数位商务，全球市场：2025-2029

"到 2029 年，数位商务支出预计将达到 34 兆美元"

关键统计
2025 年的数位商务量：	23兆美元
2029 年的数位商务量：	345亿美元
2025 年至 2029 年的市场成长率：	50%
预测期间：	2025-2029

本报告研究了全球数位商务市场，并详细分析了关键推动因素和课题、供应商的策略建议以及数位银行、电子商务、数位票务、汇款和近场支付（包括二维码支付和非接触式支付）等领域的前景。它还为八个主要地区的60个国家提供市场基准预测。

主要特点

• 关键要点和策略建议：该报告对数位商务市场的关键发现进行了全面的分析，并为利害关係人提供了策略建议。
• 细分分析：分析数位商务领域的关键细分市场。
  • 数位银行
  • 电子商务
  • 网路及行动购票
  • 转账
  • 近距离支付（包括二维码支付和非接触式支付）
• 市场推动因素和阻碍因素：分析数位商务中每个细分市场的关键推动因素和阻碍因素，包括新兴市场的成长、开放银行的影响以及新法规的作用，以提供未来成长和方向的详细展望。
• 基准产业预测：数位银行、电子商务、数位票务、汇款和近距离支付的全部数位、线上和行动通路的交易量、交易价值和数位用户的综合数据和预测。

资料与互动式预测

研究套件包括一整套预测数据，其中包含 46 个表格和超过 30,000 个数据点。该调查套件包括以下指标：

• 数位商务交易数量
• 数位商务交易量
• 数位商务使用者数量

关键通路指标包括：

• 数位银行
• 电子商务（包括数位产品和实体产品）
• 网路及行动购票
• 汇款（包括跨境数位转帐和 P2P 转帐）
• 近距离支付（包括二维码支付和 NFC 支付）

Juniper Research Interactive Forecast (Excel) 提供以下功能：

• 统计分析：显示资料期间内的所有地区和国家，并可搜寻特定指标。图表可以轻鬆修改并汇出到剪贴簿。
• 国家资料工具：您可以查看预测期间内所有地区和国家的指标。您可以使用搜寻栏缩小显示的指标范围。
• 国家比较工具：您可以选择国家进行比较。该工具包括图形导出功能。

范例视图

市场趋势与预测（PDF 报告）

目录

第 1 章 关键要点与策略建议

• 要点
• 策略建议

第 2 章：数位商务概论

• 市场部门定义
  • 手机银行与网路银行的定义
  • 数位商品和实体商品的定义
  • 数字票定义
  • 二维码支付的定义
  • 非接触式支付定义
• 数位商务：市场预测概览
  • 交易次数
  • 交易金额

第 3 章：数位银行市场

• 开放银行的影响
• 数位银行业预测：摘要
  • 数位银行 BPP（帐单显示和支付）使用者数量
  • BPP 交易金额

第4章 电子商务市场

• 电子商务市场
• 主要趋势与推动因素
  • 本地收单降低了商家的成本
  • 简化订阅经济中的定期付款
  • 新法规生效
  • 电子商务支付市场的主要参与者
• 实体产品
  • 远端实体产品交易数量
  • 远端实体产品交易量
• 数位商品
  • 交易次数
  • 远端数位商品销售交易量

第5章 数位票务市场

• 市场区隔
  • 公车/地铁、火车、机票
  • 数位票务交易数量
  • 数位门票交易量－行动门票与线上门票

第6章 NFC/非接触式支付及二维码支付市场

• 非接触式支付的主要趋势与发展
  • 非接触式支付日益成为预设选择
  • 透过 NFC 进行 A2A 支付
  • Soft POS 为非接触式支付开闢新市场
  • 二维码支付市场趋势
  • 实现无现金社会的常态化
  • QR 码作为 POS 解决方案的可访问性
• 移动邻近交易预测
  • 移动邻近交易金额
  • 邻近交易金额

第7章 数位汇款市场

• 国际数位汇款
• 国内数位汇款与行动货币
• 当前市场情势与值得注意的趋势
• 产业预测摘要
  • 行动与网路汇款交易数量
  • 行动与网路汇款交易量

'Digital Commerce Spend to Hit $34 Trillion by 2029'

KEY STATISTICS
Total digital commerce transaction value in 2025:	$23tn
Total digital commerce transaction value in 2029:	$34.5tn
Market growth between 2025 and 2029:	50%
Forecast period:	2025-2029

Overview

Our "Digital Commerce" research suite provides an in-depth analysis of this rapidly growing market; addressing the major drivers and challenges, and offering strategic recommendations so that vendors can best capitalise on this market growth. The report assesses the trends and challenges within the sector; analysing the state of the digital banking, eCommerce, digital ticketing, money transfer and proximity payments (including QR code payments and contactless payments) market segments in depth.

The research also provides industry benchmark forecasts for the market, split by the following segments, as well as by our 8 key regions and 60 countries:

• Digital Banking
• eCommerce (inclusive of digital goods and physical goods)
• Online & Mobile Ticketing
• Money Transfers (inclusive of both digital cross-border remittances and P2P transfers)
• Proximity Payments (including QR code payments and NFC payments)

The suite includes both a data deliverable, sizing the market and providing key forecast data across 60 countries, and a strategy and trends report, delivering a complete assessment of the key trends, challenges and recommendations for stakeholders within the digital commerce market. Together, they provide an essential tool for a comprehensive understanding of this evolving market; enabling digital commerce vendors to shape their future strategy.

Key Features

• Key Takeaways & Strategic Recommendations: Comprehensive analysis of the key findings for the digital commerce market, accompanied by strategic recommendations for stakeholders.
• Segment Analysis: Analysis of important segments within the digital commerce space, including:
  • Digital Banking
  • eCommerce
  • Online & Mobile Ticketing
  • Money Transfers
  • Proximity Payments (including QR Code Payments and Contactless Payments)
• Market Drivers & Constraints: Analysis of the key drivers of growth and growth constraints for each market segment within the digital commerce landscape, such as growth in emerging markets, the impact of Open Banking, and the role of new regulations. This then provides a detailed outlook for the market's future growth and direction of travel.
• Benchmark Industry Forecasts: A suite of comprehensive data and forecasts highlighting the total transaction volume, transaction value and number of digital users across digital banking, eCommerce, digital ticketing, money transfers and proximity payments, split by the total digital channels, and the online and mobile channels.

Data & Interactive Forecast

The market-leading research suite for the Digital Commerce market includes access to the full set of forecast data, with 46 tables and over 30,000 datapoints. Metrics in the research suite include:

• Total transaction volume of digital commerce
• Total transaction value of digital commerce
• Total users of digital commerce

Metrics are provided for the following key channels:

• Digital Banking
• eCommerce (inclusive of digital goods and physical goods)
• Online & Mobile Ticketing
• Money Transfers (inclusive of both digital cross-border remittances and P2P transfers)
• Proximity payments (including QR code payments and NFC payments)

Juniper Research Interactive Forecast Excel contains the following functionality:

• Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
• Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
• Country Comparison Tool: Users can select and compare countries. The ability to export graphs is included in this tool.

SAMPLE VIEW

Market Trends & Forecasts PDF Report

A comprehensive analysis of the current market landscape, alongside strategic recommendations and a walk-through of the forecasts.

Table of Contents

1. Key Takeaways & Strategic Recommendations

• 1.1. Key Takeaways
• 1.2. Strategic Recommendations

2. Digital Commerce Summary

• 2.1. Introduction
  • Figure 2.1: Digital Commerce Market Segmentation
• 2.2. Market Sector Definitions
  • 2.2.1. Definition of Mobile & Online Banking
  • 2.2.2. Definition of Digital & Physical Goods
    • i. Digital Goods
    • ii. Physical Goods
  • 2.2.3. Definition of Digital Ticketing
    • i. Mobile Ticketing
    • ii. Online Ticketing
  • 2.2.4. Definition of QR Code Payments
  • 2.2.5. Definition of Contactless Payments
• 2.3. Digital Commerce: Market Forecast Summary
  • 2.3.1. Total Transaction Volume
    • Figure & Table 2.2: Total Digital Commerce Transaction Volume (m), Split by 8 Key Regions, 2024-2029
  • 2.3.2. Total Transaction Value
    • Figure & Table 2.3: Total Digital Commerce Transaction Value ($m), Split by 8 Key Regions, 2024-2029
    • Table 2.4: Total Digital Commerce Transaction Value ($m), Split by Segment, 2024-2029

3. The Market for Digital Banking

• 3.1. Introduction
• 3.2. The Impact of Open Banking
  • Figure 3.1: How Open Banking Works
  • Figure 3.2: Number of Open Banking Payment Users Globally (m), 2023-2028
• 3.3. Digital Banking Sector Forecast Summary
  • 3.3.1. Digital Banking Bill Payment & Presentment (BPP) Users
    • Figure & Table 3.3: Digital Banking Bill Payment & Presentment Users (m), Split by 8 Key Regions, 2024-2029
  • 3.3.2. BPP Transaction Value
    • Figure & Table 3.4: BPP Transaction Value ($m), Split by 8 Key Regions, 2024-2029

4. The eCommerce Market

• 4.1. The eCommerce Market
• 4.2. Key Trends & Drivers
  • 4.2.1. Local Acquiring Lowers Costs to Merchants
  • 4.2.2. Streamline Recurring Payments in a Subscription Economy
  • 4.2.3. New Regulations Coming into Force
    • i. Europe
    • ii. China
  • 4.2.4. Key Players in the eCommerce Payments Market
    • Figure 4.1: eCommerce Payments Process
    • i. Payment Gateway
    • ii. Payment Processors
    • iii. Payment Services Provider
    • iv. Payments Orchestration Platforms
• 4.3. Physical Goods
  • 4.3.1. Total Transaction Volume for Remote Physical Goods
    • Figure & Table 4.2: Total Transaction Volume for Remote Physical Goods per Annum (m), Split by 8 Key Regions, 2024-2029
  • 4.3.2. Total Transaction Value for Remote Physical Goods
    • Figure & Table 4.3: Total Transaction Value for Remote Physical Goods ($m), Split by 8 Key Regions, 2024-2029
• 4.4. Digital Goods
  • 4.4.1. Total Transaction Volume
    • Figure & Table 4.4: Total Number of Remote Payment Transactions for Digital Goods (m), Split by 8 Key Regions, 2024-2029
  • 4.4.2. Total Transaction Value for Remote Digital Goods Sales
    • Figure & Table 4.5: Total Transaction Value for Remote Digital Goods Sales ($m), Split by 8 Key Regions, 2024-2029

5. The Market for Digital Ticketing

• 5.1. Market Segmentation
  • 5.1.1. Bus/Metro, Rail, and Air Ticketing
    • Figure 5.1: Number of Journeys via Contactless, Bus versus Tube & Rail, Jan 2022 to March 2024, Transport for London Network
    • i. Account-based Ticketing
    • ii. Purchase & Use via Digital Wallets
      • Figure 5.2: Travel Cards on Apple Wallet
  • 5.1.2. Total Digital Ticketing Transaction Volume
    • Figure & Table 5.3: Total Number of Digital Ticketing Transactions, Volume (m), Split by 8 Key Regions, 2024-2029
  • 5.1.3. Total Digital Ticketing Transaction Value - Mobile and Online Ticketing
    • Figure & Table 5.4: Total Digital Ticketing Transaction Value ($m), Split by 8 Key Regions, 2024-2029

6. The Market for NFC/Contactless and QR Code Payments

• 6.1. Introduction
• 6.2. Key Trends & Developments Within Contactless Payments
  • 6.2.1. Contactless Payments Increasingly Represent the Default Choice
  • 6.2.2. A2A Payments via NFC
    • Figure 6.1: Paytm Payment Devices Including QR and NFC
  • 6.2.3. Soft POS Is Opening New Markets for Contactless
    • Figure 6.2: How to Use Soft POS
  • 6.2.4. Trends in the QR Payments Market
  • 6.2.5. The Normalisation of Cashless Societies
  • 6.2.6. Accessibility of QR Codes as a POS Solution
• 6.3. Mobile Proximity Transaction Forecasts
  • 6.3.1. Total Mobile Proximity Transactions
    • Figure & Table 6.3: Total Number of Mobile Proximity Transactions (m), Split by Channel, 2024-2029
  • 6.3.2. Total Proximity Transaction Value
    • Figure & Table 6.4: Total Proximity Transaction Value, Split by Channel, 2024-2029

7. The Market for Digital Money Transfer

• 7.1. International Digital Money Transfer & Remittances
  • 7.1.1. Definition and Scope
  • 7.1.2. Blockchain
    • i. Advantages of Blockchain in International Digital Money Transfer
      • Figure 7.1: Advantages of Blockchain in Digital Money Transfer
  • 7.1.3. Stablecoins
• 7.2. Domestic Digital Money Transfer & Mobile Money
  • 7.2.1. Definitions and Scope
• 7.3. Current Market Status and Trends to Watch
  • 7.3.1. Mobile Money and Payments-as-a-Platform (PaaP)
• 7.4. Sector Forecast Summary
  • 7.4.1. Mobile & Online Money Transfer & Remittances Total Transaction Volume
    • Figure & Table 7.2: Total Digital Money Transfer and Remittance Transactions per Annum (m), Split by 8 Regions, 2024-2029
  • 7.4.2. Mobile & Online Money Transfer & Remittances Total Transaction Value
    • Figure & Table 7.3: Total Value of Mobile & Online Money Transfer and Remittances per Annum ($m), Split by 8 Key Regions, 2024-2029