全球运动健身服饰市场规模（按产品、最终用户、地区、范围和预测）

运动健身服饰市场规模及预测

近年来，运动及健身服饰市场规模以中等速度成长，成长率颇为可观，预计在2024年至2031年的市场估计及预测期内，市场将大幅成长。

推动全球运动和健身服饰市场的因素

运动和健身服装市场的市场推动因素会受到多种因素的影响。

高端产品价格过高：

高端运动健身服装通常价格昂贵，这让许多潜在买家望而却步，尤其是在较贫穷的国家。这会影响整体市场渗透率，并将市场限制在较高收入阶层。

市场饱和，竞争激烈：

这个竞争激烈的市场有许多品牌销售各种各样的产品。在与 Under Armour、Adidas 和 Nike 等知名品牌竞争时，新进业者很难获得市场占有率。此外，由于市场饱和，新兴市场的成长潜力可能有限。

仿冒品：

仿冒运动服会破坏顾客信任并影响正品品牌的销售。这些假冒产品通常以低价出售，吸引了对价格敏感的消费者，并可能损害合法企业的利润。

原料变动成本：

运动服使用的原料，包括羊毛、棉和合成纤维，都会受到成本波动的影响。当价格波动时，公司很难保持一致的定价策略，因为这会影响生产成本和利润率。

削减可自由支配的开支和经济衰退：

如果经济疲软，消费者可能会削减非必需品（如运动和健身服饰）的支出。在这种情况下，人们可能会优先考虑必需品，减少在运动服装和设备上的开支。

永续性课题与环境议题：

消费者对永续产品的需求和对其环境影响的理解都在增加。许多运动服装製造商因违反环境法规而受到批评，包括不可持续的製造方法和使用不可生物降解的材料。转向可持续的做法成本高且耗时。

社会和文化障碍：

某些运动服或健身服装风格，尤其是那些被认为不敬或不合适的风格，由于社会标准和文化影响，可能难以在某些地区获得支持。这些市场的成长可能会受到影响。

技术和品质问题：

结合尖端技术（吸湿排汗材料、压缩装置等）并确保始终如一的品质是困难且成本高昂的。消费者期望运动服具有高性能，性能不佳会损害品牌声誉并削弱客户信任。

时尚趋势与季节性：

季节性波动和时尚潮流的变化会影响运动和健身服饰市场。例如，在某个特定的运动季节，对某种运动服装的需求可能会增加，然后减少。应对快速变化的趋势需要敏捷性，这可能会导致库存过剩和降价。

监管障碍：

遵守有关劳动法、贸易税和行业标准的各种国际要求可能非常困难且成本高昂。罚款、产品召回以及品牌声誉损害都是不合规的潜在后果。

限制全球运动健身服饰市场的因素

有多种因素可能会对运动和健身服装市场产生限制和课题。这些包括：

提升公众健康素养：

随着越来越多的人意识到健康生活方式和定期运动的好处，对运动和健身服装的需求也日益增加。

增加体育运动参与：

随着越来越多的人（包括业余爱好者和专业人士）参与各种运动和体育活动，对专业运动服的需求也日益增长。

技术进步：

由于织物技术的进步，例如吸湿排汗、抗菌和透气性能的提高，运动和健身服装现在功能性更强，外观也更具吸引力。

运动休閒趋势的影响：

随着运动休閒运动的兴起，市场也随之成长。这种趋势模糊了运动服和休閒服之间的界限，推动了对适应性强、时尚、贴身穿着舒适的服装的需求。

线上培训课程和健身应用程式的兴起：

健身应用程式和线上训练计划的流行让人们更容易在家运动。

代言与名人合作：

名人和运动员代言，加上明智的品牌行销策略，对消费者偏好产生了重大影响并增加了销售量。

电子商务成长：

电子商务平台的兴起让消费者更容易获得各种运动和健身服装，从而加速了市场的成长。便利性、更低的成本和更广泛的选择是网上购物的更多好处。

目录

第 1 章 简介

• 市场定义
• 市场细分
• 调查方法

第 2 章 执行摘要

• 主要发现
• 市场概况
• 市集亮点

第3章 市场概况

• 市场规模和成长潜力
• 市场趋势
• 市场驱动力
• 市场制约因素
• 市场机会
• 波特五力分析

第4章 运动健身服饰市场（按产品）

• 运动服饰
• 健身服

第5章 运动健身服饰市场依最终用户划分

• 男性
• 女性
• 孩子

第6章 区域分析

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东/非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合酋长国

第7章 市场动态

• 市场驱动力
• 市场制约因素
• 市场机会
• COVID-19 的市场影响

第8章 竞争格局

• 大公司
• 市场占有率分析

第9章 公司简介

• Nike
• Adidas
• Under Armour
• Puma
• VF Corporation
• Anta
• Lululemon Athletica
• Li Ning
• ASICS

第10章市场前景与机遇

• 新兴技术
• 未来市场趋势
• 投资机会

第11章 附录

• 缩写表
• 来源和参考文献

Sports And Fitness Wears Market Size And Forecast

Sports And Fitness Wears Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Sports And Fitness Wears Market Drivers

The market drivers for the Sports And Fitness Wears Market can be influenced by various factors. These may include:

Exorbitant Price of High-End Products:

High-end athletic and fitness apparel is frequently expensive, which can be a deterrent for many prospective buyers, particularly in poor nations. This impacts total market penetration and restricts the market to higher-income sectors.

Market saturation and fierce competition:

There are many brands selling a large variety of products in this fiercely competitive market. It is difficult for new competitors to get market share when they are competing against well-known brands like Under Armour, Adidas, and Nike. Furthermore, development regions may have limited growth potential due to market saturation.

Products that are counterfeit:

The availability of fake sportswear can erode customer confidence and have an impact on real brands' sales. Since these counterfeit goods are typically offered at reduced costs, they may appeal to consumers who are price conscious and hurt legitimate firms' bottom lines.

Variable Costs of Raw Materials:

Sportswear raw materials including wool, cotton, and synthetic textiles can have fluctuating costs. It can be difficult for businesses to maintain consistent pricing strategies when there is volatility in prices, as it can impact manufacturing costs and profit margins.

Reductions in Discretionary Spending and Economic Downturns:

Downturns in the economy might cause consumers to spend less on non-essential products, such as sports and fitness apparel. In these circumstances, people might prioritise necessities and spend less on athletic attire and workout gear.

Sustainability challenges and environmental concerns:

Both consumer demand for sustainable products and understanding of environmental impact are rising. A lot of sportswear manufacturers come under fire for their unsustainable manufacturing methods and use of non-biodegradable materials, among other environmental transgressions. It can be expensive and time-consuming to switch to sustainable practices.

Social and Cultural Barriers:

Certain sports and fitness apparel styles, especially those deemed immodest or improper, may find it difficult to gain traction in specific areas due to societal standards and cultural influences. Growth in such markets may be impacted by this.

Issues with Technology and Quality:

It can be difficult and expensive to ensure consistent quality while implementing cutting-edge technology (such as moisture-wicking fabrics, compression gear, etc.). Sportswear is expected to perform well by consumers, and any underperformance can harm a brand's reputation and erode customer confidence.

Trends in Fashion and Seasonality:

Seasonal variations and shifting fashion trends might affect the sports and fitness wear market. For example, demand for specific sportswear kinds may increase during specific sports seasons or decrease afterward. Agility is necessary to keep up with rapidly evolving trends, which might result in surplus inventory and markdowns.

Regulatory Obstacles:

It can be difficult and expensive to comply with various international requirements pertaining to labour laws, trade taxes, and industrial standards. Fines, product recalls, and reputational harm to brands are all possible outcomes of noncompliance.

Global Sports And Fitness Wears Market Restraints

Several factors can act as restraints or challenges for the Sports And Fitness Wears Market. These may include:

Raising Public Knowledge About Health:

The demand for sports and fitness apparel is rising as more individuals become aware of the advantages of leading a healthy lifestyle and engaging in regular exercise.

Increasing Sports Participation:

Specialised sportswear is in more demand as more individuals engage in different sports and physical activities, both at amateur and professional levels.

Technological Progress:

Sports and fitness apparel now has better functionality and a more appealing appearance because to advancements in fabric technology, such as moisture-wicking, antibacterial qualities, and increased breathability.

The Athleisure Trend's Impact:

The market has grown as a result of the athleisure movement, which involves wearing athletic wear for everyday, informal activities. The demand for adaptable, fashionable, and cosy clothing is being driven by this trend, which blurs the distinctions between sporting and casual wear.

Increasing Adoption of Online Training Programmes and Fitness Apps:

People can now work out at home more easily because to the popularity of fitness apps and online training plans, which has increased the need for proper workout clothes.

Advertising and Celebrity Partnerships:

Celebrity and athlete endorsements, along with smart brand marketing tactics, have a big impact on consumer preferences and increase sales.

Growth of E-Commerce:

The proliferation of e-commerce platforms has facilitated customers' access to an extensive range of sports and fitness apparel, hence augmenting market growth. Convenience, improved cost, and a wider selection are further benefits of online buying.

Global Sports And Fitness Wears Market Segmentation Analysis

The Global Sports And Fitness Wears Market is Segmented on the basis of Product, End User, And Geography.

Sports And Fitness Wears Market, By Product

• Sports Apparel:
• This refers to clothing designed for various sports activities, like jerseys, shorts, base layers, and specialized footwear for sports like football, basketball, baseball, etc.
• Fitness Apparel:
• This refers to clothing designed for general fitness activities and workouts, like yoga pants, leggings, t-shirts, tank tops, and sweat-wicking clothing.

Sports And Fitness Wears Market, By End User

• Men:
• Traditionally the largest segment due to higher participation in sports.
• Women:
• A rapidly growing segment due to the increasing popularity of fitness activities among women.
• Children:
• A growing segment as parents encourage their children to participate in sports and fitness activities.

Sports And Fitness Wears Market, By Geography

• North America:
• Market conditions and demand in the United States, Canada, and Mexico.
• Europe:
• Analysis of the Sports And Fitness Wears Market in European countries.
• Asia-Pacific:
• Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa:
• Examining market dynamics in the Middle East and African regions.
• Latin America:
• Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Sports And Fitness Wears Market are:
• Nike
• Adidas
• Under Armour
• Puma
• VF Corporation
• Anta
• Lululemon Athletica
• Li Ning
• ASICS

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Sports And Fitness Wears Market, By Product

• Sports Apparel
• Fitness Apparel

5. Sports And Fitness Wears Market, By End User

• Men
• Women
• Children

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• Nike
• Adidas
• Under Armour
• Puma
• VF Corporation
• Anta
• Lululemon Athletica
• Li Ning
• ASICS

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References