2024 年至 2031 年韩国烧酒市场类型、应用与地区分布

2024 年至 2031 年韩国烧酒市场估价

随着全球对韩国文化的兴趣日益浓厚，烧酒（韩国烧酒）市场预计将进入持续增长期。这股被称为 "韩流" 的文化浪潮，带动韩国音乐、电视剧和电影的受欢迎程度飙升。随着世界各地的观众越来越熟悉韩国的风俗习惯，在韩国社交聚会和庆祝活动中根深蒂固的烧酒正在引入新的人群中。这种新的认识激发了人们的好奇心，并鼓励人们探索烧酒的独特风味及其在韩国文化中的作用。因此，烧酒製造商和经销商预计将利用这一国际兴趣，扩大其在新市场的影响力，进一步推动烧酒（韩国烧酒）市场的发展。据 Verified Market Research 分析师称，烧酒（韩国烧酒）市场规模预计将在 2024 年超过 33.2 亿美元，到 2031 年达到 43.7 亿美元。

此外，在既定的烧酒饮用文化中，消费者偏好的改变也增强了烧酒（韩国烧酒）市场的力量。传统上，烧酒的消费倾向于标准口味。然而，近年来，对风味十足的chuhai以及含有chuhai的鸡尾酒的需求增加。这一趋势是由人们对新味觉体验的渴望和对调酒术日益增长的兴趣所驱动。针对此，烧酒製造商正在积极开发创新口味和行销策略，以满足不断变化的消费者需求。这种对产品多样化和适应性的关注预计将扩大烧酒的吸引力，并为未来几年烧酒（韩国烧酒）市场的扩张做出重大贡献。这将使市场在 2024 年至 2031 年期间的复合年增长率达到 3.5%。

烧酒（韩国烧酒）市场定义/概述

烧酒是一种无色透明的蒸馏酒精饮料，是韩国的国酒。它的起源可以追溯到 13 世纪，当时蒙古入侵，蒸馏技术被引入朝鲜半岛。传统上，烧酒仅由大米製成，酒精含量约为 40% 至 50%。 "烧酒" 的字面翻译是 "烧酒" ，指的是蒸馏过程。

多年来，烧酒发生了很大的变化。 20 世纪，烧酒生产蓬勃发展，韩国各地有超过 3,200 家酿酒厂。然而，20 世纪 50 年代朝鲜战争导致的大米短缺迫使人们改喝烧酒。 1965年，韩国政府禁止生产传统米烧酒。烧酒是透过蒸馏从红薯和木薯等淀粉中提取的乙醇製成的。这种稀释版本的酒精含量通常较低，通常在 12.9% 至 20% ABV 之间。此外，也经常使用调味剂和甜味剂来创造更顺滑、更愉悦的饮用体验。

如今，烧酒仍是韩国的文化支柱。在社交聚会、用餐时间和庆祝聚会上它们随处可见。传统上，烧酒是用小酒杯纯饮的，但现在越来越多人喜欢将其製成创意鸡尾酒，以展示其多功能性。烧酒不仅因其文化重要性而获得国际声誉，还因为其清爽的口感、实惠的价格和适应性，使其成为世界上最受欢迎的蒸馏酒之一。

推动韩国烧酒需求的因素有哪些？

近年来，韩国流行文化，包括音乐、戏剧和电影，在国际舞台上大受欢迎。这一现像被称为 "韩流" ，成为向世界各地观众介绍韩国风俗和传统的强大方式。烧酒是韩国社会文化中不可或缺的一部分，在媒体的描述中占有突出的地位。这项新曝光激发了人们对烧酒独特风味及其在韩国庆典和聚会中的作用的兴趣。这激发了人们的好奇心，鼓励世界各地的消费者探索烧酒并将其融入自己的饮酒体验中。利用这种国际兴趣，烧酒製造商和经销商可能会寻求拓展新市场，进一步加速烧酒在世界各地的普及。

随着烧酒文化的扎根，消费者的口味发生了显着变化，这有助于烧酒的普及。传统上，烧酒的消费倾向于标准口味。然而，近年来，人们对风味十足的chuhai以及含有chuhai的鸡尾酒的需求日益增加。这一趋势是由消费者对新奇刺激的味觉体验的渴望，以及对调酒术日益增长的兴趣所推动的。烧酒製造商正在策略性地应对这个新兴市场，积极开发创新口味，并进行迎合这些偏好的行销活动。这种对产品多样化和适应性的关注有望扩大烧酒的吸引力，并有助于更广泛的消费者接受它。口味出海满足了消费者对新口味的追求，而出海鸡尾酒则让消费者在调酒领域有了更多的探索。

由于价格实惠，chuhai 成为全球烈酒市场上极具竞争力的饮料。与其他蒸馏酒相比，烧酒为消费者提供了一种经济实惠的选择，尤其是那些可支配收入不断增加的新兴市场的消费者。这种经济实惠的价格可能是影响烧酒在这些地区受欢迎的主要因素。此外，烧酒品牌正积极透过有针对性的行销活动来提高品牌知名度。透过强调烧酒的文化意义、清爽的口感和多功能性，这些活动旨在建立正面的品牌形象并影响消费者的偏好。这项策略性的品牌建设，加上烧酒的经济实惠的价格，预计将在推动烧酒在世界各地的普及方面发挥关键作用。

现有烈酒的竞争会影响烧酒（韩国烧酒）市场的成长吗？

与现有蒸馏酒的竞争是烧酒（韩国烧酒）市场自由成长的重大课题。威士忌、伏特加和兰姆酒等知名品牌已经主导了全球烈酒市场。这些知名企业拥有强大的品牌知名度和忠实的客户群。因此，烧酒需要确立独特的地位，并作为一种新的奢侈品被消费者接受。这就需要创新的行销策略，有效凸显烧酒的特色和文化意义。

此外，人们认为烧酒是一种酒精含量高的烈性蒸馏酒，这可能会成为其广泛普及的障碍。传统上，烧酒的酒精含量相当高。儘管现在稀释版烧酒已广泛上市，但烧酒的形象仍然很强烈，这可能会吓跑潜在消费者，尤其是那些喜欢淡味酒精饮料的消费者。这凸显了有效沟通策略的必要性，该策略强调可供选择的烧酒种类繁多，包括酒精含量较低的烧酒。

此外，韩国以外的品牌认知度低也是烧酒在全球扩张的问题。烧酒的深厚文化内涵与韩国息息相关。然而，在新市场，烧酒的品牌知名度可能较低。消费者可能不瞭解烧酒的历史、生产过程或它在口味和鸡尾酒方面的多样性。克服这项课题需要进行有针对性的行销活动，让消费者瞭解烧酒并有效地传达其独特的价值主张。

目录

第 1 章 全球烧酒市场简介

市场概况
• 研究范围
• 先决条件

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

• 资料探勘
• 验证
• 主要来源
• 资料来源列表

第 4 章 全球烧酒市场展望

• 概述
• 市场动态
  • 驱动程式
  • 阻碍因素
  • 机会
• 波特五力模型
• 价值链分析

第 5 章全球烧酒（韩国烧酒）市场类型

• 概述
• 蒸馏烧酒
• 稀释烧酒

第6章 全球烧酒市场（按应用）

• 概述
• 20 岁以下
• 20-40岁
• 40-60岁
• 60 岁以上

第 7 章全球烧酒（韩国烧酒）市场按地区划分

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
  亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第 8 章 全球烧酒市场：竞争格局

• 概述
• 各公司的市场排名
• 主要发展策略

第9章 公司简介

• HiteJinro
• Lotte Liquor
• Muhak
• Kumbokju
• C1 Soju
• bohae
• Chungbuk
• Mackiss
• Hallasan
• Andong

第 10 章附录

• 相关报告

Soju Market Valuation - 2024-2031

The Soju market is anticipated to experience a period of sustained growth driven in large part by the rising global interest in Korean culture. This cultural wave, often referred to as the "Korean Wave" or "Hallyu," has seen a surge in the popularity of Korean music, dramas, and films. As audiences worldwide become more familiar with Korean customs and traditions, Soju, a deeply ingrained element of Korean social gatherings and celebrations, is being introduced to new demographics. This newfound awareness is piquing curiosity and encourages exploration of Soju's unique flavor profile and role within Korean culture. Consequently, Soju producers and distributors are expected to capitalize on this international interest by expanding their reach into new markets, further propelling the Soju market forward. According to the analyst from Verified Market Research, the soju market is estimated to reach a valuation of USD 4.37 Billion by 2031

over the forecast subjugating around USD 3.32 Billion in 2024.

Furthermore, the soju market is being bolstered by a shift in consumer preferences within established Soju-drinking cultures. Traditionally, Soju consumption leaned towards a standard flavor profile. However, recent years have witnessed a rise in demand for flavored Soju varieties and Soju-infused cocktails. This trend is being driven by a desire for new taste experiences and a growing interest in mixology. In response, Soju manufacturers are actively developing innovative flavors and marketing strategies that cater to these evolving consumer demands. This focus on product diversification and adaptation is expected to broaden Soju's appeal and contribute significantly to the Soju market's expansion in the coming years. It enables the market to grow at a CAGR of 3.5% from 2024 to 2031.

Soju Market: Definition/ Overview

Soju, a clear and colorless distilled spirit, reigns supreme as the national drink of South Korea. Its origins can be traced back to the 13th century when Mongol invaders introduced distillation techniques to the Korean peninsula. Traditionally, soju was crafted solely from rice, resulting in a robust beverage with an alcohol content hovering around 40% to 50% ABV (alcohol by volume). The literal translation of "soju" itself is "burnt liquor," alluding to the distillation process.

Over time, soju underwent significant transformations. The 20th century saw a surge in soju production, with over 3,200 breweries flourishing across Korea. However, rice shortages triggered by the Korean War in the 1950s necessitated a shift. In 1965, the South Korean government implemented a ban on traditional rice-based soju production. This paved the way for a more affordable alternative - soju made from distilled ethanol derived from starches like sweet potatoes and tapioca. This diluted version typically boasts a lower alcohol content, typically ranging from 12.9% to 20% ABV. Additionally, flavorings and sweeteners are often incorporated to create a smoother and more palatable drinking experience.

Today, soju remains a cultural cornerstone in Korea. It is a ubiquitous presence at social gatherings, meals, and celebrations. Traditionally consumed neat in small, shot-sized glasses, soju is also increasingly enjoyed in creative cocktails that showcase its versatility. Beyond its cultural significance, soju's clean taste, affordability, and adaptability have propelled it to international fame, making it one of the world's most popular distilled spirits.

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Which are the Drivers Encouraging the Demand for Soju?

Korean popular culture, encompassing music, dramas, and films, has exploded onto the international scene in recent years. This phenomenon dubbed the "Korean Wave" or "Hallyu," has served as a powerful introduction to Korean customs and traditions for a global audience. Soju, being an intrinsic part of Korean social culture, features prominently in these media portrayals. This newfound exposure is sparking interest in Soju's unique flavor profile and its role in Korean celebrations and gatherings. As a result, curiosity is piqued, leading consumers worldwide to explore and potentially adopt Soju into their own drinking experiences. This international interest is expected to be capitalized on by Soju producers and distributors, who will likely ramp up efforts to expand their reach into new markets, further accelerating Soju's adoption on a global scale.

Within established Soju-drinking cultures, a noticeable shift in consumer preferences is propelling Soju's adoption. Traditionally, Soju consumption leaned towards a standard flavor profile. However, recent years have witnessed a growing demand for flavored Soju varieties and Soju-infused cocktails. This trend is being driven by a general consumer desire for new and exciting taste experiences, coupled with a rising interest in the art of mixology. Soju manufacturers are strategically responding to this evolving market by actively developing innovative flavors and crafting marketing campaigns that cater to these preferences. This focus on product diversification and adaptation is expected to broaden Soju's appeal and significantly contribute to its adoption by a wider range of consumers. Flavored Soju varieties cater to those seeking new taste profiles, while Soju cocktails allow for exploration within the realm of mixology, both factors that are likely to influence consumer behavior and drive Soju adoption.

Soju's inherent affordability positions it as a competitive beverage in the global spirits market. Compared to other distilled spirits, Soju offers a budget-friendly option for consumers, particularly those in emerging markets with growing disposable incomes. This affordability is likely to be a major factor influencing the adoption of Soju in these regions. Additionally, Soju brands are actively engaged in building brand recognition through targeted marketing campaigns. By emphasizing Soju's cultural significance, clean taste, and versatility, these campaigns aim to cultivate a positive brand image and influence consumer preferences. This strategic brand building, coupled with Soju's affordability, is expected to play a significant role in driving Soju's adoption across the globe.

Will High Competition from Established Spirits Affect the Growth of the Soju Market?

The high competition from established spirits presents a significant challenge to the Soju market's unfettered growth. Renowned brands of whiskey, vodka, and rum already occupy a dominant position in the global market for distilled spirits. These established players boast strong brand recognition and loyal customer bases. As a result, Soju needs to carve out a unique space for itself and convince consumers to embrace it as a new addition to their drinking preferences. This necessitates innovative marketing strategies that effectively highlight Soju's distinct characteristics and cultural significance.

Furthermore, the perception of Soju as a strong spirit with a high alcohol content might pose a hurdle to wider adoption. Traditionally, Soju contained a significantly high ABV. While diluted versions are now widely available, the lingering perception of Soju's strength might deter some potential consumers, particularly those who gravitate towards milder alcoholic beverages. This highlights the need for effective communication strategies that emphasize the range of Soju options available, including those with lower alcohol content.

In addition, limited brand awareness outside of Korea poses a challenge to Soju's global expansion. Soju's deep cultural significance is intricately linked to Korea. However, in new markets, brand awareness for Soju might be low. Consumers might be unfamiliar with the spirit's history, production process, and the versatility it offers in terms of flavor profiles and cocktail possibilities. Overcoming this challenge necessitates targeted marketing campaigns that educate consumers about Soju and effectively communicate its unique value proposition.

Category-Wise Acumens

What Drivers Propel the Demand for Distilled Soju in the Market?

The distilled soju segment is estimated to dominate the market during the forecast period. Diluted soju is less expensive to produce and acquire than distilled soju, making it more affordable to a wider range of consumers. Its appeal is driven by its affordability, particularly among younger consumers and those wanting for low-cost alcoholic beverages.

Diluted soju is more commonly seen at convenience stores, supermarkets, and restaurants. Its wide distribution network guarantees that it remains the most accessible form of soju, catering to everyday use and casual drinking events, hence retaining its market dominance.

Furthermore, the reduced alcohol percentage of diluted soju appeals to those who want a gentler flavor over the stronger flavor of distilled soju. This makes it more adaptable for combining cocktails and more enjoyable for a wider range of casual consumers, increasing its popularity.

What Factors Enable (20-40) Year-Old Age Group to Hold a Major Share in Soju Market?

The 20-40-year-old age group holds a dominant position in the Soju market. This demographic occupies a sweet spot when it comes to social engagement and disposable income. They are at a stage in life where socializing and attending gatherings are frequent, events where Soju plays a central role in Korean culture. Soju serves as a facilitator for bonding with friends, colleagues, and family during celebrations, meals, and outings. This ingrained association between Soju and social interaction makes it a natural beverage choice for this age group.

Furthermore, the 20-40-year-olds demonstrate a higher propensity for exploring new taste experiences. The rise of flavored Soju varieties caters directly to this preference. Soju producers have broadened their offerings beyond the traditional flavor profile, introducing options infused with fruits, herbs, and even yogurt. This diversification allows the 20-40-year-old demographic to experiment and discover Soju flavors that align with their palates. Additionally, the growing popularity of Soju cocktails further fuels this segment's interest. Mixology trends that incorporate Soju into creative concoctions offer exciting flavor combinations and elevate Soju's perception beyond a simple shot. This adaptability to diverse flavor profiles and cocktail applications makes Soju highly attractive to this adventurous and trend-conscious age group.

The 20-40-year-old demographic typically enjoys a more stable financial situation compared to its younger counterparts. As disposable income increases within this age group, Soju consumption becomes more accessible. While Soju itself remains an affordable beverage, the financial security of this demographic allows them to indulge in Soju consumption more frequently, further solidifying their position as the major consumer base for the Soju market.

Country/Region-wise Acumens

How is the "Korean Wave" Influencing Consumer Awareness and Interest in Soju in North America?

According to VMR analysis, the North American region is rapidly growing in the soju market. The widespread reach of Korean music, dramas, and films exposes North American audiences to Korean customs and traditions, including Soju consumption. Frequent portrayals of Soju in social gatherings and celebrations pique viewers' curiosity and generate interest in trying this unique beverage. This newfound awareness lays the groundwork for potential Soju adoption by North American consumers.

The "Korean Wave" fosters a positive association between Soju and Korean culture. As Korean culture gains popularity, Soju transcends being just a beverage; it becomes a way to experience a new culture. North American consumers might be drawn to Soju to explore Korean customs and traditions in a more immersive way. This cultural connection can be a powerful driver of trial and potentially lead to repeat consumption.

Furthermore, the "Korean Wave" presents a golden opportunity for Soju brands to leverage their Korean heritage for targeted marketing campaigns in North America. Soju brands can capitalize on the positive sentiment toward Korean culture by crafting marketing strategies that position Soju as an authentic and integral part of the Korean experience. This strategic use of cultural association can cultivate brand recognition and influence consumer preferences, ultimately propelling Soju's market growth in North America.

What Factors Enable Asia Pacific to Hold a Major Share in the Soju Market?

According to VMR analysis, the Asia Pacific region is dominating and will hold its position in the soju market. Soju's story begins in Asia. Its roots trace back to 13th-century Korea, where it evolved into a cornerstone of Korean social culture. Over the centuries, Soju became deeply ingrained in Korean traditions, celebrations, and meals. This long-standing cultural connection fosters a strong consumer base within Korea and other East and Southeast Asian countries that share historical or cultural ties. The inherent link between Soju and social gatherings fuels continued demand within the APAC region.

Due to Soju's longstanding presence in APAC, established brands have built strong consumer loyalty. Consumers are familiar with the taste profile and quality associated with these familiar brands. Additionally, well-developed distribution networks ensure easy access to Soju throughout the region. This established infrastructure minimizes barriers to entry for Soju producers and fosters a thriving Soju market within APAC.

Traditionally, Soju boasts a higher alcohol content compared to diluted versions that are gaining popularity in other regions. Consumers in APAC countries, particularly those with a long history of Soju consumption, are generally more accepting of this characteristic. This acceptance of a stronger spirit contributes to the dominance of the traditional Soju market within the APAC region.

Competitive Landscape

The Soju market faces a competitive landscape. Established spirits like whiskey, vodka, and rum hold a strong presence, while Soju carves out its niche. Within the Soju market itself, competition exists between traditional and diluted varieties, with flavored Soju options adding another layer of complexity. As Soju expands globally, it will need to contend with regional preferences and potentially adapt to local tastes.

Some of the prominent players operating in the soju market include:

HiteJinro

Lotte Liquor

Muhak

Kumbokju

C1 Soju

Bohae

Mackiss

Andong

Latest Developments

In March 2023, The Mackiss Co., a South Korean liquor company, expanded its business by introducing a Soju product with an alcohol by volume (ABV) below 15 percent. This caters to a wider range of consumers who may prefer milder options.

In August 2022, HiteJinro, the leading Soju producer in South Korea, unveiled a Soju infused with ginseng and other traditional Korean herbs. This launch targets health-conscious consumers seeking a unique and potentially beneficial twist on the classic spirit.

In October 2021, Lotte Liquor, another major Soju player in South Korea, announced a partnership with a popular American burger chain. This collaboration introduces limited-edition Soju cocktails designed to complement the burger chain's menu items. The move highlights Soju's versatility and potential for broader culinary applications.

TABLE OF CONTENTS

1. INTRODUCTION OF GLOBAL SOJU MARKET

• 1.1. Overview of the Market
• 1.2. Scope of Report
• 1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1. Data Mining
• 3.2. Validation
• 3.3. Primary Interviews
• 3.4. List of Data Sources

4. GLOBAL SOJU MARKET OUTLOOK

• 4.1. Overview
• 4.2. Market Dynamics
  • 4.2.1. Drivers
  • 4.2.2. Restraints
  • 4.2.3. Opportunities
• 4.3. Porters Five Force Model
• 4.4. Value Chain Analysis

5. GLOBAL SOJU MARKET, BY TYPE

• 5.1. Overview
• 5.2. Distilled Soju
• 5.3. Diluted Soju

6. GLOBAL SOJU MARKET, BY APPLICATION

• 6.1. Overview
• 6.2. Below 20 Years Old
• 6.3. 20-40 Years Old
• 6.4. 40-60 Years Old
• 6.5. Above 60 Years Old

7. GLOBAL SOJU MARKET, BY GEOGRAPHY

• 7.1. Overview
• 7.2. North America
  • 7.2.1. U.S.
  • 7.2.2. Canada
  • 7.2.3. Mexico
• 7.3. Europe
  • 7.3.1. Germany
  • 7.3.2. U.K.
  • 7.3.3. France
  • 7.3.4. Rest of Europe
• 7.4. Asia Pacific
  • 7.4.1. China
  • 7.4.2. Japan
  • 7.4.3. India
  • 7.4.4. Rest of Asia Pacific
• 7.5. Rest of the World
  • 7.5.1. Latin America
  • 7.5.2. Middle East & Africa

8. GLOBAL SOJU MARKET COMPETITIVE LANDSCAPE

• 8.1. Overview
• 8.2. Company Market Ranking
• 8.3. Key Development Strategies

9. COMPANY PROFILES

• 9.1. HiteJinro
  • 9.1.1. Overview
  • 9.1.2. Financial Performance
  • 9.1.3. Product Outlook
  • 9.1.4. Key Developments
• 9.2. Lotte Liquor
  • 9.2.1. Overview
  • 9.2.2. Financial Performance
  • 9.2.3. Product Outlook
  • 9.2.4. Key Developments
• 9.3. Muhak
  • 9.3.1. Overview
  • 9.3.2. Financial Performance
  • 9.3.3. Product Outlook
  • 9.3.4. Key Developments
• 9.4. Kumbokju
  • 9.4.1. Overview
  • 9.4.2. Financial Performance
  • 9.4.3. Product Outlook
  • 9.4.4. Key Developments
• 9.5. C1 Soju
  • 9.5.1. Overview
  • 9.5.2. Financial Performance
  • 9.5.3. Product Outlook
  • 9.5.4. Key Developments
• 9.6. bohae
  • 9.6.1. Overview
  • 9.6.2. Financial Performance
  • 9.6.3. Product Outlook
  • 9.6.4. Key Developments
• 9.7. Chungbuk
  • 9.7.1. Overview
  • 9.7.2. Financial Performance
  • 9.7.3. Product Outlook
  • 9.7.4. Key Developments
• 9.8. Mackiss
  • 9.8.1. Overview
  • 9.8.2. Financial Performance
  • 9.8.3. Product Outlook
  • 9.8.4. Key Developments
• 9.9. Hallasan
  • 9.9.1. Overview
  • 9.9.2. Financial Performance
  • 9.9.3. Product Outlook
  • 9.9.4. Key Developments
• 9.10. Andong
  • 9.10.1. Overview
  • 9.10.2. Financial Performance
  • 9.10.3. Product Outlook
  • 9.10.4. Key Developments

10. Appendix

• 10.1. Related Reports