数位商务市场规模、份额、成长分析（按组成部分、按付款、按浏览媒介、按业务类型、按最终用途、按地区）- 行业预测，2025 年至 2032 年

预计 2023 年全球数位商务市场规模将达到 6.1 兆美元，并将从 2024 年的 6.91 兆美元成长到 2032 年的 20.98 兆美元，预测期内（2025-2032 年）的复合年增长率为 14.9%。

在人工智慧个人化和整合全通路零售策略的推动下，全球数位商务市场正在迅速扩张。电子商务企业越来越多地采用自动化订单管理系统 (OMS)，该系统具有即时订单追踪、集中库存管理和物流整合等功能。美国政府全国零售联合会的供应链 4.0 计画正在推动向简化供应链业务的数位系统转变，并鼓励零售商采用改善订单管理和客户服务的整合解决方案。因此，约 75% 的零售商计划在未来三年内升级其自动订单管理系统，以满足消费者对更快、更准确配送日益增长的需求。在印度，国家电子商务政策透过鼓励改善物流和监管实践来推动这一趋势，从而提高了各行业对高效 OMS 解决方案的需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

数位商务市场规模（按组成部分）

• 市场概览
• 解决方案
• 服务

按付款方式分類的数位商务市场规模

• 市场概览
• 卡片付款
• 数位钱包
• 银行转帐
• 现金支付
• 加密货币

按浏览媒介分類的数位商务市场规模

• 市场概览
• 桌上型电脑/笔记型电脑
• 手机和平板电脑

按行业分類的数位商务市场规模

• 市场概览
• 企业对企业（B2B）
• 企业对消费者（B2C）

按最终用途分類的数位商务市场规模

• 市场概览
• 银行、金融和保险
• 製造业
• 车
• 医疗保健和医学
• 零售家居用品
• 媒体与娱乐
• 其他的

数位商务市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amazon（USA）
• Apple Inc.（USA）
• Samsung Electronics（South Korea）
• JD.com（China）
• Alibaba Group（China）
• Flex Ltd.（Singapore）
• Reliance Industries（India）
• Shopify（Canada）
• Rakuten（Japan）
• Shopee（Singapore）
• PDD Holdings（China）
• IKEA（Netherlands）
• Ocado（UK）
• Mercari（Japan）
• momo.com Inc.（Taiwan）
• Cimpress（Ireland）
• IndiaMART（India）
• Mastek（India）

结论和建议

Global Digital Commerce Market size was valued at USD 6.01 trillion in 2023 and is poised to grow from USD 6.91 trillion in 2024 to USD 20.98 trillion by 2032, growing at a CAGR of 14.9% during the forecast period (2025-2032).

The global digital commerce market is rapidly expanding, fueled by AI-driven personalization and integrated omnichannel retail strategies. E-commerce businesses are increasingly adopting automated order management systems (OMS) that feature real-time order tracking, centralized inventory control, and logistics integration. The U.S. government's National Retail Federation's Supply Chain 4.0 initiative is promoting a shift towards digital systems that streamline supply chain operations, encouraging retailers to adopt integrated solutions that enhance order management and customer service. As a result, approximately 75% of retailers plan to upgrade their OMS over the next three years to meet rising consumer demand for faster, more accurate deliveries. In India, the National E-commerce Policy supports this trend by fostering improved logistics and regulatory practices, thereby enhancing the need for efficient OMS solutions in various sectors.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Commerce Market Segments Analysis

Global Digital Commerce Market is segmented by Component, Payment, Browsing Medium, Business Type, End Use and region. Based on Component, the market is segmented into Solution and Services. Based on Payment, the market is segmented into Card Payments, Digital Wallets, Bank Transfers, Cash Payments and Crypto Currency. Based on Browsing Medium, the market is segmented into Desktop/laptop and Mobile and Tablets. Based on Business Type, the market is segmented into Business to Business (B2B) and Business to Consumer (B2C). Based on End Use, the market is segmented into BFSI, Manufacturing, Automotive, Healthcare and pharmaceuticals, Retail Household goods, Media & entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Commerce Market

The Global Digital Commerce market is rapidly transforming due to the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) into digital commerce platforms. These advanced technologies enable businesses to analyze customer behavior effectively, anticipate their preferences, and provide real-time, personalized product suggestions. This impressive degree of customization significantly improves user experience, driving up conversion rates and fostering stronger customer loyalty. Prominent companies such as Amazon and Shopify are consistently enhancing their AI-driven personalization features, contributing to a widespread acceptance of these intelligent systems throughout the sector. This trend is a key driver fueling the growth of the global digital commerce landscape.

Restraints in the Global Digital Commerce Market

As the Global Digital Commerce market expands, growing concerns about data privacy, cybersecurity, and adherence to regulations such as GDPR and CCPA pose significant challenges. Consumers are becoming more cautious about providing personal information, given the risks of fraud, identity theft, and data breaches. Consequently, businesses are compelled to allocate substantial resources to enhance cybersecurity protocols, implement robust encryption techniques, and deploy AI-powered fraud detection systems. This necessity to invest in protective measures not only incurs considerable expenses but also introduces a layer of complexity in managing compliance while striving to maintain consumer trust in an increasingly digital marketplace.

Market Trends of the Global Digital Commerce Market

The Global Digital Commerce market is witnessing a significant trend marked by the rapid expansion of AI-driven chatbots and virtual assistants. These technologies are revolutionizing customer interactions by delivering personalized, real-time support, which enhances user experience and satisfaction. Major players like Meta and Microsoft are leading this charge by integrating sophisticated AI capabilities into their platforms, allowing businesses to streamline operations, reduce costs, and improve engagement across various digital channels. This shift not only optimizes customer service but also fosters deeper consumer relationships, positioning AI as a vital component in the evolving landscape of digital commerce as businesses strive for efficiency and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Digital Commerce Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services

Global Digital Commerce Market Size by Payment & CAGR (2025-2032)

• Market Overview
• Card Payments
• Digital Wallets
• Bank Transfers
• Cash Payments
• Crypto Currency

Global Digital Commerce Market Size by Browsing Medium & CAGR (2025-2032)

• Market Overview
• Desktop/laptop
• Mobile and Tablets

Global Digital Commerce Market Size by Business Type & CAGR (2025-2032)

• Market Overview
• Business to Business (B2B)
• Business to Consumer (B2C)

Global Digital Commerce Market Size by End Use & CAGR (2025-2032)

• Market Overview
• BFSI
• Manufacturing
• Automotive
• Healthcare and pharmaceuticals
• Retail Household goods
• Media & entertainment
• Others

Global Digital Commerce Market Size & CAGR (2025-2032)

• North America (Component, Payment, Browsing Medium, Business Type, End Use)
  • US
  • Canada
• Europe (Component, Payment, Browsing Medium, Business Type, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Payment, Browsing Medium, Business Type, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Payment, Browsing Medium, Business Type, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Payment, Browsing Medium, Business Type, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flex Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reliance Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopee (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDD Holdings (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IKEA (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocado (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercari (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• momo.com Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cimpress (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IndiaMART (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastek (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations