全球 A2P SMS 市场规模（按应用程式、最终用户、区域覆盖范围和预测）

A2P SMS市场规模与预测

2024 年 A2P SMS 市场规模价值 808.4 亿美元，预计到 2032 年将达到 1,205.5 亿美元，2026 年至 2032 年的复合年增长率为 5.65%。

A2P（应用程式到个人）简讯是指应用程式或系统向个人行动电话发送讯息的过程。与用于个人之间直接通讯的个人对个人 (P2P) SMS 不同，A2P SMS 用于企业和组织发送交易、促销和资讯讯息。

常见用途包括发送动态密码(OTP)、警报、通知和行销讯息。这种类型的简讯对于确保重要资讯快速可靠地到达收件人至关重要。

随着各种业务功能对行动通讯的依赖程度不断提高，A2P SMS 的未来前景光明。随着行动使用量的不断增长，企业将越来越多地利用 A2P SMS 进行个人化行销宣传活动、客户服务和即时更新。

全球A2P简讯市场动态

影响全球 A2P SMS 市场的关键市场动态：

关键市场驱动因素

行动普及率不断上升：全球智慧型手机普及率不断上升正在推动对 A2P SMS 的需求。根据电讯（ITU）的预测，到2023年，全球每100人拥有行动电话用户数将达到110支。在已开发国家，这一数字甚至更高，达到每100人136人。

不断发展的电子商务：不断扩展的电子商务平台需要使用 A2P SMS 进行订单确认、动态密码和促销讯息，从而提高客户参与和安全性。根据美国人口普查局的数据，2023 年第四季度，电子商务销售额占零售总额的 15.4%，高于 2022 年同期的 14.9%。

改善客户体验：企业正在利用 A2P SMS 提供及时更新、警报和个人化讯息，从而改善整体客户体验和满意度。 Twilio 2023 年的一项调查发现，89% 的消费者更喜欢透过文字讯息而不是电话或电子邮件接收企业的通讯。

技术进步不断进步：简讯网关技术的创新以及与其他数位管道的整合正在提高 A2P 简讯的有效性和可靠性，从而推动市场成长。例如，Twilio 于 2024 年 2 月宣布推出一个新的人工智慧简讯平台，以增强讯息个人化和传递优化。

主要挑战

监管挑战：不同国家的监管规定不同，可能会使合规性变得复杂，并为使用 A2P SMS 进行全球通讯的企业带来额外成本。

垃圾邮件和诈骗问题：垃圾邮件和诈骗讯息的兴起会破坏 A2P SMS 的可传递性和可靠性，影响其有效性和使用者信任。

传递问题：网路限制和运营商过滤可能导致讯息传递失败或延迟，从而使 A2P SMS 作为通讯管道不可靠。

高成本：发送 A2P SMS 的成本可能很高，尤其是在发送大量简讯或跨多个地区发送时，这可能会限制其在中小型企业中的使用。

来自替代管道的竞争：随着企业寻求更整合和具有成本效益的解决方案，电子邮件、推播通知和通讯应用程式等替代通讯管道的兴起可能会减少对 A2P SMS 的需求。

主要趋势

融入全通路策略：企业越来越多地将 A2P SMS 与其他通讯管道（例如电子邮件和聊天应用程式）结合，以客户参与策略保持一致和个人化，从而提高整体互动和有效性。根据客户体验协会 (CEA) 2023 年的一份报告，78% 的企业使用至少三个管道与客户沟通，其中简讯与电子邮件和社交媒体一起排名靠前。

增强的安全功能：重点将双因素认证(2FA) 和加密等高级安全措施纳入 A2P SMS，以打击诈骗并保护敏感讯息，从而推动安全通讯的采用率不断提高。网路安全与基础设施安全局 (CISA) 在 2024 年初进行的一项调查发现，62% 的企业正在使用或计划在未来 12 个月内实施基于 SMS 的 2FA。

个人化和自动化：A2P SMS 中人工智慧和自动化的使用正在增加，从而实现了更有针对性和个性化的通讯。这一趋势将使企业能够根据用户行为和偏好发送相关讯息，从而提高参与度和回应率。根据美国贸易委员会 2023 年数位行销趋势报告，在通讯中使用人工智慧个人化的公司客户参与率平均提高了 28%。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查时间表
• 先决条件
• 限制

第二章调查方法

• 资料探勘
• 二次调查
• 初步调查
• 专家建议
• 品质检查
• 最终审核
• 数据三角测量
• 自下而上的方法
• 自上而下的方法
• 调查流程
• 业界专家的重要见解
• 资料来源

第三章执行摘要

• 概述
• 世界A2P简讯生态地图
• 全球A2P SM市场吸引力分析
• 全球A2P简讯市场机会
• 全球 A2P SMS 市场的地理洞察
• 全球 A2P SMS 市场（按应用划分）
• 全球 A2P SMS 市场（按最终用户）
• 未来市场机会
• 全球市场区隔

第四章 市场展望

• 全球A2P简讯市场的变化
• 全球 A2P SMS 市场展望
• 市场驱动因素
  • 扩大 A2P 推播内容服务在以客户为中心的产业中的应用。
  • 开发A2P通讯市场的倡议
• 市场限制
  • 诈骗和垃圾邮件相关事件增加
• 可能性
  • 智慧型手机正在改变消费行为
  • 行动行销活动的成长
• Covid19 对全球 A2P SMS 市场的影响
• 波特五力分析
  • 新进入者的威胁
  • 替代品的威胁
  • 供应商的议价能力
  • 买家的议价能力
  • 竞争对手之间的竞争强度
• 价值链分析
• 宏观经济分析
• 平均 A2P 简讯取消费用、国际和国内 A2P 资费

第五章 按应用分類的市场

• 概述
• 客户关係管理服务
• 身份验证服务
• 推播型内容服务
• 推广宣传活动
• 互动服务
• 其他的

第六章 终端用户市场

• 概述
• BFSI
• 零售与电子商务
• 旅行/交通
• 医疗保健和酒店业
• 娱乐（游戏）和媒体
• 其他的

第七章 区域市场

• 概述
• 北美洲
  • 北美市场概述
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 欧洲市场概述
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 其他欧洲国家
• 亚太地区
  • 亚太市场概述
  • 中国
  • 日本
  • 印度
  • 亚太地区其他国家
• 拉丁美洲
  • 拉丁美洲市场概述
  • 巴西
  • 阿根廷
  • 其他拉丁美洲
• 中东和非洲
  • 中东和非洲市场概述
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 南非
  • 其他中东和非洲地区

第八章 竞争态势

• 概述
• 各公司市场排名分析
• 区域足迹
• 公司在各行业的足迹
• 王牌矩阵

第九章 公司简介

• SAP SE
• TATA COMMUNICATIONS LTD.
• SINCH
• INFOBIP LTD.
• VONAGE HOLDINGS CORP.
• TYNTEC

A2P SMS Market Size And Forecast

A2P SMS Market size was valued at USD 80.84 Billion in 2024 and is projected to reach USD 120.55 Billion by 2032, growing at a CAGR of 5.65% from 2026 to 2032.

A2P (Application-to-Person) SMS refers to the process where messages are sent from an application or system to an individual's mobile phone. Unlike P2P (Person-to-Person) SMS, which is used for direct communication between individuals, A2P SMS is employed for transactional, promotional, or informational messages sent by businesses and organizations.

Common applications include sending one-time passwords (OTPs), alerts, notifications, and marketing messages. This type of SMS is crucial for ensuring that critical communications are delivered reliably and promptly to recipients.

The future of A2P SMS looks promising with the increasing reliance on mobile communication for various business functions. As mobile engagement continues to grow, businesses will increasingly leverage A2P SMS for personalized marketing campaigns, customer service, and real-time updates.

Global A2P SMS Market Dynamics

The key market dynamics that are shaping the global A2P SMS market include:

Key Market Drivers

Rising Mobile Penetration: Increasing global smartphone adoption drives the demand for A2P SMS, as more users rely on mobile devices for communication and transactions. According to the International Telecommunication Union (ITU), as of 2023, global mobile-cellular subscriptions reached 110 per 100 inhabitants. In developed countries, this number was even higher at 136 per 100 inhabitants.

Growing E-Commerce: The expansion of e-commerce platforms necessitates the use of A2P SMS for order confirmations, OTPs, and promotional messages, enhancing customer engagement and security. The U.S. Census Bureau reported that e-commerce sales accounted for 15.4% of total retail sales in the fourth quarter of 2023, up from 14.9% in the same quarter of 2022.

Enhanced Customer Experience: Businesses are leveraging A2P SMS to provide timely updates, alerts, and personalized messages, improving overall customer experience and satisfaction. A study by Twilio in 2023 found that 89% of consumers prefer to receive communications from businesses via text message over phone calls or emails.

Rising Technological Advancements: Innovations in SMS gateway technologies and integration with other digital channels enhance the effectiveness and reliability of A2P SMS, driving market growth. For instance, in February 2024, Twilio announced the launch of its new AI-powered SMS platform, enhancing message personalization and delivery optimization.

Key Challenges:

Regulatory Challenges: Varying regulations across different countries can complicate compliance and lead to additional costs for businesses using A2P SMS for global communications.

Spam and Fraud Concerns: The increasing prevalence of spam and fraudulent messages can affect the deliverability and credibility of A2P SMS, impacting its effectiveness and user trust.

Delivery Issues: Network limitations and carrier filtering can result in message delivery failures or delays, reducing the reliability of A2P SMS as a communication channel.

High Costs: The cost associated with sending A2P SMS, especially in bulk or across multiple regions, can be significant, potentially limiting its use for smaller businesses.

Competition from Alternative Channels: The rise of alternative communication channels, such as email, push notifications, and messaging apps, may reduce the demand for A2P SMS as businesses explore more integrated and cost-effective solutions.

Key Trends

Integration with Omnichannel Strategies: Businesses are increasingly integrating A2P SMS with other communication channels like email and chat apps to create cohesive and personalized customer engagement strategies, enhancing overall interaction and effectiveness. According to a 2023 report by the Customer Experience Association (CEA), 78% of businesses reported using at least three channels for customer communication, with SMS being one of the top choices alongside email and social media.

Enhanced Security Features: There is a growing focus on incorporating advanced security measures such as two-factor authentication (2FA) and encryption into A2P SMS to combat fraud and protect sensitive information, driving increased adoption for secure communications. A survey by the Cybersecurity and Infrastructure Security Agency (CISA) in early 2024 found that 62% of businesses were using or planning to implement SMS-based 2FA within the next 12 months.

Personalization and Automation: The use of AI and automation in A2P SMS is on the rise, allowing for more targeted and personalized messaging. This trend enables businesses to send relevant messages based on user behavior and preferences, improving engagement and response rates. The U.S. Federal Trade Commission's 2023 report on digital marketing trends indicated that businesses using AI-driven personalization in their messaging saw an average increase of 28% in customer engagement rates.

Global A2P SMS Market Regional Analysis

Here is a more detailed regional analysis of the global A2P SMS market:

Asia Pacific

Asia-Pacific is emerging as the dominant region in the A2P SMS market, capturing a substantial share of global revenue. According to a report from the International Telecommunication Union (ITU) published in June 2024, Asia-Pacific accounts for approximately 55% of the global A2P SMS traffic. This significant share underscores the region's leading role in mobile communication and its growing reliance on A2P SMS for various applications, including authentication and notifications.

The market's expansion in Asia-Pacific is further evidenced by data from the Asian Development Bank (ADB) in July 2024, which reported a 15% annual growth in A2P SMS volume across the region. This growth is driven by the increasing adoption of mobile-based services and digital marketing strategies by businesses in countries like India and China. Key industry players, such as Sinch and Twilio, are heavily investing in the region to capitalize on this growing demand.

North America

North America is experiencing rapid growth in the A2P SMS market, with increasing adoption rates across various sectors. According to the Federal Communications Commission (FCC) report released in May 2024, the region has seen a 20% year-over-year increase in A2P SMS traffic. This growth reflects the rising demand for SMS-based authentication and customer engagement solutions among businesses in the United States and Canada.

The market dynamics in North America are further supported by recent statistics from the U.S. Census Bureau published in July 2024, which indicate a 12% annual growth rate in A2P SMS revenues. This uptick is driven by advancements in mobile technology and the integration of SMS solutions into marketing and operational strategies. Major players like Twilio and Bandwidth are significantly contributing to this growth by expanding their service offerings and technological capabilities.

Global A2P SMS Market: Segmentation Analysis

The Global A2P SMS Market is segmented based on Application, End-User, and Geography.

A2P SMS Market, By End-User

• BFSI
• Entertainment (Gaming) and Media
• Healthcare and Hospitality
• Retail
• Travel and Transport

Based on End-User, the Global A2P SMS Market is bifurcated into BFSI, Entertainment (Gaming) and Media, Healthcare and Hospitality, Retail, and Travel and Transport. BFSI (Banking, Financial Services, and Insurance) is the dominant segment in the A2P SMS market due to its critical reliance on secure communication for transactional alerts, authentication processes, and customer notifications. This sector's need for robust security and real-time updates drives its substantial use of A2P SMS. Meanwhile, the Entertainment (Gaming) and Media sector is experiencing rapid growth, as it increasingly utilizes A2P SMS for user engagement, promotions, and interactive content delivery. The surge in mobile gaming and digital media consumption propels the demand for A2P SMS services in this dynamic sector.

A2P SMS Market, By Application

• Customer Relationship Management Services
• Authentication Services
• Interactive Services
• Promotional Campaigns
• Pushed Content Services

Based on Application, the Global A2P SMS Market is bifurcated into Customer Relationship Management Services, Authentication Services, Interactive Services, Promotional Campaigns, and Pushed Content Services. Authentication Services are the leading segment in the A2P SMS market due to their critical role in enhancing security through two-factor authentication (2FA) and one-time passwords (OTPs), which are increasingly essential for secure online transactions and user verification. Conversely, Promotional Campaigns are the rapidly growing segment, as businesses leverage A2P SMS for targeted marketing, customer engagement, and personalized offers. The growing emphasis on customer acquisition and retention through effective marketing strategies drives the expansion of this segment.

A2P SMS Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global A2P SMS Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently dominates the A2P SMS market due to its advanced mobile infrastructure, high smartphone penetration, and significant adoption of A2P messaging for various applications such as customer authentication and marketing. However, Asia Pacific is the fastest-growing region, driven by rapid digitalization, increasing mobile user base, and expanding e-commerce sectors. The region's large population and rising demand for secure and efficient communication solutions contribute to the accelerated growth of A2P SMS services.

Key Players

The "Global A2P SMS Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Infobip Ltd., SAP SE, Sinch, Vonage Holdings Corp., Tata Communications, and Tyntec.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• A2P SMS Market Recent Developments
• In January 2023, Twilio announced the launch of its new A2P SMS platform featuring enhanced security protocols and advanced analytics. The platform aims to improve message delivery rates and provide detailed insights into campaign performance, helping businesses optimize their communication strategies.
• In March 2023, Route Mobile introduced a new A2P SMS gateway with built-in machine learning capabilities. This development focuses on improving message routing accuracy and reducing delivery latency, thereby enhancing the overall user experience for businesses and end-users alike.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 MARKET DEFINITION
• 1.2 MARKET SEGMENTATION
• 1.3 RESEARCH TIMELINES
• 1.4 ASSUMPTIONS
• 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

• 2.1 DATA MINING
• 2.2 SECONDARY RESEARCH
• 2.3 PRIMARY RESEARCH
• 2.4 SUBJECT MATTER EXPERT ADVICE
• 2.5 QUALITY CHECK
• 2.6 FINAL REVIEW
• 2.7 DATA TRIANGULATION
• 2.8 BOTTOM-UP APPROACH
• 2.9 TOP DOWN APPROACH
• 2.1 RESEARCH FLOW
• 2.11 KEY INSIGHTS FROM INDUSTRY EXPERTS
• 2.12 DATA SOURCES

3 EXECUTIVE SUMMARY

• 3.1 OVERVIEW
• 3.2 GLOBAL A2P SMS ECOLOGY MAPPING
• 3.3 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS
• 3.4 GLOBAL A2P SMS MARKETABSOLUTE MARKET OPPORTUNITY
• 3.5 GLOBAL A2P SMS MARKET GEOGRAPHICAL INSIGHTS
• 3.6 GLOBAL A2P SMS MARKET, BY APPLICATION (USD MILLION)
• 3.7 GLOBAL A2P SMS MARKET, BY END-USER (USD MILLION)
• 3.8 FUTURE MARKET OPPORTUNITIES
• 3.9 GLOBAL MARKET SPLIT

4 MARKET OUTLOOK

• 4.1 GLOBAL A2P SMS MARKET EVOLUTION
• 4.2 GLOBAL A2P SMS MARKET OUTLOOK
• 4.3 MARKET DRIVERS
  • 4.3.1 GROWING USE OF A2P PUSHED CONTENT SERVICESS IN CUSTOMER-FOCUSED INDUSTRIES. 36
  • 4.3.2 DEVELOPMENTS IN A2P MESSAGING MARKET SPACE
• 4.4 MARKET RESTRAINT
  • 4.4.1 INCREASING FRAUD AND SPAM RELATED INCIDENTS
• 4.5 OPPORTUNITIES
  • 4.5.1 SMARTPHONES CHANGING CONSUMER BEHAVIOR
  • 4.5.2 GROWTH IN MOBILE MARKETING ACTIVITIES
• 4.6 IMPACT OF COVID19 ON THE GLOBAL A2P SMS MARKET
• 4.7 PORTER'S FIVE FORCES ANALYSIS
  • 4.7.1 THREAT OF NEW ENTRANTS
  • 4.7.2 THREAT OF SUBSTITUTES
  • 4.7.3 BARGAINING POWER OF SUPPLIERS
  • 4.7.4 BARGAINING POWER OF BUYERS
  • 4.7.5 INTENSITY OF COMPETITIVE RIVALRY
• 4.8 VALUE CHAIN ANALYSIS
• 4.9 MACROECONOMIC ANALYSIS
• 4.1 AVERAGE COST OF TERMINATION OF A2P SMS, INTERNATIONAL AND LOCAL A2P TARIFF

5 MARKET, BY APPLICATION

• 5.1 OVERVIEW
• 5.2 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES
• 5.3 AUTHENTICATION SERVICES
• 5.4 PUSHED CONTENT SERVICES
• 5.5 PROMOTIONAL CAMPAIGNS
• 5.6 INTERACTIVE SERVICES
• 5.7 OTHERS

6 MARKET, BY END-USER

• 6.1 OVERVIEW
• 6.2 BFSI
• 6.3 RETAIL AND ECOMMERCE
• 6.4 TRAVEL AND TRANSPORT
• 6.5 HEALTHCARE AND HOSPITALITY
• 6.6 ENTERTAINMENT (GAMING) AND MEDIA
• 6.7 OTHERS

7 MARKET, BY GEOGRAPHY

• 7.1 OVERVIEW
• 7.2 NORTH AMERICA
  • 7.2.1 NORTH AMERICA MARKET SNAPSHOT
  • 7.2.2 U.S.
  • 7.2.3 CANADA
  • 7.2.4 MEXICO
• 7.3 EUROPE
  • 7.3.1 EUROPE MARKET SNAPSHOT
  • 7.3.2 GERMANY
  • 7.3.3 U.K.
  • 7.3.4 FRANCE
  • 7.3.5 ITALY
  • 7.3.6 SPAIN
  • 7.3.7 REST OF EUROPE
• 7.4 ASIA PACIFIC
  • 7.4.1 ASIA PACIFIC MARKET SNAPSHOT
  • 7.4.2 CHINA
  • 7.4.3 JAPAN
  • 7.4.4 INDIA
  • 7.4.5 REST OF APAC
• 7.5 LATIN AMERICA
  • 7.5.1 LATIN AMERICA MARKET SNAPSHOT
  • 7.5.2 BRAZIL
  • 7.5.3 ARGENTINA
  • 7.5.4 REST OF LATIN AMERICA
• 7.6 MIDDLE EAST AND AFRICA
  • 7.6.1 MIDDLE EAST AND AFRICA MARKET SNAPSHOT
  • 7.6.2 UAE
  • 7.6.3 SAUDI ARABIA
  • 7.6.4 SOUTH AFRICA
  • 7.6.5 REST OF MIDDLE EAST AND AFRICA

8 COMPETITIVE LANDSCAPE

• 8.1 OVERVIEW
• 8.2 COMPANY MARKET RANKING ANALYSIS
• 8.3 COMPANY REGIONAL FOOTPRINT
• 8.4 COMPANY INDUSTRY FOOTPRINT
• 8.5 ACE MATRIX

9 COMPANY PROFILES

• 9.1 SAP SE
  • 9.1.1 COMPANY OVERVIEW
  • 9.1.2 COMPANY INSIGHTS
  • 9.1.3 SEGMENT BREAKDOWN
  • 9.1.4 PRODUCT BENCHMARKING
  • 9.1.5 WINNING IMPERATIVES
  • 9.1.6 CURRENT FOCUS & STRATEGIES
  • 9.1.7 THREAT FROM COMPETITION
  • 9.1.8 SWOT ANALYSIS
• 9.2 TATA COMMUNICATIONS LTD.
  • 9.2.1 COMPANY OVERVIEW
  • 9.2.2 COMPANY INSIGHTS
  • 9.2.3 SEGMENT BREAKDOWN
  • 9.2.4 PRODUCT BENCHMARKING
  • 9.2.5 WINNING IMPERATIVES
  • 9.2.6 CURRENT FOCUS & STRATEGIES
  • 9.2.7 THREAT FROM COMPETITION
  • 9.2.8 SWOT ANALYSIS
• 9.3 SINCH
  • 9.3.1 COMPANY OVERVIEW
  • 9.3.2 COMPANY INSIGHTS
  • 9.3.3 SEGMENT BREAKDOWN
  • 9.3.4 PRODUCT BENCHMARKING
  • 9.3.5 KEY DEVELOPMENTS
  • 9.3.6 WINNING IMPERATIVES
  • 9.3.7 CURRENT FOCUS & STRATEGIES
  • 9.3.8 THREAT FROM COMPETITION
  • 9.3.9 SWOT ANALYSIS
• 9.4 INFOBIP LTD.
  • 9.4.1 COMPANY OVERVIEW
  • 9.4.2 COMPANY INSIGHTS
  • 9.4.3 PRODUCT BENCHMARKING
  • 9.4.4 KEY DEVELOPMENTS
  • 9.4.5 SWOT ANALYSIS
• 9.5 VONAGE HOLDINGS CORP.
  • 9.5.1 COMPANY OVERVIEW
  • 9.5.2 COMPANY INSIGHTS
  • 9.5.3 SEGMENT BREAKDOWN
  • 9.5.4 PRODUCT BENCHMARKING
  • 9.5.5 SWOT ANALYSIS
• 9.6 TYNTEC
  • 9.6.1 COMPANY OVERVIEW
  • 9.6.2 COMPANY INSIGHTS
  • 9.6.3 PRODUCT BENCHMARKING
  • 9.6.4 KEY DEVELOPMENTS

LIST OF TABLES

• TABLE1 PROJECTED REAL GDP GROWTH (ANNUAL PERCENTAGE CHANGE) OF KEY COUNTRIES
• TABLE 2 GLOBAL A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 3 GLOBAL A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 4 GLOBAL A2P SMS MARKET, BY GEOGRAPHY, 2022 - 2030 (USD MILLION)
• TABLE 5 NORTH AMERICA A2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
• TABLE 6 NORTH AMERICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 7 NORTH AMERICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 8 U.S A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 9 U.S A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE10 CANADA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE11 CANADA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE12 MEXICO A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE13 MEXICOA2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE14 EUROPE A2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
• TABLE15 EUROPE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE16 EUROPE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE17 GERMANY A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE18 GERMANYA2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE19 U.K. A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 20 U.K.A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 21 FRANCE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 22 FRANCE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 23 ITALY A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 24 ITALY A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 25 SPAIN A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 26 SPAIN A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 27 REST OF EUROPE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 28 REST OF EUROPE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 29 ASIA PACIFIC A2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
• TABLE 30 ASIA-PACIFIC A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 31 ASIA-PACIFIC A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 32 CHINA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 33 CHINA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 34 JAPAN A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 35 JAPAN A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 36 INDIA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 37 INDIA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 38 REST OF ASIA-PACIFIC A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 39 REST OF ASIA-PACIFIC A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 40 LATIN AMERICAA2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
• TABLE 41 LATIN AMERICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 42 LATIN AMERICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 43 BRAZIL A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 44 BRAZIL A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 45 ARGENTINA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 46 ARGENTINA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 47 REST OF LATIN AMERICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 48 REST OF LATIN AMERICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 49 MIDDLE EAST AND AFRICAA2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
• TABLE 50 MIDDLE EAST AND AFRICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 51 MIDDLE EAST AND AFRICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 52 UAE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 53 UAE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 54 SAUDI ARABIA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 55 SAUDI ARABIA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 56 SOUTH AFRICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 57 SOUTH AFRICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 58 REST OF MEA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 59 REST OF MEA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 60 COMPANY MARKET RANKING ANALYSIS
• TABLE 61 COMPANY REGIONAL FOOTPRINT
• TABLE 62 COMPANY INDUSTRY FOOTPRINT
• TABLE 63 SAP SE: PRODUCT BENCHMARKING
• TABLE 65 TATA COMMUNICATIONS LTD.: PRODUCT BENCHMARKING
• TABLE 67 SINCH: PRODUCT BENCHMARKING
• TABLE 68 SINCH: KEY DEVELOPMENTS
• TABLE 70 INFOBIP LTD: PRODUCT BENCHMARKING
• TABLE 71 INFOBIP LTD: KEY DEVELOPMENTS
• TABLE 72 VONAGE HOLDINGS CORP: PRODUCT BENCHMARKING
• TABLE 73 TYNTEC: PRODUCT BENCHMARKING
• TABLE 74 TYNTEC: KEY DEVELOPMENTS

LIST OF FIGURES

• FIGURE1 GLOBAL A2P SMS MARKET SEGMENTATION
• FIGURE 2 RESEARCH TIMELINES
• FIGURE 3 DATA TRIANGULATION
• FIGURE 4 MARKET RESEARCH FLOW
• FIGURE 5 KEY INSIGHTS FROM INDUSTRY EXPERTS
• FIGURE 6 DATA SOURCES
• FIGURE 7 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS BY REGION
• FIGURE 8 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS, BY APPLICATION
• FIGURE 9 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS, BY END-USER
• FIGURE10 GLOBAL A2P SMS MARKETABSOLUTE MARKET OPPORTUNITY
• FIGURE11 GLOBAL A2P SMS MARKET GEOGRAPHICALINSIGHTS, 2023-2030
• FIGURE12 GLOBAL A2P SMS MARKET, BY APPLICATION (USD MILLION)
• FIGURE13 GLOBAL A2P SMS MARKET, BY END-USER (USD MILLION)
• FIGURE14 FUTURE MARKET OPPORTUNITIES
• FIGURE15 ASIA-PACIFIC DOMINATED THE MARKET IN 2021
• FIGURE16 GLOBAL A2P SMS MARKET OUTLOOK
• FIGURE17 PORTER'S FIVE FORCES ANALYSIS
• FIGURE18 VALUE CHAIN ANALYSIS
• FIGURE19 GLOBAL A2P SMS MARKET, BY APPLICATION
• FIGURE 20 GLOBAL A2P SMS MARKET, BY END-USER
• FIGURE 21 GLOBAL A2P SMS MARKET, BY GEOGRAPHY, 2022 - 2030 (USD MILLION)
• FIGURE 22 SAP SE: COMPANY INSIGHT
• FIGURE 23 SAP SE: SEGMENT BREAKDOWN
• FIGURE 24 SAP SE.: SWOT ANALYSIS
• FIGURE 25 TATA COMMUNICATIONS LTD: COMPANY INSIGHT
• FIGURE 26 TATA COMMUNICATIONS LTD: SEGMENT BREAKDOWN
• FIGURE 27 TATA COMMUNICATIONS.: SWOT ANALYSIS
• FIGURE 28 SINCH: COMPANY INSIGHT
• FIGURE 29 SINCH: SEGMENT BREAKDOWN
• FIGURE 30 SINCH: SWOT ANALYSIS
• FIGURE 31 INFOBIP LTD.: COMPANY INSIGHT
• FIGURE 32 INFOBIP LTD.: SWOT ANALYSIS
• FIGURE 33 VONAGE HOLDINGS CORP: COMPANY INSIGHT
• FIGURE 34 VONAGE HOLDINGS CORP.: SEGMENT BREAKDOWN
• FIGURE 35 VONAGE HOLDINGS CORP.: SWOT ANALYSIS
• FIGURE 36 TYNTEC: COMPANY INSIGHT