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封面
市场调查报告书
商品编码
1445918

个人化平台：全球市场占有率（2022-2027）

Market Share: Personalization Platform, 2022-2027, Worldwide
出版日期: | 出版商: QKS Group | 英文 39 Pages | 商品交期: 最快1-2个工作天内

价格

预计到 2027 年，全球个人化平台市场将以 16.90% 的复合年增长率成长。

公司越来越注重透过独特的产品/服务和量身定制的客户参与策略来改善客户体验。 个人化平台可协助行销人员根据每个客户过去的互动和购买行为来开发讯息传递。 追踪客户资料以提供最佳实践，同时透过数位广告即时提供建议和相关的有针对性的内容。 透过采用个人化平台，企业可以根据预测的意图和行为建立客户檔案，提供情境优惠、自订网站内容、个人化购买选项和相关推播。透过通知、电子邮件、产品推荐等客製化与客户的互动。

个人化平台增强了客户接触点之间的集成，并在整个客户旅程中同步客户体验。 利用人工智慧和自动化来优化数位参与，以满足个人客户不断变化的需求。 COVID-19 大流行加速了组织透过客户行为追踪和即时客户参与策略快速调整数位化采购体验的需求。 从行销和数位商务的角度实施个人化策略为组织带来了学习新技能和实施客户资料密集型解决方案的沉重负担。 个人化平台提供易于使用的自助服务解决方案，可预测更高的投资报酬率并增强跨多个接触点的客户互动。

本报告将个人化平台定义为：

个人化平台支援专注于优化客户参与度并提供针对每个客户个人情况的体验的行销举措。 个人化平台支援优化客户参与度并提供针对每个客户情况的体验的行销措施。 个人化平台可协助您识别并提供相关内容，以提高整个客户旅程中的客户满意度。

本报告分析了全球个性化平台市场的份额结构，包括平台概述、市场基本结构、按实施方式、地区、行业和公司类型以及行业参与者划分的份额结构。我们将编译并提供信息，例如为客户提供的建议。

目录

第1章分析概论

  • 竞争前景（2023 年）
  • 主要分析结果及结论

第2章市场概述

  • 市场定义和范围
  • 收入类型
  • 分析目标区域
  • 分析目标产业

第3章市占率分析

  • 市占率：整个市场
  • 市占率：依实施方法划分
    • 云
    • 本地
  • 市占率：依地区划分
    • 加拿大
    • 中欧和东欧
    • 日本
    • 拉丁美洲
    • 中东/非洲
    • 美国
    • 西欧
    • 亚洲（不包括日本和中国）(AxJC)
    • 中国
  • 市占率：依产业划分
    • 银行/金融服务
    • 电子/通讯
    • 零售/电子商务
    • 专业服务
    • 医疗/生命科学
    • 製造业
    • 媒体娱乐
    • 政府/公部门
    • 教育
    • 能源/公用事业/其他
    • 其他
  • 市场占有率：依客户类型划分
    • 中小企业
    • 大型公司

第 4 章分析师的建议

第5章附录

Product Code: QKS-02818

Quadrant Knowledge Solutions Reveals that Personlaization Platform Market is Projected to Register a CAGR of 16.90% % by 2027.

Organizations are increasingly focusing on enhancing their customer experience through unique offerings and individualized customer engagement strategies. The personalization platform helps marketers develop messaging based on each customer's previous interaction and buying behaviour. It tracks customer data to offer best practices while sending recommendations and relevant, targeted content through digital advertisements in real time. Organizations employ personalization platforms to create customer profiles based on their predicted intent and behaviour to deploy tailored customer engagement through context-based offers, customized website content, personalized buying options, relevant push notifications and emails, and product recommendations.

The personalization platform provides greater integration across customer touchpoints to enhance the synchronization of customer experiences throughout the customer journey. It leverages AI and automation to optimize digital engagement and satisfy the changing needs of each individual customer. The COVID-19 pandemic has accelerated the need for organizations to quickly adapt digital buying experiences with customer behaviour tracking and real-time customer engagement strategies. Implementing personalization strategies from a marketing and digital commerce perspective puts heavy stress on organizations for learning new skills and implementing customer data-intensive solutions. The personalization platform offers easy-to-use self-serving solutions that predict a higher ROI and enhance customer interaction across multiple touchpoints.

Quadrant Knowledge Solutions defines a personalization platform as:

Personalization platform enables organizations to optimize customer engagement and assist marketing initiatives centered on delivering a contextual experience for each individual customer. It leverages customer data such as previous interaction, intent, and buying behavior to customize messaging across all customer touchpoints. The personalization platform helps identify and deliver relevant content to enhance customer satisfaction through the entire customer journey.

Table of Contents

Chapter 01: Research Summary

  • 2023 Competition Outlook
  • Top Research Findings and Key Takeaways

Chapter 02: Market Overview

  • Market Definition and Scope
  • Revenue Type
  • Geographical Regions
  • Industry Verticals

Chapter 03: Market Share Analysis

  • Market Share by Total Market
  • Market Share by Deployment Type
    • Cloud
    • On-Premises
  • Market Share by Geographical Regions
    • Canada
    • Central & Eastern Europe
    • Japan
    • Latin America
    • Middle East & Africa
    • USA
    • Western Europe
    • Asia Ex-Japan China (AxJC)
    • China
  • Market Share by Industry Verticals
    • Banking and Financial Services
    • Electronics & Telecom
    • Retail and eCommerce
    • Professional Services
    • Healthcare and Life Sciences
    • Manufacturing
    • Media & Entertainment
    • Government and Public Sectors
    • Education
    • Energy & Utility Others
    • Others
  • Market Share by Customer Types
    • SMB
    • Large
    • Enterprise

Chapter 04: Analyst Recommendations

  • Analyst Recommendations

Chapter 05: Appendix

  • Research Methodologies

List of Tables

  • Table 1 : Market Share, Total Market, Worldwide
  • Table 2 : Market Share By Deployment Type, Worldwide
  • Table 3 : Market Share By Geographical Regions, USA
  • Table 4 : Market Share By Geographical Regions, Canada
  • Table 5 : Market Share By Geographical Regions, Latin America
  • Table 6 : Market Share By Geographical Regions, Western Europe
  • Table 7 : Market Share By Geographical Regions, Central & Eastern Europe
  • Table 8 : Market Share By Geographical Regions, MEA
  • Table 9 : Market Share By Geographical Regions, Asia ex. JPC
  • Table 10 : Market Share By Geographical Regions, Japan
  • Table 11 : Market Share By Geographical Regions, China
  • Table 12 : Market Share By Industry Vertical 1, Worldwide
  • Table 13 : Market Share By Industry Vertical 2, Worldwide
  • Table 14 : Market Share By Industry Vertical 3, Worldwide
  • Table 15 : Market Share By Industry Vertical 4, Worldwide
  • Table 16 : Market Share By Industry Vertical 5, Worldwide
  • Table 17 : Market Share By Industry Vertical 6, Worldwide
  • Table 18 : Market Share By Industry Vertical 7, Worldwide
  • Table 19 : Market Share By Industry Vertical 8, Worldwide

List of Figures

  • Fig. 1 Market Share of Personalization Platform,, Worldwide, 2022
  • Fig. 2 Market Share of Personalization Platform,, USA, 2022
  • Fig. 3 Market Share of Personalization Platform,, Canada, 2022
  • Fig. 4 Market Share of Personalization Platform,, Latin America, 2022
  • Fig. 5 Market Share of Personalization Platform,, Western Europe, 2022
  • Fig. 6 Market Share of Personalization Platform,, Central & Eastern Europe, 2022
  • Fig. 7 Market Share of Personalization Platform,, Middle East & Africa, 2022
  • Fig. 8 Market Share of Personalization Platform,, Asia excluding Japan and China, 2022
  • Fig. 9 Market Share of Personalization Platform,, Japan, 2022
  • Fig. 10 Market Share of Personalization Platform,, China, 2022
  • Fig. 11 Market Share of Personalization Platform,, IT & Telecom Industry, 2022
  • Fig. 12 Market Share of Personalization Platform,, Banking & Financial Services Industry, 2022
  • Fig. 13 Market Share of Personalization Platform,, Insurance Industry, 2022
  • Fig. 14 Market Share of Personalization Platform,, Healthcare Industry, 2022
  • Fig. 15 Market Share of Personalization Platform,, Government & Public Sector, 2022
  • Fig. 16 Market Share of Personalization Platform,, Retail & eCommerce, 2022
  • Fig. 17 Market Share of Personalization Platform,, Manufacturing, 2022
  • Fig. 18 Market Share of Personalization Platform,, Hospitality, 2022
  • Fig. 19 Market Share of Personalization Platform,, On-premises Deployment, 2022
  • Fig. 20 Market Share of Personalization Platform,, Cloud Deployment, 2022
  • Fig. 21 Market Share of Personalization Platform,, SMB Customers, 2022
  • Fig. 22 Market Share of Personalization Platform,, Large Customers, 2022
  • Fig. 23 Market Share of Personalization Platform,, Enterprise Customers, 2022