医疗保健的扩增实境(AR)及虚拟实境(VR)的市场规模:各终端用户，各产品，不同设备类型，各用途，各地区，2024年～2031年

2024-2031 年医疗保健领域扩增实境 (AR) 与虚拟实境 (VR) 市场评估

医疗保健提供者正在认识到 AR/VR 在各种应用中的潜力，包括手术、医疗培训和患者护理。 AR/VR 帮助外科医生以更高的精确度和精准度进行微创手术，从而缩短患者的康復时间。 2024年市场规模将超过34.8亿美元，2031年估值将达140.8亿美元。

AR/VR 模拟可以为医疗保健专业人员提供真实、身临其境的环境，以培训和练习程序，提高技能和准备。对医疗保健领域 AR/VR 技术开发和实施的市场开发支援也正在加速市场成长。 2024年至2031年，该市场将以19.10%的复合年增长率成长。

医疗保健领域的扩增实境与虚拟实境市场：定义/概述

扩增实境 (AR) 和虚拟实境 (VR) 技术正在透过改善医疗流程、培训和病患照护来改变医疗保健业务。 AR是指将影像、音讯和其他资料等数位资讯迭加到现实世界中。该技术将这些升级投射到智慧型手机、平板电脑和扩增实境眼镜等装置上，提供即时资讯和互动体验。相较之下，使用 VR 耳机，消费者将沉浸在纯粹的数位环境中。这些耳机屏蔽了真实环境，并用专门为模仿现实生活情况或创建全新环境的模拟取而代之。

在医学教育方面，AR和VR都有独特的优势。这些技术使医学生和专业人员能够在安全的环境中进行手术和其他治疗。例如，虚拟实境可以模拟复杂的外科手术，使外科医生可以在对真实患者进行手术之前训练和提高自己的技能。这不仅提高了外科医生的熟练程度，也提高了病人的安全。同样，AR 可以在实际手术过程中提供帮助，将重要资讯（例如解剖指南和逐步说明）直接迭加到外科医生的视野中。这种即时支援可以提高准确性，同时降低错误风险。

微创手术需求的不断增长如何推动医疗保健市场中扩增实境/虚拟实境的成长？

AR和VR技术在微创手术的发展中发挥着重要作用。扩增实境允许外科医生在不做大切口的情况下检查内部结构，从而提高准确性并降低併发症的风险。 VR 模拟使外科医生能够更精确地排练手术并规划手术程序。这些发展使微创手术更具吸引力，因为患者康復得更快、疼痛更少、感染更少。这些手术的日益普及正在推动医疗保健领域的 AR/VR 市场。

医疗保健企业开始认识到扩增实境 (AR) 和虚拟实境 (VR) 技术的革命性力量。这些技术用于多种目的，包括外科手术、医疗培训和患者护理。在手术环境中，扩增实境可以提供即时指令和关键资讯迭加，以提高手术精确度。 VR用于模拟复杂的手术，让医生在安全的虚拟环境中练习和提高技能。这种快速采用源自于人们认识到 AR/VR 技术可以显着改善患者治疗效果和营运效率。

AR 和 VR 模拟透过提供身临其境的真实体验正在改变医学教育。这些技术使医疗保健专业人员能够在受控环境中执行手术，从而提高他们的能力和准备。例如，虚拟实境（VR）可以模拟紧急情况，让医生和护理师能够练习应对技巧，而不必冒着生命危险。 AR 可以在培训期间迭加逐步说明，确保学习者遵循良好的做法。此类培训增强功能使医疗保健人员能够管理现实世界的情况，从而提高了患者的治疗效果，从而增加了医学教育中对 AR/VR 解决方案的需求。

世界各国政府正在实现 AR 和 VR 将彻底改变医疗保健服务和结果的承诺。已经推出了多项措施和融资计划来支持这些技术的开发和实施。例如，政府正在资助专注于医疗保健领域的 AR/VR 的研究和开发计划，并提供补贴和税收减免，以鼓励医疗保健提供者使用这项技术。此类资金降低了采用 AR/VR 技术的经济障碍，并透过刺激创新来促进产业成长。

世界的老化正在增加对医疗保健服务的需求，而AR/VR技术被证明是满足这一需求的有效手段。 AR 可以透过为患者提供即时监测和指导来帮助管理慢性疾病。 VR提供远距照护解决方案，让老年人足不出户即可接受医疗检查和治疗。此外，基于 VR 的復健计划可以提高运动技能和认知功能，使復健过程更加有趣和成功。 AR/VR 改善老年人生活品质的能力正在推动其在老年医学中的应用。

高昂的初始成本和技术限制如何阻碍 AR/VR 医疗保健市场的扩张？

在医疗保健领域引入 AR/VR 技术所需的初始投资很大。这包括耳机等 AR/VR 硬体、专业软体许可证以及高速互联网和功能强大的电脑等基础设施的成本。较小的医疗机构和个人执业者有时会面临成本限制，这可能会阻碍 AR/VR 技术的普遍采用。此外，持续的维护和未来的升级会增加财务负担，并成为许多医疗保健提供者的巨大障碍。

目前的 AR/VR 技术面临着一些限制其实用性和使用者体验的技术障碍。延迟，或使用者输入和系统回应之间所花费的时间，可能会阻碍沉浸式体验。许多 AR/VR 耳机的视野很窄，因此很难完全融入虚拟环境。此外，有些耳机体积庞大且僵硬，这可能会妨碍长期使用，尤其是在舒适性和易用性至关重要的医疗环境中。为了让 AR/VR 在医疗保健领域得到更广泛的采用，必须解决这些技术限制。

AR/VR 技术与敏感患者资料的结合引发了有关资料安全和隐私的严重问题。维护病患资讯的机密性、完整性和可用性至关重要。强而有力的网路安全措施对于防止资料外洩和未经授权的存取是必要的。此外，必须建立明确的资料治理标准来指导 AR/VR 在医疗保健中的使用，并确保遵守美国 HIPAA 等法律。必须适当解决这些问题，以增进信任并鼓励更多采用。

关于 AR/VR 在医疗保健中的使用缺乏既定规则和限制，这给从业者带来了模糊性。缺乏标准化可能会导致 AR/VR 应用的品质和安全性不一致。此外，基于 AR/VR 的治疗的支付政策尚未明确定义，这使得医疗机构很难证明对这些技术的投资是合理的。如果没有明确的薪酬结构，医疗保健提供者可能会对实施 AR/VR 解决方案犹豫不决，担心从长远来看在财务上不可持续。

AR/VR 在医疗保健中的使用涉及各种道德问题，必须认真解决。必须解决诸如获得虚拟实境治疗的知情同意、保持患者自主权以及对虚拟实境体验成瘾的可能性等问题。例如，接受VR治疗的患者必须充分了解潜在的风险和益处，并且必须以透明的方式获得同意。此外，VR 体验的沉浸式特性引发了人们的担忧，即使用者可能会过度依赖虚拟环境，从而导致长期的心理影响。解决这些道德问题对于在医疗保健领域适当且可持续地使用 AR/VR 技术至关重要。

目录

第1章 医疗保健的扩增实境(AR)及虚拟实境(VR)的全球市场:简介

• 市场概要
• 调查范围
• 前提条件

第2章 摘要整理

第3章 调查手法

• 资料探勘
• 验证
• 一次采访
• 资料来源一览

第4章 医疗保健的扩增实境(AR)及虚拟实境(VR)的全球市场展望

• 概要
• 市场动态
  • 促进因素
  • 阻碍因素
  • 机会
• 波特的五力分析
• 价值链分析
• 法律规范

第5章 医疗保健的扩增实境(AR)及虚拟实境(VR)的全球市场:各终端用户

• 概要
• 政府机关及防卫机关
• 医院，诊疗所，手术中心
• 调查·诊断研究所
• 研究机关，製药公司

第6章 医疗保健的扩增实境(AR)及虚拟实境(VR)的全球市场:各产品

• 概要
• 软体
• 硬体设备

第7章 医疗保健的扩增实境(AR)及虚拟实境(VR)的全球市场:不同设备类型

• 概要
• 投影机和显示墙
• 医疗保健的虚拟实境市场
• 医疗保健的扩增实境市场

第8章 医疗保健的扩增实境(AR)及虚拟实境(VR)的全球市场:各用途

• 概要
• 患者照护管理
• 外科手术
• 医疗训练和教育
• 健身管理
• 药局管理

第9章 医疗保健的扩增实境(AR)及虚拟实境(VR)的全球市场:各地区

• 概要
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 全球其他地区
  • 南美
  • 中东·非洲

第10章 全球医疗保健的扩增实境(AR)及虚拟实境(VR)市场:竞争情形

• 概要
• 企业市场占有率
• 业者情势
• 主要的开发策略

第11章 企业简介

• Microsoft
• Mindmaze
• Google
• Psious
• Daqri
• Augmedix
• Medical Realities
• Firsthand Technology
• Atheer
• Oculus VR
• Samsung Electronics
• Osterhout Design Group
• Orca Health
• Echopixel

第12章 主要发展

• 产品的上市/开发
• 合併和收购
• 事业扩大
• 伙伴关係和合作

第13章 附录

• 相关调查

Augmented And Virtual Reality In Healthcare Market Valuation - 2024-2031

Healthcare providers are increasingly recognizing the potential of AR/VR for various applications, including surgery, medical training, and patient care. AR/VR can assist surgeons in performing minimally invasive procedures with greater precision and accuracy, leading to faster recovery times for patients. The growth of market size to surpass USD 3.48 Billion in 2024, to reach a valuation of USD 14.08 Billion by 2031.

AR/VR simulations can provide a realistic and immersive environment for medical professionals to train and practice procedures, improving their skills and preparedness. Government support for the development and implementation of AR/VR technologies in healthcare is also accelerating market growth. The market is to grow at aCAGR of 19.10% from 2024 to 2031.

Augmented And Virtual Reality in Healthcare Market: Definition/ Overview

Augmented Reality (AR) and Virtual Reality (VR) technologies are transforming the healthcare business by improving medical processes, training, and patient care. AR entails superimposing digital information, such as images, audio, or other data, on the real world. This technology projects these upgrades onto devices such as smartphones, tablets, and augmented reality glasses, giving real-time information and interactive experiences. In contrast, with VR headsets, consumers are immersed in a purely digital environment. These headsets block out the actual environment and replace it with a simulated one that may be tailored to imitate real-world circumstances or generate whole new ones.

In terms of medical teaching, both AR and VR provide unrivalled benefits. These technologies allow medical students and professionals to practice operations and other treatments in a safe setting. For example, virtual reality can simulate complex surgical operations, allowing surgeons to train and improve their skills before conducting them on real patients. This not only improves surgeon proficiency but also increases patient safety. Similarly, AR can help during actual surgeries by superimposing crucial information, such as anatomical guides or step-by-step instructions, directly into the surgeon's field of view. This real-time support can improve precision while decreasing the risk of errors.

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How Is the Growing Demand for Minimally Invasive Surgeries Driving the Growth of the Augmented and Virtual Reality Market in Healthcare?

AR and VR technology are playing critical roles in the evolution of minimally invasive surgery. Surgeons can use augmented reality to examine internal structures without making big incisions, which improves precision and lowers the risk of complications. VR simulations allow surgeons to rehearse procedures and plan surgical techniques more accurately. These developments help patients heal faster, have less pain, and have fewer infections, making minimally invasive surgeries more appealing. The growing popularity for these procedures is fueling the AR/VR market in healthcare.

The healthcare business is beginning to recognize the revolutionary power of Augmented Reality (AR) and Virtual Reality (VR) technology. These technologies are being used for a variety of purposes, including surgical procedures, medical training, and patient care. In surgical settings, augmented reality can provide real-time instruction and vital information overlays, increasing operational precision. VR is being used to simulate complex surgeries, allowing doctors to practice and improve their skills in a safe virtual environment. This rapid usage stems from the awareness that AR/VR technology can greatly improve patient outcomes and operational efficiency.

AR and VR simulations are transforming medical education by providing immersive and realistic experiences. These technologies enable medical personnel to perform procedures in a controlled setting, improving their abilities and preparedness. For example, virtual reality (VR) can imitate emergency events, allowing doctors and nurses to practice their response techniques without risking their lives. AR can overlay step-by-step instructions during training activities, ensuring that learners adhere to proper practices. This enhanced training improves patient outcomes by preparing healthcare personnel to manage real-life circumstances, increasing demand for AR/VR solutions in medical education.

Governments throughout the world are realizing AR and VR's promise to revolutionize healthcare delivery and results. Several efforts and financing schemes are being launched to assist with the development and implementation of these technologies. Governments, for example, are funding funds for research and development initiatives focusing on AR/VR in healthcare, as well as subsidies and tax breaks to encourage healthcare providers to use this technology. Such funding increases industry growth by lowering the financial barriers to AR/VR technology adoption and stimulating innovation.

The worldwide aging population is driving up demand for healthcare services, and AR/VR technologies are proving to be effective instruments in meeting these demands. AR can help manage chronic illnesses by offering real-time monitoring and coaching to patients. VR can provide remote care solutions, allowing elderly individuals to obtain medical consultations and therapy without having to leave their houses. Furthermore, VR-based rehabilitation programs can help enhance mobility and cognitive function, making the recovery process more interesting and successful. AR/VR's ability to improve the quality of life for older persons is driving its use in geriatric care.

How Do High Upfront Costs and Technical Limitations Impede the Expansion of the Augmented Reality and Virtual Reality Market in Healthcare?

The initial investment necessary to implement AR/VR technology in healthcare is large. This covers the cost of AR/VR hardware like headsets, specialist software licenses, and infrastructure changes like fast internet and powerful computers. Smaller healthcare facilities and individual practitioners sometimes face cost constraints, which can hinder the general adoption of AR/VR technologies. Furthermore, continuing maintenance and future upgrades increase the financial load, making it a substantial barrier for many healthcare providers.

Current AR/VR technologies confront several technological obstacles that limit their usefulness and user experience. Latency, or the time it takes between user inputs and system responses, can interrupt the immersive experience. Many AR/VR headsets have a narrow field of view, making it difficult to fully engage with the virtual environment. Furthermore, the bulkiness and stiffness of some headsets can discourage long-term use, especially in medical settings where comfort and ease of use are essential. These technical limitations must be addressed in order for AR/VR to be adopted more widely in healthcare.

The combination of AR/VR technologies with sensitive patient data raises serious issues about data security and privacy. Maintaining the confidentiality, integrity, and availability of patient information is critical. Robust cybersecurity measures are required to prevent data breaches and unauthorized access. Furthermore, clear data governance standards must be established to guide the use of AR/VR in healthcare, guaranteeing compliance with legislation such as HIPAA in the United States. These concerns must be adequately addressed to create confidence and facilitate greater adoption.

The lack of established rules and restrictions for the usage of AR/VR in healthcare generates ambiguity for practitioners. This lack of standardization may result in discrepancies in the quality and safety of AR/VR applications. Furthermore, payment policies for AR/VR-based treatments are not well defined, making it difficult for healthcare institutions to justify their investment in these technologies. Without clear reimbursement structures, providers may be hesitant to implement AR/VR solutions, thinking that they may not be financially sustainable in the long run.

The use of AR/VR in healthcare involves various ethical concerns that must be carefully addressed. Issues such as gaining informed consent for virtual reality therapy, maintaining patient autonomy, and the possibility of addiction to VR experiences must be addressed. For example, patients undergoing VR therapy must be thoroughly informed about the potential dangers and benefits, and their agreement must be obtained in a transparent manner. Furthermore, the immersive nature of VR experiences raises fears that users would become unduly reliant on virtual surroundings, which may have long-term psychological consequences. Addressing these ethical concerns is critical to the proper and sustainable use of AR/VR technology in healthcare.

Category-Wise Acumens

How Do Surgical Applications and Medical Training and Education Contribute to the Growth of the Hospitals Segment in the Augmented Reality and Virtual Reality Healthcare Market?

The Hospitals segment is showing substantial growth in the augmented reality and virtual reality healthcare market and is expected to continue its growth throughout the forecast period. In surgical settings, AR and VR are being used to improve accuracy and outcomes. During procedures, augmented reality offers surgeons real-time data overlays, such as 3D anatomical models. This improves visualization of the surgical field and allows for more informed decision-making. VR is used for pre-surgical planning, allowing surgeons to practice procedures in a virtual setting. This practice aids in anticipating probable obstacles and strategizing the surgery, resulting in greater accuracy and shorter operation times.

Hospitals are using AR and VR to provide advanced medical training and education. These technologies provide immersive simulations that allow medical students and professionals to practice procedures without risking real patients. VR can generate realistic training scenarios ranging from fundamental procedures to sophisticated surgeries, which improves the learning experience and skill development. AR can be utilized in live training sessions to provide real-time advice and feedback, improving the educational experience.

AR and VR improve diagnosis accuracy and patient care in hospitals. During consultations, AR applications can overlay diagnostic imaging data, such as MRI or CT scans, on the patient's body. This allows clinicians to better comprehend and communicate medical conditions to patients. VR is utilized to create precise renderings of a patient's anatomy and condition, which helps with diagnosis and therapy planning. Furthermore, AR can help guide minimally invasive operations by delivering real-time visual information, which improves precision and shortens recovery times.

Hospitals are adopting virtual reality into patient rehabilitation programs. Virtual reality treatment can make physical rehabilitation activities more fascinating and effective by transforming them into interactive experiences. For example, VR can recreate surroundings in which patients make activities that help them heal. This method is especially helpful for people recovering from strokes, surgeries, or traumas since it improves their mobility and motivation. AR and VR technology are being used to improve the entire patient experience at hospitals. VR can give immersive experiences that assist patients cope with anxiety and pain during therapy. For example, patients undergoing chemotherapy or other harsh operations can utilize VR headsets to escape into relaxing virtual settings. AR is utilized for patient education by providing interactive 3D models that assist patients in better understanding their medical issues and treatments, resulting in enhanced engagement and adherence to treatment programs.

How are Surgical Planning and Simulation, along with Therapeutic Applications, in the Virtual Reality (VR) Segment Driving the Growth of the Augmented Reality and Virtual Reality Healthcare Market?

The Virtual Reality (VR) segment is significantly leading in the augmented reality and virtual reality healthcare market. Virtual reality technology is transforming surgical planning and simulation. Surgeons can utilize virtual reality to construct detailed 3D models of a patient's anatomy based on medical imaging data like CT scans and MRIs. These virtual models enable surgeons to design and practice complex treatments in a safe environment, improving precision and lowering the possibility of complications during actual surgery. The capacity to visualize and interact with patient-specific anatomy in 3D aids in surgical planning, ultimately leading to better patient outcomes and shorter operation times.

Virtual reality is increasingly being employed for therapeutic purposes in healthcare. It is used in pain management, where immersive VR experiences help divert patients from their discomfort during procedures or chronic pain care. Patients enduring chemotherapy, wound care, or physical therapy, for example, can utilize virtual reality headsets to explore relaxing virtual settings, reducing anxiety and discomfort. VR therapy is also proven successful in mental health treatments, such as exposure therapy for phobias and post-traumatic stress disorder (PTSD), because it allows patients to confront and manage their concerns in a safe virtual environment.

Virtual reality technology has a big impact on medical education. VR creates an immersive learning environment in which medical students and professionals can practice operations and improve their abilities without jeopardizing patient safety. Virtual reality simulations can simulate real-life scenarios ranging from fundamental clinical procedures to emergency emergencies, allowing trainees to encounter and respond to a wide range of medical issues. This hands-on experience is crucial for healthcare providers seeking to improve their skill and confidence. VR also enables remote learning, making high-quality medical education available to a larger audience.

Patient rehabilitation is another area in which VR is making great progress. VR-based rehabilitation programs are intended to be interactive and engaging, making the recovery process more fun for patients. These applications can replicate real-world scenarios in which patients undertake workouts suited to their individual requirements. VR, for example, can be utilized in physical therapy to help stroke survivors restore motor skills, as well as in occupational therapy to aid patients relearning daily routines. The immersive quality of VR aids in retaining patient motivation and commitment to rehabilitation programs, resulting in improved recovery outcomes.

VR technology improves patient care and engagement by offering educational and therapeutic experiences that increase comprehension and adherence. VR allows patients to see their medical issues and treatment plans, making complex information more understandable. This educational aspect enables people to play an active role in their healthcare decisions. Furthermore, VR can be used to prepare patients for surgery by simulating the procedure and projected recovery time, lowering preoperative anxiety and increasing overall patient satisfaction.

Augmented Reality and Virtual Reality Healthcare Market Report Methodology

Country/Region-wise Acumens

How Do the Advanced Technological Infrastructure and High Healthcare Expenditure in the North American Region Contribute to the Demand for Augmented Reality and Virtual Reality in Healthcare?

North America is estimated to dominate the augmented reality and virtual reality healthcare during the forecast period. North America, notably the United States and Canada, has a highly developed technology infrastructure that allows for the integration and implementation of AR/VR technologies in healthcare settings. Compared to other regions, North America invests heavily in new technologies such as AR/VR to improve patient care results and operational efficiency in healthcare institutions.

The region is home to some of the world's largest AR/VR technology businesses and healthcare providers, which drive innovation and establish industry standards in the creation and implementation of AR/VR healthcare solutions. North America has well-established regulatory bodies, such as the Food and Drug Administration (FDA) in the United States and Health Canada, that provide clear guidelines and regulations for the approval and use of AR/VR technologies in healthcare, ensuring their safety and effectiveness.

The area has made major investments in research and development (R&D) across academia, the commercial sector, and government institutions, promoting innovation and propelling advances in AR/VR technology for healthcare applications. Collaborations between North American technology companies, healthcare providers, and academic institutions make it easier to design, test, and adopt AR/VR solutions that are tailored to the needs of healthcare professionals and patients. North America was an early user of AR/VR technology in healthcare, resulting in a mature market ecosystem with a diverse range of applications, solutions, and expertise available to both healthcare practitioners and patients.

How Do the Large and Aging Population, Along with Increasing Healthcare Investments in the Asia Pacific Region, Contribute to the Rapid Expansion of the Augmented Reality and Virtual Reality Healthcare Market?

The Asia Pacific region is estimated to exhibit the highest growth within the augmented reality and virtual reality healthcare during the forecast period. The region's population is rapidly aging, creating a demand for novel healthcare solutions to address age-related health issues, chronic diseases, and the increased strain on healthcare systems. Governments and private sector entities in Asia Pacific are expanding healthcare investments, with the goal of improving access to excellent healthcare services and patient outcomes through the use of modern technology such as AR/VR.

Asia Pacific is a technical innovation hub, with countries such as Japan and South Korea at the forefront of electronics, robotics, and information technology. This innovation environment promotes the creation of cutting-edge AR/VR healthcare applications. Asia Pacific is seeing fast economic growth, with China, India, and South Korea rising as global economic powerhouses. This increase drives investments in healthcare infrastructure and technology, such as AR/VR systems.

As healthcare prices rise and cost-effective solutions are required, there is a growing demand for AR/VR technologies that can improve healthcare delivery efficiency, reduce hospitalization rates, and improve patient satisfaction. Governments across Asia Pacific are implementing policies and programs to encourage the use of digital healthcare technologies, such as AR/VR, to address healthcare concerns and enhance population health outcomes. The region is seeing considerable expenditures in healthcare infrastructure development, including as hospitals, clinics, and telemedicine networks, which creates prospects for the integration of AR/VR technologies into healthcare delivery systems.

Competitive Landscape

Major companies in the Augmented Reality and Virtual Reality Healthcare Market include Philips Healthcare, Google, Microsoft, Oculus VR (Facebook), and Samsung Electronics, all of which offer unique solutions. Medical Realities and AccuVein Inc. are gaining popularity for their specialized products. Intense rivalry fuels innovation, collaboration, and mergers. Collaboration between technology providers, healthcare institutions, and research organizations is critical to innovation and growth. Continuous investment in R&D is critical to remaining competitive and tackling healthcare concerns. Regulatory compliance and user experience enhancement remain top priorities for market participants.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in augmented reality and virtual reality healthcare include:

• Philips Healthcare
• Google
• Microsoft Corporation
• Oculus VR (Facebook)
• Samsung Electronics
• Medical Realities
• AccuVein Inc.
• EchoPixel Inc.
• CAE Healthcare
• Atheer Inc.
• Augmented Reality and Virtual Reality Healthcare Market Latest Developments:
• In January 2024, Philips Healthcare announced the launch of a new augmented reality surgical navigation system designed to assist surgeons in performing minimally invasive procedures with enhanced precision and efficiency.
• In September 2023, Google unveiled its latest virtual reality platform, Daydream, which includes healthcare-focused applications aimed at patient education, therapeutic interventions, and medical training.
• In November 2023, Microsoft announced a new mixed-reality headset, HoloLens 3, with enhanced features tailored for healthcare applications, such as augmented reality visualization for surgical planning and medical education.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis
• 4.5 Regulatory Framework

5 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET, BY END USER

• 5.1 Overview
• 5.2 Government and Defense Institutions
• 5.3 Hospitals, Clinics, and Surgical Centers
• 5.4 Research and Diagnostics Laboratories
• 5.5 Research Organizations and Pharma Companies

6 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET, BY OFFERINGS

• 6.1 Overview
• 6.2 Software
• 6.3 Hardware

7 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET, BY DEVICES TYPES

• 7.1 Overview
• 7.2 Projectors and Display Walls
• 7.3 Virtual Reality in Healthcare Market
• 7.4 Augmented Reality in Healthcare Market

8 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET, BY APPLICATION

• 8.1 Overview
• 8.2 Patient Care Management
• 8.3 Surgery
• 8.4 Medical Training and Education
• 8.5 Fitness Management
• 8.6 Pharmacy Management

9 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET, BY GEOGRAPHY

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Rest of Asia Pacific
• 9.5 Rest of the World
  • 9.5.1 Latin America
  • 9.5.2 Middle East and Africa

10 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET COMPETITIVE LANDSCAPE

• 10.1 Overview
• 10.2 Company Market Share
• 10.3 Vendor Landscape
• 10.4 Key Development Strategies

11 COMPANY PROFILES

• 11.1 Microsoft
  • 11.1.1 Overview
  • 11.1.2 Financial Performance
  • 11.1.3 Product Outlook
  • 11.1.4 Key Developments
• 11.2 Mindmaze
  • 11.2.1 Overview
  • 11.2.2 Financial Performance
  • 11.2.3 Product Outlook
  • 11.2.4 Key Developments
• 11.3 Google
  • 11.3.1 Overview
  • 11.3.2 Financial Performance
  • 11.3.3 Product Outlook
  • 11.3.4 Key Developments
• 11.4 Psious
  • 11.4.1 Overview
  • 11.4.2 Financial Performance
  • 11.4.3 Product Outlook
  • 11.4.4 Key Developments
• 11.5 Daqri
  • 11.5.1 Overview
  • 11.5.2 Financial Performance
  • 11.5.3 Product Outlook
  • 11.5.4 Key Developments
• 11.6 Augmedix
  • 11.6.1 Overview
  • 11.6.2 Financial Performance
  • 11.6.3 Product Outlook
  • 11.6.4 Key Developments
• 11.7 Medical Realities
  • 11.7.1 Overview
  • 11.7.2 Financial Performance
  • 11.7.3 Product Outlook
  • 11.7.4 Key Developments
• 11.8 Firsthand Technology
  • 11.8.1 Overview
  • 11.8.2 Financial Performance
  • 11.8.3 Product Outlook
  • 11.8.4 Key Developments
• 11.9 Atheer
  • 11.9.1 Overview
  • 11.9.2 Financial Performance
  • 11.9.3 Product Outlook
  • 11.9.4 Key Developments
• 11.10 Oculus VR
  • 11.10.1 Overview
  • 11.10.2 Financial Performance
  • 11.10.3 Product Outlook
  • 11.10.4 Key Developments
• 11.11 Samsung Electronics
  • 11.11.1 Overview
  • 11.11.2 Financial Performance
  • 11.11.3 Product Outlook
  • 11.11.4 Key Developments
• 11.12 Osterhout Design Group
  • 11.12.1 Overview
  • 11.12.2 Financial Performance
  • 11.12.3 Product Outlook
  • 11.12.4 Key Developments
• 11.13 Orca Health
  • 11.13.1 Overview
  • 11.13.2 Financial Performance
  • 11.13.3 Product Outlook
  • 11.13.4 Key Developments
• 11.14 Echopixel
  • 11.14.1 Overview
  • 11.14.2 Financial Performance
  • 11.14.3 Product Outlook
  • 11.14.4 Key Developments

12 KEY DEVELOPMENTS

• 12.1 Product Launches/Developments
• 12.2 Mergers and Acquisitions
• 12.3 Business Expansions
• 12.4 Partnerships and Collaborations

13 Appendix

• 13.1 Related Research