数位贸易平台市场:现状分析、预测 (2021年～2027年)

全球数位贸易，以提高网际网路素养和网际网路使用率的上升为背景，取得惊人的发展。随着全球数位化，对简化商务进行的虚拟平台的需求高涨，企业推动线上贸易平台。

本报告提供全球数位贸易平台的市场调查，市场定义和概要，市场成长的各种影响因素分析，市场规模的变化、预测，各种区分、各地区/主要国家的明细，法律制度，供需趋势，竞争环境，主要企业简介等彙整资讯。

目录

第1章 简介

第2章 调查手法、前提条件

第3章 市场概要

第4章 摘要整理

第5章 COVID-19:对数位贸易平台市场的影响

第6章 数位贸易平台市场:收益的变化、预测

第7章 市场洞察:各商业模式

• B2C
• C2B
• B2B
• C2C
• 其他

第8章 市场洞察:各部署

• 云端
• 内部部署

第9章 市场洞察:各阅览

• 桌上型电脑/笔记型电脑
• 行动/平板电脑

第10章 市场洞察:各付款手法

• 卡片付款
• 银行汇款
• 数位钱包
• 现金
• 加密电子货币

第11章 市场洞察:各终端用户

• 食品、饮料
• 流行、服装
• 健康&美
• 电子产品
• 汽车
• 家庭&傢俱
• 媒体&娱乐
• 其他

第12章 市场洞察:各地区

• 北美
• 欧洲
• 亚太地区
• 其他地区

第13章 数位贸易平台市场:市场动态

• 推动市场要素
• 市场课题
• 影响分析

第14章 数位贸易平台市场:市场机会

第15章 数位贸易平台市场:市场趋势

第16章 需求侧、供给侧的分析

第17章 价值链分析

第18章 竞争模式

第19章 企业简介

• Shopify Inc.
• SAP SE
• Oracle
• Adobe
• Salesforce Inc.
• WooCommerce
• Sitecore
• Kentico Software
• Unilog, Inc.
• IBM Corporation

第20章 免责声明

Digital commerce platforms are the core technology that enables customers to purchase goods and services through an interactive and self-service experience. The platform provides necessary information for customers to make their buy decisions and uses rules and data to present fully priced orders for payment The global digital commerce platform has witnessed extraordinary gains, attributed to growing internet literacy around the globe, and growing internet usage. As the world becomes increasingly digitized, demand for virtual platforms for easy business conduct is driving companies to encourage online commerce platforms. As the COVID-19 pandemic intensifies, businesses are effectively leveraging on-premise and cloud-based digital commerce solutions to sustain their businesses. Furthermore, growth is likely to perpetuate even in the post-pandemic scenario.

Based on business model, the market is segmented into, business to consumer, consumer to business, business to business, and consumer to consumer and others. The business-to-consumer segment was a highly preferred business model in digital commerce and accounted for the total market revenue. The main reason for this growth is the low supply cost and easier implementation than traditional sources of business. Furthermore, it becomes easier for companies to penetrate the consumer market as they can collect a plethora of consumer data that they can use for customer retention and new product development.

Based on deployment, the market is segmented into on-premises and cloud. The cloud segment is expected to grow significantly during the forecast period. The growth of the cloud segment can be attributed to factors such as less capital investment, easier deployment options, and greater data security. Furthermore, the application and data deployed on the cloud platforms are accessible from anywhere which is expected to drive its demand during the forecast period.

Based on the browsing method the market is segmented into desktop/laptop and mobile/tablet. The mobile/tablet market is expected to grow exponentially during the forecast period, owing to technological advancements, the number of people who can afford electronics such as smartphones has increased considerably over the past few years. For instance according to oberlo.in, there are around 6.8 billion smartphone users around the world in the year 2023. Moreover, access to the internet has surged in the past few years, which is why a larger number of people are able to shop online.

Based on the payment model, the market is segmented into card payments, bank transfers, digital wallets, cash payments, and cryptocurrencies. Card payments are expected to grow significantly during the forecast period, mainly because of the security, Card payments often come with enhanced security features, such as chip technology, to reduce fraud. Furthermore, card payments offer other benefits such as convenience, wider acceptance, rewards, and perks are expected to drive the market during the forecast period.

Based on end-user, the market is segmented into food & beverages, fashion & apparel, health & beauty, electronics, automotive, home & furniture media & entertainment others. The fashion & apparel segment is expected to hold a significant share in the digital commerce platform market owing to the increasing adoption of online shopping for clothing and bags & accessories. Furthermore, deepening internet penetration is a primary growth factor in enhancing sales figures. Clothing retailers have adopted online platforms to widen their consumer base due to low digital entry barriers.

For a better understanding of the market adoption of digital commerce platforms industry, the market is analyzed based on its worldwide presence in the countries such as North America (US, Canada, Rest of North America), Europe (Germany, France, Spain, UK, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Rest of Asia-Pacific), Rest of World. North America is expected to remain a profitable and the largest digital commerce market, attributed to deepening internet penetration and access to smart devices. For instance, around 70% of households have multiple streaming subscription services in the U.S. Also, demand for software maintenance, design, and implementation services is increasing, generating green spaces for key vendors in the U.S. The market expansion in the U.S. is being driven by a large existing base of digital media users, growing usage of smartphones and high-speed data networks, and internet services.

Some of the major companies in the market are Shopify Inc, SAP SE, Oracle, Adobe , Salesforce Inc., WooCommerce, Sitecore, Kentico Software, Unilog, Inc., and IBM Corporation.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Digital Commerce Platform Market
• 2.2. Research Methodology of the Digital Commerce Platform Market
• 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE DIGITAL COMMERCE PLATFORM MARKET

6 DIGITAL COMMERCE PLATFORM MARKET REVENUE, 2020-2028F

7 MARKET INSIGHTS BY BUSINESS MODEL

• 7.1. Business to consumer
• 7.2. Consumer to business
• 7.3. Business to business
• 7.4. Consumer to consumer
• 7.5. Others

8 MARKET INSIGHTS BY DEPLOYMENT

• 8.1. Cloud
• 8.2. On-Premises

9 MARKET INSIGHTS BY BROWSING METHOD

• 9.1. Desktop/laptops
• 9.2. Mobile/Tablets

10 MARKET INSIGHTS BY PAYMENT METHOD

• 10.1. Card Payments
• 10.2. Bank Transfers
• 10.3. Digital Wallets
• 10.4. Cash Payments
• 10.5. Cryptocurrency

11 MARKET INSIGHTS BY END-USE

• 11.1. Food & Beverages
• 11.2. Fashion & Apparels
• 11.3. Health & Beauty
• 11.4. Electronics
• 11.5. Automotive
• 11.6. Home & Furniture
• 11.7. Media & Entertainment
• 11.8. Others

12 MARKET INSIGHTS BY REGION

• 12.1. North America
  • 12.1.1. U.S.
  • 12.1.2. Canada
  • 12.1.3. Rest of North America
• 12.2. Europe
  • 12.2.1. Germany
  • 12.2.2. U.K.
  • 12.2.3. France
  • 12.2.4. Italy
  • 12.2.5. Spain
  • 12.2.6. Rest of Europe
• 12.3. Asia-Pacific
  • 12.3.1. China
  • 12.3.2. Japan
  • 12.3.3. India
  • 12.3.4. Rest of Asia-Pacific
• 12.4. Rest of World

13 DIGITAL COMMERCE PLATFORM MARKET DYNAMICS

• 13.1. Market Drivers
• 13.2. Market Challenges
• 13.3. Impact Analysis

14 DIGITAL COMMERCE PLATFORM MARKET OPPORTUNITIES

15 DIGITAL COMMERCE PLATFORM MARKET TRENDS

16 DEMAND AND SUPPLY-SIDE ANALYSIS

• 16.1. Demand Side Analysis
• 16.2. Supply Side Analysis

17 VALUE CHAIN ANALYSIS

18 COMPETITIVE SCENARIO

• 18.1. Competitive Landscape
  • 18.1.1. Porters Fiver Forces Analysis

19 COMPANY PROFILED

• 19.1. Shopify Inc.
• 19.2. SAP SE
• 19.3. Oracle
• 19.4. Adobe
• 19.5. Salesforce Inc.
• 19.6. WooCommerce
• 19.7. Sitecore
• 19.8. Kentico Software
• 19.9. Unilog, Inc.
• 19.10. IBM Corporation

20 DISCLAIMER