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1673929

BGM 市场：按组件、最终用户和地区划分

Background Music Market, By Component, By End User, By Geography

出版日期: 2025年02月17日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2025 年全球背景音乐市场规模估计为 258.5 亿美元，预计到 2032 年将达到 418 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 7.1%。

报告范围		报告详细信息
基准年	2024	2025 年市场规模	258.5亿美元
效能资料	2020-2024	预测期	2025-2032
预测期：2025 年至 2032 年复合年增长率	7.10%	2032 年金额预测	418亿美元

数字。 BGM市场占有率（%）（2025 年按地区划分）

近年来，全球 BGM 市场一直保持稳定成长，这得益于零售店、公司和公共场所等商业空间的日益普及。背景音乐有助于增强氛围并为顾客和员工创造一个积极的环境。它被认为是一种对顾客产生情感影响、增加他们在商店停留时间和消费的有效工具。随着企业意识到背景音乐对顾客情绪和购买行为的影响，全球对背景音乐解决方案的需求正在上升。数位转型的日益增长的趋势和数位音乐发行创新技术的出现也加速了该行业供应商的成长机会。

市场动态

音乐作为一种有效的行销工具日益流行，推动了全球背景音乐市场的发展。背景音乐已被证明能够对顾客的情绪产生积极影响并影响行为。这会增加顾客在商店中停留的时间并提高销售额。音乐能够提升品牌形象并创造令人难忘的消费者体验，这是其在零售店、餐厅和公共场所使用的关键驱动因素。然而，安装 BGM 系统和取得许可证所需的高昂前期投资和维护成本阻碍了其普及。另一个挑战是人们对未经授权使用受版权保护的音乐的担忧日益加剧。另一方面，数位发行技术的发展使得音乐更容易获得，并创造了新的商业机会。此外，根据观众特征和偏好製化音乐体验的偏好日益增长，预计也将在未来几年提供巨大的成长机会。

研究的主要特点

本报告对全球 BGM 市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。

它还揭示了各个领域的潜在商机并说明了该市场的引人注目的投资提案矩阵。

它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。

它根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，概述了全球 BGM 市场的主要企业。

研究中介绍的主要企业包括 Almotech Media Solutions、CSI Music、Easy on Hold、Express Melody、Imagesound、Mood Media、NSM Music Group、Pandora for Business、PlayNetwork、SiriusXM for Business、Sunflower Music、TouchTunes、Usen Corporation、Mood Media 和 PlayNetwork。

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

透过全球 BGM 市场分析中使用的各种策略矩阵，相关人员可以更轻鬆地做出决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 25.85 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	7.10%	2032 Value Projection:	USD 41.80 Bn

The global background music market has seen steady growth over the past few years driven by increasing adoption in commercial spaces such as retail stores, businesses, and public places. Background music helps augment ambiance and creates a positive environment for customers and employees. It is considered an effective tool to influence customers emotionally and increase time spent and spending at stores. Various business establishments are recognizing its impact on mood and the purchasing behavior of audiences which has augmented the demand for background music solutions across the world. The rising trend of digital transformation and availability of innovative technologies for distributing music digitally has also accelerated growth opportunities for providers in this industry.

Market Dynamics:

The global background music market is driven by growing popularity of music as an effective marketing tool. Background music has been proven to positively impact customers emotionally and influence their behaviors. It increases time spent at stores while also improving sales. The ability of music to enhance brand image and create memorable consumer experiences is a key factor driving uptake among retailers, restaurants, and public venues. However, high initial investment and maintenance costs associated with installation and licensing of background music systems hampers its widespread adoption. Also, growing concerns over the unauthorized use of copyrighted music poses a challenge. On the flip side, developments in digital distribution technologies have made music access convenient which presents new opportunities. Furthermore, the rising preference for customizable and tailored music experiences according to audience profiles and preferences is expected to provide a major growth opportunity over the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global background music market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global background music market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Almotech Media Solutions, CSI Music, Easy on Hold, Express Melody, Imagesound, Mood Media, NSM Music Group, Pandora for Business, PlayNetwork, SiriusXM for Business, Sunflower Music, TouchTunes, Usen Corporation, Mood Media, and PlayNetwork

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global background music market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global background music market

Detailed Segmentation:

By Component
- AV System
- Music Streaming
By End User
- Retail
- Healthcare
- Corporate
- Hospitality
- Fitness and Recreational Sport Centers
- Spas & Wellness Centers
- Beauty & Hair Salons
- Others
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Almotech Media Solutions
- CSI Music
- Easy on Hold
- Express Melody
- Imagesound
- Mood Media
- NSM Music Group
- Pandora for Business
- PlayNetwork
- SiriusXM for Business
- Sunflower Music
- TouchTunes
- Usen Corporation
- Mood Media
- PlayNetwork

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Component
- Market Snippet, By End User
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Background Music Market, By Component, 2020-2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
AV System
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Music Streaming
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Background Music Market, By End User, 2020-2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
Retail
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Healthcare
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Corporate
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Hospitality
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Fitness and Recreational Sport Centers
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Spas & Wellness Centers
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Beauty & Hair Salons
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

6. Global Background Music Market, By Region, 2020-2032 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
North America
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032 (US$ Bn)
- Market Size and Forecast, By End User, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032 (US$ Bn)
- Market Size and Forecast, By End User, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032 (US$ Bn)
- Market Size and Forecast, By End User, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032 (US$ Bn)
- Market Size and Forecast, By End User, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032 (US$ Bn)
- Market Size and Forecast, By End User, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

7. Competitive Landscape

Company Profiles
- Almotech Media Solutions
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- CSI Music
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Easy on Hold
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Express Melody
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Imagesound
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Mood Media
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- NSM Music Group
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Pandora for Business
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- PlayNetwork
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- SiriusXM for Business
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sunflower Music
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- TouchTunes
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Usen Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Mood Media
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- PlayNetwork
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates

8. Wheel of Fortune

Wheel of Fortune
Analyst View
Coherent Opportunity Map

9. Reference and Research Methodology

References
Research Methodology
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BGM 市场：按组件、最终用户和地区划分