市场调查报告书
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互动式AI市场:现状分析与预测(2022年~2030年)Conversational AI Market: Current Analysis and Forecast (2022-2030) |
由于对基于人工智能的客户支持服务的需求不断增长,对话式人工智能市场预计将稳定增长约23%。此外,基于人工智能的聊天机器人的日益普及和全渠道方法的采用激增也是推动市场增长的因素。此外,对话式人工智能市场推出的产品数量不断增加以及对人工智能的投资不断增加也是推动市场增长的最突出因素之一。例如,2023 年 2 月,You.com 推出了多模态会话 AI 来挑战微软和谷歌。
为了更好地了解对话式人工智能行业的市场采用情况,市场包括北美(美国、加拿大、北美其他地区)、欧洲(德国、英国、法国、西班牙、意大利、欧洲其他地区)、亚太地区(中国、日本)、印度以及亚太地区其他国家)和其他地区国家。2021 年,北美将占据全球对话式人工智能市场的主要占有率。技术先进的商业环境、多元化的人口、数字技术的高采用率、复杂的医疗保健行业、对创新和创业的关注是推动该地区市场增长的一些最突出的因素。此外,北美的数字技术采用率很高,很大一部分人口使用智能手机和社交媒体等数字平台。对话式人工智能帮助企业通过这些平台与客户互动,提供更加无缝和便捷的体验。
Conversational AI refers to the use of artificial intelligence (AI) technologies to enable computers or other digital devices to engage in human-like conversations with people. It involves natural language processing (NLP) and machine learning techniques that allow machines to understand human language, interpret the intent behind it, and generate appropriate responses. Conversational AI has rapidly advanced in recent years and is now used in a wide range of applications, including virtual assistants, chatbots, and customer service.
The Conversational AI Market is expected to grow at a steady rate of around 23% owing to the growing demand for AI-based customer support services. Moreover, the increasing popularity of AI-based chatbots and the surge in the deployment of omnichannel methods are other factors helping the market to grow. Additionally, the increasing number of products launched in the conversational AI market and increasing investment in AI are some of the most prominent factors contributing to the growth of the market. For instance, in February 2023, You.com launched multimodal conversational AI in order to challenge Microsoft and Google.
Based on technology, the market is divided into deep learning, automated speech recognition, and natural language processing. The natural language processing segment held a prominent share of the market in 2021 and is expected to grow at a prominent CAGR during the forecasted period. This is due to technological advancements, growing demand for more sophisticated AI systems, and the availability of large amounts of data to train these systems
On the basis of deployment, the market is bifurcated into on-premises and cloud. Among these, on-premises deployment dominated the market in 2021 mainly due to the flexibility and customization delivered to the organization. Moreover, on-premises deployment gives businesses greater control and ownership over their data and infrastructure. This is particularly important for companies that deal with sensitive or confidential information, such as financial or healthcare data, and need to maintain a high level of security and compliance
Based on industry, the market is segmented into banking & financial services, media & entertainment, healthcare, information & communication technology, and others. The banking and financial services industry is expected to grow at a significant CAGR during the forecasted period. Conversational AI can provide a more seamless and efficient customer experience, allowing customers to access banking services and information through natural language interactions, such as voice or text-based chatbots. This can help banks to reduce wait times and improve customer satisfaction
For a better understanding of the market adoption of the Conversational AI industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held the major share of the global conversational AI market in 2021. technologically advanced business landscape, diverse population, the high adoption rate of digital technologies, complex healthcare industry, and focus on innovation and entrepreneurship are some of the most prominent factors driving the growth of this market in the region. Moreover, North America has a high adoption rate of digital technologies, with a large percentage of the population using smartphones, social media, and other digital platforms. Conversational AI can help businesses to engage with their customers through these platforms, providing a more seamless and convenient experience.
Some of the major players operating in the market include: IBM; Amazon Web Services, Inc.; Microsoft; Cisco Systems, Inc.; Oracle; SAP; OpenAI; Rasa Technologies Inc.; Kore.ai Inc.; and Google.