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市场调查报告书
商品编码
1556164

蛋白质冰淇淋市场:现状分析与预测(2024年～2032年)

Protein Ice Cream Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

由于公司扩张，蛋白质冰淇淋市场预计将以 8.8% 左右的速度稳定成长。例如，2022年12月，Biryani By Kilo的母公司Sky Gate Hospitality收购了健康甜点新创公司Get-A-Way的多数股权，以使其产品组合多元化。此外，健康和养生趋势不断上升，健身和积极的生活方式日益流行，以及口味、质地和配方的持续创新。

依蛋白质来源，市场分为乳清蛋白、酪蛋白、牛奶蛋白、植物性蛋白质等。乳清蛋白产业预计在预测期内将出现显着成长，因为它是一种高品质的完整蛋白质，易于在体内吸收，有助于肌肉重建和恢復。乳清蛋白消化速度快，氨基酸含量高，对那些对增强肌肉和美味零食感兴趣的消费者很有吸引力。此细分市场的成长是由于消费者对乳清蛋白的运动后恢復和促进健康益处的认识不断提高，以及食品业技术的改进，特别是在将乳清蛋白掺入冰淇淋的过程中。凭藉这些好处，以及越来越多的品牌将这种成分融入他们的产品中，乳清蛋白正逐渐受到注重健康和活跃的人们的欢迎。

依口味划分，市场分为香草味、巧克力味、草莓味等。到2023年，巧克力细分市场将占据大部分市场。由于其在消费者中的广泛受欢迎和需求，巧克力细分市场在蛋白质冰淇淋市场中占据主导地位。与巧克力相关的风味因其浓郁的味道而受到消费者的喜爱，许多人将巧克力视为美味的零食和良好的蛋白质来源。巧克力的延展性进一步强化了这个领域，巧克力可用于掩盖产品中蛋白质的砂砾感。此外，风味创造和高品质可可和巧克力产品配方的进步有助于维持消费者的兴趣并提高满意度。因此，到 2023 年，巧克力细分市场将占据口味市场的大部分占有率。

根据分销管道，市场分为线上和线下。由于更方便、更容易的送货上门选择，蛋白质冰淇淋市场的线上部分显示出强劲增长。大多数蛋白质冰淇淋品牌都可以在线上平台上购买，既有不同的口味，也适合不同人的口味和饮食，增加了便利性和选择。比较产品、阅读和检查评论变得更加容易，并且定期购买的使用正在增加。该公司还利用特定的数位广告和折扣来吸引精通市场的客户以及健身和运动爱好者，以促进线上销售。因此，预计线上细分市场在预测期内的分销管道将显着增长。

为了更了解蛋白质冰淇淋市场渗透率，将市场分为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区）、亚洲太平洋地区根据（中国、日本、印度、亚太其他地区）和其他地区的全球业务进行分析。由于人们对健康和健身的意识不断增强，到2023年，北美将占据大部分市场占有率。消费者有寻求包括更健康的享受在内的创新的趋势，因此蛋白质冰淇淋可以被视为利用这种富含蛋白质的享受来满足消费者需求的解决方案。健身房的收费、健康意识的增强以及蛋白质摄取量的增加正在推动需求。此外，由于产品多样化以及超市和线上平台的市场渗透而提高的口味也推动了该市场的成长。

市场上营运的主要公司：Wells Enterprises, Inc.、Wheyhey、Beyond Better Foods, LLC、达能北美、ARCTIC ZERO, Inc.、联合利华、NADAMOO！ 、MANGO MENUS、Eden-Peak、Dreyer's Grand Ice Cream, Inc.

目录

第1章 市场简介

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 调查手法或前提条件

  • 调查流程
  • 调查手法
  • 受访者简介

第3章 摘要整理

  • 产业摘要
  • 各市场区隔预测
    • 市场成长的强度
  • 地区展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL分析
  • 需求面分析
  • 供给面分析
    • 合併和收购
    • 投资Scenario
    • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

  • 各地区价格分析
  • 价格的影响因素

第6章 全球蛋白质冰淇淋市场收益，2022-2032年

第7章 市场分析:蛋白质起源

  • 乳清蛋白质
  • 酪蛋白蛋白质
  • 乳蛋白
  • 植物性蛋白质
  • 其他

第8章 市场分析:不同的香味

  • 香草
  • 巧克力
  • 草莓
  • 其他

第9章 市场分析:各流通管道

  • 线上
  • 离线

第10章 市场分析:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区

第11章 价值链分析

  • 市场参与企业一览

第12章 竞争情形

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特的五力分析

第13章 企业简介

  • Wells Enterprises, Inc.
  • Wheyhey
  • Beyond Better Foods, LLC
  • Danone North America
  • ARCTIC ZERO, Inc.
  • Unilever
  • NADAMOO!
  • MANGO MENUS
  • Eden-Peak
  • Dreyer's Grand Ice Cream, Inc.

第14章 缩写与前提条件

第15章 附录

简介目录
Product Code: UMCG212999

Protein ice cream is an innovation of conventional ice cream to provide the taste of normal ice cream and additional protein. This frozen delight contains quality proteins, and sources like whey, casein, or plant protein to make the protein enhanced. The product prepared based on the concept of this ice cream is typically synonymous with less amount of sugar and fat than ordinary ice cream making it a favorite by fitness freaks and all those who are looking for some healthy dessert. Featuring a versatile taste profile and a moist and cold mouthfeel, protein ice cream is an ideal high-protein dessert to help muscles build and keep the body healthy.

The Protein Ice Cream Market is expected to grow at a steady rate of around 8.8% owing to the rising company expansions. For instance, in December 2022, Sky Gate Hospitality, the parent company of Biryani By Kilo, acquired a majority share in healthy dessert startup, Get-A-Way to diversify its product portfolio. Moreover, the rising health & wellness trends, the rise in popularity of fitness and active lifestyles, and continuous innovation in flavors, textures, and formulations.

Based on the protein source, the market is segmented into whey protein, casein protein, milk protein, plant-based proteins, and others. The whey protein segment is expected to grow at a significant rate in the forecast period due to its high-quality complete protein that is readily assimilated by the body and assists in muscle rebuilding and recovery. Due to the speedy rate of its digestion and a high content of amino acids whey protein attracts consumers who are interested in muscle building and tasty snacks in one product. The growth of this segment can be attributed to the enhancement of public awareness of the post-workout recovery and improved health benefits of whey protein and also technological improvements in the food industry especially in the course of incorporating whey protein in ice cream. This reveals that with such benefits and as more brands adapt this ingredient to their products, whey protein is progressively becoming popular among the health-conscious and active population.

Based on flavor, the market is segmented into vanilla, chocolate, strawberry, and others. The chocolate segment held the majority share of the market in the year 2023. The chocolate segment holds a dominant position in the protein ice cream market due to its widespread popularity and in-demand among consumers. Flavors related to chocolate are loved by consumers due to their intense taste which inspires most people to go for them as a tasty snack and at the same time a good source of protein. This segment is further strengthened by the malleability of chocolate which can be used to hide the gritty feel of protein content in the product. Also, advancement in flavor creations and the inclusion of quality cocoa and chocolate products help to sustain consumers' interest and hence satisfaction. Thus, the chocolate segment held a majority share of the market in the year 2023 among the flavors.

Based on the distribution channel, the market is bifurcated into online and offline. The online segment of the protein ice cream market has witnessed robust growth due to its more convenient and easy means of home delivery. Most protein ice cream brands are available on online platforms, both in different flavors and various people's preferences and diets, which increases convenience and options. These include the ease of comparing products, reading and checking on the reviews, and the increased use of subscriptions. Also, the use of specific digital advertising and discounts has helped in reaching marketing-conscious clients and those into fitness and exercise boosting online sales. Thus, the online segment is expected to grow at a significant rate in the forecast period among the distribution channels.

For a better understanding of the market adoption of protein ice creams, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held the majority share of the market in the year 2023 as people are becoming increasingly more conscious of their health and fitness. There is a shift among consumers to seek innovation involving healthier indulgence products and, therefore, protein ice cream can be seen as a solution that utilizes this protein-enriched indulgence to meet the consumers' needs. The increase in the number of people paying for gym services, health enthusiasts, and the preference for increased protein consumption has boosted demand. Also, such factors as the diversification of products improved taste in these products, and the market penetration in supermarkets and online platforms have also aided in the growth of this market. For instance, in February 2024, U.S.-based Perfect Day partnered with Unilever's Breyers to launch Breyers Lactose-Free Chocolate ice cream made with Perfect Day's dairy protein from fermentation. Thus, amongst areas, North America held a significant share of the market in the year 2023.

Some of the major players operating in the market include Wells Enterprises, Inc.; Wheyhey; Beyond Better Foods, LLC; Danone North America; ARCTIC ZERO, Inc.; Unilever; NADAMOO!; MANGO MENUS; Eden-Peak; Dreyer's Grand Ice Cream, Inc.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Protein Ice Cream Market
  • 2.2. Research Methodology of the Protein Ice Cream Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL PROTEIN ICE CREAM MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PROTEIN SOURCE

  • 7.1. Whey Protein
  • 7.2. Casein Protein
  • 7.3. Milk Protein
  • 7.4. Plant-Based Proteins
  • 7.5. Others

8.MARKET INSIGHTS BY FLAVOR

  • 8.1. Vanilla
  • 8.2. Chocolate
  • 8.3. Strawberry
  • 8.4. Others

9.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

  • 9.1. Online
  • 9.2. Offline

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

  • 13.1. Wells Enterprises, Inc.
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Wheyhey
  • 13.3. Beyond Better Foods, LLC
  • 13.4. Danone North America
  • 13.5. ARCTIC ZERO, Inc.
  • 13.6. Unilever
  • 13.7. NADAMOO!
  • 13.8. MANGO MENUS
  • 13.9. Eden-Peak
  • 13.10. Dreyer's Grand Ice Cream, Inc.

14.ACRONYMS & ASSUMPTION

15.ANNEXURE