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市场调查报告书

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1620255

消费性电子市场：依产品、通路和地区划分，2024-2031 年

Home Appliances Market By Product, By Distribution Channel, & Region for 2024-2031

出版日期: 2024年10月26日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

2024-2031年家用电器市场评估

对智慧、节能家用电器不断增长的需求正在吸引寻求便利性和永续性的消费者。 2023年家用电器需求将超过1,786.3亿美元，2031年将达2,257.6亿美元。

此外，强调家庭舒适度和自动化的消费者生活方式的改变进一步推动了对改善生活环境的家用电器的需求。政府促进能源效率和永续发展的激励措施也鼓励消费者升级家用电器。由于这些因素，家用电器在各行业的使用正在增加，预计2024年至2031年复合年增长率为2.97%。

家电市场定义/概述

家用电器是旨在协助完成家务并提高日常生活便利性和效率的电气或机械设备。常见应用包括烹饪（烤箱、微波炉）、清洁（洗衣机、吸尘器）和空调（空调、加热器），可透过节省时间和精力来显着提高生活品质。随着消费者偏好转向智慧、节能的解决方案，消费性电子产品的未来将专注于物联网 (IoT) 连接、自动化和永续发展等先进技术。诸如整合家用电器以实现无缝操作的智慧家庭系统和最大限度地减少能源消耗的环保设计等创新将主导市场，推动成长并改善用户体验，我认为未来几年这种情况将会有所改善。

可支配所得的增加会推动消费性电子市场吗？

可支配收入的增加是家用电器市场的主要驱动力，因为消费者越来越愿意投资于现代高效的家用电器。随着家庭收入的增加，特别是在亚太地区等发展中地区，消费者有更大的财务灵活性来购买更高品质和技术先进的家用电器。例如，根据世界银行的报告，预计到2030年，全球中产阶级人数将达到53亿，其中亚洲占其中很大一部分，而亚洲的可支配收入正在飙升。在印度，国家统计局报告称，2023年人均收入将成长约6.8%，使更多家庭能够升级家用电器。

此外，政府为促进经济成长和消费者支出所做的努力也进一步支持了这一趋势。专注于基础设施发展、创造就业和改善信贷管道的计划使消费者能够投资于家庭用品。例如，中国国家统计局指出，2023年城镇居民可支配收入将成长7.5%，刺激对冰箱、洗衣机、空调等生活必需品的需求。这一趋势凸显了可支配收入增加与消费性电子市场扩张之间的相关性，支持未来几年的持续成长。

激烈的竞争会阻碍消费性电子市场的成长吗？

竞争加剧可能会产生价格压力，导致製造商利润率下降并阻碍消费性电子市场的成长。当公司努力获得市场占有率时，他们可能会实施激进的定价策略和频繁的促销活动，这会降低获利能力。这种竞争格局迫使公司投入大量资源进行行销和广告，以使其产品脱颖而出，从而可能转移创新所需的研发资金。

此外，对价格竞争的关注可能会导致逐底竞争，随着製造商削减成本以保持竞争力，品质和服务会恶化。因此，从长远来看，客户满意度和品牌忠诚度可能会受到影响。为了维持成长，企业必须在有竞争力的价格和维持产品品质之间找到平衡，同时适应不断变化的消费者偏好，例如智慧技术和能源效率，我们也必须投资创新。如果未能因应这些趋势，可能会损害市场的长期成长前景。

Additionally, changing consumer lifestyles, with a greater emphasis on home comfort and automation, further drive demand for appliances that enhance living conditions. Government incentives promoting energy efficiency and sustainability also encourage consumers to upgrade their appliances. These factors contribute to the increasing use of Home Appliances in a variety of industries is expected to grow at aCAGR of 2.97% about from 2024 to 2031.

Home Appliances Market: Definition/ Overview

Home appliances are electrical or mechanical devices designed to assist in household tasks, enhancing convenience and efficiency in daily life. Common applications include cooking (ovens, microwaves), cleaning (washing machines, vacuum cleaners), and climate control (air conditioners, heaters), significantly improving the quality of living by saving time and effort. As consumer preferences shift towards smart and energy-efficient solutions, the future of home appliances is set to focus on advanced technologies such as Internet of Things (IoT) connectivity, automation, and sustainability. Innovations like smart home systems that integrate appliances for seamless operation and eco-friendly designs that minimize energy consumption will dominate the market, driving growth and enhancing user experience in the coming years.

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Will Rising Disposable Income is Propelling the Home Appliances Market?

Rising disposable income is significantly propelling the Home Appliances Market as consumers are increasingly willing to invest in modern and efficient appliances. As household incomes grow, particularly in developing regions such as Asia-Pacific, consumers have more financial flexibility to purchase higher-quality and technologically advanced appliances. For instance, a report from the World Bank indicates that the global middle class is expected to reach 5.3 billion by 2030, with a substantial portion in Asia, where disposable incomes are rising sharply. In India, the National Statistical Office reported that the per capita income increased by approximately 6.8% in 2023, allowing more families to upgrade their home appliances.

Additionally, government initiatives aimed at boosting economic growth and consumer spending further support this trend. Programs that focus on infrastructure development, job creation, and increased access to credit are enabling consumers to invest in household goods. For example, China's National Bureau of Statistics noted that urban disposable income rose by 7.5% in 2023, fueling demand for essential home appliances such as refrigerators, washing machines, and air conditioners. This trend highlights the correlation between rising disposable incomes and the expanding Home Appliances Market, driving sustained growth in the coming years.

Will Intense Competition Hamper the Growth of the Home Appliances Market?

Intense competition can indeed hamper the growth of the Home Appliances Market by creating price pressures that lead to reduced profit margins for manufacturers. As companies strive to gain market share, they may resort to aggressive pricing strategies and frequent promotions, which can erode profitability. This competitive landscape may compel businesses to allocate significant resources to marketing and advertising to differentiate their products, diverting funds from research and development, which is crucial for innovation.

Moreover, the focus on price competition can result in a race to the bottom, where quality and service may suffer as manufacturers cut costs to remain competitive. This could lead to a decline in customer satisfaction and brand loyalty over time. To sustain growth, companies must find a balance between competitive pricing and maintaining product quality while also investing in innovation to meet changing consumer preferences, such as smart technology and energy efficiency. Failure to adapt to these trends could hinder long-term growth prospects in the market.

Category-Wise Acumens

Will Increasing Presence of Supermarkets and Hypermarkets Boost the Home Appliances Market?

The increasing presence of supermarkets and hypermarkets is expected to boost the Home Appliances Market significantly. These retail formats provide consumers with a one-stop shopping experience, offering a wide variety of appliances alongside other household products. This convenience attracts more customers, encouraging them to make larger purchases. Additionally, supermarkets and hypermarkets often engage in promotional activities and discounts, making it easier for consumers to buy essential appliances at competitive prices.

Moreover, the strategic placement of these large retail stores in urban areas enhances accessibility for consumers. With rising disposable incomes and urbanization, more people are likely to visit these stores to upgrade their home appliances.

E-Commerce is the fastest-growing segment, driven by the convenience of online shopping and the increasing adoption of digital platforms.

Will Widespread Adoption of Refrigerator Fuel the Home Appliances Market?

The widespread adoption of refrigerators is expected to significantly fuel the Home Appliances Market. Refrigerators are essential in households across both developed and emerging economies, and rising urbanization, along with increasing disposable incomes, is driving demand for modern, energy-efficient models. In regions like Asia-Pacific, where the middle-class population is rapidly expanding, the demand for refrigerators is particularly strong.

Additionally, technological advancements in smart and eco-friendly refrigerators are boosting market growth. Energy efficiency standards and government initiatives, such as the U.S. Energy Star program and similar policies in Europe and Asia, encourage consumers to replace older models with new, environmentally friendly ones. The global refrigerator market is projected to grow steadily, contributing to the overall expansion of the home appliances sector, as consumers prioritize convenience, efficiency, and sustainability in their appliance choices.

The Entertainment & Information Appliances segment, which includes smart TVs and home entertainment systems, is the fastest-growing segment, fueled by technological advancements and increasing consumer interest in smart and connected devices.

Country/Region-wise

Will the Technological Advancement in North America Drive the Expansion of The Home Appliances Market?

Technological advancements in North America are significantly driving the expansion of the Home Appliances Market. The region is at the forefront of innovations in smart and energy-efficient appliances, fueled by increasing consumer demand for connected devices. According to the U.S. Energy Information Administration, nearly 25% of households in the U.S. now use at least one smart appliance, a figure expected to rise steadily. Additionally, the U.S. Department of Energy's Energy Star program has led to widespread adoption of energy-efficient refrigerators, washing machines, and air conditioners, contributing to market growth.

In 2023, the North American Home Appliances Market was valued at over USD 90 billion, with a projected annual growth rate of 6.5% through 2028. Government initiatives, such as the American Innovation and Manufacturing Act, which encourages the production of environmentally friendly home appliances, further support this expansion. The combination of IoT-enabled devices and strong regulatory frameworks has propelled North America to remain the dominant player in the global Home Appliances Market.

Will Rising Middle-Class Population in Asia Pacific Propel the Home Appliances Market?

The rising middle-class population in Asia-Pacific is significantly propelling the Home Appliances Market. As more people move into higher income brackets, their purchasing power increases, leading to higher demand for household appliances like refrigerators, washing machines, and air conditioners. According to data from China's National Bureau of Statistics, China's middle-class population exceeded 400 million in 2023, contributing to the strong demand for modern appliances. Similarly, India's middle-class is projected to reach 583 million by 2025, as per a report by India's Ministry of Statistics, further driving market growth.

Government initiatives are also supporting this trend. In India, schemes such as the Production Linked Incentive (PLI) program aim to boost domestic manufacturing, making appliances more affordable and accessible. In China, government policies like subsidies for energy-efficient appliances and large-scale shopping events like the "Double 11" festival have driven higher sales. The Asia-Pacific Home Appliances Market, valued at USD 140 billion in 2023, is expected to grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2029, reflecting the strong influence of the expanding middle class.

Competitive Landscape

The competitive landscape of the Home Appliances Market is characterized by a mix of established players and emerging startups, each focusing on innovative features such as real-time tracking, integration with IoT devices, and user-friendly interfaces. Companies are increasingly investing in research and development to enhance product offerings and improve customer service, creating a dynamic and rapidly evolving market environment.

Some of the prominent players operating in the Home Appliances Market include:

Haier Electronics, Whirlpool Corporation, LG Electronics, Godrej Group, Panasonic Corporation, Samsung Electronics, Electrolux AB, Amica Wronki S.A.

Latest Developments

In August 2024 LG Electronics introduced a new line of AI-powered washing machines and dryers, incorporating enhanced automation for optimized washing cycles based on fabric types and load sizes. The launch aligns with the company's focus on smart home technology and improving energy conservation in household appliances.

In July 2024 Whirlpool announced the expansion of its energy-efficient appliance portfolio, focusing on eco-friendly refrigerators and washing machines. The move is part of Whirlpool's commitment to sustainability, aiming to reduce carbon emissions and cater to the growing consumer preference for green appliances.

In June 2024 Haier announced partnerships with several smart home platforms to integrate its appliances with leading IoT ecosystems. This collaboration allows consumers to control Haier's refrigerators, air conditioners, and washing machines through popular smart home systems, enhancing user convenience and appliance connectivity.

1. INTRODUCTION OF GLOBAL HOME APPLIANCES MARKET

1.1. Overview of the Market
1.2. Scope of Report
1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1. Data Mining
3.2. Validation
3.3. Primary Interviews
3.4. List of Data Sources

4. GLOBAL HOME APPLIANCES MARKET OUTLOOK

4.1. Overview
4.2. Market Dynamics
- 4.2.1. Drivers
- 4.2.2. Restraints
- 4.2.3. Opportunities
4.3. Porters Five Force Model
4.4. Value Chain Analysis

5. GLOBAL HOME APPLIANCES MARKET, BY PRODUCT

5.1 Refrigerator
5.2 Air Conditioner and Heater
5.3 Entertainment and Information Appliances
5.4 Washing Machine
5.5 Cleaning Appliance
5.6 Cooktop
5.7 Cooking Range
5.8 Microwave and Oven

6. GLOBAL HOME APPLIANCES MARKET, BY DISTRIBUTION CHANNEL

6.1. Overview
6.2.Supermarket and Hypermarket
6.3 Specialty Store
6.4 E-Commerce

7. GLOBAL HOME APPLIANCES MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8. GLOBAL HOME APPLIANCES MARKET COMPETITIVE LANDSCAPE

8.1. Overview
8.2. Company Market Ranking
8.3. Key Development Strategies

9. COMPANY PROFILES

9.1. Haier Electronics
- 9.1.1. Overview
- 9.1.2. Financial Performance
- 9.1.3. Product Outlook
- 9.1.4. Key Developments
9.2. Whirlpool Corporation
- 9.2.1. Overview
- 9.2.2. Financial Performance
- 9.2.3. Product Outlook
- 9.2.4. Key Developments
9.3. LG Electronics
- 9.3.1. Overview
- 9.3.2. Financial Performance
- 9.3.3. Product Outlook
- 9.3.4. Key Developments
9.4. Godrej Group
- 9.4.1. Overview
- 9.4.2. Financial Performance
- 9.4.3. Product Outlook
- 9.4.4. Key Developments
9.5. Panasonic Corporation
- 9.5.1. Overview
- 9.5.2. Financial Performance
- 9.5.3. Product Outlook
- 9.5.4. Key Developments
9.6. Samsung Electronics
- 9.6.1. Overview
- 9.6.2. Financial Performance
- 9.6.3. Product Outlook
- 9.6.4. Key Developments
9.7. Electrolux AB
- 9.7.1. Overview
- 9.7.2. Financial Performance
- 9.7.3. Product Outlook
- 9.7.4. Key Developments
9.8. Amica Wronki S.A.
- 9.8.1. Overview
- 9.8.2. Financial Performance
- 9.8.3. Product Outlook
- 9.8.4. Key Developments
9.9. Gorenje Group
- 9.9.1. Overview
- 9.9.2. Financial Performance
- 9.9.3. Product Outlook
- 9.9.4. Key Developments