全球滑雪市场规模（按产品类型、分销管道、地区、范围和预测）

滑雪市场规模及预测

预计2023年滑雪市场价值将达到13.5亿美元，2024年至2031年期间的复合年增长率为3.37%，到2031年将达到17.2亿美元。滑雪是一项令人兴奋且多样化的冬季运动，它结合了运动性、技巧性和与自然的联繫，长期以来吸引着许多爱好者。滑雪起源于 5000 多年前斯堪的纳维亚国家的一种交通方式，现已发展成为一种全球现象。滑雪的本质是踩着长而薄的扁平滑雪板在雪地上滑行，这种滑雪板的设计是为了分散你的体重，让你在雪地上滑行。滑雪不仅是一项运动，更是一种生活方式和一种深深扎根于世界各地山区的文化。

SKI 的主要应用是地理空间分析和遥感。地理空间资料经常涉及对地球表面进行的测量，地球本质上是球形的。由于地球曲率的原因，传统的插值方法很难处理此类数据。具有球形核的 SKI 提供了一种在球体表面上插值资料的自然而实用的方法。这在气象学中尤其重要，因为必须插入来自卫星的天气资料才能产生连续的天气图。

科技的进步使得滑雪设备更加人性化和性能导向。现在，滑雪板采用碳纤维等现代材料製成，使其更轻，同时提高其耐用性和性能。这些材料提高了控制力和精度，使初学者和高级滑雪者都更享受滑雪的乐趣。此外，智慧滑雪技术也正在兴起，包括感测器和 GPS。

滑雪市场动态

影响滑雪市场的关键市场动态

主要市场推动因素：

适应气候变迁

滑雪业务最重要的市场驱动力之一是气候变迁的持续威胁。随着全球气温上升，降雪模式变得更加难以预测，导致滑雪季节缩短，许多传统滑雪场的积雪量减少。这迫使滑雪场投入巨资用于造雪技术和其他改造，以确保稳定的滑雪条件。

技术进步：

技术进步是滑雪业务的另一个关键驱动力，影响着从设备设计到度假村运营的一切。滑雪和滑雪板技术的进步极大地提高了性能、安全性和整体用户体验。例如，现代滑雪板和滑雪板采用先进的材料和工程技术，提高了稳定性、控制力和速度，使更多人可以更轻鬆地参与这项运动，并感到舒适。

冬季运动的全球化

冬季运动的全球化对滑雪产业产生了重大影响，提升了其在世界各地的知名度。冬季奥运、世界杯等大型国际赛事推动了滑雪和单板滑雪运动在世界各地的普及。这些赛事的媒体报导和赞助不仅提高了这项运动的知名度，而且还激励了新的竞争对手和爱好者。

主要问题

身体劳损与受伤风险

滑雪是一项对体力要求很高的运动，需要高强度的力量、体力和耐力。它需要平衡、协调和快速反应，这给腿部、膝盖和核心肌肉带来很大的压力。受伤的风险也很高；常见的伤害包括扭伤、骨折和韧带撕裂。由于速度较高且发生碰撞的可能性较大，因此需要充分的身体准备和训练。

环境问题

滑雪是在山区进行的，因此天气难以预测。极端寒冷、强风和大雪可能会对滑雪者造成危险，导致能见度降低和体温过低。雪崩风险是一个主要问题，因此滑雪者必须注意洪水安全并携带适当的设备，例如信标、探测器和铲子。在陡坡、结冰雪道和深粉雪等各种地形上行进需要很高的技术能力和敏捷性，以适应不断变化的条件。

科技发展与科技：

掌握滑雪技术可能是一个巨大的课题，尤其是对于初学者而言。学习控制速度、转弯和保持正确的位置需要时间和练习。雕刻、雪丘滑雪和越野滑雪等高级技能则增加了额外的难度等级。滑雪者必须不断提升自己的技术以适应不同的雪况和地形。适当的教育和培训对于技能发展至关重要，因为不正确的方法可能导致事故和伤害。

主要趋势：

设备技术进步

滑雪运动最重要的趋势之一是先进技术的快速发展和融入滑雪装备中。现代滑雪板由碳纤维和特殊聚合物等材料製成，使其更轻、更坚固、更灵活。这些进步提高了在各种地形上的控制和性能。此外，智慧技术融入滑雪靴和滑雪绑带也提高了安全性和效率。

环境永续性和生态友善实践：随着气候变迁的影响日益明显

随着气候变迁的影响日益明显，滑雪产业更加重视永续性。滑雪胜地采用环保技术来减少对环境的影响。这些措施包括使用再生能源、应用节水技术和保护滑雪场周围的自然栖息地等。例如，一些度假村正在投资太阳能和风能来为其电梯和设施提供动力。

健康、保健和安全优先事项：

全球对健康和福祉的重视已经渗透到滑雪产业，并更加重视身体健康、心理健康和安全。越来越多的滑雪胜地提供健康项目，如瑜伽课程、水疗和健身课程，旨在改善客人的健康和福祉。人们越来越意识到滑雪的身体准备和身体调节的重要性，这也进一步促进了这一趋势。

目录

第 1 章：全球滑雪市场：简介

市场概况
• 研究范围
• 先决条件

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

• 资料探勘
• 验证
• 第一次面试
• 资料来源列表

第 4 章 全球滑雪市场展望

• 概述
• 市场动态
  • 驱动程式
  • 阻碍因素
  • 机会
• 波特五力模型

第 5 章。

• 简介
• 滑雪板与滑雪杖
• 滑雪靴
• 滑雪保护及配件

第 6 章。

• 简介
• 在线
• 离线

第 7 章。

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
  亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 中东和非洲
  • 南美洲

第 8 章：全球滑雪市场：竞争格局

• 概述
• 各公司的市场排名
• 主要发展策略

第九章 公司简介

• Amer Sports
• Fischer Sports GmbH
• Black Diamond Equipment
• SKIS ROSSIGNOL
• Burton Snowboards
• Coalition Snow
• Helly Hansen
• Aspen Skiing Company
• Vail Resorts Management Company
• Prince Hotels, Inc.

第 10 章附录

• 相关研究

Ski Market Size And Forecast

Ski Market size was valued at USD 1.35 Billion in 2023 and is projected to reach USD 1.72 Billion by 2031 , growing at a CAGR of 3.37% from 2024 to 2031. Skiing is an exciting and diverse winter sport and has captivated fans for ages with its combination of athleticism, technique, and connection to nature. Skiing began as a mode of transportation in Scandinavian countries over 5,000 years ago and has since grown into a global phenomenon covering a variety of disciplines each with its own set of problems and experiences. The essence of skiing is gliding across snow on a pair of skis which are long, flat, and narrow pieces of equipment designed to distribute weight and allow for movement on snow. Skiing is more than a sport and it is a way of life and culture that is firmly ingrained in the fabric of many mountainous locations across the world.

The principal uses of SKI are geospatial analysis and remote sensing. Geospatial data frequently includes measurements made over the Earth's surface which is naturally spherical. Traditional interpolation methods may struggle with such data due to the Earth's curvature. SKI with its spherical kernels as it also offers a natural and practical method for interpolating data on a spherical surface. This is especially important in meteorology where weather data from satellites must be interpolated to produce continuous weather maps.

Technological improvements are transforming skiing equipment making it more user-friendly and performance-driven. Skis are being made from modern materials such as carbon fiber which improves durability and performance while reducing weight. These materials provide improved control and precision making skiing more pleasurable for both beginners and professionals. Furthermore, smart ski technology which includes sensors and GPS.

Ski Market Dynamics

The key market dynamics that are shaping the Ski market include:

Key Market Drivers:

Climate Change Adaptation

: One of the most important market drivers for the ski business is the persistent threat of climate change. As global temperatures rise, snowfall patterns become more unpredictable resulting in shorter ski seasons and decreased snow cover in many traditional ski locations. This has compelled ski resorts to spend considerably in snowmaking technology and other adaptive steps to assure consistent skiing conditions.

Technological Advancements:

Technological advancements are another important driving force in the ski business influencing everything from equipment design to resort operations. Advances in ski and snowboard technology have dramatically enhanced performance, safety, and overall user experience. Modern skis and snowboards for example are built with sophisticated materials and engineering techniques that improve stability, control, and speed making the sport more accessible and pleasant to a broader audience.

Globalization of Winter Sports

: The globalization of winter sports has had a tremendous impact on the ski industry boosting its reach and popularity around the world. Major international events like as the Winter Olympics and World Cup contests have helped to popularize skiing and snowboarding around the world. The media coverage and sponsorship of these events not only raises the sport's visibility but also inspires new competitors and enthusiasts.

Key Challenges:

Physical Demands and Injury Risks

: Skiing is a physically demanding sport that necessitates a high degree of fitness, strength, and endurance. The need for balance, coordination, and rapid reactions puts a burden on the body especially the legs, knees, and core muscles. The danger of damage is high, and common injuries include sprains, fractures, and ligament tears. The high speeds and likelihood for collisions heighten the risk necessitating good physical preparation and training.

Environmental Challenges

: Skiing takes place in mountainous terrain where weather can be unexpected and harsh. Extreme cold, strong gusts, and heavy snowfall pose hazards for skiers potentially leading to visibility concerns and hypothermia. Avalanche risk is a major worry, thus skiers must be aware of flood safety and carry suitable equipment such as beacons, probes, and shovels. Navigating over different terrains such as steep slopes, ice, and deep powder necessitates high technical abilities and agility to changing situations.

Skill Development and Technique:

Mastering skiing techniques is a significant difficulty particularly for novices. Learning to regulate speed, make turns, and maintain appropriate posture takes time and practice. Advanced talents like carving, mogul skiing, and off-piste skiing add to the difficulty. Skiers must constantly improve their techniques to handle various types of snow and terrain. Proper education and training are essential for skill development as incorrect approaches can result in accidents and injuries.

Key Trends:

Technological Advancements in Equipment

: One of the most significant trends in skiing is the rapid development and integration of advanced technologies into ski equipment. Modern skis are made from materials like carbon fiber and specialty polymers which make them lighter, stronger, and more flexible. These advancements improve control and performance on a variety of terrains. Furthermore, incorporating smart technology into ski boots and bindings improves safety and efficiency.

Environmental Sustainability and Eco-Friendly Practices:As

the effects of climate change become more obvious, the ski sector is placing a greater emphasis on sustainability. Ski resorts are using eco-friendly techniques to reduce their environmental impact. This includes steps like using renewable energy applying water conservation techniques, and preserving natural habitats near ski slopes. For example, several resorts are investing in solar and wind energy to power the lifts and facilities.

Emphasis on Health, Wellness, and Safety:

The global emphasis on health and wellbeing has permeated the ski business resulting in a stronger emphasis on physical fitness, mental well-being, and safety. Ski resorts are increasingly offering wellness programs that include yoga sessions, spa treatments, and fitness lessons aimed at improving their clients general health. This tendency is complemented by a rising recognition of the value of physical preparation and conditioning for skiing.

Global Ski Market Regional Analysis

Here is a more detailed regional analysis of the ski market:

North America:

According to Verified Market Research analyst, North America presently leads the global ski market and is likely to maintain its dominance throughout the projection period. The region's strong market position is due to the large number of customers who enjoy skiing as a recreational activity. This broad participation in skiing activities generates a strong demand for ski-related products and services reinforcing North America's market leadership.

Another important element driving expansion in the North American skiing industry is the introduction of new goods and innovative technology aimed at improving safety. Companies are investing in novel solutions like enhanced helmet designs, smart ski gear, and augmented reality goggles which not only attract new skiers but also inspire existing skiers to upgrade their equipment. These advances are likely to increase the number of skiers hence raising market demand.

In North America, middle- and high-income urban consumers are changing their purchasing patterns away from essential requirements and toward luxury goods and services. This shift in consumer behavior is encouraging more people to spend money on recreational activities like skiing. As individuals value experiences and leisure pursuits, the ski industry benefits from an increased willingness to invest in premium ski trips, high-end equipment, and related services.

Asia Pacific:

Asia Pacific is the fastest expanding market over the forecast period. This increase can be linked to a number of significant reasons fueling the expansion of skiing in the region. The rising disposable incomes and growing middle-class population in nations such as China, Japan, and South Korea are driving up demand for recreational activities like skiing. As these economies see growing urbanization and rising living standards, more people have the means and desire to participate in winter activities such as skiing.

The expansion of tourism infrastructure and investments in ski resorts around Asia Pacific are making substantial contributions. Countries such as Japan have experienced an increase in international visitors seeking out world-class ski destinations like Niseko and Hakuba. These resorts provide not only excellent skiing conditions but also high-quality amenities and services that appeal to both local and foreign visitors.

Asia Pacific is emerging as the fastest-growing region in the worldwide ski industry, thanks to rising incomes, expanded tourism infrastructure, technical improvements, and proactive marketing of winter sports. These elements combine to provide a strong growth trajectory for skiing in the region attracting both local enthusiasts and foreign tourists looking for different and thrilling ski experiences.

Ski Market Segmentation Analysis

The Ski Market is segmented based on Product Type, Distribution Channel, and Geography.

Ski Market, By Product Type

• Skis and Poles
• Ski Boots
• Ski Protective Gear and Accessories

Based on Product Type, the market is divided into Skis and Poles, Ski Boots, Ski Protective Gear and Accessories. The Ski Protective Gear & Accessories segment is poised to dominate the market primarily due to a rising incidence of injuries associated with snow sports. As skiing and snowboarding gain popularity globally, there has been a corresponding increase in the demand for protective gear to mitigate the risk of injuries. Helmets, goggles, gloves, and body armor are essential components of this segment offering skiers and snowboarders enhanced safety and confidence on the slopes. Manufacturers are innovating with advanced materials and technologies to improve the protective capabilities and comfort of these products.

Ski Market, By Distribution Channel

• Online
• Offline

Based on Distribution Channel, the market is divided into Online and Offline. The offline segment of the ski market is expected to experience the highest compound annual growth rate (CAGR) during the forecast period. This growth is driven by the convenience of accessing ski products in supermarkets and hypermarkets where customers can physically interact with and choose from a diverse selection of products. Unlike online shopping, the offline retail environment allows consumers to touch, feel, and evaluate ski gear firsthand which enhances their purchasing experience. This tactile interaction is particularly appealing in the ski industry where the fit, comfort, and performance of equipment are critical factors in decision-making. As a result, the offline segment continues to attract consumers who value the ability to make informed choices based on direct engagement with the products contributing to its anticipated growth in the coming years.

Ski Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Ski Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently dominates the skiing market and is projected to maintain its leadership in the coming years. This is primarily due to the widespread popularity of skiing as a recreational activity in countries like the United States and Canada. The region benefits from a large base of skiing enthusiasts which drives significant demand for ski-related products and services. Moreover, ongoing advancements in safety technologies and new product developments by companies are expected to further boost the number of participants in skiing. These innovations enhance safety standards and attract more individuals to engage in the sport thereby stimulating continuous growth in the skiing market across North America.

Key Players

• The Ski study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Amer Sports, Fischer Sports GmbH, Black Diamond Equipment, SKIS ROSSIGNOL, Burton Snowboards, Coalition Snow, Aspen Skiing Company, Vail Resorts Management Company, and Prince Hotels, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Ski Market Recent Developments
• In September 2023, Atomic's inaugural Ski Industry Climate Summit left an indelible impression on the ski industry's dedication to combating climate change. The conference brought together key industry actors, and significant strides were achieved toward a more sustainable future for winter sports.
• In September 2023, Rossignol will be a presenting partner at the IF3 Film Festival beginning

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SKI MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SKI MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model

5 GLOBAL SKI MARKET, BY PRODUCT TYPE

• 5.1 Introduction
• 5.2 Skis and Poles
• 5.3 Ski Boots
• 5.4 Ski Protective Gear and Accessories

6 GLOBAL SKI, BY DISTRIBUTION CHANNELS

• 6.1 Introduction
• 6.2 Online
• 6.3 Offline

7 GLOBAL SKI MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Middle East and Africa
  • 7.5.2 South America

8 GLOBAL SKI MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Amer Sports
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Fischer Sports GmbH
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Black Diamond Equipment
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 SKIS ROSSIGNOL
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Burton Snowboards
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Coalition Snow
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Helly Hansen
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Aspen Skiing Company
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Vail Resorts Management Company
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Prince Hotels, Inc.
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 APPENDIX

• 10.1 Related Research