包装椰子水市场：全球市场规模（按类型、包装、分销管道和地区）、未来预测

包装椰子水市场规模及预测

预计 2024 年包装椰子水市场规模将达到 26.4 亿美元，到 2032 年将达到 114.5 亿美元，2026 年至 2032 年的复合年增长率为 20.1%。

包装椰子水是从嫩椰子中提取的清澈液体，口感清爽，并具有多种健康益处。它富含电解质、维生素和矿物质，是一种极佳的天然补水饮品，也是含糖饮料和普通运动饮料的热门替代品。

此外，虽然包装椰子水通常作为饮料饮用，但它用途广泛，可以用于冰沙、鸡尾酒和各种菜餚。由于其低卡路里含量以及帮助消化、增强免疫力和补充电解质等健康益处，椰子水在註重健康的消费者和运动员中越来越受欢迎。

全球包装椰子水市场动态

影响包装椰子水市场的关键市场动态是：

关键市场驱动因素

健康意识的增强：消费者对天然营养饮品的日益偏好，推动了包装椰子水市场的发展。根据国际食品资讯委员会 (IFIC) 2023 年食品与健康调查，52% 的消费者认为健康益处将比去年更能影响他们的食品和饮料选择。美国食品药物管理局 (FDA) 已将椰子水列为钾的良​​好来源，每 8 盎司（240 毫升）椰子水中约含 470 毫克钾，根据美国疾病控制与预防中心 (CDC) 的国家健康与营养检查调查，椰子水对 95% 未达到每日钾摄入量推荐值的美国尤其具有吸引力。

运动健身活动日益增多：运动营养产业的成长是包装椰子水消费的主要驱动力。美国运动健身产业协会 (SFIA) 报告称，到 2022 年，美国健身和运动参与者将达到 6,730 万人，这将推动人们对天然补水产品的兴趣。美国运动委员会 (ACE) 强调，椰子水中含有人体血液中五种重要的电解质，因此越来越受到健身爱好者的青睐。

植物性饮料占据主导地位：向植物性饮料的转变正在推动包装椰子水市场的成长。根据美国农业行销资源中心的数据，到2022年，非乳类饮料的销售额将超过29.5亿美元，其中椰子饮料的成长尤其迅速。此外，根据植物性食品协会的数据，到2022年，植物性饮料的销售额将成长20%，零售额将超过43亿美元，其中椰子水等天然机能饮料将引领成长。

主要挑战

来自替代品的竞争：来自替代品的竞争是包装椰子水市场的一大挑战。随着消费者追求更健康的饮品，各种替代品应运而生，包括运动饮料、调味水和其他植物饮料。这些替代品通常都宣称具有类似的健康功效，并大力宣传，这使得椰子水难以维持市场占有率。这种竞争降低了品牌忠诚度，也影响了定价方式，最终影响了该细分市场的销售成长。

季节性供应和价格波动：椰子的生产高度依赖季节和环境因素，导致供应难以预测。这种波动性导致包装椰子水的价格波动，使生产商难以维持利润率。此外，高昂的生产成本（包括人事费用和运输成本）也加剧了定价担忧，限制了其在价格敏感地区的市场渗透。

主要趋势：

有机和天然产品的兴起：消费者越来越注重健康，更青睐不含添加剂和防腐剂的饮料。这种转变推动了对有机椰子水的需求，它被视为含糖饮料的健康替代品。各大品牌纷纷在机芯中强调产品的纯度和真实性，并利用强调天然成分和整体健康益处的健康运动来应对这一趋势。

自有品牌和契约製造的成长：自有品牌和契约製造的成长正在改变包装椰子水市场。许多公司正在转向自有品牌产品，以更低的价格取代名牌产品，同时保持相同的品质。这一趋势使得商店能够提供适合其目标族群的椰子水选择。此外，製造外包使公司能够有效率地扩大生产规模，而无需投入大量资本，从而鼓励新的竞争对手进入市场，并提升椰子水市场的产品多样性。

目录

第一章全球包装椰子水市场：简介

• 市场概览
• 分析范围
• 先决条件

第二章执行摘要

第三章 已验证的市场研究分析方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章全球包装椰子水市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章全球包装椰子水市场（按类型）

• 概述
• 纯椰子水
• 混合椰子水

6. 全球包装椰子水市场（依包装）

• 概述
• 瓶子
• 纸盒
• 小袋
• 能
• 其他的

7. 全球包装椰子水市场（依通路）

• 概述
• 超级市场/大卖场
• 便利商店
• 线上通路

8. 全球包装椰子水市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 其他地区 (ROW)
  • 拉丁美洲
  • 中东和非洲

9. 全球包装椰子水市场的竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第十章 公司简介

• Coca-Cola
• PepsiCo
• Harmless Harvest
• Vita Coco
• Obrigado
• Taste Nirvana
• C2O Pure Coconut Water
• Bai Brands
• GraceKennedy Group.

第十一章 主要趋势

• 产品发布/开发
• 企业合併与收购（M&A）
• 业务扩展
• 伙伴关係与合作

第十二章 附录

• 相关分析

Packaged Coconut Water Market Size And Forecast

Packaged Coconut Water Market size was valued at USD 2.64 Billion in 2024 and is projected to reach USD 11.45 Billion by 2032, growing at a CAGR of 20.1% from 2026 to 2032.

Packaged coconut water is a clear liquid derived from young green coconuts that is noted for its refreshing flavor and several health advantages. It is high in electrolytes, vitamins, and minerals, making it a great natural hydrator and a popular substitute for sugary beverages and standard sports drinks.

Furthermore, packaged coconut water is commonly used as a beverage, but its versatility allows it to be used in smoothies, cocktails, and various culinary preparations. Its low calorie content and health benefits, such as helping digestion, boosting immunity, and recharging electrolytes, have contributed to its growing popularity among both health-conscious customers and athletes.

Global Packaged Coconut Water Market Dynamics

The key market dynamics that are shaping the Packaged Coconut Water Market include:

Key Market Drivers

Growing Health and Wellness Consciousness: The growing customer preference for natural, nutritious beverages has greatly bolstered the Packaged Coconut Water Market. According to the International Food Information Council's (IFIC) 2023 Food and Health Survey, 52% of consumers believe that healthfulness influences their food and beverage choices more than the previous year. The FDA has designated coconut water as an excellent source of potassium, with approximately 470mg per 240ml serving, making it especially appealing to the 95% of Americans who do not meet the recommended daily potassium intake, according to the CDC's National Health and Nutrition Examination Survey.

Rising Sports and Fitness Activities: The growth of the sports nutrition business has been a significant driver of packaged coconut water consumption. The Sports & Fitness Industry Association (SFIA) reported that fitness sports participation in the United States reached 67.3 million in 2022, with a focus on natural hydration solutions. The American Council on Exercise (ACE) emphasizes that coconut water includes five vital electrolytes found in human blood, making it increasingly popular among fitness enthusiasts.

Increasing Plant-Based Beverage Adoption: The shift to plant-based alternatives has propelled the Packaged Coconut Water Market's growth. According to the USDA's Agricultural Marketing Resource Center, non-dairy beverage sales exceeded $2.95 billion in 2022, with coconut-based beverages growing particularly quickly. Also, according to the Plant Based Foods Association, plant-based beverage sales climbed by 20% in 2022, reaching over USD 4.3 Billion in retail sales, with natural functional beverages such as coconut water leading the growth.

Key Challenges:

Competition from Alternatives: Competition from alternatives is a big challenge for the Packaged Coconut Water Market. As consumers seek healthier beverage options, they are offered a wide range of alternatives, including sports drinks, flavored waters, and other plant-based beverages. These substitutes often boast similar health claims and are aggressively advertised, making it difficult for coconut water to retain its market share. This competition dilutes brand loyalty and affects pricing methods, eventually impacting sales growth in the sector.

Seasonal Availability and Price Fluctuations: Coconut production is significantly influenced by seasonal variations and environmental factors, resulting in unpredictable supplies. This fluctuation leads to volatile prices for packaged coconut water, making it difficult for producers to maintain profit margins. Also, high manufacturing costs for labor and shipping compound these pricing concerns, limiting market penetration in price-sensitive regions.

Key Trends:

Rise of Organic and Natural Products: Consumers are growing more health conscious, preferring beverages without additives and preservatives. This shift has resulted in rising demand for organic coconut water, which is viewed as a healthier alternative to sugary beverages. Brands are responding by stressing purity and authenticity in their marketing, capitalizing on the wellness movement that values natural ingredients and holistic health advantages.

Growth of Private Labeling and Contract Manufacturing: The growth of private labeling and contract manufacturing is transforming the Packaged Coconut Water Market. Many firms are turning to private label items, which offer a cheaper option to established names while preserving quality. This trend enables shops to provide distinct coconut water selections suited to their target audience. Furthermore, contract manufacturing allows businesses to grow production efficiently without requiring large capital expenditure, boosting market access for new competitors and improving product variety in the coconut water market.

Global Packaged Coconut Water Market Regional Analysis

Here is a more detailed regional analysis of the Packaged Coconut Water Market:

North America:

According to Verified Market Research, North America is estimated to exhibit substantial growth within the market during the forecast period. North American customers are increasingly looking for healthy alternatives to sugary beverages. According to the Centers for Disease Control and Prevention (CDC), 63% of American adults are actively seeking to limit their sugar consumption, with 49.3% particularly opting for natural beverages as alternatives. The United States Department of Health and Human Services reported that consumer expenditure on natural, functional beverages climbed by 32% between 2020 and 2023, with coconut water leading the way due to its natural electrolyte content and perceived health advantages. The American Heart Association has recognized coconut water as a heart-healthy beverage alternative, increasing its popularity.

Furthermore, the strong sports and fitness industry in North America has greatly boosted coconut water consumption. The Sports & Fitness Industry Association (SFIA) projected that health club membership in the United States reached 66.5 million in 2023, up 15% from 2021. According to the American College of Sports Medicine's annual survey, natural sports beverages, including coconut water, are among the top five fitness trends for 2023, with sales increasing by 28% year on year. The International Health, Racquet & Sportsclub Association (IHRSA) reported that 72% of active gym-goers chose natural hydration solutions over produced sports beverages.

Asia Pacific:

The Asia Pacific region is estimated to dominate the market during the forecast period. The Asia Pacific region dominates global coconut output, ensuring a strong supply chain for packaged coconut water. According to the Food and Agriculture Organization (FAO), Indonesia, the Philippines, and India account for more than 75% of worldwide coconut production, with Indonesia alone producing almost 17.13 million tons in 2022. The Asian and Pacific Coconut Community (APCC) states that traditional coconut water consumption in the region has increased by 34% between 2018 and 2023, driven by its cultural significance and traditional therapeutic applications.

Furthermore, the growing middle-class population in Asia Pacific has greatly increased packaged coconut water consumption. According to the Asian Development Bank (ADB), Asia's middle class is predicted to grow to 3.5 billion people by 2030, accounting for 65% of the global middle-class population. According to the Nielsen Global Health and Wellness Survey, 76% of Asian consumers are willing to pay a premium for foods and beverages that they believe are healthier, with natural beverages like coconut water seeing particularly strong growth in markets such as China, where healthy beverage consumption increased by 15% year on year in 2023.

Global Packaged Coconut Water Market: Segmentation Analysis

The Packaged Coconut Water Market is segmented on the basis of Type, Packaging, and Distribution Channel.

Packaged Coconut Water Market, By Type

• Pure Coconut Water
• Mixed Coconut Water

Based on Type, the market is divided into Pure Coconut Water and Mixed Coconut Water. The pure coconut water segment is estimated to dominate the market during the forecast period owing to rising consumer demand for natural and healthy beverages. This segment is popular among health-conscious customers and athletes looking for alternatives to sugary drinks due to its nutritional benefits, which include a high electrolyte content and natural hydration capabilities. As awareness of these health benefits grows, pure coconut water is likely to maintain its dominance over the projection period.

Packaged Coconut Water Market, By Packaging

• Bottles
• Cartons
• Pouches
• Cans
• Others

Based on Packaging, the market is segmented into Bottles, Cartons, Pouches, Cans, and Others. The pouches segment is estimated to lead this segment in the forecast period owing to its capacity to increase shelf life without preservatives, making it perfect for preserving the product's natural features. Pouches are lightweight, portable, and recyclable, making them ideal for health-conscious consumers looking for simple hydration solutions. Their sustainability qualities increase their popularity among environmentally conscious purchasers, ensuring their market domination.

Packaged Coconut Water Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Channel

Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, and Online Channel. The supermarkets/hypermarkets segment is estimated to dominate the market during the forecasted period. These retail giants account for up to 80% of sales because of their capacity to sell a wide range of products in bulk, making them ideal for consumers looking for convenience and value. The extensive presence of large retail chains, notably in North America, improves product exposure and accessibility, resulting in increased customer traffic and overall sales in this region.

Key Players

• The "Packaged Coconut Water Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Coca-Cola, PepsiCo., Harmless Harvest, Vita Coco, Obrigado, Taste Nirvana, C2O Pure Coconut Water, Bai Brands, and GraceKennedy Group.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Packaged Coconut Water Market Recent Developments
• In March 2024, 100 Coconuts, a premium coconut water brand, announced the release of a new 16.6-fluid can of 100% Pure Coconut water. This product is currently available on Amazon and select shops, to make healthy hydration solutions more accessible to consumers during the summer months.
• In April 2023, Coconutea released six different coconut water categories to the UK market. These products blend pure coconut water with green tea, marketing themselves as a premium "superfood in a bottle" that honors Sri Lanka's green coconuts, catering to health-conscious consumers looking for new beverage options.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL PACKAGED COCONUT WATER MARKET

• 1.1 Introduction of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL PACKAGED COCONUT WATER MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL PACKAGED COCONUT WATER MARKET, BY TYPE

• 5.1 Overview
• 5.2 Pure Coconut Water
• 5.3 Mixed Coconut Water

6 GLOBAL PACKAGED COCONUT WATER MARKET, BY PACKAGING

• 6.1 Overview
• 6.2 Bottles
• 6.3 Cartons
• 6.4 Pouches
• 6.5 Cans
• 6.6 Othersl

7 GLOBAL PACKAGED COCONUT WATER MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Supermarkets/Hypermarkets
• 7.3 Convenience Stores
• 7.4 Online Channel

8 GLOBAL PACKAGED COCONUT WATER MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL PACKAGED COCONUT WATER MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Coca-Cola
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 PepsiCo
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Harmless Harvest
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Vita Coco
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Obrigado
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Taste Nirvana
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 C2O Pure Coconut Water
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Bai Brands
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 GraceKennedy Group.
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research