全球苋菜油市场规模依产品类型、应用、分销管道、地区、范围及预测

苋菜油市场规模及预测

苋菜油市场规模预计在 2024 年达到 101.5 亿美元，在 2031 年达到 222.3 亿美元，2024 年至 2031 年的复合年增长率为 10.3%。苋菜油是从苋菜植物的种子中提取的植物油。苋菜油因其富含强效抗氧化剂角鲨烯而闻名。它还富含重要的脂肪酸，包括亚麻油酸，以及维生素和矿物质。其质地轻盈、不致粉刺的特性使其成为护肤品中的流行成分，并因其保湿、抗炎和抗衰老特性而备受推崇。苋菜油也因其促进心臟健康和免疫功能的营养价值而被用于膳食补充剂和功能性食品。

由于化妆品和保健食品行业消费者对天然和永续成分的需求不断增长，苋菜油被视为一种很有前途的选择。随着人们对苋菜油益处的认识不断提高，其用途有望扩展到药品和膳食补充剂等新兴行业。

对环保和有机产品的日益重视有望促进苋菜的产量并推动苋菜油市场的成长。由于消费者偏好的改变和政府对天然保健食品的支持，新兴经济体，特别是亚洲和北美的新兴经济体，预计将在全球苋菜油的普及中发挥关键作用。

全球苋菜油市场动态

主要市场驱动因子

对植物性产品的需求不断增加：

苋菜油市场的发展受到消费者对植物产品日益增长的需求的推动。 Good Food Institute 报告称，2020 年美国植物性食品销售额将成长 27%，达到 70 亿美元。这一趋势也适用于植物油，苋菜油因其特殊的营养成分而受益。

扩大在化妆品领域的应用

苋菜油因其亲肤特性而成为化妆品中流行的成分。据Statista 称，全球化妆品市场规模预计将从 2020 年的 4,833 亿美元增长到 2025 年的 7,166 亿美元，为苋菜油在美容和护肤产品中的应用创造了巨大的潜力。

不断成长的有机食品市场

包括苋菜油在内的有机食品市场正在迅速扩大。据有机贸易协会称，2019 年美国有机食品销售额比上年增长 4.6%，达到 501 亿美元。这一趋势与各种食品对有机、非基因改造油（如苋菜油）日益增长的需求相吻合。

主要问题

消费者认知度低：

苋菜油是新产品，因此消费者并不瞭解它的益处和用途。缺乏资讯会降低需求，尤其是在与橄榄油和椰子油等知名油类竞争时。消费者倾向于坚持他们熟悉的事物，如果没有对苋菜油的好处进行足够的教育，市场成长将受到限制。由于缺乏任何重大行销措施来提高人们对苋菜油的认识，这个问题变得更加严重，进一步限制了其在主流市场的接受度。

供应链限制

苋菜并非世界各地都种植，因此很难获得稳定的种子供应来生产油。原材料资源稀缺可能会扰乱供应链并损害市场上产品的供应。季节变化、地理限制以及对小农户的依赖使问题更加复杂。这些供应链限制导致价格波动，破坏市场稳定，并使企业难以规划长期生产。

品质和标准不一致：

苋菜油缺乏行业标准，导致产品品质不一致，削弱了消费者信心并降低了潜在的购买兴趣。种植、收穫和萃取技术的变化会影响油的营养价值、纯度和效力。这种不一致对製造商来说是一个重大课题，因为製造商必须保持一致的高品质产品才能在市场上竞争。缺乏既定的品质控制措施使得消费者难以比较产品，从而增加了购买决策的复杂性。

消费者对新成分的怀疑：

消费者通常对新的或不熟悉的成分持怀疑态度，从而减缓了苋菜油的市场渗透速度。这种怀疑态度在健康和保健产业尤其普遍，在没有确凿证据证明新成分有益的情况下，消费者不愿将其纳入日常生活中。克服这种怀疑需要在消费者教育、行销和第三方认可方面付出巨大努力，这些工作既昂贵又耗时。如果没有采取适当的措施，这项障碍可能会限制苋菜油的市场渗透，特别是在购买习惯较为保守的地区。

主要趋势

对天然和有机产品的需求不断增加：

对天然和有机产品的偏好日益增加是推动苋菜油市场发展的主要因素。随着消费者的健康和生态意识不断增强，他们正在寻找不含合成化学物质和添加剂的产品。苋菜油符合这些标准，因为它天然且生态环保，这使得它在化妆品和食品行业中越来越有吸引力。这一趋势也受到清洁美容运动的兴起所推动，该运动强调既具有功能性又对环境安全的成分，苋菜油市场正在稳步增长。

扩大保养品和化妆品产业：

皮肤护理和化妆品行业正在迅速扩张，越来越多的产品注重抗衰老和保湿功能。苋菜油中角鲨烯的浓度很高，对皮肤保湿和紧緻有很大的益处，因此成为这些配方中的热门成分。在皮肤护理中使用油和精华素的趋势日益增长，导致对苋菜油的需求增加。随着製造商优先考虑天然、有效的成分，苋菜油的吸引力可能会越来越大，尤其是在高端、小众护肤产品中。

拓展电子商务通路

：电子商务的出现对苋菜油的分销和供应产生了重大影响，使消费者更容易购买特色产品。线上平台提供了一种直接向消费者销售的方式，使小型企业和供应商无需使用传统零售通路即可接触到世界各地的消费者。此举使苋菜油等特种油的取得变得更加民主，使客户能够发现和购买当地商店可能买不到的产品。电子商务的便利性、多功能性和有针对性的行销预计将推动苋菜油的销售。

特殊饮食中的苋菜油：

无麸质饮食、纯素饮食和原始饮食等特殊饮食正在兴起，苋菜油在这些顾客中越来越受欢迎。苋菜油是一种植物油，营养丰富，非常适合此类饮食。苋菜油在厨房中的多功能性和它的健康益处使它成为遵循特定饮食习惯的人们的一个有吸引力的选择。个人化营养趋势以及对食物不耐症和偏好的更好理解，推动了人们对苋菜等替代油的接受，从而进一步扩大了市场。

目录

第 1 章简介

• 市场定义
• 市场区隔
• 研究方法

第 2 章执行摘要

• 主要发现 市场概况 市集亮点

第三章 市场概览

• 市场规模与成长潜力
• 市场趋势
• 市场推动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 苋菜油市场依产品类型划分

• 冷压苋菜油
• 有机苋菜油
• 精製苋菜油
• 混合苋菜油

第 5 章 苋菜油市场依应用划分

• 营养补充品
• 化妆品和个人护理
• 食物和饮料
• 药品

第六章 苋菜油市场依通路划分

• 直接销售
• 零售店
• 专卖店
• 网路零售

第 7 章 区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利 亚太地区
• 中国
• 日本
• 印度
• 澳大利亚
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第 8 章 市场动态

• 市场推动因素
• 市场限制
• 市场机会
• COVID-19 对市场的影响

第 9 章 竞争格局

• 大型公司
• 市占率分析

第十章 公司简介

• FLAVEX Naturextrakte GmbH
• Ziani Organic Oils
• Sunsoil Pvt. Ltd
• Nature Pure Extracts Inc
• O&3 Limited
• Plamil
• Amaranth Bio Company
• AMR Amaranth a.s（Czech Republic）
• RusOliva
• Proderna Biotech Pvt. Ltd

第 11 章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第 12 章附录

• 缩写列表
• 来源与参考文献

Amaranth Oil Market Size And Forecast

Amaranth Oil Market size was valued at USD 10.15 Billion in 2024 and is projected to reach USD 22.23 Billion by 2031 , growing at a CAGR of 10.3% from 2024 to 2031. Amaranth oil is a plant-based oil produced from the seeds of the amaranth plant. It is recognized for its high concentration of squalene, a chemical with powerful antioxidant qualities. The oil is high in vital fatty acids, particularly linoleic acid, as well as vitamins and minerals. Its lightweight texture and non-comedogenic nature make it a popular ingredient in skincare products, where it is appreciated for its hydrating, anti-inflammatory, and anti-aging properties. Amaranth oil is also utilized in dietary supplements and functional meals owing to its nutritional value, which promotes heart health and immune function.

Amaranth oil shows promise, driven by rising consumer demand for natural and sustainable ingredients in the cosmetic and health food industries. As awareness of the oil's benefits grows, its use is projected to extend into new industries such as medicines and nutraceuticals.

The growing emphasis on eco-friendly and organic products is projected to encourage amaranth production, hence driving the growth of the amaranth oil market. Emerging economies, particularly in Asia and North America, are projected to play an important role in the oil's global uptake, owing to changing consumer preferences and governmental support for natural health products.

Global Amaranth Oil Market Dynamics

The key market dynamics that are shaping the global amaranth oil market include:

Key Market Drivers:

Rising Demand for Plant-Based Products:

The amaranth oil market is being driven by rising consumer demand for plant-based products. The Good Food Institute reported that plant-based food sales in the United States increased by 27% in 2020, reaching USD 7 Billion. This trend also applies to plant-based oils, with amaranth oil benefiting from its particular nutritional profile.

Expanding Applications in Cosmetics:

Amaranth oil's skin-beneficial characteristics make it a popular ingredient in cosmetic goods. According to Statista, the global cosmetics market is predicted to increase from USD 483.3 Billion in 2020 to $716.6 billion in 2025, creating huge prospects for amaranth oil incorporation in beauty and skincare products.

Growing Organic Food Market:

The organic food market, which commonly includes amaranth oil, is expanding rapidly. According to the Organic Trade Association, US organic food sales were USDB50.1 billion in 2019, up 4.6% over the previous year. This trend is consistent with the growing demand for organic, non-GMO oils such as amaranth oil in a variety of food applications.

Key Challenges:

Limited Awareness Among Consumers:

Amaranth oil is very new to the market, thus consumers are unaware of its benefits and applications. This lack of information lowers demand, especially when competing with better-established oils such as olive or coconut oil. Consumers tend to stick with familiar items, and without adequate education on the benefits of amaranth oil, market growth is limited. This problem is exacerbated by the lack of large-scale marketing initiatives to boost its exposure and consumer awareness, further limiting its acceptance in mainstream markets.

Supply Chain Constraints:

Amaranth is not commonly cultivated on a global basis, which makes it difficult to provide a consistent supply of seeds for oil production. The scarcity of raw resources can cause supply chain disruptions, compromising the consistency of product availability in the marketplace. Seasonal changes, geographical constraints, and reliance on small-scale farmers increase the problem. These supply chain constraints can cause price swings, undermining market stability and making long-term production planning difficult for enterprises.

Inconsistent Quality and Standards:

The lack of industry-wide standards for amaranth oil leads to variable product quality, eroding consumer trust and repelling potential purchasers. Variations in the cultivation, harvesting, and extraction techniques can affect the oil's nutritional content, purity, and efficacy. This inconsistency is a huge difficulty for manufacturers, who must maintain a consistent and high-quality product to compete in the market. The lack of established quality control measures makes it difficult for customers to compare products, complicating their purchase decisions.

Consumer Skepticism of New Ingredients:

Consumers are generally skeptical of new and unfamiliar components, slowing the market uptake of amaranth oil. This skepticism is especially prominent in the health and wellness industries, where customers are hesitant to incorporate new items into their routines without solid evidence of their advantages. Overcoming this doubt necessitates a large effort in consumer education, marketing, and third-party endorsements, which may be expensive and time-consuming. If not addressed adequately, this obstacle may limit the market penetration of amaranth oil, particularly in regions where customers are more conservative in their purchasing habits.

Key Trends:

Growing Demand for Natural and Organic Products:

The growing inclination for natural and organic products is a major factor driving the amaranth oil market. As consumers become more health-conscious and ecologically conscientious, they seek items that are free of synthetic chemicals and additives. Amaranth oil, with its natural composition and ecological credentials, fits these criteria, increasing its attractiveness in both the cosmetic and food industries. This tendency is supported by the growth of the clean beauty movement, in which customers emphasize components that are both functional and environmentally safe, resulting in a robust market for amaranth oil.

Expansion of the Skincare and Cosmetics Industry:

The skincare and cosmetics sector is rapidly expanding, with an increased emphasis on anti-aging and moisturizing products. Amaranth oil, noted for its high squalene concentration, provides considerable advantages to skin hydration and suppleness, making it a popular ingredient in these formulations. The rise of using oils and serums in skincare regimes has increased demand for amaranth oil. As manufacturers prioritize natural and effective ingredients, amaranth oil's appeal is likely to grow, particularly in premium and niche skincare products.

Expansion of E-commerce Channels

: The emergence of e-commerce has had a tremendous impact on the distribution and availability of amaranth oil, making it easier for consumers to purchase specialty products. Online platforms offer a direct-to-consumer method, enabling smaller companies and suppliers to access a worldwide audience without the use of traditional retail channels. This movement has democratized access to specialty oils such as amaranth, allowing customers to discover and buy goods that may not be available in their local stores. E-commerce's ease, variety, and targeted marketing are projected to drive amaranth oil sales.

Adoption of Amaranth Oil in Specialty Diets:

Specialty diets, such as gluten-free, vegan, and paleo diets, are on the rise, and amaranth oil is becoming popular among these customers. Amaranth oil, a plant-based oil that has exceptional nutritional value, is ideally suited to these dietary choices. Its versatility in the kitchen and health benefits make it an appealing choice for those following specific dietary regimens. The trend toward individualized nutrition, as well as increased understanding of food intolerances and preferences, are encouraging the acceptance of alternative oils such as amaranth, which is further expanding its market.

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Global Amaranth Oil Market Regional Analysis

Here is a more detailed regional analysis of the global amaranth oil market:

North America:

North America has emerged as a significant participant in the amaranth oil market, driven by increased consumer knowledge of health advantages and demand for natural and organic products, with North America playing a crucial role in this expansion. The USDA National Organic Program's report shows an increasing trend toward organic consumption, with record sales of organic products in the United States exceeding USD 55.1 Billion in 2019. This consumer movement toward organic and natural products is consistent with the growing demand for amaranth oil, which is known for its organic and health-promoting properties.

The increased popularity of dietary supplements and natural cosmetics in North America is boosting the amaranth oil market. The National Center for Complementary and Integrative Health (NCCIH) reported that a sizable proportion of American adults take nutritional supplements, and amaranth oil, which is high in squalene and important fatty acids, is gaining popularity in this market.

Furthermore, Statista says that the natural cosmetics market in the United States is expected to grow to USD 48.04 Billion by 2025, up from USD 34.5 Billion in 2018, increasing demand for amaranth oil in skincare and haircare products. These gains mirror a larger trend toward health-conscious and sustainable consumer choices, establishing North America as a dominant market for amaranth oil.

Asia Pacific:

The Asia-Pacific region is the fastest-growing market for amaranth oil, owing to reasons such as rapid urbanization, rising disposable incomes, and a greater emphasis on health and wellness. According to the World Bank, the urban population in East Asia and the Pacific is expected to grow from 1.3 billion in 2020 to 1.5 billion by 2030, indicating a shift toward healthier consumer demographics. Natural and organic products, including amaranth oil, are in high demand owing to customers' rising preference for healthier and more environmentally friendly cosmetics and personal care solutions.

Furthermore, the Asia-Pacific region's developing health and wellness sector is considerably contributing to the expansion of the amaranth oil market. According to the Global Wellness Institute, the Asia-Pacific wellness business was worth $1.5 trillion in 2020, with a 10% annual growth rate expected through 2025. This rapid expansion outpaces the global average and is driven by increased awareness of chronic diseases and a preference for natural health treatments.

Noncommunicable diseases, such as cardiovascular problems, are prominent in the region, thus customers are increasingly turning to health-promoting substances like amaranth oil. The growing organic food market in Asia-Pacific, as seen by a 16% increase in China's organic sector in 2019, fuels this trend, driving demand for amaranth oil as a valuable ingredient in both food and health products.

Global Amaranth Oil Market: Segmentation Analysis

The Global Amaranth Oil Market is Segmented on the basis of Product Type, Application, Distribution Channel, And Geography.

Amaranth Oil Market, By Product Type

• Cold-Pressed Amaranth Oil
• Organic Amaranth Oil
• Refined Amaranth Oil
• Blended Amaranth Oil

Based on Product Type, the market is bifurcated into Cold-Pressed Amaranth Oil, Organic Amaranth Oil, Refined Amaranth Oil, and Blended Amaranth Oil. The amaranth oil market is rapidly expanding, with two sectors emerging as the dominant and fastest-growing, cold-pressed amaranth oil and organic amaranth oil. Cold-pressed amaranth oil, extracted without the use of heat or solvents, keeps its natural nutrients and flavor, making it a popular choice among consumers looking for high-quality products. Organic amaranth oil, made from seeds grown with organic agricultural procedures, appeals to health-conscious people who value natural and sustainable components. Both divisions are in high demand due to their perceived health benefits and compatibility with customer aspirations for clean and ethical products.

Amaranth Oil Market, By Application

• Dietary Supplements
• Cosmetics and Personal Care
• Food and Beverages
• Pharmaceuticals

Based on Application, the market is segmented into Dietary Supplements, Cosmetics and Personal Care, Food and Beverages, and Pharmaceuticals. The Cosmetics and Personal Care segment currently dominates the amaranth oil market due to the oil's strong demand in skincare and haircare products, which is driven by benefits such as hydration and anti-aging. Dietary Supplements are the fastest-growing segment, driven by expanding consumer awareness of health and well-being and a preference for natural, health-promoting supplements. This expansion is aided by the oil's high concentration of squalene and essential fatty acids, which are becoming increasingly popular in nutritional and functional supplements.

Amaranth Oil Market, By Distribution Channel

• Direct Sales
• Retail Stores
• Specialty Stores

Based on Distribution Channel, the market is segmented into Direct Sales, Retail Stores, and Specialty Stores. Retail Stores currently dominate the amaranth oil market due to their established presence and vast reach, allowing consumers to easily purchase amaranth oil products through physical stores. Online retail is the fastest-growing segment, driven by the increased popularity of e-commerce and the convenience it provides. Online platforms provide a broader distribution range and direct access to a global audience, increasing awareness and accessibility for niche products such as amaranth oil, resulting in its rapid rise in the digital marketplace.

Amaranth Oil Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Amaranth Oil Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently leads the amaranth oil market due to high consumer awareness, substantial demand for natural and organic products, and solid market infrastructure. This region has a well-developed market for health and wellness products, including amaranth oil. The Asia-Pacific region is expanding at the fastest rate, owing to rapid urbanization, increased disposable incomes, and a growing emphasis on health and well-being. The region's rising organic personal care market and increased interest in health-promoting ingredients help to drive rapid expansion in the amaranth oil market.

Key Players

• The "Global Amaranth Oil Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• FLAVEX Naturextrakte GmbH, Ziani Organic Oils, Sunsoil Pvt. Ltd, Nature Pure Extracts Inc., O&3 Limited, Plamil, Amaranth Bio Company, AMR Amaranth a.s (Czech Republic), RusOliva, and Proderna Biotech Pvt. Ltd.
• The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Amaranth Oil Market Recent Developments
• In July 2020, Russian Oliva created a new website to improve consumer goods accessibility, with the goal of increasing its digital client base. This strategic effort is likely to generate revenue growth in the amaranth oil market by providing a user-friendly platform for acquiring amaranth oil products.
• In April 2019, Epicurean Dairy UK Ltd. launched Brekkie, a new breakfast option with split-pot yogurt. It combines unsweetened yogurt with puffed buckwheat, fruit compote, amaranth, quinoa, and linseed granola grains. This product, sold under the brand name 'The Collective', comes in three flavors: mango, raspberry, and passion fruit.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Amaranth Oil Market, By Product Type

• Cold-Pressed Amaranth Oil
• Organic Amaranth Oil
• Refined Amaranth Oil
• Blended Amaranth Oil

5. Amaranth Oil Market, By Application

• Dietary Supplements
• Cosmetics and Personal Care
• Food and Beverages
• Pharmaceuticals

6. Amaranth Oil Market, By Distribution Channel

• Direct Sales
• Retail Stores
• Specialty Stores
• Online Retail

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• FLAVEX Naturextrakte GmbH
• Ziani Organic Oils
• Sunsoil Pvt. Ltd
• Nature Pure Extracts Inc
• O&3 Limited
• Plamil
• Amaranth Bio Company
• AMR Amaranth a.s (Czech Republic)
• RusOliva
• Proderna Biotech Pvt. Ltd

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References