CRM用All-in-one软体市场:现状分析与未来预测 (2024年～2032年)

在预测期（2024-2032 年），CRM 一体化软体市场预计将以 13% 的复合年增长率大幅成长。这主要是由于对具有更广泛特征的产品的需求不断增长以及需要覆盖更广泛的消费者而增加的收购、战略合作伙伴关係和技术整合正在成为重要趋势。所有这些举措都将提高我们提供人工智慧、分析和自动化应用支援的服务的能力。例如，2024 年 9 月 5 日，全球第一的 AI CRM Salesforce（NYSE：CRM）宣布已签署最终协议，收购我所在的一家领先的资料保护和资料管理解决方案公司 Own Company。 。 Own 为组织提供了新的方法来确保其关键任务资料的可用性、安全性和合规性，并从资料中获得更深入的见解。

依照部署方式，市场分为基于云端的和本地的。到 2023 年，基于云端的技术将占据压倒性的市场占有率。这主要满足了 CRM 一体化软体开发的需求，因为基于云端的方法有助于提高可用性、增加储存容量以及透过远端或混合工作模式下的多个装置进行即时资料存取。一些公司利用自动化不仅开发不同的业务方式，而且还获得更多关于消费者的知识，以便客製化和改进决策。此外，该应用程式结合了电子商务和行动设备，提供高效的客户体验模型。例如，2021 年 9 月 28 日，全球关键任务企业软体解决方案供应商 Aptean 宣布推出一项将客户关係管理 (CRM) 软体与 Aptean 工业製造 ERP Made2Manage 版整合的新服务。 CRM和ERP整合可让客户集中资料并减少因平台切换而导致错误的机会。

依组织规模，市场分为中小企业（SME）及大型企业。预计在预测期内（2024-2032 年），中小企业 (SME) 将以显着的复合年增长率成长。这主要是由于对低成本、易于实施的策略的渴望，以提高客户管理的效率。随着业务的成长，该细分市场越来越多地转向云端解决方案，以降低成本并整合可扩展性和远端存取功能。小型企业喜欢直觉的介面和自动化，以无摩擦地增加客户互动。将您的 CRM 与电子商务和行动平台整合还可以增强您的 CRM，并使您有机会提供更有效的客户体验。

为了更了解 CRM 一体式软体的市场介绍，市场为北美（美国、加拿大、北美其他地区）、欧洲（德国、法国、英国、西班牙、义大利、欧洲其他地区） ）、亚太地区（中国、日本、印度及亚太地区其他地区）以及世界其他地区。由于各行业对简化客户管理解决方案的需求不断增加，预计亚太地区在预测期内（2024-2032年）将以显着的复合年增长率成长。此外，基于云端的 CRM 应用程式因其可移植性和最低的客户成本而受到青睐，这对于 IT 成长水平参差不齐的国家来说是理想的选择。因此，使用人工智慧来支援成长将由人工智慧提供动力，以实现对客户互动至关重要的自动化洞察和客户个人化。此外，还考虑了行动和社交媒体使用的连续性，从而将市场和营运扩展到适合亚太地区消费者行为的新水平和条件。

2023 年3 月1 日，专注于生命科学产业的全球企业SaaS 领导者Exeevo 宣布扩大与赛诺菲SA（纳斯达克股票代码：SNY）在中国的合作伙伴关係，提供下一代集成全通路OneCRM 引进客户关係管理（CRM）平台。 OneCRM这项新解决方案将推动赛诺菲中国走在智慧创新的最前沿，成为中国数位化优先的市场领导者。这使得赛诺菲能够提供卓越的客户体验和相应的商业成果。 Exeevo 的 Omnipresence 是唯一符合中国资料隐私法规（包括个人资讯保护法 (PIPL)）的解决方案。

向(到)进入到市场的主要企业，Salesforce, Inc.，Zoho Corporation Pvt. Ltd.，HubSpot, Inc.，SAP SE，Oracle，Microsoft，Pipedrive，Vtiger，Freshworks Inc.，Deskera等处于。

目录

第1章 市场概要

• 市场定义
• 主要目的
• 相关利益者
• 限制事项

第2章 分析方法或前提条件

• 分析流程
• 分析方法
• 受访者简介

第3章 摘要整理

• 产业摘要
• 各市场区隔预测
  • 市场成长的强度
• 地区展望

第4章 市场动态

• 促进因素
• 机会
• 阻碍因素
• 趋势
• PESTEL分析
• 需求面分析
• 供给面分析
  • 企业合併·收购 (M&A)
  • 投资Scenario
  • 产业考察:主要Start-Ups企业与其独自的策略

第5章 价格分析

• 价格分析:各地区
• 价格的影响因素

第6章 全球CRM用All-in-one软体的市场收益 (2022～2032年)

第7章 市场分析:各部署方式

• 云端基础
• 内部部署

第8章 市场分析:各组织规模

• 中小企业
• 大企业

第9章 市场分析:各地区

• 北美
  • 美国
  • 加拿大
  • 其他北美地区
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 全球其他地区

第10章 价值链分析

• 市场参与企业的一览

第11章 竞争情形

• 竞争仪表板
• 企业的市场定位分析
• 波特的五力分析

第12章 企业简介

• Salesforce, Inc.
  • 企业概要
  • 主要的财务指标
  • SWOT分析
  • 产品系列
  • 近几年趋势
• Zoho Corporation Pvt. Ltd.
• HubSpot, Inc.
• SAP SE
• Oracle
• Microsoft
• Pipedrive
• Vtiger
• Freshworks Inc.
• Deskera

第13章 缩写与前提条件

第14章 附录

CRM All-in-One Software is a package of numerous CRM products that are interlinked and integrated into the system to address the issue of managing customer relationships through the sale, marketing, service, and reporting functions. It assists businesses to run their operations efficiently, achieve better communication, manage their customer relations through an array of features within the single package. Adding to this, the demand for this market and this is because of the need for businesses to increase efficiency and improve interaction with the clients besides ensuring efficiency in data collection. There is also the increased adoption of cloud solutions, as well as of AI and machine learning. In addition, increase in e- commerce and Mobile sales require integration of CRM applications to support customer relations and selling strategies.

The CRM All-in-One Software Market is expected to grow with a significant CAGR of 13% during the forecast period (2024-2032). This is mainly attributed to increasing acquisitions and strategic partnerships, as well as technological integration, becoming vital trends due to higher demands for products with broader characteristics and the necessity to cover a wider range of consumers. All these moves increase the ability to provide services that are supported by the application of AI, analytics, and automation. For instance, on September 05, 2024, Salesforce (NYSE: CRM), the world's #1 AI CRM, announced it had signed a definitive agreement to acquire Own Company, a leading provider of data protection and data management solutions. Own empowers organizations to ensure the availability, security, and compliance of mission-critical data, while unlocking new ways to gain deeper insights from this data.

Based on the deployment type, the market is segmented into cloud-based and on-premises. Cloud-based held a dominant share of the market in 2023. This is mainly because the cloud-based approach is satisfying the demands for CRM All-in-One Software development as it facilitates availability, increase in storage capacity and real time data access across multiple devices over the course of remote or hybrid work modes. Several companies are using automation to develop different methods in their operations as well as to gain more knowledge regarding consumers to customize and improve decision making. Further, the application combines e-commerce and portable devices to offer efficient customer experience models. For instance, on September 28, 2021, Aptean, a global provider of mission-critical enterprise software solutions, announced the launch of a new integrated offering joining its Customer Relationship Management (CRM) software and Aptean Industrial Manufacturing ERP Made2Manage Edition. The integration of CRM and ERP will enable customers to centralize data and decrease the likelihood of errors that can result from switching between platforms.

Based on the organization size, the market has been divided into small and medium enterprises (SMEs), large enterprises. Small and Medium Enterprises (SMEs) are expected to grow with a significant CAGR in the forecast period (2024-2032). This is mainly because of looking for low-cost and easily implementable strategies that enhance the efficiency of customer management. This segment is in the process of migrating to cloud solutions to reduce expenses and integrate the ability to expand and access remotely as they expand. SMEs prefer intuitive interfaces and automation, aspects that allow them to increase customer interactivity with little fuss involved. Also, the integration of CRM with e-commerce and mobile platforms strengthens them and offers them opportunities to deliver effective customer experience.

For a better understanding of the market adoption of CRM All-in-One Software, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The Asia-Pacific region is expected to grow at a notable CAGR in the forecast period (2024-2032) because of increasing demand for streamlined customer management solutions across industries. Adding to this, cloud-based CRM applications are preferred for their portability and minimum client cost and this is best suited for the countries where the level of IT growth is dissimilar. The use of artificial intelligence to support growth is therefore enhanced by AI for auto insights and customer personalization, which are crucial for customer interactions. Moreover, the continuity with the use of mobile and social media is also considered as the companies can extend their market and operation to new levels and conditions suited for the Asia-Pacific region consumer's behavior.

On March 1, 2023, Exeevo a global enterprise SaaS leader focused on the Life Sciences industry, announced its expanded partnership with Sanofi SA (NASDAQ: SNY) in China launching their next-generation unified omnichannel OneCRM customer relationship management (CRM) platform. This new solution OneCRM propels Sanofi China to the forefront of intelligent innovation as a digital-first market leader in China. It allows them to deliver outstanding customer experience and corresponding commercial results. Critically, Exeevo's Omnipresence was the only solution that adhered to Chinese data privacy regulations including the Personal Information Protection Law (PIPL).

Some of the major players operating in the market include Salesforce, Inc., Zoho Corporation Pvt. Ltd., HubSpot, Inc., SAP SE, Oracle, Microsoft, Pipedrive, Vtiger, Freshworks Inc., Deskera.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the CRM All-in-One Software Market
• 2.2. Research Methodology of the CRM All-in-One Software Market
• 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.MARKET DYNAMICS

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.GLOBAL CRM ALL-IN-ONE SOFTWARE MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY DEPLOYMENT TYPE

• 7.1. Cloud-Based
• 7.2. On-Premises

8.MARKET INSIGHTS BY ORGANIZATION SIZE

• 8.1. Small and Medium Enterprises (SMEs)
• 8.2. Large Enterprises

9.MARKET INSIGHTS BY REGION

• 9.1. North America
  • 9.1.1. U.S.
  • 9.1.2. Canada
  • 9.1.3. Rest of North America
• 9.2. Europe
  • 9.2.1. Germany
  • 9.2.2. France
  • 9.2.3. UK
  • 9.2.4. Spain
  • 9.2.5. Italy
  • 9.2.6. Rest of Europe
• 9.3. Asia-Pacific
  • 9.3.1. China
  • 9.3.2. Japan
  • 9.3.3. India
  • 9.3.4. Rest of APAC
• 9.4. Rest of the World

10.VALUE CHAIN ANALYSIS

• 10.1. List of Market Participants

11.COMPETITIVE LANDSCAPE

• 11.1. Competition Dashboard
• 11.2. Competitor Market Positioning Analysis
• 11.3. Porter Five Forces Analysis

12.COMPANY PROFILES

• 12.1. Salesforce, Inc.
  • 12.1.1. Company Overview
  • 12.1.2. Key Financials
  • 12.1.3. SWOT Analysis
  • 12.1.4. Product Portfolio
  • 12.1.5. Recent Developments
• 12.2. Zoho Corporation Pvt. Ltd.
• 12.3. HubSpot, Inc.
• 12.4. SAP SE
• 12.5. Oracle
• 12.6. Microsoft
• 12.7. Pipedrive
• 12.8. Vtiger
• 12.9. Freshworks Inc.
• 12.10. Deskera

13.ACRONYMS & ASSUMPTION

14.ANNEXURE