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市场调查报告书
商品编码
1622508
2024 年至 2031 年橄榄油市场(按产地、类型、分销管道、应用和地区划分)Olive Oil Market By Nature, By Type, By Distribution Channel, By Application, And Region for 2024-2031 |
消费者对更健康营养选择的认识和偏好不断增强,以及对食品生产对环境影响的日益担忧,都是推动橄榄油市场发展的因素。据 Verified Market Research 分析师称,橄榄油市场规模预计将从 2023 年的 143.3 亿美元下降,到 2031 年预测期内达到 199.6 亿美元的估值。
人们对永续性和生态足迹的日益关注提倡在食品生产过程中使用环保的协议、产品和工艺,从而减少对水和土地的需求。应用。此外,顾客偏好的改变以及对更健康、更永续选择的趋势正在推动橄榄油市场的发展,预计 2024 年至 2031 年期间的复合年增长率为 4.23%。
橄榄油市场定义/概述
橄榄油是从橄榄树的果实中提取的植物油。它广泛用于烹饪、化妆品、药物,甚至用作传统油灯的燃料。橄榄油因其独特的风味和多功能性在厨房中备受推崇,可用于各种菜餚,包括沙拉酱、腌料、炒菜和油炸食品。由于其烟点高,适合高温烹饪,同时仍保留其营养价值。
除了在厨房中使用外,橄榄油还因其保湿和抗氧化特性而经常用于化妆品中,以及可能具有健康益处的药物中。橄榄油在地中海美食和生活方式中也具有历史和文化意义,并且因其风味和促进健康的特性而经常被用作主食。
橄榄油因其健康益处而闻名,尤其是其有益心臟健康的单元不饱和脂肪酸和抗氧化剂。消费者对健康饮食习惯和改善生活方式的认识不断提高,刺激了对橄榄油的需求。研究表明,橄榄油可以降低心臟病、中风和某些类型癌症的发生率,使其成为注重健康的消费者的热门产品,从而扩大了市场。
地中海饮食注重水果、蔬菜、谷物和健康脂肪,尤其是橄榄油,在世界各地越来越受欢迎。地中海饮食因其营养价值和促进长寿、降低慢性病风险的能力而受到高度评价。
此外,由于食物的全球化,地中海饮食越来越被世界各地许多文化所接受和融入。橄榄油是地中海美食的重要组成部分,随着地中海美食越来越受欢迎,对橄榄油的需求也随之增加。这一趋势不仅适用于地中海地区以外的国家,也适用于西方饮食越来越盛行的新兴市场,从而增加了橄榄油的市场使用。
橄榄树易受多种害虫和疾病的侵害,其中最致命的是真菌木聚醣。木质部桿菌对橄榄园造成了严重破坏,主要在义大利,导致产量下降、病虫害防治和重新种植树木的成本增加。因此,它正在成为市场成长的一大障碍。
橄榄油的生产容易受到天气和环境变化的影响。气候变迁是一个严重的危险,因为它增加了干旱、洪水和热浪等极端天气事件的频率和严重程度,这些事件可能会摧毁橄榄作物。这种变化将导致产量大幅波动,影响橄榄油市场的成长。
此外,掺假和贴错标籤是这个市场的主要障碍,劣质橄榄油和其他油被当作高品质特级初榨橄榄油出售。这损害了消费者信心,使人们对橄榄油市场的可信度产生怀疑,阻碍了橄榄油市场的扩张。
The increasing consumer awareness and inclination for healthier nutritional options along with increasing concerns about the impact of the food manufacturing industry on the environment are drivers accelerating the Olive Oil Market. According to the analyst from Verified Market Research, the Olive Oil Market is estimated to reach a valuation of USD 19.96 Billion over the forecast period 2031, by subjugating around USD 14.33 Billion valued in 2023.
The rising concerns about sustainability and the ecological footprint are insisting on the use of environmentally friendly protocols, products, and processes during food production, thereby, boosting the application of olive oil as a sustainable option relatively due to less water and land requirements. Also, the changing customer tastes and inclination toward healthier and more sustainable options are driving the Olive Oil Market, and enabling the market to grow at a CAGR of 4.23% from 2024 to 2031.
Olive Oil Market: Definition/Overview
Olive oil is a vegetable oil derived from olives, the fruit of the olive tree. It is widely used in cooking, cosmetics, medications, and even as the fuel for traditional oil lamps. Olive oil is highly valued in the kitchen for its distinct flavor and adaptability, and it is used in a range of culinary applications including salad dressings, marinades, sauteing, and frying. Its high smoke point makes it suited for high-temperature cooking while keeping nutritional value.
Furthermore, aside from the kitchen, olive oil is commonly utilized in cosmetics products for its moisturizing and antioxidant characteristics, as well as in medications for potential health advantages. Also, it has historical and cultural significance in Mediterranean cuisines and lifestyles, where it is commonly employed as a staple ingredient due to its flavor and health-promoting properties.
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Olive oil is well known for its health advantages, especially its heart-healthy monounsaturated fats and antioxidants. This growing consumer awareness of healthy eating habits and lifestyle modifications is spurring demand for olive oil. Studies linking olive oil to lower rates of heart disease, stroke, and some types of cancer make it a popular choice among health-conscious customers resulting in market expansion.
The Mediterranean diet, which focuses on fruits, vegetables, grains, and healthy fats, particularly olive oil, is acquiring global popularity. It is acclaimed for its nutritional value and ability to promote longevity and lower the risk of chronic disease as more individuals throughout the world follow this diet, demand for olive oil rises, driving market growth.
Furthermore, the globalization of food is resulting in a greater acceptance and integration of Mediterranean cuisine into many cultures around the world. Olive oil is an essential element in Mediterranean cuisine, and as these dishes get more popular, so does the demand for olive oil. This trend applies not only to countries outside the Mediterranean basin but also to emerging markets where Western diets are growing more popular resulting in increased use of olive oil in the market
Olive trees are sensitive to a variety of pests and diseases, the deadliest of which is the Xylella fastidiosa bacteria. It has caused severe damage to olive groves, mainly in Italy, resulting in reduced production and higher expenses for pest management and tree replacement. As a result, it acts as a significant obstacle hindering the market growth.
Olive oil production is susceptible to weather and environmental changes. Climate change is a severe danger because it increases the frequency and severity of extreme weather events like droughts, floods, and heatwaves, which can destroy olive crops. These changes cause major oscillations in production volumes, influencing the growth of the Olive Oil Market.
Furthermore, adulteration and mislabeling are major restraining factors in this market, with lesser-quality olive oils or other oils being sold as high-quality extra virgin olive oil. This decreases consumer trust and brings into question the Olive Oil Market's integrity, thereby hampering the market expansion.
According to VMR analysis, the refined olive oil segment is estimated to dominate in the type segment during the forecast period. Refined olive oil is less expensive than extra virgin olive oil (EVOO), as it is made by refining lower-quality olive oil that cannot be categorized as virgin or extra virgin. This technique enhances the oil's look, flavor, and shelf life without the use of premium olives. The decreased price is making refined olive oil more accessible to a wider customer base, particularly in price-sensitive markets, contributing to its substantial market share.
Refined olive oil has a greater smoke point than EVOO, making it more suited to high-temperature cooking techniques including frying, sauteing, and baking. Its neutral flavor also makes it a flexible component in a variety of culinary applications, including frying, baking, salad dressings, and marinades, without dominating the flavor of other ingredients. This versatility influences its popularity among consumers who value practicality and flexibility in their cooking oils.
Furthermore, the refining process eliminates contaminants and free fatty acids, making refined olive oil more stable and resistant to oxidation than virgin oils. This stability extends its shelf life and ensures its quality over time, making it a popular choice among customers and food makers seeking a dependable and long-lasting cooking oil.
The food and beverage segment is estimated to dominate the Olive Oil Market during the forecast period. Olive oil is a common component in Mediterranean cuisine and has been incorporated into many culinary traditions around the world. Because of its versatility, it can be cooked, fried, baked, or used as a salad dressing. The growing popularity of Mediterranean diets, which are known for their health benefits, is resulting in increased consumption of olive oil in both home cooking and restaurants, fueling demand within the food and beverage sector.
There is a substantial consumer shift towards healthier eating habits and natural products, driven by an increased understanding of olive oil's health benefits. Olive oil, which contains monounsaturated fats, antioxidants, and anti-inflammatory qualities, is touted as a heart-healthy option. This is increasing its use over other fats and oils in food preparation and consumption, solidifying its position in the food and beverage sector.
Furthermore, the global spread of Mediterranean cuisine, which is famous for its extensive use of olive oil, has played an essential role in the segment's success. As people throughout the world become more exposed to Mediterranean cuisine through travel, media, and the proliferation of Mediterranean restaurants, the demand for olive oil as a major ingredient is likely to popularize over the years. This culinary globalization has not only increased olive oil consumption in traditional countries but has also expanded its reach to new places, increasing its overall market share in the food and beverage segment.
According to VMR analyst, Europe is estimated to dominate the Olive Oil Market during the forecast period. The Mediterranean region of Europe is the ideal climate for olive farming, with moderate winters, long, hot summers, and a natural environment favorable to olive tree growth. Countries such as Spain, Italy, and Greece, which are among the world's leading olive oil producers, benefit from these favorable conditions, allowing them to plant olives extensively and create high-quality olive oil. This geographical advantage is a big contributor to Europe's dominant position in the worldwide Olive Oil Market.
Olive farming and oil manufacturing have long histories in European Mediterranean countries, with traditions stretching back thousands of years. This rich cultural past has nurtured considerable knowledge and expertise in olive oil production, from cultivation to processing, resulting in high-quality output. The cultural relevance of olive oil in these regions promotes domestic consumption as well as global demand for European olive oil, sustaining Europe's dominant position.
Furthermore, Europe has well-established export markets and successful branding initiatives that highlight the quality, tradition, and health advantages of its olive oil. European olive oils, particularly those with Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) designations, command premium prices in international markets. Strategic marketing and promotion of these traits have helped European olive oils command premium prices around the world, cementing Europe's supremacy in the global Olive Oil Market.
North American consumers are growing more health-conscious, looking for healthier food options. Olive oil is well-known for its health benefits, including a high concentration of monounsaturated fats and antioxidants, which can help reduce the risk of heart disease and cholesterol levels. This shift towards healthy eating patterns is increasing demand for olive oil as a healthier alternative to other fats and oils.
North America is experiencing an increase in demand for locally made items, driven by concerns about sustainability and a desire to support local businesses. In consequence, olive oil production in areas such as California has increased. North American farmers are increasingly focused on sustainable farming practices, high-quality production, and traceability, in response to consumer preferences for ecologically friendly products that support local companies. This rising local production complements imports and diversifies the market, providing customers with more options.
The competitive landscape of the Olive Oil Market is characterized by a wide range of elements that influence its dynamics. Consumer preferences for quality, flavor, and health advantages help to define market rivalry. The competitive landscape shows a complex interplay of economic, social, and environmental forces that drive innovation and differentiation among industry participants.
Some of the prominent players operating in the Olive Oil Market include:
Deoleo, Sovena, Borges International Group, Monini, Pietro Coricelli, Pompeian, Colavita, Goya Foods, Filipo Berio, Teaness, California Olive Ranch, McEvoy Ranch, Olio Roi, Terra Creta, Domaine Castela, Oleificio Zucchi, Salov, Nunez de Prado, Meraviglia.
In October 2023, Deoleo announced a new agreement with WWF Spain to promote sustainable olive growing techniques and biodiversity conservation.
In October 2023, Monini introduced a limited-edition line of flavored olive oils inspired by Italian regional cuisine.
In October 2023, Borges International Group invested €10 Million in a new olive oil bottling facility in Portugal.