with exclusive collections and bespoke designs. The combined impact of financial growth and lifestyle evolution is significantly influencing consumer preferences and boosting market expansion.

Key Market Challenges

Fluctuating Prices of Raw Material

The global erotic lingerie market faces a persistent challenge due to fluctuating raw material costs. Materials such as lace, silk, satin, and elastic fibers are prone to volatility caused by factors including supply chain disruptions, shifting trade policies, and variations in production costs. These fluctuations can increase manufacturing expenses, placing pressure on profit margins for both producers and retailers. Smaller and emerging brands are particularly vulnerable, often lacking the scale to manage abrupt cost increases or renegotiate sourcing contracts. Inconsistent pricing also complicates inventory planning and may lead to delays in product launches or availability. To maintain product quality while controlling expenses, companies are exploring sustainable alternatives and more efficient procurement strategies. However, managing material cost volatility remains critical to ensuring stable pricing, consistent supply, and continued customer satisfaction in this competitive market.

Key Market Trends

Rising Demand for Eco-Friendly Materials

Sustainability has emerged as a key trend in the global erotic lingerie market, driven by increasing consumer preference for environmentally responsible products. Brands are integrating eco-conscious materials such as organic cotton, bamboo fiber, TENCEL, and recycled synthetics into their collections to reduce environmental impact while maintaining quality and comfort. Consumers are also placing greater value on transparency, ethical sourcing, and minimal packaging. In response, manufacturers are adopting clean production methods, traceable supply chains, and biodegradable packaging solutions. This trend aligns with the broader fashion industry's shift toward responsible consumption, as buyers prioritize ethical and sustainable choices. As awareness around environmental and social issues continues to grow, eco-friendly lingerie is evolving from a niche offering to a mainstream demand. Companies that lead in sustainability are increasingly gaining competitive advantage and long-term brand loyalty among modern, conscious consumers.

Key Market Players

  • Victoria's Secret & Co
  • Lise Charmel
  • Triumph Intertrade AG
  • Reliance Retail Limited
  • Chantelle SA
  • La Lingerie
  • Bluebella Ltd
  • Playboy Enterprises, Inc.
  • La Senza Canada, Inc
  • Fleur du Mal, LLC

Report Scope:

In this report, the Global Erotic Lingerie Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Erotic Lingerie Market, By Product Type:

  • Bras
  • Briefs
  • Bodysuits
  • Others

Erotic Lingerie Market, By Material:

  • Cotton
  • Polyester
  • Nylon
  • Others

Erotic Lingerie Market, By Distribution Channel:

  • Store-Based
  • Non-Store Based

Erotic Lingerie Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Erotic Lingerie Market.

Available Customizations:

Global Erotic Lingerie Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Erotic Lingerie Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Bras, Briefs, Bodysuits, Others)
    • 5.2.2. By Material (Cotton, Polyester, Nylon, Others)
    • 5.2.3. By Distribution Channel (Store-Based, Non-Store Based)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Erotic Lingerie Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Material
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Erotic Lingerie Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Material
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Erotic Lingerie Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Material
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Erotic Lingerie Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Material
        • 6.3.3.2.3. By Distribution Channel

7. Europe Erotic Lingerie Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Material
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Erotic Lingerie Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Material
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Erotic Lingerie Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Material
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain Erotic Lingerie Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Material
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Erotic Lingerie Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Material
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Erotic Lingerie Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Material
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Erotic Lingerie Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Material
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Erotic Lingerie Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Material
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. Japan Erotic Lingerie Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Material
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Erotic Lingerie Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Material
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Australia Erotic Lingerie Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Material
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. South Korea Erotic Lingerie Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Material
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Erotic Lingerie Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Material
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Erotic Lingerie Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Material
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Erotic Lingerie Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Material
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Erotic Lingerie Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Material
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Erotic Lingerie Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Material
        • 9.3.4.2.3. By Distribution Channel

10. South America Erotic Lingerie Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Material
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Erotic Lingerie Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Material
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Erotic Lingerie Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Material
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Erotic Lingerie Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Material
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Victoria's Secret & Co
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Lise Charmel
    • 14.1.3. Triumph Intertrade AG
    • 14.1.4. Reliance Retail Limited
    • 14.1.5. Chantelle SA
    • 14.1.6. La Lingerie
    • 14.1.7. Bluebella Ltd
    • 14.1.8. Playboy Enterprises, Inc.
    • 14.1.9. La Senza Canada, Inc
    • 14.1.10. Fleur du Mal, LLC

15. Strategic Recommendations

16. About Us & Disclaimer