查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1534931

智慧AI玩具市场：现况分析与预测（2024-2032）

Smart AI Toys Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 132 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

智慧型人工智慧玩具市场预计在预测期内（2024-2032年）将以26%的年复合成长率大幅成长。其背景是人们越来越重视娱乐和教育，导致设计出能够教授各种技能的玩具，包括 STEM（科学、技术、工程和数学）、语言技能、问题解决能力和创造力。此外，随着更多公司开发创新产品，智慧人工智慧玩具市场预计将扩大。例如，2023年9月12日，创新育儿技术先驱伟易达推出了一款名为V-Care VC2105智慧育婴监视器的产品。该产品利用独特的本地人工智慧功能，提供婴儿睡眠分析和即时警报，有助于提供市场上最好的监测器。这种多样化扩大了消费者的选择，迎合不同年龄层、兴趣和教育目标。

依产品划分，市场分为互动游戏、机器人和教育机器人。互动游戏将在2023年占据市场主导地位。这主要是因为智慧玩具可以提高用户参与度并提供更个人化的体验。此外，互动游戏的吸引力不仅仅是娱乐；它们还透过以引人入胜的形式引进教育内容来促进学习过程。

市场依通路分为线上和线下。线上市场预计在预测期内（2024-2032年）将以显着的年复合成长率成长。线上平台是强大的行销和通路，使玩具公司能够有效地接触世界各地的受众。透过电子商务平台、社群媒体和专门网站，製造商可以宣传智慧人工智慧玩具的功能和优点，并吸引那些可能无法进入销售这些专业产品的实体店的潜在客户。

为了更了解智慧AI玩具的市场介绍，市场依据北美（美国、加拿大等北美地区）、欧洲（德国、法国、英国、西班牙、义大利等欧洲地区）和亚太地区（中国、日本、印度、亚太地区其他地区）和世界其他地区进行分析。预计亚太地区在预测期（2024-2032年）将以显着的年复合成长率成长。中产阶级不断壮大，可支配所得不断增加。这种人口结构的变化将推动对高科技和创新玩具（包括智慧人工智慧玩具）的需求，因为父母优先考虑可增强孩子学习体验的教育和互动产品。此外，像中国这样的国家是玩具製造的重要参与者，有助于提高这些产品在市场上的可用性和承受能力。例如，2023年1月4日，全球机器人玩具和消费娱乐产品创新者中国公司WowWee在消费性电子展（CES）上推出了Dog-E。 Dog-E 是一款革命性的机器狗，可以拥有超过一百万种彩色灯光、声音和个性的组合，赋予每隻狗独特的个性。

市场主要参与者包括Mattel、UBTECH ROBOTICS CORP LTD.、VTech Holdings Limited.、ROYBI Robot、Twin Science、Vanguard Industries Inc.（Moflin）、Sphero, Inc.、WowWee Group Limited、Wonder Workshop, Inc.、Blue Frog Robotics等。

目录

第1章 市场介绍

  • 市场定义
  • 主要目的
  • 利害关係人
  • 限制

第2章 研究方法或前提

  • 调查过程
  • 调查方法
  • 受访者简介

第3章 执行摘要

  • 行业概况
  • 依细分市场进行预测
    • 市场成长强度
  • 区域展望

第4章 市场动态

  • 促进因素
  • 机会
  • 抑制因素
  • 趋势
  • PESTEL 分析
  • 需求方分析
  • 供给面分析
    • 併购
    • 投资场景
    • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

  • 区域价格分析
  • 影响价格的因素

第6章 2022-2032年全球智慧人工智慧玩具市场收入

第7章 产品市场分析

  • 互动游戏
  • 机器人
  • 教育机器人

第8章 依通路划分的市场分析

  • 线上
  • 离线

第9章 依地区划分的市场分析

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 义大利
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区

第10章 价值链分析

  • 边际分析
  • 进入市场的公司名单

第11章 竞争态势

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特五力分析

第12章 公司简介

  • Mattel
  • UBTECH ROBOTICS CORP LTD.
  • VTech Holdings Limited.
  • ROYBI Robot
  • Twin Science
  • Vanguard Industries Inc.（Moflin）
  • Sphero, Inc.
  • WowWee Group Limited
  • Wonder Workshop, Inc
  • Blue Frog Robotics

第13章 缩写与先决条件

第14章 附录

简介目录
Product Code: UMAI212930

Smart AI Toys are toys equipped with artificial intelligence (AI) capabilities that enable them to interact with users, learn from interactions, and adapt their behavior accordingly. These toys typically utilize sensors, microphones, speakers, cameras, and AI algorithms to provide interactive experiences that entertain, educate, and engage users, especially children. The rising IoT (Internet of Things) ecosystems allow for seamless connectivity and access to additional content, updates, and features, which drives consumer interest.

The Smart AI Toys Market is expected to grow with a significant CAGR of 26% during the forecast period (2024-2032). This can be attributed to the rising emphasis on toys that entertain and educate and can be designed to teach various skills, including STEM (science, technology, engineering, mathematics), language skills, problem-solving, and creativity. Moreover, the smart AI toy market is expected to expand as more companies develop innovative products. For instance, on September 12, 2023, VTech, a pioneer in innovative parenting technology, launched a product, the V-Care VC2105 Smart Nursery Baby Monitor, which harnesses unique local AI capabilities providing baby sleep analytics and real-time alerts to help deliver the best monitor on the market. This diversification leads to a broader range of consumer options, catering to different age groups, interests, and educational goals.

Based on the product, the market has been divided into interactive games, robots, and educational robots. The interactive games held a dominant share of the market in 2023. This is mainly due to smart toys enhancing user engagement and providing a more personalized experience. Moreover, the appeal of interactive games extends beyond mere entertainment, and they also contribute to the learning process by introducing educational content in engaging formats. For instance, on June 22, 2023, Hasbro, Inc., a global leader in play, announced that the next era of the cute, cool, and weird Furby interactive toy hit shelves just in time for summer. This Furby features over 600 responses, including phrases, songs, lights, and more.

Based on the distribution channel, the market is bifurcated into online and offline. The online segment is expected to grow with a significant CAGR in the forecast period (2024-2032). The online platforms serve as powerful marketing and distribution channels, allowing toy companies to reach a global audience efficiently. Through e-commerce platforms, social media, and dedicated websites, manufacturers can showcase the features and benefits of Smart AI Toys, reaching potential customers who might not have access to physical stores stocking these specialized products.

For a better understanding of the market adoption of Smart AI Toys, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific is expected to grow with a significant CAGR in the forecast period (2024-2032). The growing middle class with increasing disposable income. This demographic shift fuels demand for high-tech and innovative toys, including Smart AI Toys, as parents prioritize educational and interactive products that enhance their children's learning experiences. Moreover, countries like China are significant players in toy manufacturing, contributing to the availability and affordability of these products in the market. For instance, on January 4, 2023, WowWee, a China company, launched Dog-E at CES (Consumer Electronics Show), a global innovator of robotic toys and consumer entertainment products. Dog-E is a groundbreaking robot dog unique to every owner due to over a million combinations of colorful lights, sounds, and personality traits.

Some of the major players operating in the market include Mattel, UBTECH ROBOTICS CORP LTD., VTech Holdings Limited., ROYBI Robot, Twin Science, Vanguard Industries Inc. (Moflin), Sphero, Inc., WowWee Group Limited, Wonder Workshop, Inc, Blue Frog Robotics.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Smart AI Toys Market
  • 2.2. Research Methodology of the Smart AI Toys Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL SMART AI TOYS MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT

  • 7.1. Interactive Games
  • 7.2. Robots
  • 7.3. Educational Robots

8.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

  • 8.1. Online
  • 8.2. Offline

9.MARKET INSIGHTS BY REGION

  • 9.1. North America
    • 9.1.1. U.S.
    • 9.1.2. Canada
    • 9.1.3. Rest of North America
  • 9.2. Europe
    • 9.2.1. Germany
    • 9.2.2. France
    • 9.2.3. UK
    • 9.2.4. Spain
    • 9.2.5. Italy
    • 9.2.6. Rest of Europe
  • 9.3. Asia-Pacific
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. India
    • 9.3.4. Rest of APAC
  • 9.4. Rest of the World

10.VALUE CHAIN ANALYSIS

  • 10.1. Marginal Analysis
  • 10.2. List of Market Participants

11.COMPETITIVE LANDSCAPE

  • 11.1. Competition Dashboard
  • 11.2. Competitor Market Positioning Analysis
  • 11.3. Porter Five Forces Analysis

12.COMPANY PROFILES

  • 12.1. Mattel
    • 12.1.1. Company Overview
    • 12.1.2. Key Financials
    • 12.1.3. SWOT Analysis
    • 12.1.4. Product Portfolio
    • 12.1.5. Recent Developments
  • 12.2. UBTECH ROBOTICS CORP LTD.
  • 12.3. VTech Holdings Limited.
  • 12.4. ROYBI Robot
  • 12.5. Twin Science
  • 12.6. Vanguard Industries Inc. (Moflin)
  • 12.7. Sphero, Inc.
  • 12.8. WowWee Group Limited
  • 12.9. Wonder Workshop, Inc
  • 12.10. Blue Frog Robotics

13.ACRONYMS & ASSUMPTION

14.ANNEXURE