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市场调查报告书
商品编码
1681530

内容策展软体市场:现状分析与未来预测 (2024年～2032年)

Content Curation Software Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 140 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

内容管理软体市场预计将实现约 11.53% 的成长率。这是因为它与行销自动化相结合。此外，不断增加的研发、投资、产品演变和产业合作也在推动这个市场的发展。例如，2024 年 2 月，Curata 推出了一个由人工智慧驱动的内容管理平台，帮助企业简化其业务内容行销营运。该平台使用先进的演算法来分析内容并选择合适的项目，为用户提供更高的参与度和行销效果。

根据类型，市场分为基于云端的和内部部署的。其中，基于云端的类别占据最大的市场占有率。因为我们提供灵活且经济实惠的数位内容管理解决方案。基于云端的策展工具无缝连接到 CRM 系统以及行销自动化和社交媒体网络，有助于提高业务效率和跨部门团队合作。人工智慧自动化与机器学习相结合将为内容推荐系统提供动力，并帮助企业提高受众参与。远距工作的增加、网路安全措施的加强、GDPR 和 CCPA 法规以及其他市场因素也在加速内容管理软体的采用。

依组织规模，市场分为中小企业和大型企业。随着中小型企业采用能够以更少的资源实现有效行销优化的解决方案，内容管理软体市场正在经历成长。小型企业需要价格合理的工具，这些工具需要提供直觉的介面来实现自动内容搜寻、组织和分发功能。人工智慧云端平台透过大规模个人化内容的能力帮助中小企业与大众市场竞争对手竞争，同时改善客户关係并产生潜在客户。随着企业从自动化内容行销中获益良多，不断发展的数位转型正在增加对策展软体的需求。

根据最终用户，市场细分为行销和广告、教育、媒体和出版、电子商务等。其中，行销和广告类别对内容策划软体产业的贡献最高。这是因为品牌和机构正在使用精选内容来讲述故事并更好地与受众建立联繫。人工智慧和策展工具的结合使得行销专业人士能够更有效率地发现内容，帮助他们在不同的媒体平台上保持标准的品牌沟通，同时又保持相关性。全通路和基于影响者的策略以及个人化行销标准的演变对自动化内容管理解决方案提出了根本要求。社群媒体行销实践和数位内容使用的成长趋势正在推动该领域的组织采用策展软体。

为了更了解内容管理软体的市场采用情况，我们根据北美（美国、加拿大和北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利和欧洲其他地区）、亚太地区（中国、日本、印度和亚太其他地区）和世界其他地区的全球影响力对市场进行了分析。特别是，随着越来越多的公司采用数位行销技术、基于人工智慧的内容管理工具和云端平台解决方案，北美内容管理软体市场正在快速成长。整个科技产业的数位媒体部门和行销机构对自动化内容管理的需求仍然很高。人工智慧技术和机器学习正在帮助实现内容个人化，并且由于公司必须遵守 CCPA 和 GDPR 资料隐私标准，因此正在开放市场。美国在行销技术解决方案方面投入大量资金，引领市场。

推动市场发展的各大公司包括 ContentStudio、UpContent、Curata, Inc.、DrumUp、Tagbox Inc.、Quuu Limited、MavSocial、Broadridge Financial Solutions, Inc.、Khoros, LLC (Vista Equity Partners) 和 Meltwater。

目录

第1章 市场概要

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 分析方法或前提条件

  • 分析流程
  • 分析方法
  • 受访者简介

第3章 摘要整理

  • 产业摘要
  • 各市场区隔预测
    • 市场成长的强度
  • 地区展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL分析
  • 需求面分析
  • 供给面分析
    • 企业合併·收购 (M&A)
    • 事业联盟和投资情势
    • 产业洞察：领先的新创公司及其独特的策略

第5章 价格分析

  • 价格分析:各地区
  • 价格的影响因素

第6章 全球内容策展软体的市场收益 (2022～2032年)

第7章 市场分析:各类型

  • 云端基础
  • 内部部署

第8章 市场分析:各组织规模

  • 中小企业
  • 大企业

第9章 市场分析:各终端用户

  • 行销·广告
  • 教育
  • 媒体·出版
  • 电子商务
  • 其他

第10章 市场分析:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区

第11章 价值链分析

  • 限制分析
  • 市场参与企业一览

第12章 竞争情形

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特的五力分析

第13章 企业简介

  • ContentStudio
    • 企业概要
    • 主要的财务指标
    • SWOT分析
    • 产品系列
    • 近几年趋势
  • UpContent
  • Curata, Inc.
  • DrumUp
  • Tagbox Inc.
  • Quuu Limited
  • MavSocial
  • Broadridge Financial Solutions, Inc.
  • Khoros, LLC(Vista Equity Partners)
  • Meltwater

第14章 缩写与前提条件

第15章 附录

简介目录
Product Code: UMME213172

Content curation software within the global market demonstrates robust growth because organizations demand machine-generated personalization methods combined with marketing automation software. The combination of content curation software serves businesses that need to gather and organize content from various sources to create effective audience engagement. The market shows continuous expansion because of AI and machine learning developments and the escalating use of cloud solutions and data-based marketing methods. These tools enable enterprises along with media houses and digital agencies to optimize content operations as they improve the way customers interact with their business.

The content curation software market is set to show a growth rate of about 11.53%. This is due to the integration with marketing automation. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive this market. For example, in February 2024, Curata launched an AI-powered content curation platform that helps companies streamline their business content marketing operations. This platform uses advanced algorithms to analyze content while it selects appropriate items that deliver enhanced engagement alongside marketing performance to users.

Based on type, the market is bifurcated into cloud-based and on-premises. Among the categories, the most significant market share is dominated by the cloud-based category. Because it provides flexible and inexpensive digital content management solutions. Cloud-based curation tools connect smoothly to CRM systems as well as marketing automation and social media networks which help businesses increase efficiency and teamwork between departments. AI automation coupled with machine learning boosts content recommendation systems for better audience engagement by businesses. The rise of remote work along with enhanced cybersecurity measures and GDPR and CCPA regulations alongside other market factors work together to speed up the adoption of content curation software.

Based on the organization size, the market is bifurcated into SMEs and large enterprises. The content curation software market experiences growth from small and medium enterprises (SMEs) through their implementation of these solutions to achieve effective marketing optimization with reduced resources. SMEs need inexpensive tools that provide an intuitive interface for automated content search and organization functions as well as distribution capabilities. AI-powered cloud platforms help small and medium enterprises battle larger market competitors through their ability to personalize large-volume content while improving customer relations and generating leads. The expanding digital transformation creates a growing demand for curation software by businesses that see increasing benefits from content marketing with automation.

Based on the end-users, the market is segmented into marketing & advertising, education, media & publishing, e-commerce, and others. Among these, the marketing & advertising category is the largest contributor to the content curation software industry because brands and advertising agencies use curated content both for storytelling and increased audience connection. The combination of artificial intelligence with curational tools makes content discovery more efficient for marketing professionals who want also to retain relevance while maintaining standard brand communication throughout diverse media platforms. The evolution of personalized marketing standards omnichannel strategies and influencer-based strategies demands the fundamental need for automated content curation solutions. The rising trend of digital content usage alongside social media marketing practices drives organizations in this sector to adopt curation software.

For a better understanding of the market adoption of Content Curation Software, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American content curation software market is growing rapidly because more companies implement digital marketing techniques AI-powered content management tools, and cloud platform solutions. Automated content curation maintains high demand throughout the technology industry digital media sector and marketing agency landscape because they seek better audience engagement and improved brand exposure. The market develops because AI technologies and machine learning contribute to content personalization and because companies must follow CCPA and GDPR data privacy standards. The U.S. leads the market because it invests heavily in marketing tech solutions.

Some major players running in the market include ContentStudio; UpContent; Curata, Inc.; DrumUp; Tagbox Inc.; Quuu Limited; MavSocial; Broadridge Financial Solutions, Inc.; Khoros, LLC (Vista Equity Partners); Meltwater.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Global Content Curation Software Market
  • 2.2. Research Methodology of the Global Content Curation Software Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Collaboration & Investment and Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL CONTENT CURATION SOFTWARE MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

  • 7.1. Cloud-Based
  • 7.2. On-Premises

8.MARKET INSIGHTS BY ORGANIZATION SIZE

  • 8.1. SMEs
  • 8.2. Large Enterprises

9.MARKET INSIGHTS BY END-USERS

  • 9.1. Marketing & Advertising
  • 9.2. Education
  • 9.3. Media & Publishing
  • 9.4. E-commerce
  • 9.5. Others

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

  • 13.1. ContentStudio
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. UpContent
  • 13.3. Curata, Inc.
  • 13.4. DrumUp
  • 13.5. Tagbox Inc.
  • 13.6. Quuu Limited
  • 13.7. MavSocial
  • 13.8. Broadridge Financial Solutions, Inc.
  • 13.9. Khoros, LLC (Vista Equity Partners)
  • 13.10. Meltwater

14.ACRONYMS & ASSUMPTION

15.ANNEXURE