2026-2030年全球背景音乐市场

全球背景音乐市场预计从 2025 年到 2030 年将成长 6.803 亿美元，预测期内复合年增长率为 9.5%。

本报告对全球背景音乐市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家公司的供应商分析。

该报告对当前市场状况、最新市场趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括顾客体验的策略改善、统一直观的品牌形象和物联网生态系统的整合，以及授权B2B串流服务的日益普及。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

该研究指出，人工智慧 (AI) 在动态音景方面的应用是未来几年推动全球背景音乐市场成长的关键因素之一，同时，透过区块链技术加强许可合规性和版权管理，以及体验式零售和酒店业氛围营造的复兴，预计将在市场上产生巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球背景音乐市场
• 2020-2024年按产品类型分類的细分市场分析
• 2020-2024年最终用户细分市场分析
• 类型細項分析，2020-2024 年
• 区域区隔市场分析，2020-2024 年
• 国家细分市场分析，2020-2024 年

第六章 定性分析

• 人工智慧的影响：全球背景音乐市场

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

8. 依产品类型进行市场区隔

• 比较：依产品类型
• 音乐串流媒体
• AV系统
• 按产品类型分類的市场机会

9. 按最终用户分類的市场细分

• 比较：按最终用户
• 饭店业
• 零售
• 商业建筑
• 公共基础设施
• 其他的
• 按最终用户分類的市场机会

第十章 按类型分類的市场细分

• 比较：按类型
• 环境音乐
• 欢快又充满活力的音乐
• 古典与器乐
• 其他的
• 市场机会：按类型划分

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 荷兰
  • 西班牙
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 印尼
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非
  • 土耳其
  • 以色列
• 南美洲
  • 巴西
  • 阿根廷
  • 哥伦比亚
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Brandtrack Inc.
• Epidemic Sound AB
• Imagesound Group
• Loudly
• Mood Media Corp.
• Rightsify
• Rockbot Inc.
• Sirius XM Holdings Inc.
• Songtradr
• SOUNDMACHINE
• Soundsuit
• Soundtrack
• Startle
• Stingray Media Group.
• TouchTunes Music Corp.

第十六章附录

The global background music market is forecasted to grow by USD 680.3 mn during 2025-2030, accelerating at a CAGR of 9.5% during the forecast period. The report on the global background music market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by strategic enhancement of customer experience, unified sensory branding and IoT ecosystem integration, rise in adoption of licensed b2b streaming services.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global background music market is segmented as below:

By Product Type

• Music streaming
• AV system

By End-User

• Hospitality
• Retail
• Commercial buildings
• Public infrastructure
• Others

By Genre

• Ambient music
• Upbeat and energetic
• Classical and instrumental
• Others

Geography

• Europe
  • Germany
  • UK
  • France
  • Italy
  • The Netherlands
  • Spain
• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the integration of artificial intelligence for dynamic soundscaping as one of the prime reasons driving the global background music market growth during the next few years. Also, enhanced licensing compliance and rights management via blockchain and resurgence of experiential retail and hospitality atmospherics will lead to sizable demand in the market.

The report on the global background music market covers the following areas:

• Global background music market sizing
• Global background music market forecast
• Global background music market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global background music market vendors that include Auracle Sound Ltd., Brandtrack Inc., Chosic, Epidemic Sound AB, Imagesound Group, Loudly, Mood Media Corp., Mubert, Pixabay GmbH, Rightsify, Rockbot Inc., Sirius XM Holdings Inc., Songtradr, SOUNDMACHINE, Soundsuit, Soundtrack, Startle, Stingray Media Group., TouchTunes Music Corp.. Also, the global background music market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Genre
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Background Music Market 2020 - 2024
  • Historic Market Size - Data Table on Global Background Music Market 2020 - 2024 ($ million)
• 5.2 Product Type segment analysis 2020 - 2024
  • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Genre segment analysis 2020 - 2024
  • Historic Market Size - Genre Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on the Global Background Music Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product Type

• 8.1 Market segments
• 8.2 Comparison by Product Type
• 8.3 Music streaming - Market size and forecast 2025-2030
• 8.4 AV system - Market size and forecast 2025-2030
• 8.5 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Hospitality - Market size and forecast 2025-2030
• 9.4 Retail - Market size and forecast 2025-2030
• 9.5 Commercial buildings - Market size and forecast 2025-2030
• 9.6 Public infrastructure - Market size and forecast 2025-2030
• 9.7 Others - Market size and forecast 2025-2030
• 9.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Genre

• 10.1 Market segments
• 10.2 Comparison by Genre
• 10.3 Ambient music - Market size and forecast 2025-2030
• 10.4 Upbeat and energetic - Market size and forecast 2025-2030
• 10.5 Classical and instrumental - Market size and forecast 2025-2030
• 10.6 Others - Market size and forecast 2025-2030
• 10.7 Market opportunity by Genre
  • Market opportunity by Genre ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 UK - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 The Netherlands - Market size and forecast 2025-2030
  • 12.3.6 Spain - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Turkey - Market size and forecast 2025-2030
  • 12.6.5 Israel - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Colombia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Strategic enhancement of customer experience
  • Unified sensory branding and IoT ecosystem integration
  • Rise in adoption of licensed B2B streaming services
• 13.2 Market challenges
  • Cross-border copyright regulations
  • Competition from consumer streaming platforms and piracy
  • Regional divergence in musical preferences and cultural nuances
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of artificial intelligence for dynamic soundscaping
  • Enhanced licensing compliance and rights management via blockchain
  • Resurgence of experiential retail and hospitality atmospherics

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Brandtrack Inc.
  • Brandtrack Inc. - Overview
  • Brandtrack Inc. - Product / Service
  • Brandtrack Inc. - Key offerings
  • SWOT
• 15.5 Epidemic Sound AB
  • Epidemic Sound AB - Overview
  • Epidemic Sound AB - Product / Service
  • Epidemic Sound AB - Key offerings
  • SWOT
• 15.6 Imagesound Group
  • Imagesound Group - Overview
  • Imagesound Group - Product / Service
  • Imagesound Group - Key offerings
  • SWOT
• 15.7 Loudly
  • Loudly - Overview
  • Loudly - Product / Service
  • Loudly - Key offerings
  • SWOT
• 15.8 Mood Media Corp.
  • Mood Media Corp. - Overview
  • Mood Media Corp. - Product / Service
  • Mood Media Corp. - Key offerings
  • SWOT
• 15.9 Rightsify
  • Rightsify - Overview
  • Rightsify - Product / Service
  • Rightsify - Key offerings
  • SWOT
• 15.10 Rockbot Inc.
  • Rockbot Inc. - Overview
  • Rockbot Inc. - Product / Service
  • Rockbot Inc. - Key offerings
  • SWOT
• 15.11 Sirius XM Holdings Inc.
  • Sirius XM Holdings Inc. - Overview
  • Sirius XM Holdings Inc. - Business segments
  • Sirius XM Holdings Inc. - Key offerings
  • Sirius XM Holdings Inc. - Segment focus
  • SWOT
• 15.12 Songtradr
  • Songtradr - Overview
  • Songtradr - Product / Service
  • Songtradr - Key offerings
  • SWOT
• 15.13 SOUNDMACHINE
  • SOUNDMACHINE - Overview
  • SOUNDMACHINE - Product / Service
  • SOUNDMACHINE - Key offerings
  • SWOT
• 15.14 Soundsuit
  • Soundsuit - Overview
  • Soundsuit - Product / Service
  • Soundsuit - Key offerings
  • SWOT
• 15.15 Soundtrack
  • Soundtrack - Overview
  • Soundtrack - Product / Service
  • Soundtrack - Key offerings
  • SWOT
• 15.16 Startle
  • Startle - Overview
  • Startle - Product / Service
  • Startle - Key offerings
  • SWOT
• 15.17 Stingray Media Group.
  • Stingray Media Group. - Overview
  • Stingray Media Group. - Product / Service
  • Stingray Media Group. - Key offerings
  • SWOT
• 15.18 TouchTunes Music Corp.
  • TouchTunes Music Corp. - Overview
  • TouchTunes Music Corp. - Product / Service
  • TouchTunes Music Corp. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations