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市场调查报告书
商品编码
1623012
全球汽车售后市场规模(按服务类型、零件、车辆类型、区域覆盖范围和预测)Global Automotive After-Sales Service Market Size By Type of Service, By Components, By Vehicle Type, By Geographic Scope And Forecast |
汽车售后服务市场规模预计在2023年达到10,212亿美元,到2030年将达到14,071亿美元,2024年至2030年的复合年增长率为5%。
汽车售后服务的全球市场推动因素
汽车售后服务的市场推动因素会受到多种因素的影响。
汽车销售增加:
全球汽车销售的成长直接影响售后服务的需求。随着汽车销售量的增加,对维护、维修和更换零件的需求也随之增加。
Autopark 扩充:
道路上车辆的数量不断增加,支持了汽车服务售后市场的不断增长。车辆老化加剧了维护、维修和更换零件的需求。
汽车日益复杂:
复杂的系统和尖端技术是现代汽车的标准。这种复杂性的增加加速了对专业售后服务的需求,包括软体更新、诊断和电子维修。
重视客户保留
售后服务被视为汽车製造商和服务提供者提高客户满意度和忠诚度的关键方式。提供优质的维护和维修服务将促进持续业务并提高品牌知名度。
技术进步:
连网汽车和先进的安全措施等汽车技术的进步正在推动对专业服务的需求增加。这包括复杂的零件维护、软体更新、基于远端资讯处理的诊断等。
提升您的预防性维护知识:
预防性维修在车队营运商和消费者中越来越受欢迎。定期维护服务的需求预计会增加,因为及时维修和定期维护可以防止严重故障。
净资产增加:
随着可支配收入的增加,消费者愿意在售后服务和车辆维护上花费更多。这种模式在中产阶级不断扩大的发展中国家尤其明显。
电子商务对零件销售的影响:
电子商务平台的兴起使得快速取得汽车零件成为可能。客户和服务提供者可以在线上选择各种各样的替换零件,从而促进售后市场的销售。
综合排放标准:
低排放的监管要求推动了对排放控制系统、催化转换器和其他有助于满足环境标准的零件相关服务的需求。
混合动力车与电动车的兴起:
对于售后服务供应商来说,电动和混合动力车的日益普及既带来了新的机遇,也带来了新的课题。这包括电池系统、电动传动系统和相关组件的维护。
不断扩大的服务网络:
为了涵盖更大的消费者群体,汽车製造商和服务提供者正在国际上扩展其服务网路。其中包括建立授权车间、服务中心以及与独立维修店合作。
限制全球汽车售后市场的因素
有几个因素可能会对汽车售后服务市场造成限制和课题。
服务费过高:
服务费过高:维修、维修和原厂更换零件等售后服务费用可能很昂贵。这可能会使一些车主不愿意使用授权维修店,供应商和製造商可能会损失销售。
独立修理店竞争:
官方售后通路面临来自独立维修店和社区服务中心的竞争,后者通常提供比授权经销商更便宜的选择。
当今汽车的复杂性:
技术的进步为汽车提供了新功能,但也使其更难以修復。技术人员需要专门的设备和培训,这会为服务提供者和客户带来成本。
取得假冒零件:
汽车产业的主要问题之一是存在非标准和假零件。这不仅影响修復质量,而且造成安全隐患。为了维持客户信任,製造商和服务提供者必须解决这个问题。
技术的快速变化:
汽车业的科技日新月异,很难维持一支熟悉最新诊断和维修方法的服务人员。
全球供应链的剧烈变化:
地缘政治衝突、自然灾害或国际健康危机都可能导致全球供应链中断,从而影响备件供应并导致售后服务延迟。
延长车辆的使用寿命:
随着车辆变得更加耐用并且车主拥有汽车的时间更长,他们可能需要的维修频率就会减少,这可能会影响服务收入。
环境规则:
更严格的环境要求可能迫使製造商製造更耐用、使用寿命更长的车辆。客户将受益,但对售后服务的需求可能会减少。
消费者 DIY 趋势:
有些客户不依赖授权服务中心,而是选择第三方解决方案或自己动手 (DIY) 维修。原始设备製造商 (OEM) 和授权服务提供者的收入来源可能会受到此趋势的影响。
转向电动车:
电动车(EV)的日益普及对传统售后服务提供者提出了课题,因为电动车的活动部件较少,维护和维修需要专业技能。
客户感知与信任:
价格过高或售后服务品质差等不利因素可能会影响客户对授权服务提供者的信任。建立和维持客户信任对于任何售后服务运作的成功至关重要。
Automotive After-Sales Service Market size was valued at USD 1002.12 Billion in 2023 and is projected to reach USD 1407.10 Billion by 2030, growing at a CAGR of 5% during the forecast period 2024-2030. Global Automotive After-Sales Service Market Drivers The market drivers for the Automotive After-Sales Service Market can be influenced by various factors. These may include: Boosting Automobile Sales:
The need for after-sales services is directly impacted by the general increase in car sales worldwide. The demand for upkeep, repairs, and replacement parts increases as more cars are sold.
Expanding Auto Park:
The number of automobiles on the road is rising, which supports a growing aftermarket for automotive services. The need for maintenance, repairs, and replacement parts is fueled by an ageing car fleet.
Increasing Complexity of Vehicles:
Complex systems and cutting-edge technologies are standard on modern cars. The necessity for specialist after-sales services, such as software updates, diagnostics, and repairs for electronic componentry, is fueled by this complexity.
Pay Attention to Customer Retention:
After-sales care is emphasised by automakers and service providers as a way to increase client happiness and loyalty. Providing high-quality upkeep and repair services can encourage recurring business and enhance brand recognition.
Technological Progress:
Professional services are becoming more and more necessary due to advancements in automotive technology, such as linked cars and sophisticated safety measures. This covers maintenance of complex components, software updates, and diagnostics based on telematics.
Raising Knowledge About Preventive Maintenance:
Preventive maintenance is getting more and more popular among fleet operators and consumers. The need for scheduled maintenance services will rise as a result of the ability to prevent significant breakdowns through timely repairs and routine servicing.
Increasing Net Worth:
Consumers are more prepared to spend money on after-sales care and vehicle maintenance as disposable incomes rise. This pattern is especially noteworthy in developing nations where the middle class is expanding.
Effect of E-commerce on Sales of Parts:
The quick access to car parts is made possible by the proliferation of e-commerce platforms. A large selection of replacement parts are available online for customers and service providers, which boosts aftermarket sales.
Extensive Criteria for Emissions:
The need for services pertaining to emission control systems, catalytic converters, and other parts that help satisfy environmental standards is driven by regulatory requirements for lower emissions.
Hybrid and electric car adoption:
For after-sales service providers, the growing popularity of electric and hybrid vehicles brings both new opportunities and difficulties. This covers the upkeep of battery systems, electric drivetrains, and associated parts.
The growth of service networks:
To access a larger consumer base, automakers and service providers are growing their service networks internationally. This entails setting up authorised workshops, service centres, and alliances with independent repair facilities.
Global Automotive After-Sales Service Market Restraints
Several factors can act as restraints or challenges for the Automotive After-Sales Service Market. These may include:
Exorbitant Service Fees:
After-sale services, such as upkeep, repairs, and authentic replacement parts, can be expensive. This may deter some car owners from using authorized repair facilities, which could result in lost sales for suppliers and manufacturers.
Independent Repair Shop Competition:
The official after-sales service channels face competition from independent repair shops and neighborhood service centers, which frequently provide authorized dealerships with less expensive options.
Complexity of Current Automobiles:
Technology improvements provide cars with additional capabilities, but they also make repairs more difficult. Specialized equipment and training are required for technicians, which can be costly for both service providers and clients.
Availability of Fake Components:
One major difficulty in the automotive industry is the existence of substandard or counterfeit parts. It presents safety issues in addition to affecting the quality of repairs. In order to keep customers' trust, manufacturers and service providers must address this issue.
Quick Shifts in Technology:
The car industry's rapid technology improvements could make it difficult to maintain service staff knowledgeable on the most recent diagnostic and repair methods.
Worldwide Supply Chain Upheavals:
Geopolitical conflicts, natural disasters, or international health crises can all cause disruptions in the global supply chain that affect spare part availability and cause delays in after-sales services.
Extended Lifecycles of Vehicles:
The frequency of aftermarket service requirements may decrease as automobiles get more durable and owners use them longer, which could have an effect on service revenue.
Rules Regarding the Environment:
Manufacturers may be forced by strict environmental requirements to create automobiles that are more durable and have longer lifespans. Customers will benefit from this, but it may lessen the need for after-sale support.
DIY Trends for Consumers:
Instead of depending on accredited service centers, some customers choose to use third-party solutions or do-it-yourself (DIY) fixes. The income streams of OEMs and approved service providers may be impacted by this trend.
Making the Switch to Electric Vehicles:
Since electric cars (EVs) have fewer moving parts and may require specialized skill sets for maintenance and repairs, the growing popularity of EVs presents issues for traditional after-sales service providers.
Perception and Trust of Customers:
Customers' trust in authorized service providers may be impacted by unfavorable opinions regarding the excessive prices or poor quality of after-sales services. Establishing and preserving client trust is essential to the success of operations related to after-sales care.
The Global Automotive After-Sales Service Market is Segmented on the basis of Type of Service, Components, Vehicle Type, and Geography.