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封面
市场调查报告书
商品编码
1733395

多通路宣传活动管理市场规模（按产业垂直、地区和预测）：

Global Multichannel Campaign Management Market Size By Vertical (BFSI, IT and Telecommunication, Retail, Manufacturing), By Deployment (On-premise, Cloud based), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

多通路宣传活动管理市场规模及预测

2024 年多通路宣传活动管理市场规模价值 54.1 亿美元，预计到 2032 年将达到 211.2 亿美元，在 2024-2032 年预测期内的复合年增长率为 18.55%。

透过行动和智慧型手机、网站、电子邮件等多种管道增加的资料传输正在推动多通路宣传活动管理市场的需求。本研究报告对多通路宣传活动管理市场进行了全面的评估。它对关键细分市场、趋势、市场驱动因素、竞争格局以及在市场中发挥关键作用的因素进行了全面的分析。

定义全球多通路宣传活动管理市场

多通路宣传活动管理软体透过行动装置、智慧型手机、电子邮件、网站、社群媒体和其他媒介向使用者定义和传达优惠，帮助企业管理其数位行销宣传活动。此外，多通路宣传活动管理软体可协助数位负责人制定策略、管理、监督和监督行销宣传活动，以在关注和定位特定客户群的同时实现预期结果。多通路宣传活动管理软体的其他功能包括预测分析、宣传活动最佳化、事件触发器和内容管理。

全球多通路宣传活动管理市场概览

透过行动和智慧型手机、电子邮件、网站等多种管道增加的资料传输正在推动多通路宣传活动管理市场的需求。推动多通路宣传活动管理市场成长的其他因素包括透过平板电脑、智慧型手机和手持设备进行行动行销的成长趋势、网路和通讯的进步以及数位行销的变化趋势。

客户对观看即时跨通路广告的期望不断提高，这也支持了多通路宣传活动管理市场的成长。广告管道的动态、越来越多的国家对行动行销采取严格的监管、以及相容性等方面所涉及的技术的复杂性，都是影响多通路宣传活动管理工具和应用程式需求的一些限制因素。

分析和巨量资料的概念在任何公司的行销业务中都发挥着至关重要的作用。多通路宣传活动管理市场中的解决方案收集和分析数据，以深入了解客户行为和购买模式。客户分析和社群媒体分析可协助您细分客户群，并透过精确的自动化来规划、执行、制定策略和监督行销宣传活动。这为市场提供了了解客户情绪并透过直接行销规划一对一互动的机会。

目录

第一章：全球多通路宣传活动管理市场简介

  • 市场概览
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 多通路宣传活动管理的全球市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章。全球多通路宣传活动管理市场（依产业垂直划分）

  • 概述
  • BFSI
  • 资讯科技/通讯
  • 零售
  • 製造业
  • 其他的

6. 全球多通路宣传活动管理市场（按部署）

  • 概述
  • 本地
  • 云端基础

7. 全球多通路宣传活动管理市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 其他的
    • 拉丁美洲
    • 中东

8. 全球多通路宣传活动管理市场的竞争格局

  • 概述
  • 各公司市场排名
  • 重点发展策略

第九章 公司简介

  • IBM Corporation
  • Oracle
  • SAP AG
  • SAS Institute
  • Adobe Systems
  • Infor
  • Marketo
  • Adobe Systems
  • Salesforce.com
  • Teradata

第十章 附录

  • 相关调查
简介目录
Product Code: 69313

Multichannel Campaign Management Market Size And Forecast

Multichannel Campaign Management Market size was valued at USD 5.41 Billion in 2024 and is projected to reach USD 21.12 Billion by 2032, growing at a CAGR of 18.55% from 2024 to 2032.

The rise in data transfer through a number of channels including mobile & smartphones, websites, emails etc. is driving the demand for the multichannel campaign management market. The Global Multichannel Campaign Management Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Multichannel Campaign Management Market Definition

Multichannel campaign management software aids companies in managing their digital marketing campaigns by defining and communicating offers to users across mobile, smartphones, emails, websites, social media and other mediums. Multichannel campaign management software also aids digital marketers to strategize, manage, execute, and supervise the marketing campaigns and achieve desired results while focusing & targeting a particular customer segment. Additional capabilities included in multichannel campaign management software include predictive analytics, campaign optimization, event triggering, content management, and more.

Global Multichannel Campaign Management Market Overview

The rise in data transfer through a number of channels including mobile & smartphones, emails, websites etc. is driving the demand for the multichannel campaign management market. Other factors supporting the growth of the multichannel campaign management market include the growing trend of mobile marketing through tablets, smartphones, and handheld devices, network and communication advancements, changing trends in digital marketing etc.

An increase in customer expectations to view real-time cross-channel advertisements is also supporting the growth of the multichannel campaign management market. Changing dynamics of advertisement channels, adoption of stringent regulations for mobile marketing by the rising number of countries, the technological complexity involved in terms of compatibility etc. are some of the restraints affecting the demand for multichannel campaign management tools and applications.

The concepts of analytics and big data play an important role in the marketing operations of every business. The multichannel campaign management market solutions gather data & analyze it to gain insights into the customer behaviour & buying patterns. Customer & social media analytics helps to segment the customer base and to plan, execute, strategize and supervise the marketing campaigns through precise automation. This gives markets an opportunity to the customer psyche & plan one-to-one engagements through direct marketing.

Global Multichannel Campaign Management Market Segmentation Analysis

The Global Multichannel Campaign Management Market is segmented based on Vertical, Deployment, and Geography.

Multichannel Campaign Management Market, By Vertical

  • BFSI
  • IT and Telecommunication
  • Retail
  • Manufacturing
  • Others

Based on Vertical, the market is bifurcated into BFSI, IT and Telecommunication, Retail, Manufacturing, Others.

Multichannel Campaign Management Market, By Deployment

  • On-premise
  • Cloud based

Based on Deployment, the market is bifurcated into On-premise, Cloud based.

Multichannel Campaign Management Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world
  • On the basis of Geography, the Global Multichannel Campaign Management Market is classified into North America, Europe, Asia Pacific, and Rest of the world. North America is expected to hold the largest market share in the forecast period. The attendance of significant players such as IBM Corporation and Oracle will boost the market growth with the help of incorporating technological advancements in the product portfolio. Increased disbursements of enterprises in Research and Development would expand the market growth across the region.

Key Players

The "Global Multichannel Campaign Management Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata.

  • The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • Partnerships, Collaborations, and Agreements
  • Watson Marketing Assistant was introduced by IBM in 2017. This AI-powered application assists users in completing tasks, generating performance reports, and deciphering the sentiment and tone of campaign content. IBM Media Optimizer began delivering management features for owned and paid marketing channels through a partnership with MediaMath. Watson Marketing has announced a managed-hosted version of IBM Campaign, giving users access to Campaign's features while allowing for cloud or on-premises deployment options.
  • Data Studio, a data-sharing platform focusing on second-party data, was added to Salesforce in 2017. It allows data vendors the opportunity to provide their data and gives marketers access to premium data for purchase. Interaction Studio, a rebranded OEM collaboration with Thunderhead, will ingest consumer interactions and develop in-the-moment profiles for individuals. Salesforce's access to web content management and web analytic capabilities have been boosted thanks to partnerships with Sitecore and Google 360 analytics.
  • Mergers and Acquisitions
  • Koch Industries, Inc. completed the acquisition of Infor from Golden Gate Capital on April 6, 2020. Infor, a global pioneer in industry-specific business cloud software, has played an important role in Koch's technological transformation. The acquisition gives Koch additional vital capabilities to accelerate digital transformation, while also giving Infor with resources and industry knowledge to continue extending its expertise in mission-critical software for industries including manufacturing, retail, and distribution, among others.
  • Marketo, the global leader in B2B marketing interaction, was acquired by Adobe in 2018. Customers will benefit as a result of Adobe's acquisition of Marketo, from the combination of Adobe Experience Cloud's analytics, personalization, and content capabilities with Marketo's lead management, account-based marketing, and revenue attribution technology, allowing businesses to better connect marketing engagement to revenue growth. Marketo Engagement Platform will be integrated into Adobe Marketing Cloud, a market leader in managing, optimizing, and orchestrating cross-channel experiences and campaigns for B2B and B2C use cases across all industries.
  • Product Launches and Product Expansions
  • In June 2020, Zeta Global announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Opportunity Explorer(SM) is designed to assist marketers in identifying, segmenting, and acting on growth opportunities for their businesses. It consumes demographic, behavioral, and geographical signals from Zeta's proprietary data set of 2.4 billion identities worldwide, synthesizes the data in real-time, and generates a configurable, interactive display of actionable insights.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY VERTICAL

  • 5.1 Overview
  • 5.2 BFSI
  • 5.3 IT and Telecommunication
  • 5.4 Retail
  • 5.5 Manufacturing
  • 5.6 Others

6 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY DEPLOYMENT

  • 6.1 Overview
  • 6.2 On-premise
  • 6.3 Cloud based

7 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East

8 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 IBM Corporation
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Oracle
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 SAP AG
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 SAS Institute
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Adobe Systems
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Infor
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 Marketo
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 Adobe Systems
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments
  • 9.9 Salesforce.com
    • 9.9.1 Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Product Outlook
    • 9.9.4 Key Developments
  • 9.10 Teradata
    • 9.10.1 Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Product Outlook
    • 9.10.4 Key Developments

10 Appendix

  • 10.1 Related Research