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市场调查报告书
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1591763

深度伪造 AI 市场:现状分析与预测(2024年～2032年)

Deepfake AI Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 149 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计在预测期内（2024-2032 年），深度伪造 AI 市场将以 40.5% 的显着复合年增长率成长。这主要归功于行销的个人化、人工智慧产业的成熟以及经济实惠的内容创作方法。此外，媒体、通讯、电子商务和虚拟联繫的使用不断增加也促进了市场的成长。在这个产业中，deepfake AI已成为开发内容创作、广告方式以及培训应用程式以提升使用者体验的新平台。此外，对滥用和隐私的道德和监管担忧是负责任使用的驱动力，决定了未来的市场格局。

例如，2024 年 8 月 7 日，全球主要银行桑坦德银行宣布了一项新举措，以打击日益增长的 AI 深度伪造诈欺威胁。该活动强调了先进的生成人工智慧技术所带来的日益增加的风险，并旨在教育人们如何识别和保护自己免受这些复杂的诈欺计划的侵害。

市场区隔为软体和服务。 2023年，软体将占据市场的很大占有率。软体产业也透过提供易于使用的工具，能够在最短的时间内创建良好的虚假数据，在普及和适应深度伪造人工智慧市场方面发挥重要作用。此外，许多软体解决方案现在都包含打击深度伪造的工具，防止此类技术的可疑使用并增强客户信任。此外，软体功能和有效性的最新变化有助于降低生产成本，这意味着更多组织将采用深度伪造技术。 2024 年 7 月，旨在透过对话软体对人工智慧的能力和危险有具体了解的非营利组织 CivAI 宣布推出 CivAI 的 Deepfake Sandbox。 CivAI 的 Deepfake Sandbox 采用公开软体构建，让任何人都有机会尝试高品质的深度伪造，并进一步了解生成式人工智慧对民主、媒体、网路犯罪等构成的风险。

根据技术，市场细分为生成对抗网路 (GAN)、转换模型、循环神经网路 (RNN)、自动编码器、自然语言处理 (NLP) 等。 2023 年，生成对抗网路 (GAN) 将占据市场的大部分占有率。 GAN 推动深度伪造 AI 发展的主要原因在于其用于产生合成媒体的底层技术。 GAN 结合生成器和鑑别器网络，以提高深度伪造结果的品质和真实感，并降低区分假媒体和真实媒体的能力。由于 GAN 提供高效的媒体生成，这项技术对于想要为每个客户开发独特内容的公司来说变得更加容易。随着时间的推移，GAN 为小型企业和内容创作者打开了大门，他们将在深度伪造的使用中发挥重要作用。此外，GAN 不仅在虚拟实境中必不可少，而且在行销和电子商务中也必不可少，从而推动了市场需求。

根据应用，市场分为娱乐、广告、安全和监控、游戏、教育和培训等。 2023 年，娱乐将占据相当大的市场。这是因为业界拥有大量deepfake AI的用户，他们参与故事叙述、特效製作和人物重建。此外，製作公司也正在使用 deepfake AI 来降低 CGI 和其他标准技术的成本，同时仍能製作出高品质的内容。此外，深度伪造技术也被用于开发社交媒体上的互动式过滤器、头像和个人化媒体，以吸引更年轻的观众并增加社交网路上的用户参与度。 2024 年 10 月，创新 AI 新创公司 Mind Over Media 宣布与深度伪造检测领域的领导者 DeepTrust 建立策略合作伙伴关係，以保护创意智慧财产权和品牌完整性。娱乐业现在在打击深度伪造方面拥有了强大的新武器。

为了更了解 Deepfake AI 的市场采用情况，我们根据其在北美（美国、加拿大和北美其他地区）、欧洲（德国、法国、英国、西班牙、义大利和欧洲其他地区）、亚太地区（中国、日本、印度和亚太地区其他地区）和世界其他地区的全球影响力对市场进行了分析。由于技术先进的结构和对人工智慧的巨额投资，北美在 2023 年的深度伪造人工智慧市场中占据主导地位。例如，2024年10月22日，埃森哲透过埃森哲创投公司对专门从事深度伪造检测并荣获RSA创新奖的网路安全公司Reality Defender进行了策略投资。埃森哲和 Reality Defender 将携手为金融服务、媒体和科技领域的客户提供快速识别、侦测、应对和防止深度伪造诈欺的能力。该地区拥有强大且不断发展的娱乐和媒体产业，广泛采用了深度伪造技术，使观众的互动更加个人化。市场需求也十分强劲，该地区知名的科技公司和新创公司都在投资并持续开发深度伪造解决方案。 Deepfake AI 在广告、教育和虚拟实境领域的应用正在各推动个市场对其的需求。此外，道德规范在深度伪造生产中的应用，以及对深度伪造道德使用的认识和监管措施的提高，正在定义市场轮廓，以促进更安全的使用并培养消费者信任。

市场的主要参与者包括 Pinscreen、Veritone, Inc.、Hour One、D-ID AI Video、Deepgram、Faceswapper AI、Synthesia、Limited、Sensity BV、Reface 和 DeepSwap。

目录

第1章 市场简介

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 调查手法或前提条件

  • 调查流程
  • 调查手法
  • 受访者简介

第3章 摘要整理

  • 产业摘要
  • 各市场区隔预测
    • 市场成长的强度
  • 地区展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL分析
  • 需求面分析
  • 供给方面分析
    • 合併和收购
    • 投资Scenario
    • 产业考察:大Start-Ups企业及其独特策略

第5章 价格分析

  • 各地区价格分析
  • 价格的影响因素

第6章 全球深度伪造 AI 市场收益 , 2022-2032F

第7章 市场洞察:各提供

  • 软体
  • 服务

第8章 市场洞察:各技术

  • 生成对抗网路 (GAN)
  • 转换模型
  • 循环神经网路 (RNN)
  • 自动编码器
  • 自然语言处理 (NLP)
  • 其他

第9章 市场洞察:各用途

  • 娱乐
  • 广告
  • 保全监视
  • 游戏
  • 教育和培训
  • 其他

第10章 市场洞察:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 义大利
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区

第11章 价值链分析

  • 市场参与企业一览

第12章 竞争情形

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特的五力分析

第13章 企业简介

  • Pinscreen
    • Company Overview
    • Key Financials
    • SWOT Analysis
    • Product Portfolio
    • Recent Developments
  • Veritone, Inc.
  • Hour One
  • D-ID AI Video
  • Deepgram
  • Faceswapper AI
  • Synthesia Limited
  • Sensity B.V.
  • Reface
  • DeepSwap

第14章 缩写与前提条件

第15章 附录

简介目录
Product Code: UMAI213077

Deepfake AI involves the application of deep learning, especially GAN that is used to generate synthesized media by either replacing the real content or by producing a fake identity of a person. It is used extensively in entertainment, advertisements, and generating personalized content but has obvious ethical issues for its usage.

The Deepfake AI Market is expected to grow with a significant CAGR of 40.5% during the forecast period (2024-2032). This is mainly due to personalization in marketing, sophistication in the AI industry, and affordable ways to produce content. The rising usage of media and communications, e-business, and virtual contact also contribute to market growth. In the industry, deepfake AI is a new platform to create content and develop advertising techniques, and training applications to improve user experience. Moreover, due to ethical and regulatory concerns about misuse and privacy, there are forces for responsible use that define future market conditions.

For instance, on August 7, 2024, Santander, a leading global bank, announced a new initiative to combat the growing threat of AI deepfake scams. The campaign highlights the increasing risk posed by advanced generative AI technologies and aims to educate the public on recognizing and protecting themselves from these sophisticated fraud tactics.

Based on the offering, the market is segmented into software and services. The software held a significant share of the market in 2023. The software segment has also a remarkable role in the promotion and adaptation of the deepfake AI market through the availability of simple-to-use tools to create superior fake data in the least time. In addition, many software solutions contain inbuilt tools for the fight against deepfakes that prevent the questionable usage of such technology and increase confidence among customers. Also, more recent changes in software capabilities and effectiveness help to bring the cost of production down, which means more organizations turn to deepfake technologies. In July 2024, CivAI, a nonprofit that builds concrete understanding of AI capabilities and dangers through interactive software, announced the launch of CivAI's Deepfake Sandbox - a free, public tool that allows anyone to create an image deepfake of themselves and learn more about generative AI in under 30 seconds. Created with publicly available software, CivAI's Deepfake Sandbox offers everyone the opportunity to experiment with high-quality deepfakes and learn more about the risks generative AI poses for democracy, media, cybercrime, and more.

Based on technology, the market is segmented into Generative Adversarial Networks (GANs), Transformative Models, Recurrent Neural Networks (RNNs), Auto encoders, Natural Language Processing (NLP), and others. Generative Adversarial Networks (GANs) held a significant share of the market in 2023. GANs propel the development of deepfake AI predominantly because of the use of the underlying technology that is GAN for producing synthetic media. The GANs incorporate the networks of generator and discriminator to enhance the quality and realism of deepfake results and reduce the ability to distinguish fake media from real ones. This technology has made it easier for firms that want to develop content that is unique for each client because GANs provide efficient media generation. With time, GAN opens up for small businesses and content producers playing a major role in the use of deepfake. Further, GANs are indispensable in marketing and e-commerce as well as virtual reality, boosting market demand.

Based on the application, the market is segmented into entertainment, advertising, security and surveillance, gaming, education and training, and others. Entertainment held a considerable share of the market in 2023. This industry is mostly used because of many users of deepfake AI that participate in storytelling, special effects, or reconstructing the characters. Adding to this, deepfake AI has also been used by production companies to cut the cost of CGI and other standard techniques for making quality content. Moreover, it is also the use of deepfake technology to develop social media interactive filters, avatars, and personalized media to attract more of the young audience as well as enhance user engagement to social networks. In October 2024, Mind Over Media, an innovative AI startup, announced a strategic partnership with DeepTrust, a leader in deepfake detection, to safeguard creative intellectual property and brand integrity. The entertainment industry now has a powerful new weapon in the fight against deepfakes.

For a better understanding of the market adoption of Deepfake AI, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held a dominant share of the deepfake AI market in 2023 owing to the technologically advanced structure and huge investments in artificial intelligence. For example, on October 22, 2024, Accenture made a strategic investment, through Accenture Ventures, in Reality Defender, an RSA Innovation award-winning cybersecurity company specializing in deepfake detection. Together, Accenture and Reality Defender will equip clients in the financial services, media, and high-tech industries with the ability to rapidly identify, detect, respond to, and prevent deepfake fraud. The entertainment and media sectors are strongly developed in the region, and they widely adopt deepfake technology for generating interactions for the viewers to become more personal. Also, the market has strong aspirations because famous tech-science companies as well as startups located in this region are investing and constantly developing deepfake solutions. This application of deepfake AI in advertising, education, and virtual reality widens the demand for deepfake AI in every market. Also, the application of ethics into deepfake production as well as increasing awareness and regulatory steps concerning the ethical use of deepfakes define the market contour that promotes safer use and fosters consumer confidence.

Some of the major players operating in the market include Pinscreen, Veritone, Inc., Hour One, D-ID AI Video, Deepgram, Faceswapper AI, Synthesia, Limited, Sensity B.V., Reface, DeepSwap.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Deepfake AI Market
  • 2.2. Research Methodology of the Deepfake AI Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL DEEPFAKE AI MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY OFFERING

  • 7.1. Software
  • 7.2. Services

8.MARKET INSIGHTS BY TECHNOLOGY

  • 8.1. Generative Adversarial Networks (GANs)
  • 8.2. Transformative Models
  • 8.3. Recurrent Neural Networks (RNNs)
  • 8.4. Auto encoders
  • 8.5. Natural Language Processing (NLP)
  • 8.6. Others

9.MARKET INSIGHTS BY APPLICATION

  • 9.1. Entertainment
  • 9.2. Advertising
  • 9.3. Security and Surveillance
  • 9.4. Gaming
  • 9.5. Education and Training
  • 9.6. Others

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. France
    • 10.2.3. UK
    • 10.2.4. Spain
    • 10.2.5. Italy
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of APAC
  • 10.4. Rest of the World

11.VALUE CHAIN ANALYSIS

  • 11.1. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

  • 13.1. Pinscreen
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Veritone, Inc.
  • 13.3. Hour One
  • 13.4. D-ID AI Video
  • 13.5. Deepgram
  • 13.6. Faceswapper AI
  • 13.7. Synthesia Limited
  • 13.8. Sensity B.V.
  • 13.9. Reface
  • 13.10. DeepSwap

14.ACRONYMS & ASSUMPTION

15.ANNEXURE