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市场调查报告书
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1733711

全球数位生产印表机市场规模（按技术、进料、应用、地区、范围和预测）

Global Digital Production Printer Market Size By Technology (Inkjet, Electrophotography), By Feed (Cut Sheet, Continuous Feed), By Application (Transactional, Advertising), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

数位生产印表机市场规模及预测

2024 年数位生产印表机市场规模价值 48.8 亿美元，预计到 2032 年将达到 111.9 亿美元，2026 年至 2032 年的复合年增长率为 12.07%。

  • 数位生产印表机是高速、大容量的机器，它使用数位技术将影像直接列印到各种媒体基材上，而无需印版。与传统胶印不同，数位生产印表机可实现客製印刷、短版印刷和可变资料印刷。
  • 此外，它还广泛应用于名片、小册子、传单和直邮等商业印刷，以及照片印刷、包装印刷和服饰和促销品等客製化产品印刷。

全球数位生产印表机市场动态

影响数位生产印表机市场的关键市场动态包括：

关键市场驱动因素

  • 客製化和个人化印刷需求增加：个人化行销和客製化印刷产品的出现正在推动数位生产印表机市场的发展。根据 Smithers 的报告，全球个人化包装市场预计到 2025 年将达到 319 亿美元，2020 年至 2025 年的复合年增长率为 5.1%。这一趋势推动了能够处理可变数据列印和短期客製化业务的数位生产印表机的普及。
  • 更重视永续性和环保印刷：环境议题迫使印刷业采用更永续的技术，这使数位生产印刷商受益。根据Two Sides North America的调查，65%的顾客认为纸本印刷比科技沟通更环保。数位生产印表机减少废弃物、消耗更少的能源并使用环保油墨。
  • 包装行业越来越多地采用数位印刷：包装行业越来越依赖数位印刷，因为它具有多功能性，并且对于短期至中期印刷具有成本效益。根据 Verified Market Research 的调查，预计到 2032 年，数位印刷包装市场规模将达到 1,096.2 亿美元，2024 年至 2032 年的复合年增长率为 17.7%。包装向数位印刷的转变推动了对快速、高品质数位生产印表机的需求。

主要挑战

  • 初始投资高：购买先进印刷设备所需的大量初始投资是进入数位生产印刷机市场的主要障碍之一。高品质的数位印表机，尤其是用于大规模製造的数位印表机，对于中小型企业 (SME) 来说价格过高。这种初始成本会吓跑潜在消费者并限制市场扩张。这是因为许多企业喜欢更便宜的替代品或坚持传统的印刷方法。
  • 营运成本：除了数位输出印表机的初始购买价格外，还有持续的营运成本。这些成本包括墨水、碳粉和专用介质等消耗品以及维护费。对于许多组织来说，这些持续的成本很快就会累积起来，使得数位输出印表机的吸引力降低。这种财务障碍阻碍了更广泛的采用，特别是对于资源有限的中小型企业。

主要趋势：

  • 客製印刷的需求不断增加：电子商务和客製化行销的兴起导致客製印刷服务的需求不断增加。企业越来越需要能够有效率地处理短期印刷和多变资料的数位生产印刷机。这一趋势使企业能够快速开发客製化产品，以满足消费者的独特需求，同时最大限度地减少废弃物和库存成本，并提高整体营运效率。
  • 技术进步：印刷技术的不断改进对数位生产印表机市场产生了重大影响。高速喷墨和雷射列印技术是提高列印品质、速度和基材相容性的创新的例子。这些改进使印表机能够以更低的成本生产出更高解析度的列印件，从而使数位印刷更容易获得，并对更广泛的行业具有吸引力，包括包装、纺织和商业印刷。
  • 注重永续性：环保印刷製程在数位生产印表机市场中变得越来越重要。为了满足消费者对环保产品的需求，越来越多的製造商正在使用永续材料，例如环保油墨和可回收基材。这一趋势不仅有助于减少印刷对环境的影响，而且符合许多公司的企业社会责任目标，鼓励使用数位生产印表机来促进永续性。

数位生产印表机市场（按技术）

  • 喷墨
  • 电子照相技术

根据技术，市场分为喷墨和电子照相。由于喷墨头技术的改进，列印速度提高，营运成本降低，预计喷墨印表机将主导数位生产印表机市场。高速喷墨列印技术正在改变彩色列印，为直邮、行销材料和图书出版等应用开闢了新的可能性。

数位生产印表机市场（依供给）

  • 单页纸
  • 连续进料

根据进料，市场分为单页纸和连续进料。预计在预测期内，连续进纸部分将主导数位生产印表机市场。连续进喷墨头可提供更高的列印速度、更低的营运成本，并能够在短版作业中产生胶印品质的列印效果，从而为客户提供更广泛的产品。与数位流程和印前软体的无缝连接确保了快速的作业交货，而最新数位印刷技术的应用使得即使是超短的生产运作也具有成本效益。

数位生产印表机市场（按应用）

  • 交易
  • 广告
  • 其他的

根据应用，数位生产印表机市场分为贸易、广告和其他市场。在预测期内，广告部分将占据市场主导地位。这项优势源自于人们日益增长的快速且有效率地製作高品质、具有视觉吸引力的行销资料的需求。广告应用程式使用数位製作印表机来製作个人化的促销资料，例如对于成功的行销宣传活动至关重要的小册子、海报和横幅。大规模产生个人化客製化讯息的能力增加了数位印刷在广告领域的吸引力，增强了其市场领导地位。

数位生产印表机市场（按地区）

  • 北美洲
  • 欧洲
  • 亚太地区
  • 世界其他地区

根据地区，数位生产印表机市场分为北美、欧洲、亚太地区和世界其他地区。预计在预测期内北美将占据市场主导地位。该地区的成长是由各行各业（主要是美国）越来越多地采用创新数位技术所推动的。印刷和数位技术的融合，加上人均收入的增加，预计将促使北美在预测期内在数位生产印表机市场占据主导地位。

主要企业

  • 数位生产印表机市场研究报告提供了有价值的见解，重点关注全球市场。市场的主要企业有佳能、施乐、理光、惠普 (HP) 和柯尼卡美能达。

我们的市场分析包括针对这些主要企业的专门部分，其中我们的分析师提供所有主要企业的财务报表的见解以及产品基准评效和 SWOT 分析。竞争格局部分还包括上述全球公司的关键发展策略、市场占有率和市场排名分析。

  • 2024 年 10 月，Arc Document Solutions 宣布与Canon解决方案合作，以扩展其数位彩色列印能力。此次合作旨在利用Canon领先的列印技术来提高数位生产印表机市场的业务效率和服务交付，满足日益增长的高品质列印服务需求。
  • 2024年2月，Canon在荷兰芬洛推出了高度自动化的水性聚合物墨水製造工厂。该工厂旨在减少废弃物，同时保持高品质墨水的稳定供应，反映了Canon对数位印刷市场永续性和创新的承诺。

目录

第一章 引言

  • 市场定义
  • 市场区隔
  • 调查方法

第二章执行摘要

  • 主要发现
  • 市场概览
  • 市集亮点

第三章市场概述

  • 市场规模和成长潜力
  • 市场趋势
  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析

第四章 数位生产印表机市场（依技术）

  • 喷墨
  • 电子照相技术

第五章 数位生产印表机市场（依进料）

  • 单页纸
  • 收藏的动态

第六章 数位生产印表机市场（依应用）

  • 交易
  • 广告
  • 其他的

第七章区域分析

  • 北美洲
  • 美国
  • 加拿大
  • 墨西哥
  • 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 拉丁美洲
  • 巴西
  • 阿根廷
  • 智利
  • 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国

第八章市场动态

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • COVID-19 市场影响

第九章 竞争态势

  • 主要企业
  • 市场占有率分析

第十章 公司简介

  • Canon
  • Xerox
  • Ricoh
  • Hewlett Packard（HP）
  • Konica Minolta

第十一章 市场展望与机会

  • 新兴技术
  • 未来市场趋势
  • 投资机会

第十二章 附录

  • 简称列表
  • 来源和参考文献”
简介目录
Product Code: 33143

Digital Production Printer Market Size And Forecast

Digital Production Printer Market size was valued at USD 4.88 Billion in 2024 and is projected to reach USD 11.19 Billion by 2032, growing at a CAGR of 12.07% from 2026 to 2032.

  • A digital production printer is a high-speed, high-volume printer that employs digital technology to print images directly onto a variety of media substrates, eliminating the need for printing plates. Unlike traditional offset printing, digital production printers enable on-demand printing, quick turnaround times, and variable data printing.
  • Furthermore, they are widely used for commercial printing of business cards, brochures, flyers, and direct mail, as well as photo printing, package printing, and custom product printing such as clothes and promotional goods.

Global Digital Production Printer Market Dynamics

The key market dynamics that are shaping the digital production printer market include:

Key Market Drivers

  • Increasing Demand for Customized and Personalized Printing: The emergence of personalized marketing and custom-printed products is propelling the digital production printer market. According to a Smithers report, the global market for personalized packaging is estimated to reach USD 31.9 Billion by 2025, expanding at a 5.1% CAGR from 2020-2025. This trend is driving the popularity of digital production printers that can handle variable data printing and short-run, bespoke tasks.
  • Increasing Focus on Sustainability and Eco-friendly Printing: Environmental concerns are forcing the printing sector to adopt more sustainable techniques, which benefits digital production printers. According to Two Sides North America's survey, 65% of customers believe that printing on paper is more environmentally friendly than technological communication. Digital production printers reduce waste, consume less energy, and can utilize eco-friendly inks, all of which coincide with the sustainability trend.
  • Growing Adoption of Digital Printing in the Packaging Industry: The packaging sector is increasingly relying on digital printing for its versatility and cost-effectiveness in short to medium print runs. According to Verified Market Research, the digital printing packaging market will reach USD 109.62 Billion by 2032, increasing at a 17.7% CAGR between 2024 and 2032. The move to digital printing in packaging is increasing demand for high-speed, high-quality digital production printers.

Key Challenges:

  • High Initial Investment: The considerable initial investment necessary to obtain advanced printing equipment is one of the key barriers to entry into the digital production printer market. High-quality digital printers, particularly those meant for large-scale manufacturing, are prohibitively expensive for small and medium-sized businesses (SMEs). This initial expense deters potential consumers, limiting market expansion because many enterprises prefer less expensive alternatives or remain with traditional printing methods.
  • Operating Costs: Beyond the initial purchase price, the continuing operational costs of digital output printers are significant. These expenses include consumables like ink, toner, and specialist media, as well as maintenance fees. For many organizations, these ongoing costs add up quickly, making digital production printers less appealing. This financial barrier impedes wider adoption, particularly among small businesses with limited resources.

Key Trends:

  • Increasing Demand for On-Demand Printing: The advent of e-commerce and tailored marketing has resulted in increased demand for on-demand printing services. Businesses are increasingly looking for digital production printers that can efficiently handle short runs and changeable data printing. This trend enables businesses to swiftly develop customized goods, meeting unique consumer needs while minimizing waste and inventory costs, thus improving overall operating efficiency.
  • Technological Advancements: Continuous improvements in printing technology have a substantial impact on the digital production printer market. High-speed inkjet and laser printing technologies are examples of innovations that improve print quality, speed, and substrate compatibility. These improvements allow printers to generate high-resolution prints at cheaper costs, making digital printing more accessible and appealing to a broader range of industries, such as packaging, textiles, and commercial printing.
  • Focus on Sustainability: Environmentally friendly printing processes are becoming increasingly important in the digital production printer market. Manufacturers are increasingly using sustainable materials, like as eco-friendly inks and recyclable substrates, to suit consumer demand for greener goods. This trend not only helps to decrease the environmental impact of printing but also corresponds with many firms' corporate social responsibility aims, encouraging the use of digital production printers that promote sustainability.

Digital Production Printer Market, By Technology

  • Inkjet
  • Electrophotography

Based on Technology, the market is segmented into Inkjet and Electrophotography. The inkjet segment is estimated to dominate the digital production printer market owing to improvements in inkjet print head technology that provide quicker printing rates and lower operating costs. High-speed inkjet printing technology is changing color printing, opening up new possibilities for applications such as direct mail, marketing collateral, and book publishing.

Digital Production Printer Market, By Feed

  • Cut Sheet
  • Continuous Feed

Based on Feed, the market is segmented into Cut Sheet and Continuous Feed. The continuous feed segment is estimated to dominate the digital production printer market during the forecast period. Continuous feed inkjet print heads provide higher printing rates, lower operating costs, and the capacity to create offset-quality printing on short-run jobs, making a broader range of products more accessible to clients. The digital process and seamless connection with prepress software enable quick turnaround on job delivery, making even ultra-short production runs cost-effective when the newest digital print technologies are applied.

Digital Production Printer Market, By Application

  • Transactional
  • Advertising
  • Others

Based on the Application, the Digital Production Printer Market is divided into Transactional, Advertising, and Others. The advertising segment is estimated to dominate the market over the forecast period. This dominance is fueled by a growing desire for high-quality, visually appealing marketing materials that can be created fast and efficiently. Advertising apps use digital production printers to manufacture personalized promotional materials like brochures, posters, and banners, which are critical for successful marketing campaigns. The capacity to produce individualized information at scale increases digital printing's appeal in the advertising sector, strengthening its market leadership.

Digital Production Printer Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the Digital Production Printer Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is estimated to dominate the market during the forecasted period. This region's growth is being driven by the increased adoption of innovative digital technology in a variety of industries, particularly in the United States. The convergence of print and digital technologies, combined with increased per capita income, is likely to contribute to North America's dominance in the digital production printer market over the forecast period.

Key Players

  • The "Digital Production Printer Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Canon, Xerox, Ricoh, Hewlett Packard (HP), and Konica Minolta.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • In October 2024, ARC Document Solutions announced a deal with Canon Solutions to expand its digital color printing capabilities. This collaboration seeks to fulfill the rising demand for high-quality printing services by leveraging Canon's superior printing technology to enhance operational efficiency and service offerings in the digital production printer market.
  • In February 2024, Canon launched a highly automated water-based polymer ink manufacturing facility in Venlo, Netherlands. This facility aims to reduce waste while maintaining a steady supply of high-quality inks, demonstrating Canon's commitment to sustainability and innovation in the digital printing market.

TABLE OF CONTENTS

1. Introduction

  • Market Definition
  • Market Segmentation
  • Research Methodology

2. Executive Summary

  • Key Findings
  • Market Overview
  • Market Highlights

3. Market Overview

  • Market Size and Growth Potential
  • Market Trends
  • Market Drivers
  • Market Restraints
  • Market Opportunities
  • Porter's Five Forces Analysis

4. Digital Production Printer Market, By Technology

  • Inkjet
  • Electrophotography

5. Digital Production Printer Market, By Feed

  • Cut Sheet
  • Continuous Feed

6. Digital Production Printer Market, By Application

  • Transactional
  • Advertising
  • Others

7. Regional Analysis

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Latin America
  • Brazil
  • Argentina
  • Chile
  • Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE

8. Market Dynamics

  • Market Drivers
  • Market Restraints
  • Market Opportunities
  • Impact of COVID-19 on the Market

9. Competitive Landscape

  • Key Players
  • Market Share Analysis

10. Company Profiles

  • Canon
  • Xerox
  • Ricoh
  • Hewlett Packard (HP)
  • Konica Minolta

11. Market Outlook and Opportunities

  • Emerging Technologies
  • Future Market Trends
  • Investment Opportunities

12. Appendix

  • List of Abbreviations
  • Sources and References"