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1616437

终端用户体验监测的全球市场规模:各零件，存取类型，各业界，各地区，范围及预测

Global End User Experience Monitoring Market Size By Component (Products, Services), By Access Type (Web, Mobile), By Vertical (BFSI, IT and Telecommunications), By Geographic Scope And Forecast

出版日期: 2024年07月19日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

终端用户体验监控市场规模与预测

2024 年，终端用户体验监控市场规模估值为 21.9 亿美元，预计到 2031 年将达到 81.7 亿美元，2024 年至 2031 年复合年增长率为 19.70%。终端用户体验监控 (EUEM) 是追踪和分析使用者与应用程式、系统和服务的互动以确定使用者满意度和整体体验的过程。这需要收集有关应用程式效能、回应时间和使用者行为的信息，并且通常使用提供即时分析和见解的工具来完成。 EUEM 广泛应用于各种行业，包括 IT 服务、软体开发和客户支持，可协助公司发现和管理可能损害使用者体验的问题。使用 EUEM 的公司可以提高应用程式速度、提高用户满意度并提供无缝的数位体验，这在当今的竞争格局中至关重要。

随着数位转型的不断推进，EUEM的未来前景预计将大幅拓展。随着云端服务、行动应用程式和远端工作环境的使用不断增加，企业将需要更复杂的 EUEM 解决方案，以更深入地了解跨多个平台的使用者互动。将人工智慧 (AI) 和机器学习 (ML) 纳入 EUEM 解决方案预计将提高预测分析能力，使公司能够主动预测和管理使用者体验问题。

随着用户期望的变化，EUEM 将在推动产品开发和客户互动策略方面发挥越来越重要的作用，帮助企业持续响应用户需求，您将能够保持竞争优势。

全球终端用户体验监控市场动态

塑造全球终端用户体验监控市场的关键市场动态

主要市场驱动因子

采用远距工作：

远距工作的盛行显着增加了对最终用户体验监控 (EUEM) 解决方案的需求，Gartner 报告称，82% 的企业领导者计划在疫情后让员工至少兼职。人打算允许全职远距工作。这一转变涉及公司更好地监控和改善其分散式员工的数位体验，并正在推动 EUEM 解决方案的扩展。

顾客体验的重要性日益增加：

越来越关注客户体验作为关键差异化因素，正在推动最终用户体验监控 (EUEM) 行业的发展。根据普华永道的报告，73% 的消费者在做出购买决策时优先考虑客户体验，42% 的消费者愿意为吸引人的体验支付更多费用。企业越来越多地转向 EUEM 解决方案来主动识别和管理可能影响多个数位接触点的客户互动的问题。

IT 基础架构的复杂性不断增加：

随着 IT 基础架构变得更加复杂，包括多云部署和微服务架构，对彻底的终端用户体验监控的需求也随之增加。根据 IBM 研究，85% 的企业现在在多云环境中运营，平均每家公司使用多达八个不同的云端供应商。这种复杂性要求企业实施全面的 EUEM 解决方案，以保持一致的效能并在潜在问题影响最终用户之前识别它们。

主要问题

资料隐私问题：

随着公司越来越依赖监控系统来捕获用户数据，对数据隐私和安全的担忧日益增加。 GDPR 和 CCPA 等更严格的规则要求公司对其资料收集策略保持谨慎，这可能会阻碍 EUEM 解决方案的采用。这种困难会影响监控的有效性，因为公司必须平衡洞察力需求与可能限制资料收集范围的监管限制。

可扩充性问题：

随着业务扩展和数位环境变得更加复杂，EUEM 解决方案必须适应。然而，并非所有监控技术都能处理更高的资料量和使用者互动。这种限制可能会导致效能瓶颈和有限的监控能力，从而限制公司快速回应使用者体验问题的能力。可扩展性问题会影响组织解决问题的敏捷性，进而影响使用者满意度。

改变客户期望：

随着客户期望的变化，公司必须不断调整其监控策略以满足不断变化的需求。挑战在于预测动态数位世界中的使用者偏好和行为。未能适应不断变化的期望可能会导致监控不足和无法回应使用者需求。这项挑战影响消费者的幸福感和忠诚度，进而影响业务绩效和成长。

主要趋势

越来越多地使用人工智慧和机器学习：

将人工智慧 (AI) 和机器学习 (ML) 纳入 EUEM 系统正在彻底改变使用者体验管理。这些技术使企业能够快速可靠地分析大量数据、发现模式并在潜在问题影响用户之前对其进行预测。对具有可行见解的智慧监控解决方案的需求不断增长，推动了 EUEM 市场中人工智慧和机器学习的采用，从而改善了用户体验。

专注于全通路体验：

随着客户透过多种管道与品牌建立联繫，人们越来越重视提供一致、无缝的体验。 EUEM 解决方案越来越多地追踪跨多个平台的用户交互，包括行动装置、网路和店内。这一趋势是由公司需要提供一致的体验来满足客户期望并培养品牌忠诚度所推动的。透过监控全通路体验，企业可以发现差距并提高用户满意度。

扩展基于云端的解决方案：

向云端运算的转变使企业能够更灵活、更经济地安装监控工具，从而推动 EUEM 解决方案的发展。基于云端的 EUEM 解决方案可实现即时监控、可扩展性以及与其他云端服务的轻鬆整合。随着企业寻求更敏捷、更有效的方法来管理动态数位环境中的使用者体验，这一趋势正在推动市场向前发展。

End User Experience Monitoring Market size was valued at USD 2.19 Billion in 2024 and is projected to reach USD 8.17 Billion by 2031 , growing at a CAGR of 19.70% from 2024 to 2031. End User Experience Monitoring (EUEM) is the process of tracking and analyzing user interactions with applications, systems, or services to determine their satisfaction and overall experience. This entails gathering information about application performance, response times, and user behavior, which is frequently accomplished using tools that provide real-time analytics and insights. EUEM is widely utilized in a variety of industries, including IT services, software development, and customer support, allowing firms to discover and manage issues that may impair the user experience. Companies that use EUEM can improve application speed, increase user satisfaction, and provide a seamless digital experience, which is critical in today's competitive landscape.

As digital transformation continues, the future scope of EUEM is expected to expand significantly. With the growing usage of cloud services, mobile applications, and remote work settings, businesses will need more complex EUEM solutions that provide deeper insights into user interactions across several platforms. The incorporation of artificial intelligence (AI) and machine learning (ML) into EUEM solutions is expected to improve predictive analytics capabilities, allowing firms to anticipate and manage user experience issues in advance.

As user expectations evolve, EUEM will play an increasingly important role in driving product development and customer interaction strategies, ensuring that firms remain responsive to user needs and maintain a competitive advantage in the marketplace.

Global End User Experience Monitoring Market Dynamics

The key market dynamics that are shaping the global end-user experience monitoring market include:

Key Market Drivers:

Remote Work Adoption:

The widespread adoption of remote work has significantly increased the demand for End User Experience Monitoring (EUEM) solutions, with Gartner reporting that 82% of company leaders intend to allow employees to work remotely at least part-time following the pandemic, and 47% will allow full-time remote work. This change involves enterprises successfully monitoring and improving the digital experience for their distributed workforce, which fuels the expansion of EUEM solutions.

Rising Importance of Customer Experience:

The growing emphasis on customer experience as a key differentiator is propelling growth in the End User Experience Monitoring (EUEM) industry. According to a PwC report, 73% of consumers prioritize customer experience in their purchasing decisions, with 42% prepared to pay more for a nice and inviting encounter. Organizations are increasingly using EUEM solutions to proactively identify and manage issues that may impact customer interactions across many digital touchpoints.

Increasing IT Infrastructure Complexity:

As IT infrastructures get more complex, with multi-cloud deployments and microservices architectures, the requirement for thorough end-user experience monitoring grows. According to IBM research, 85% of enterprises now operate in multi-cloud settings, with the average enterprise using up to eight different cloud providers. Due to this complexity, enterprises must install comprehensive EUEM solutions to maintain consistent performance and identify possible issues before they affect end users.

Key Challenges:

Data Privacy Concerns:

As firms rely more on monitoring systems to acquire user data, worries about data privacy and security have grown. Stricter rules, such as GDPR and CCPA, require businesses to be cautious about data-gathering tactics, which can impede the implementation of EUEM solutions. This difficulty has an impact on monitoring efficacy as firms must balance the demand for insights with regulatory constraints, which may limit the extent of data collecting.

Scalability Issues:

As businesses expand and their digital surroundings become more complex, EUEM solutions must adapt. However, not all monitoring technologies are intended to handle larger data quantities or user interactions. This constraint might cause performance bottlenecks and limited monitoring capabilities, limiting businesses' ability to respond rapidly to user experience issues. Scalability issues have an impact on an organization's problem-solving agility, which, in turn, influences user happiness.

Changing Customer Expectations:

As customer expectations shift, firms must continually adapt their monitoring tactics to match these changing demands. The problem is to anticipate user preferences and behaviors in a dynamic digital world. Failure to keep up with changing expectations can lead to insufficient monitoring and a lack of response to user needs. This difficulty has an impact on consumer happiness and loyalty, which, in turn, affects corporate performance and growth.

Key Trends:

Increased Use of AI and Machine Learning:

The incorporation of artificial intelligence (AI) and machine learning (ML) into EUEM systems is transforming user experience management. These technologies let enterprises swiftly and reliably analyze massive amounts of data, discovering patterns and predicting possible issues before they affect users. The increased demand for intelligent monitoring solutions with actionable insights is driving the adoption of AI and ML in the EUEM market, resulting in better user experiences.

Focus on Omnichannel Experiences:

As customers connect with brands through many channels, there is a greater emphasis on providing consistent and seamless experiences. EUEM solutions are growing to track user interactions across multiple platforms, such as mobile, web, and in-store. This trend is motivated by enterprises' need to create consistent experiences that fulfill customer expectations and foster brand loyalty. Monitoring omnichannel experiences helps firms detect gaps and improve user satisfaction.

Expansion of Cloud-Based Solutions:

The shift to cloud computing has aided the growth of EUEM solutions by allowing enterprises to install monitoring tools more flexibly and affordably. Cloud-based EUEM solutions enable real-time monitoring, scalability, and effortless integration with other cloud services. This trend is propelling the market forward as firms seek more agile and effective ways to manage user experiences in dynamic digital environments.

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Global End User Experience Monitoring Market Regional Analysis

Here is a more detailed regional analysis of the global end-user experience monitoring market:

North America:

North America is currently the dominant region in the End User Experience Monitoring (EUEM) market. significantly, owing to fast digital transformation and the concentration of major technology enterprises in the region. North America is expected to maintain the greatest market share throughout this time, owing to strong job growth in computer and information technology occupations, which the US Bureau of Labor Statistics predicts would increase by 15% between 2021 and 2031. This suggests a greater emphasis on digital technology and a corresponding demand for EUEM solutions to improve user experiences.

The COVID-19 epidemic has accelerated the shift to remote work, emphasizing the importance of good EUEM technologies for monitoring and improving remote user interactions. According to a Pew Research Center report, 59% of US workers who can work from home do so all or most of the time, emphasizing the importance of firms investing in comprehensive monitoring solutions.

Rising knowledge of rigorous data privacy requirements, such as the California Consumer Privacy Act (CCPA), has driven firms to prioritize compliance, with an IAPP and EY survey finding that 56% of organizations consider regulatory compliance to be a key priority. This simultaneous focus on improving employee experience and data security is driving the widespread adoption of EUEM products across North America.

Asia Pacific:

The Asia Pacific region is experiencing significant growth in the End User Experience Monitoring (EUEM) market, owing to fast digital transformation, rising internet penetration, and increased mobile device usage. According to the International Telecommunication Union (ITU), internet penetration in the region will reach 64.1% in 2023, up from 51.8% in 2019, creating a large demand for digital services and, as a result, the adoption of EUEM solutions. GSMA Intelligence predicts that mobile internet users in Asia Pacific will reach 3.1 billion by 2025, highlighting the importance of robust EUEM technologies to enable optimal user experiences across varied devices and networks.

This rise is pulled even more by a significant emphasis on improving digital customer experiences, with an IDC poll indicating that 68% of firms in the region see it as a major priority for the next two years. As firms attempt to satisfy consumer expectations, advanced EUEM solutions are becoming more popular. The Asia Cloud Computing Association's Cloud Readiness Index 2023 identifies rising cloud usage, with an average score of 65.7 out of 100, posing problems for monitoring user experiences across multiple contexts.

According to the Asian Development Bank, Southeast Asia's digital economy will grow to USD 1 Trillion by 2030, up from USD 300 Billion in 2021, creating a strong market for EUEM solutions as firms strive to maximize their digital services and remain competitive advantages.

Global End User Experience Monitoring Market: Segmentation Analysis

The Global End User Experience Monitoring Market is Segmented on the basis of Component, Access Type, Vertical, And Geography.

End User Experience Monitoring Market, By Component

Products
Services

Based on Component, the market is fragmented into Products and Services. Products are currently dominating, owing to the growing demand for complete software solutions that allow enterprises to track user experiences in real time and analyze performance data across several digital channels. These technologies offer essential insights into improving user engagement and happiness. The services segment is the fastest expanding, driven by the growing need for customized monitoring solutions, implementation support, and ongoing consulting services that assist enterprises in adapting their EUEM strategy to changing digital landscapes. As organizations seek to maximize their digital offerings, the need for specialist services is rapidly increasing.

End User Experience Monitoring Market, By Access Type

Web
Mobile

Based on Access Type, the market is segmented into Web and Mobile. The web segment presently dominates, driven by the increased usage of web applications and the need for organizations to ensure maximum performance and user happiness across their online platforms. Organizations prioritize web experience monitoring in order to improve consumer engagement, increase conversion rates, and resolve potential issues as soon as possible. The Mobile sector is the fastest growing, driven by increased reliance on mobile applications and an increase in mobile internet users. As businesses attempt to provide flawless user experiences on mobile devices, the demand for powerful monitoring solutions customized to mobile applications grows significantly.

End User Experience Monitoring Market, By Vertical

BFSI
IT and Telecommunications
Government and Public Sector

Based on Vertical, the market is segmented into BFSI, IT and Telecommunications, and Government and Public Sector. The BFSI (Banking, Financial Services, and Insurance) market is currently dominating due to the vital requirement for secure rapid digital transactions, where user experience has a direct impact on customer trust and happiness. The Government and Public Sector market is the fastest expanding, owing to increased digitalization efforts and the need for agencies to improve citizen involvement through effective online services. As governments engage in enhancing their digital infrastructures, the need for EUEM solutions in this sector expands rapidly.

End User Experience Monitoring Market, By Geography

North America
Europe
Asia Pacific
Rest of the World
On the basis of Geography, the Global End User Experience Monitoring Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently dominates the end user experience monitoring (EUEM) market due to its excellent technology infrastructure, significant emphasis on digital transformation, and tight data protection rules. The Asia Pacific region is witnessing the fastest growth, owing to rapid economic expansion, increased internet penetration, and rising demand for digital services.

Key Players

The "Global End User Experience Monitoring Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Dynatrace, Upland One, LogicMonitor, New Relic, Catchpoint, Pingdom, Datadog, Splunk, Applitools, ThousandEyes, WebPageTest, LoadView, Keynote, Gomez, RUMify, Riverbed SteelCentral, Akamai mPulse, and PingMeter.
The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

End User Experience Monitoring Market Recent Developments
In January 2024, Dynatrace will acquire Qosmos, a network performance monitoring leader to expand its full-stack monitoring capabilities and provide deeper insights into user experience across the whole digital delivery pipeline.
In March 2023, eG Innovations released the latest version of their main product, eG Enterprise v7.2, which is marketed as a full observability solution for modern IT systems.

1 INTRODUCTION OF GLOBAL END USER EXPERIENCE MONITORING MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL END USER EXPERIENCE MONITORING MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
4.5 Regulatory Framework

5 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY COMPONENT

5.1 Overview
5.2 Products
5.3 Synthetic Monitoring
5.4 Real User Monitoring
5.5 Others
5.6 Services
5.7 Professional Services
5.8 Managed Services

6 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY ACCESS TYPE

6.1 Overview
6.2 Web
6.3 Mobile

7 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY DEPLOYMENT TYPE

7.1 Overview
7.2 Large Enterprises
7.3 Small and Medium-Sized Enterprises

8 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY DEPLOYMENT TYPE

8.1 Overview
8.2 On-premises
8.3 Cloud

9 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY VERTICAL

9.1 Overview
9.2 Banking, Financial Services, and Insurance
9.3 IT and Telecommunications
9.4 Government and Public Sector
9.5 Retail and Consumer Goods
9.6 Healthcare and Life Sciences
9.7 Others

10 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY GEOGRAPHY

10.1 Overview
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.2.3 Mexico
10.3 Europe
- 10.3.1 Germany
- 10.3.2 U.K.
- 10.3.3 France
- 10.3.4 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 Japan
- 10.4.3 India
- 10.4.4 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Argentina
10.6 Rest of the World
- 10.5.1 Middle East and Africa
- 10.5.2 South America

11 GLOBAL END USER EXPERIENCE MONITORING MARKET COMPETITIVE LANDSCAPE

11.1 Overview
11.2 Company Market Share
11.3 Vendor Landscape
11.4 Key Development Strategies

12 COMPANY PROFILES

12.1 Dynatrace
- 12.1.1 Overview
- 12.1.2 Financial Performance
- 12.1.3 Product Outlook
- 12.1.4 Key Developments
12.2 Cisco AppDynamics
- 12.2.1 Overview
- 12.2.2 Financial Performance
- 12.2.3 Product Outlook
- 12.2.4 Key Developments
12.3 Upland One
- 12.3.1 Overview
- 12.3.2 Financial Performance
- 12.3.3 Product Outlook
- 12.3.4 Key Developments
12.4 LogicMonitor
- 12.4.1 Overview
- 12.4.2 Financial Performance
- 12.4.3 Product Outlook
- 12.4.4 Key Developments
12.5 New Relic
- 12.5.1 Overview
- 12.5.2 Financial Performance
- 12.5.3 Product Outlook
- 12.5.4 Key Developments
12.6 Catchpoint
- 12.6.1 Overview
- 12.6.2 Financial Performance
- 12.6.3 Product Outlook
- 12.6.4 Key Developments
12.7 Pingdom
- 12.7.1 Overview
- 12.7.2 Financial Performance
- 12.7.3 Product Outlook
- 12.7.4 Key Developments
12.8 Datadog
- 12.8.1 Overview
- 12.8.2 Financial Performance
- 12.8.3 Product Outlook
- 12.8.4 Key Developments
12.9 Splunk
- 12.9.1 Overview
- 12.9.2 Financial Performance
- 12.9.3 Product Outlook
- 12.9.4 Key Developments