全球背景音乐市场规模按分销模式、最终用户、部署模式、区域范围和预测

背景音乐市场规模及预测

2024 年背景音乐市场规模价值 15.3 亿美元，预计到 2032 年将达到 22.8 亿美元，2026 年至 2032 年的复合年增长率为 5.07%。

背景音乐（或英国英语中的管弦乐）是利用音乐来巧妙地影响环境。与需要您注意的前景音乐（例如音乐会或收音机中播放的您最喜欢的歌曲）不同，背景音乐起着辅助作用。它们的存在是为了营造特定的氛围或情绪，但不是主要焦点。

想像一下走进一个宁静的水疗中心。背景播放的舒缓器乐并非节目的重点。相反，它可以帮助您放鬆并缓解压力。这是职场背景音乐的经典例子。音乐本身可能几乎听不见，但它巧妙地增强了您的体验。同样，现代服装店可能会播放充满活力的流行音乐来激励顾客，而餐厅可能会播放浪漫的民谣来营造更个性化的氛围。

背景音乐不仅延伸到实体空间。想想电影和电视节目中那些能唤起强烈情感的戏剧音乐。在电子游戏中，精心挑选的音乐为冒险定下了基调。在所有这些场景中，背景音乐都会播放，慢慢改变您对体验的看法。

全球背景音乐市场动态

影响全球背景音乐市场的关键市场动态是：

关键市场驱动因素

零售业的成长和对客户经验的日益关注：零售业的成长和客户体验的改善正在推动背景音乐业务的发展。根据美国零售联合会的报告，预计2021年美国零售额将成长6.5%至8.2%，达到4.33兆美元以上。零售业的兴起为背景音乐应用提供了更多的可能性，以增强购物体验。

餐厅和咖啡馆的兴起：全球餐饮服务业的兴起导致对背景音乐系统的需求增加。根据美国餐饮协会的数据，餐厅销售额预计将从 2019 年的 8,640 亿美元成长到 2022 年的 8,990 亿美元。餐饮服务业的扩张与对背景音乐日益增长的需求相吻合，以营造氛围并提升用餐体验。

健身健康中心的扩张：全球健身业务的扩张正在促进背景音乐市场的扩张。根据国际健康、球拍和运动俱乐部协会（IHRSA）的数据，2019 年全球健身俱乐部业务销售额达 967 亿美元，全球会员超过 1.84 亿。随着越来越多的健身中心开业以及旧健身中心的扩张，对背景音乐系统的需求也越来越大，以激励和鼓舞健身者。

主要问题

来自消费者串流服务的竞争：Spotify 和 Pandora 等流行音乐串流服务可供企业和消费者轻鬆使用。这些服务提供了丰富的函式库和个人化选项，可能会让组织对专业背景音乐提供者望而却步。

保持相关性：保持您的音乐收藏新鲜并吸引多样化的客户群至关重要。背景音乐提供者需要不断过滤和更新他们的服务以跟上不断变化的客户偏好和音乐趋势。

细分与合规：市场细分化，多个参与者相互竞争。这使得企业很难找到合适的供应商。此外，背景音乐授权可能很复杂，供应商必须确保遵守多个地区的版权法和授权费用。

与科技结合：您的背景音乐应该与数位电子看板和互动式显示器无缝协作，以提供具有凝聚力和吸引力的消费者体验。供应商需要投资能够跟上这些变化趋势的技术。

主要趋势

个人化和人工智慧播放清单：通用背景音乐的时代已经一去不復返了。越来越多的企业正在使用人工智慧解决方案根据即时数据（例如一天中的时间、客户属性甚至天气模式）建立播放清单。这可以提供更具活力和个性化的体验，引起观众的共鸣。

云端基础的可扩展性和便利性解决方案：云端平台正在成为背景音乐的标准。这为企业带来了许多好处。云端基础的系统允许集中管理跨多个地点的音乐选择和安排。简单的内容管理可确保播放清单始终是最新的，而无需在每个位置进行实体更新。此外，云端解决方案通常比传统的内部部署系统更便宜，并且需要的维护更少。

新兴市场的出现：背景音乐市场在亚太、南美等地区正快速扩张。这是因为这些地区的餐旅服务业和零售业蓬勃发展，企业了解透过音乐提供良好客户体验的重要性。背景音乐供应商正在努力透过创建反映当地偏好和偏好的客製化音乐包装来满足这些地区的需求。

关注客户福祉：随着对音乐心理影响的了解不断增加，人们越来越重视使用背景音乐来增强客户幸福感。这可能包括在某些区域添加环境声音或舒缓音乐以促进放鬆，或在健身房播放更多欢快的音乐以增强动力。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 背景音乐市场按分销模式

• 串流媒体服务
• 数位下载
• 实体媒体

第五章 背景音乐市场（依最终用户）

• 零售商
• 餐厅酒吧
• 饭店及餐饮业
• 医疗保健设施
• 公司办公室

第六章 背景音乐市集（依部署模式）

• 云端基础的解决方案
• 本地解决方案

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• Audio Network
• Epidemic Sound
• Shutterstock Music
• Artlist
• PremiumBeat
• Soundstripe
• Pond5
• Amazon Music for Business

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Background Music Market Size And Forecast

Background Music Market size was valued at USD 1.53 Billion in 2024 and is projected to reach USD 2.28 Billion by 2032, growing at a CAGR of 5.07% from 2026 to 2032.

Background music, or piped music in British English, is the practice of utilizing music to subtly influence an environment. Unlike foreground music, which demands your attention (such as a concert or a favorite song on the radio), background music serves as a support. It exists to generate a specific ambiance or mood without becoming the main focus.

Imagine entering a tranquil spa. The soothing instrumental music in the background is not intended to be the focal point of the program. Instead, it helps you relax and de-stress. This is a typical example of background music at work. The music itself may be hardly audible, yet it subtly improves your experience. Similarly, a modern apparel store may play energetic pop music to energize customers, whereas a restaurant may play romantic ballads to create a more personal atmosphere.

Background music extends beyond physical spaces. Consider the dramatic music in films and television shows that elicit strong emotions. Alternatively, carefully picked music in video games creates the tone for the adventure. In each of these scenarios, the music plays in the background, quietly altering how you perceive the experience.

Global Background Music Market Dynamics

The key market dynamics that are shaping the global background music market include:

Key Market Drivers:

Growing Retail Sector and Increased Focus on Customer Experience: The retail industry's growth and emphasis on improving customer experience are propelling the background music business. According to a National Retail Federation report, retail sales in the United States are expected to increase by 6.5% to 8.2% in 2021, reaching more than $4.33 trillion. This increase in retail areas opens up additional potential for background music applications to improve shopping experiences.

Rising Number of Restaurants and Cafes: The growing number of food service operations globally is driving up the need for background music systems. According to the National Restaurant Association, restaurant revenues are predicted to increase to $899 billion in 2022, up from $864 billion in 2019. This expansion in the restaurant industry coincides with a greater demand for background music to create ambiance and improve eating experiences.

Expansion of Fitness and Wellness Centers: The worldwide fitness business is growing, which is helping to expand the background music market. According to the International Health, Racquet, and Sportsclub Association (IHRSA), the global health club business generated $96.7 billion in sales in 2019, with over 184 million members globally. As more fitness centers open and old ones expand, the need for background music systems to stimulate and invigorate gym-goers grows.

Key Challenges:

Competition from Consumer Streaming Services: Popular music streaming services such as Spotify and Pandora are easily accessible to both businesses and consumers. These services give extensive libraries and personalization options, tempting organizations to avoid specialist background music providers.

Staying Relevant: Keeping music collections current and appealing to a varied customer is essential. Background music providers must constantly filter and update their services to meet changing customer tastes and keep up with music trends.

Fragmentation and Compliance: The market is fragmented, with multiple companies competing for attention. This can make it difficult for businesses to identify the appropriate vendor. Furthermore, background music licensing can be complex, and suppliers must ensure compliance with copyright laws and licensing fees in multiple regions.

Integration with Technology: Background music must connect seamlessly with digital signage and interactive displays to provide a unified and engaging consumer experience. Providers must invest in technologies that can respond to these changing trends.

Key Trends:

Personalization and AI-powered Playlists: Gone are the days of generic background music. Businesses are increasingly using AI-powered solutions to build playlists based on real-time data such as time of day, customer demographics, and even weather patterns. This enables a more dynamic and individualized experience that resonates with the audience.

Cloud-based Solutions for Scalability and Convenience: Cloud platforms are becoming the standard for background music. This provides firms with various benefits. Cloud-based systems enable centralized control of music selection and scheduling across several locations. Easy content management keeps playlists fresh without requiring actual updates at each site. Furthermore, cloud solutions are typically less expensive and require less maintenance than traditional on-premise systems.

Rise of Emerging Markets: The background music market is expanding rapidly in regions such as Asia-Pacific and South America. This is owing to the thriving hospitality and retail sectors in these places, where businesses understand the importance of providing a great customer experience through music. Background music suppliers are working on catering to these areas by creating customized music packages that reflect local tastes and preferences.

Focus on Customer Wellbeing: With increasing knowledge of music's psychological impact, there is more importance on using background music to improve customer well-being. This includes adding environmental sounds or peaceful music in specific areas to promote relaxation, as well as playing more lively music in gyms to boost motivation.

Global Background Music Market Regional Analysis

Here is a more detailed regional analysis of the global background music market:

North America:

North America currently dominates the background music market. The strong growth of the restaurant market in North America is increasing demand for background music systems. According to the National Restaurant Association, the restaurant business in the United States is expected to generate $898 billion in sales by 2022, with over 1 million restaurant outlets nationwide. This vast network of food service locations necessitates background music to create an atmosphere and improve eating experiences.

The region is home to numerous well-established enterprises and big retail chains, all of which prioritize improving the consumer experience. These firms understand the importance of background music in creating a pleasant environment, influencing consumer behavior, and creating a strong brand identity.

As a result, they are ready to invest in advanced background music solutions. This emphasis on customer experience has resulted in widespread acceptance of background music services in a variety of industries, including retail, hotel, and business settings, giving North America a larger market share than other areas.

Asia Pacific:

The Asia Pacific region is experiencing the most rapid growth in the background music business. The growing popularity of digital music streaming services in the Asia Pacific area makes background music more accessible to businesses. Statista estimates that the number of music streaming subscribers in the Asia Pacific region will reach 443.5 million by 2025, with a market volume of US$7.5 billion. The increased acceptance of digital streaming platforms makes it easier to establish background music systems in a variety of industries, hence driving market growth.

Significant economic growth in the region has resulted in a thriving retail and hospitality industry, with businesses increasingly understanding the importance of background music in drawing customers and improving their brand image.

Rapid urbanization and rising disposable incomes in the Asia Pacific are also leading to a more consumer-driven industry, with individuals spending more time and money in restaurants, cafes, and shopping malls, driving up demand for background music solutions.

Global Background Music Market: Segmentation Analysis

The Global Background Music Market is Segmented on the basis of Delivery Mode, End-User, Deployment Mode, And Geography.

Background Music Market, By Delivery Mode

• Streaming Services
• Digital Downloads
• Physical Media

Based on Delivery Mode, the market is bifurcated into Streaming Services, Digital Downloads, and Physical Media. Streaming services are the dominant section of the background music market. Their extensive music libraries, quick access, and frequent updates make them an ideal and cost-effective alternative for organizations. Digital downloads, while still used, are becoming less popular because of constraints in playlist creation and continuing licensing requirements. Physical media, such as CDs, is the least popular section since it is difficult to manage and lacks the flexibility of streaming services.

Background Music Market, By End-User

• Retail Stores
• Restaurants and Bars
• Hotels and Hospitality
• Healthcare Facilities
• Corporate Offices

Based on End-User, the market is segmented into Retail Stores, Restaurants and Bars, Hotels and Hospitality, Healthcare Facilities, and Corporate Offices. Retailers presently dominate the background music market. Music has a significant impact on customer behavior in retail environments, and large chains frequently have established background music solutions in place. Healthcare facilities are projected to be the fastest-growing segment. As the emphasis on patient experience develops, healthcare facilities are realizing the power of music to create a peaceful and happy environment.

Background Music Market, By Deployment Mode

• Cloud Based Solutions
• On Premise Solutions

Based on Deployment Mode, the market is segmented into Cloud-Based Solutions and On-Premise Solutions. Cloud-based solutions are the fastest-growing area of the background music market. Their advantages, such as centralized control, fast updates, and scalability, make them highly appealing to organizations. On-premise solutions, while still in use, are losing popularity due to the requirement for actual hardware upkeep and the limits of managing music across different locations.

Background Music Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Background Music Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America now dominates the background music market due to its established enterprises, large retail presence, and emphasis on customer service. However, Asia Pacific is the fastest expanding region, driven by a thriving retail and hotel sector, increased disposable income, and the creation of new music markets with distinct tastes.

Key Players

The "Global Background Music Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market Audio Network, Epidemic Sound, Shutterstock Music, Artlist, PremiumBeat, Soundstripe, Pond5, and Amazon Music for Business. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Background Music Market Recent Developments
• In March 2024, Beatoven.ai created royalty-free music for commercial applications using breakthrough AI music-generating techniques.
• In June 2023, Universal and Deezer unveiled an 'artist-centric' streaming strategy to produce higher royalties for musicians, with the goal of better rewarding artists and increasing meaningful user interaction in music.
• In March 2023, Mood Media, the world's best on-premise experiential technology and media firm, will acquire Vibenomics, the leading in-store digital advertising solution provider. The financial terms of the purchase were not disclosed.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Background Music Market, By Delivery Mode

• Streaming Services
• Digital Downloads
• Physical Media

5. Background Music Market, By End User

• Retail Stores
• Restaurants and Bars
• Hotels and Hospitality
• Healthcare Facilities
• Corporate Offices

6. Background Music Market, By Deployment Mode

• Cloud Based Solutions
• On Premise Solutions

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Audio Network
• Epidemic Sound
• Shutterstock Music
• Artlist
• PremiumBeat
• Soundstripe
• Pond5
• Amazon Music for Business

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References