企业平板电脑的全球市场

列出供应商

执行摘要

由于通货膨胀率上升和全球经济的不确定性，在2022年至2027年的五年预测中，加固型平板电脑市场的前景不可避免地恶化。 也就是说，坚固型平板电脑原始设备製造商正在不断探索新的机遇，并透过新的合作伙伴关係和产品开发来使自己脱颖而出。

主要发现

2022 年重型二合一可拆卸设备的市场规模达到 6.063 亿美元。

到 2022 年，北美将成为坚固型平板电脑和二合一可拆卸设备的最大区域市场。 五年预测期内，亚太地区将是该市场成长最快的地区。

全滞后平板电脑和二合一可拆卸设备市场由 Windows 主导。 随着 Android 寻求跨行业传播，Windows 11 的发布以及运行在 ARM 上的 Windows 装置的开发为该平台提供了新的机会。

以三星的 Tab Active 为代表的半滞后平板电脑市场大部分都是基于 Android 的。 Android 平板电脑对企业应用程式的支援正在推动各行业对 Android 平台的兴趣和需求，从而导致配备 10 吋显示器的 Android 装置的发布增加。

在坚固型平板电脑市场中，10 吋和 12 吋仍然是各行业最受欢迎的显示器尺寸。 这种显示器尺寸高度便携，使其成为现场数据收集和报告的理想外形尺寸。 现场服务和公共安全机构中的车载平板电脑和二合一可拆卸设备通常尺寸为 11 吋或更大，而运输和交付中的车载设备则小于 10 吋。

5G 和专用无线技术的持续发展为坚固型平板电脑带来了 WAN 启动机会，为设备提供了更高的效能、覆盖范围和安全性。

随着 Wi-Fi 6e 进入企业并提高吞吐量和容量，WAN 启动设备的成长只会增加，因为纯 Wi-Fi 设备比 WAN 启动设备便宜得多。可能会受到抑制。 然而，如果企业希望将连接扩展到室外操作环境，他们将需要支援蜂窝的设备。

从警车、消防车和救护车到半挂卡车、斗式卡车和堆高机等车辆都配备了平板电脑，以帮助通讯、导航、数据收集和报告工作流程。 大多数二合一可拆卸设备（55%）安装在车辆中，因为以键盘为中心的用例有助于将车辆变成公共安全和现场服务人员的行动办公室。

坚固型平板电脑 OEM 的主要市场进入途径是透过合作伙伴通路生态系统，依靠加值经销商 (VAR)、经销商和 ISV 接触不同地区和行业的客户。 这些合作伙伴还为 OEM 平板电脑解决方案添加了差异化功能，包括将资料撷取和测量设备整合到针对特定用例的加固平板电脑中的配件。 此外，有些平板电脑 OEM 拥有自己针对特定市场的配件组合。

随着软体和装置群管理成为企业的差异化因素，ISV 和託管服务供应商正在成为坚固型平板电脑 OEM 的主要合作伙伴目标。 这些合作伙伴将专门的软体解决方案和管理平台整合到平板电脑设备中。 一些平板电脑 OEM 开发专有软体来区分其解决方案，通常是行动装置管理系统或企业行动管理系统。

本报告研究分析全球企业平板电脑市场，提供市场机会、市场规模估计与预测、供应商概况等。

目录

执行摘要

世界市场概览

• 美洲
• 欧洲/中东/非洲（欧洲/中东/非洲）
• 亚太地区

比较预测：依经济区域划分

• 零售
• 现场服务
• 运输/物流/配送/直接送货到商店
• 製造业
• 政府
  • 公共安全/急救人员
  • 军事、联邦机构
• 医疗

设备趋势

• 作业系统
• 耐用性
• 车内
• 显示尺寸
• 连结性

进入市场

• 策略/投资

供应商份额/竞争状况

供应商简介

关于 VDC 研究

INSIDE THIS REPORT:

This report covers the overall market opportunity for rugged slate tablets and 2-in-1 devices used to support mobile enterprise and government line of business (LoB) applications. Specifically, this report primarily focuses on the enterprise LoB and industry-specific subset of the overall tablet and 2-in-1 opportunity. For this subset, examples of end users whose applications often rely on tablets include factory workers, warehouse workers, field service technicians, police officers, EMTs, firefighters, nurses/clinicians, flight-line aircraft personnel, soldiers, and many others. This report includes market sizing and forecasts for rugged devices. It also breaks down market opportunity for tablets by region and industry. Additionally, this report analyzes current trends driving investments in tablets and 2-in-1 devices while providing future outlook and insights for mobile hardware vendors.

WHAT QUESTIONS ARE ADDRESSED?

• What is the outlook for enterprise and government-issued tablets supporting LoB workflows?

• What is the relative opportunity by regional market, industry, and application environment?

• What are the primary developments and use cases for rugged tablets?

• What are the primary device functionality requirements by industry and application environment?

• What is the opportunity for rugged 2-in-1 detachable devices?

• What are the prevailing OS, display size and connectivity trends by application?

• What are the primary go-to-market strategies for the market?

• Which vendors lead the market and different segments of the market?

WHO SHOULD READ THIS REPORT?

The target audience for this report is decision makers within marketing, product development, and sales/business development roles at mobile hardware OEMs as well as system integrators, value-added resellers, and distributors. In addition, end users within enterprise mobility purchasing, specification, and/or support responsibilities would benefit from reading this report.

VENDORS LISTED IN THIS REPORT:

EXECUTIVE SUMMARY:

Enterprises across all industries, as well as government agencies, realized the value gained by digitalization to increase operational efficiencies and stay in-line with competitors. Rugged tablets were a key component in these efforts as they provide greater visibility into operations and workers do more with less. The capabilities of rugged tablets enabled by connectivity advancements and OEM developments have enabled greater utility of these devices for new use cases such as real-time monitoring/streaming, remote control, scanning, measuring, and reliable communication. Increasing inflation and global economic uncertainty has inevitably caused the outlook of the rugged tablet market to be dampened over the 5-year forecast from 2022 to 2027. Although rugged tablets OEMs are constantly looking to find new opportunities and differentiate themselves through new partnerships and product developments.

Note: VDC Research has defined 2-in-1 detachable devices as tablets that can be attached to a keyboard to create a laptop-experience. For the device to fit into this category, the keyboard must be manufactured by the same OEM as the tablet and packaged together. Tablets fitted with 3rd party keyboards do not fit into this category. VDC categorizes which OEM devices are considered 2-in-1 detachable devices.

KEY FINDINGS:

The rugged 2-in-1 detachable device market reached $606.3 million in 2022.

The Americas was the largest regional market for rugged slate tablets and 2-in-1 detachable devices in 2022. Over the 5-year forecast period, the APAC region will grow the fastest in this market.

The fully rugged slate tablet and 2-in-1 detachable markets are Windows-dominant. The release of Windows 11 and the development of Windows devices on ARM provide new opportunities for the platform as Android looks to spread across industries.

The semi-rugged tablet market, led by Samsung's Tab Active product line is majority Android-based. An increased number of Android devices, many of which are 10" in display are being released as support for enterprise applications on Android tablets increases interest and demand for the platform across industry.

The most demanded display size across all verticals in the rugged tablet market continues to be 10" and 12". This display range offers the ideal form-factor for portability and conducting data capture and reporting workflows in the field. Vehicle-mounted tablets and 2-in-1 detachable devices in field service and public safety agencies usually range above 11", while vehicle-mounted devices in transportation and delivery use cases tend fall below 10".

The continued development of 5G and private wireless technologies is driving the opportunity for WAN activation in rugged tablets, offering greater performance, coverage, and security for devices.

The emergence of Wi-Fi 6e in the enterprise, with greater throughput and capacity may curb some of the growth of WAN-activated devices within the four walls, as Wi-Fi only devices are significantly lower-priced relative to WAN-activated devices. However, as enterprises look to expand connectivity to their outdoor operational environments, cellular-enabled devices will become necessary.

Vehicles from police cruisers, firetrucks and ambulances to semi-trucks, bucket trucks and forklifts deploy mounted tablets to assist with communication, navigation, data capture and reporting workflows. Most 2-in-1 detachable devices (55%) are vehicle-mounted as keyboard-centric use cases help turn vehicles into mobile offices for public safety and field service workers.

The primary route to market for rugged tablet OEMs is through their partner channel ecosystem, relying on value-added resellers (VARs), distributors, and ISVs to reach customers across different regions and industries. These partners also add differentiating features to OEM tablet solutions, including accessories that integrate data capturing or measuring equipment to rugged tablets for specific use cases. Alternatively, some tablet OEMs may have their own accessory portfolio to target specific markets.

ISVs and managed service providers are becoming primary partner targets for rugged tablet OEMs, as software and device fleet management become differentiating factors to enterprises. These partners will integrate specialized software solutions and management platforms into tablet devices. Some tablet OEMs develop their own software to differentiate solutions, usually a mobile device management or enterprise mobility management system.

ABOUT THE AUTHORS:

Rowan Litter

Rowan is a market research professional within VDC's Enterprise Mobility and AutoID practice. With a passionate interest for the technology industry, Rowan brings skills in economic analysis and industry research to VDC. Rowan holds a B.A. in International Studies with a concentration in Economics from Boston College.

David Krebs

David has more than ten years experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David's consulting and strategic advisory experience is far reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA).

Table of Contents

Executive Summary

• Key Findings

Global Market Overview

• The Americas
• Europe, Middle East, & Africa (EMEA)
• Asia-Pacific (APAC)

Comparative Forecast by Economic Area

• Retail
• Field Service
• Transportation/Logistics/Distribution/Direct Store Delivery
• Manufacturing
• Government
  • Public Safety & First Responders
  • Military and Federal Agencies
• Healthcare

Device Trends

• Operating System
• Ruggedness
• Vehicle-Mounted
• Display Size
• Connectivity

Go-to-Market

• Strategies & Investments

Vendor Shares & Competitive Landscape

Vendor Profiles

About VDC Research