嵌入式车辆资讯娱乐市场：现况分析与预测（2023-2030）

由于对汽车和车载互联功能的需求不断增长，嵌入式车载资讯娱乐市场预计将以约11.8%的复合年增长率强劲增长。此外，随着消费者要求车辆具有更多连接性和便利功能，智慧网联汽车的激增正在重塑汽车产业。互联网的普及和速度，加上物联网技术的进步，正在推动对智慧资讯娱乐系统的需求。此外，世界向永续交通的转变和电动车的普及进一步推动了车载资讯娱乐系统的成长。随着电动车的日益普及，对电动车独特要求量身定制的先进资讯娱乐解决方案的需求不断增长。此外，都市化进程的加速和人口可支配收入水准的提高也有助于车载资讯娱乐市场的扩大。城市居民在交通堵塞中花费大量时间，期望车辆具有娱乐性和生产力功能。此外，日益增长的富裕人口使更广泛的消费者群体更容易使用优质资讯娱乐系统。

依车辆类型划分，市场分为乘用车、轻型商用车（LCV）和重型商用车（HCV）。乘用车对嵌入式车载资讯娱乐系统的需求最大。主要驱动力是改善消费者驾驶舱体验的需要。随着消费者在日常通勤和旅行中花更多的时间在汽车上，他们正在寻找娱乐和连接选项。嵌入式资讯娱乐系统提供音乐、导航、通讯和其他功能，以增强整体驾驶体验。此外，乘用车扩大采用先进技术来提高安全性、便利性和娱乐性。嵌入式资讯娱乐系统是增加汽车价值的重要功能，它们的存在对消费者来说是购买过程中的一大障碍。这些因素在推动嵌入式车载资讯娱乐系统的需求方面发挥着至关重要的作用，该系统曾经是一种只有高端车主才能拥有的奢侈品，即使是在低成本乘用车中也是如此。

根据组件，市场分为资讯娱乐单元、乘客显示器、设备集群显示器和平视显示器。占据汽车资讯娱乐系统大部分市场占有率的组件是资讯娱乐单元。多种因素促成了这种独特性，包括资讯娱乐单元的主要功能。资讯娱乐单元可作为车内各种功能的中央控制中心，包括导航、娱乐、气候控制和连接功能。此外，许多资讯娱乐设备都设计为与智慧型手机技术无缝集成，支援 Apple CarPlay 和 Android Auto 等功能。此外，资讯娱乐单元还提供增强的连接选项，例如Bluetooth和 Wi-Fi 连接，可与其他装置无缝整合。这些因素是资讯娱乐单元在嵌入式汽车资讯娱乐系统的其他组件中占据市场主导地位的主要原因。

根据连接性，市场分为 3G/4G 和 5G。嵌入式车辆资讯娱乐系统的 5G 连线预计将在预测期内显着成长。5G 连线的显着特征之一是能够提供极快的速度和超低延迟，从而显着改善车载资讯娱乐体验。5G 的下载速度超过 1Gbps，延迟低至 1 毫秒，可实现高清内容的无缝串流传输、即时导航更新以及车内各种智慧型装置的不间断连接。此外，连接设备和车载应用的快速成长需要能够支援不断增长的频宽需求的连接解决方案。5G 网路比传统网路提供更多的频宽和容量，允许多个设备同时互连，而不会影响效能。此外，5G 连接为嵌入式车辆资讯娱乐系统的高级功能和创新打开了大门。从扩增实境 (AR) 导航和沈浸式娱乐体验到个人化内容交付和车联网 (V2X) 通信，5G 技术正在为智慧行动的新时代铺平道路。

依应用划分，市场分为导航、虚拟私人助理（VPA）、应用商店、系统控制和车辆诊断。虚拟私人助理 (VPA) 已成为车载资讯娱乐系统中嵌入式系统激增的驱动力。该应用程式包含智慧语音识别、自然语言处理和上下文理解功能，允许用户在路上执行大量免持任务。从设置导航路线到播放音乐、打电话、发送讯息，甚至控制各种车辆功能，VPA已成为现代驾驶体验的重要组成部分。此外，VPA 利用人工智慧和机器学习演算法不断提高其效能和功能。这确保用户能够获得最新的功能和特性，使驾驶体验始终新鲜且引人入胜，使其成为车载资讯娱乐系统最受欢迎的应用之一。

为了更瞭解嵌入式车载资讯娱乐系统的市场渗透率，我们分析了以下主题：北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区） ） 、亚太地区（根据其在中国、日本、印度、世界其他地区（亚太地区）和世界其他地区的全球影响力来分析市场。亚太地区已迅速成为全球成长最快的嵌入式车辆资讯娱乐市场之一，由于多种因素呈现指数级成长。推动亚太地区汽车市场快速成长的主要因素之一是各国经济活动的显着增加。亚洲开发银行最新数据显示，亚太地区国家经济强劲成长，消费者购买力不断上升，汽车保有量日益增长。经济的繁荣极大地拉动了汽车需求，创造了市场扩张的环境。此外，公共和私人对基础设施和交通系统投资的增加也在推动亚太汽车市场方面发挥着至关重要的作用。该地区各国政府正在大力投资建设和改善交通网络，包括道路、桥樑和高速公路，以适应不断增长的城市人口并促进更顺畅的旅行。此外，私营部门对汽车製造设备的投资和技术进步正在进一步加速该产业的成长轨迹。此外，亚太地区城市化进程的加速也是拉动汽车市场的重要因素。随着城市扩张和人口向城市地区集中，个人交通需求增加，促使汽车销售激增。此外，亚太地区各阶层可支配所得水准的不断上升也对汽车市场的快速成长做出了重大贡献。随着越来越多的消费者体验到更高的生活水平和购买力，对私家车的需求不断增加，促使汽车销售激增。尤其是亚太地区汽车需求的不断增长也带动了嵌入式车载资讯娱乐系统市场的活跃。随着消费者寻求车辆的更多连接性、娱乐性和便利性，对先进资讯娱乐系统的需求也在飙升。

目录

第一章 市场介绍

• 市场定义
• 主要目标
• 利益相关者
• 限制

第二章 研究方法或前提条件

• 调查过程
• 调查方法
• 受访者简介

第三章市场总结

第 4 章执行摘要

第五章 COVID-19 对嵌入式汽车资讯娱乐市场的影响

第六章 2020-2030年嵌入式车载资讯娱乐市场收入

第七章市场洞察：依车型分类

• 乘用车
• 轻型商用车 (LCV)
• 重型商用车 (HCV)

第 8 章市场洞察：依组成部分

• 资讯娱乐单元
• 乘客显示器
• 设备集群展示
• 抬头显示器

第 9 章市场洞察：透过连结性

• 3G/4G
• 5G

第 10 章市场洞察：依应用分类

• 导航
• 虚拟个人助理 (VPA)
• 应用程式商店
• 系统控制
• 车辆诊断

第11章市场洞察：依地区

• 北美
  • 美国
  • 加拿大
  • 其他北美
• 欧洲
  • 德国
  • 英国。
  • 法国
  • 义大利
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 世界其他地区

第十二章嵌入式车辆资讯娱乐市场动态

• 市场驱动力
• 市场课题
• 影响分析

第十三章嵌入式车载资讯娱乐市场机会

第14章嵌入式车载资讯娱乐市场趋势

第十五章需求侧与供给面分析

• 需求面分析
• 供给侧分析

第十六章价值链分析

第17章 竞争场景

• 竞争格局
  • 波特五力分析

第十八章 公司简介

• HARMAN International
• Panasonic Holdings Corporation
• ALPS ALPINE CO., LTD
• Robert Bosch GmbH
• Continental AG
• Clarion
• Phinia Inc.
• DENSO CORPORATION.
• JVCKENWOOD Corporation
• Visteon Corporation

第19章 免责声明

The embedded in-vehicle infotainment system is a sophisticated technology integrated into automobiles to provide a wide range of entertainment, information, and connectivity features for the driver and passengers. This system typically includes components such as a touchscreen display, audio system, navigation tools, Internet connectivity, smartphone integration, and access to various apps and services. It allows users to control and interact with various functions of the vehicle, such as music playback, phone calls, messaging, climate control, and navigation, all through a centralized interface. The goal of the embedded in-vehicle infotainment system is to enhance the overall driving experience by providing entertainment, communication, and convenience features while ensuring minimal distraction to the driver.

The Embedded In-Vehicle Infotainment Market is expected to grow at a strong CAGR of around 11.8% owing to the growing demand for vehicles and in-vehicle connected features. Furthermore, the proliferation of smart and connected cars is reshaping the automotive landscape, as consumers seek enhanced connectivity and convenience features in their vehicles. The increasing penetration and speed of the internet, coupled with advancements in IoT technology, are fueling the demand for intelligent infotainment systems. Moreover, the global shift towards sustainable mobility and the increasing adoption of electric vehicles have further catalyzed the growth of in-vehicle infotainment systems. With EVs becoming increasingly popular, there is a rising need for advanced infotainment solutions tailored to the unique requirements of electric vehicles. Additionally, the growing urbanization and increasing disposable income levels of the population are also contributing to the expansion of the in-vehicle infotainment market. Urban dwellers, who spend a significant amount of time in traffic, are seeking entertainment and productivity features in their vehicles. Moreover, rising affluence levels have made premium infotainment systems more accessible to a broader consumer base.

Based on vehicle type, the market is categorized into passenger car, light commercial vehicle (LCV), and heavy commercial vehicle (HCV). Passenger cars generate the maximum demand for embedded in-vehicle infotainment systems. The primary factor responsible for this includes the need to enhance the consumer experience in the cockpit. As consumers spend more time in their cars for daily commuting and travel, they seek entertainment and connectivity options. Embedded infotainment systems provide access to music, navigation, communication, and other features, enhancing the overall driving experience. Furthermore, passenger cars are increasingly incorporating advanced technologies to improve safety, convenience, and entertainment. Embedded infotainment systems are a key feature that adds value to the vehicle and their presence has become a deal breaker for consumers during the buying process. Factors like these are playing a pivotal role in driving the demand for embedded in-vehicle infotainment systems even in low-end passenger cars, which was once the luxury that only high-end car users had access to.

Based on components, the market is segmented into infotainment units, passenger displays, instrument cluster displays, and head-up displays. The component that holds the majority share of the market in embedded vehicle infotainment systems is infotainment units. Several factors contribute to this domination, such as the critical function of the infotainment unit. Infotainment units act as the central control hub for various functions within the vehicle, including navigation, entertainment, climate control, and connectivity features. Furthermore, many infotainment units are designed to seamlessly integrate with smartphone technology, allowing for features such as Apple CarPlay and Android Auto. Additionally, infotainment units provide enhanced connectivity options, such as Bluetooth and Wi-Fi connectivity, for seamless integration with other devices. Factors like these are some of the primary reasons that have translated to this market-dominating position of the infotainment unit among the other components of the embedded in-vehicle infotainment system.

Based on connectivity, the market is bifurcated into 3G/4G and 5G. The 5G connectivity for the embedded in-vehicle infotainment system is expected to experience substantial growth in the predicted timeframe. One of the standout features of 5G connectivity is its ability to deliver blazing-fast speeds and ultra-low latency, drastically enhancing the in-car infotainment experience. With download speeds surpassing 1 Gbps and latency as low as 1 millisecond, 5G enables seamless streaming of high-definition content, real-time navigation updates, and uninterrupted connectivity for various smart devices within the vehicle. Furthermore, the exponential growth of connected devices and in-car applications necessitates a connectivity solution that can support the increasing bandwidth requirements. 5G networks offer significantly enhanced bandwidth and capacity compared to their predecessors, enabling multiple devices to stay interconnected simultaneously without compromising performance. Additionally, 5G connectivity opens up a realm of possibilities for advanced features and innovations in embedded vehicle infotainment systems. From augmented reality (AR) navigation and immersive entertainment experiences to personalized content delivery and vehicle-to-everything (V2X) communication, 5G technology paves the way for a new era of smart mobility.

Based on application, the market is segmented into navigation, virtual private assistant (VPA), app store, system control, and vehicle diagnostics. The virtual private assistant (VPA) has emerged as the powerhouse behind the widespread adoption of embedded systems in-vehicle infotainment. This application encompasses intelligent voice recognition, natural language processing, and contextual understanding capabilities, enabling users to perform a plethora of tasks hands-free while on the road. From setting up navigation routes to playing music, making calls, sending messages, and even controlling various vehicle functionalities, VPAs have become an indispensable part of the modern-day driving experience. Furthermore, VPAs leverage artificial intelligence and machine learning algorithms to continuously improve their performance and capabilities. This ensures that users have access to the latest features and functionalities, keeping their driving experience fresh and engaging, and hence are one of the most sought-after applications of the embedded-in-vehicle infotainment systems.

For a better understanding of the market adoption of embedded in-vehicle infotainment systems, the market is analyzed based on its worldwide presence in countries such as North America (The U.S., Canada, and the Rest of North America), Europe (Germany, The U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The Asia Pacific region has swiftly emerged as one of the fastest-growing embedded in-vehicle infotainment markets globally, showcasing exponential growth driven by a multitude of factors. One of the key factors responsible for the rapid growth of the automotive market in the Asia Pacific region is the substantial increase in economic activity across various countries. According to recent data from the Asian Development Bank, countries in the Asia Pacific region have been experiencing robust economic growth, leading to a rise in consumer purchasing power and an increased inclination towards vehicle ownership. This economic prosperity has significantly boosted the demand for automobiles, fostering a conducive environment for market expansion. Moreover, the escalation in public and private investments in infrastructure development and transportation systems has also played a pivotal role in propelling the automotive market in the Asia Pacific region. Governments across the region are heavily investing in building and upgrading transportation networks, including roads, bridges, and highways, to accommodate the growing urban population and facilitate smoother mobility. Additionally, private sector investments in automotive manufacturing facilities and technological advancements have further catalyzed the sector's growth trajectory. Furthermore, the phenomenon of growing urbanization in the Asia Pacific region has been another crucial driver boosting the automotive market. As cities expand and populations concentrate in urban areas, the need for personal transportation has escalated, leading to a surge in vehicle sales. Moreover, the rise in disposable income levels across various demographics in the Asia Pacific region has been a significant contributor to the burgeoning automotive market. With more consumers experiencing a higher standard of living and increased purchasing power, the desire to own personal vehicles has intensified, leading to a surge in automotive sales. Notably, the growing demand for automobiles in the Asia Pacific region has also catalyzed the market for embedded in-vehicle infotainment systems. As consumers seek enhanced connectivity, entertainment, and convenience features in their vehicles, the demand for sophisticated infotainment systems has also surged.

Some of the major players operating in the market include HARMAN International; Panasonic Holdings Corporation; ALPS ALPINE CO., LTD; Robert Bosch GmbH; Continental AG; Clarion; Phinia Inc.; DENSO CORPORATION.; JVCKENWOOD Corporation; and Visteon Corporation

TABLE OF CONTENTS

1. MARKET INTRODUCTION

• 1.1.Market Definitions
• 1.2.Main Objective
• 1.3.Stakeholders
• 1.4.Limitation

2. RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1.Research Process of the Embedded In-Vehicle Infotainment Market
• 2.2.Research Methodology of the Embedded In-Vehicle Infotainment Market
• 2.3.Respondent Profile

3. MARKET SYNOPSIS

4. EXECUTIVE SUMMARY

5. IMPACT OF COVID-19 ON THE EMBEDDED IN-VEHICLE INFOTAINMENT MARKET

6. EMBEDDED IN-VEHICLE INFOTAINMENT MARKET REVENUE (USD BN), 2020-2030F.

7. MARKET INSIGHTS BY VEHICLE TYPE

• 7.1.Passenger Car
• 7.2.Ligh Commercial Vehicle (LCV)
• 7.3.Heavy Commercial Vehicle (HCV)

8. MARKET INSIGHTS BY COMPONENT

• 8.1.Infotainment Unit
• 8.2.Passenger Display
• 8.3.Instrument Cluster Display
• 8.4.Head-Up Display

9. MARKET INSIGHTS BY CONNECTIVITY

• 9.1.3G/4G
• 9.2.5G

10. MARKET INSIGHTS BY APPLICATION

• 10.1.Navigation
• 10.2.Virtual Personal Assistant (VPA)
• 10.3.App Store
• 10.4.System Control
• 10.5.Vehicle Diagnostic

11. MARKET INSIGHTS BY REGION

• 11.1.North America
  • 11.1.1.The U.S.
  • 11.1.2.Canada
  • 11.1.3.Rest of North America
• 11.2.Europe
  • 11.2.1.Germany
  • 11.2.2.The U.K.
  • 11.2.3.France
  • 11.2.4.Italy
  • 11.2.5.Rest of Europe
• 11.3.Asia-Pacific
  • 11.3.1.China
  • 11.3.2.India
  • 11.3.3.Japan
  • 11.3.4.South Korea
  • 11.3.5.Rest of Asia-Pacific
• 11.4.Rest of the World

12. EMBEDDED IN-VEHICLE INFOTAINMENT MARKET DYNAMICS

• 12.1.Market Drivers
• 12.2.Market Challenges
• 12.3.Impact Analysis

13. EMBEDDED IN-VEHICLE INFOTAINMENT MARKET OPPORTUNITIES

14. EMBEDDED IN-VEHICLE INFOTAINMENT MARKET TRENDS

15. DEMAND AND SUPPLY-SIDE ANALYSIS

• 15.1.Demand Side Analysis
• 15.2.Supply Side Analysis

16. VALUE CHAIN ANALYSIS

17. COMPETITIVE SCENARIO

• 17.1.Competitive Landscape
  • 17.1.1.Porters Fiver Forces Analysis

18. COMPANY PROFILED

• 18.1.HARMAN International
• 18.2.Panasonic Holdings Corporation
• 18.3.ALPS ALPINE CO., LTD
• 18.4.Robert Bosch GmbH
• 18.5.Continental AG
• 18.6.Clarion
• 18.7.Phinia Inc.
• 18.8.DENSO CORPORATION.
• 18.9.JVCKENWOOD Corporation
• 18.10.Visteon Corporation

19. DISCLAIMER