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市场调查报告书
商品编码
1737184
益生菌膳食补充剂市场(按类型、最终用户、分销管道和地区):未来预测(2026-2032 年)Probiotic Based Dietary Supplements Market By Type (Tablet, Probiotic Drops), By End-Users (Adults, Geriatric), By Distribution Channel (Department Store, E-commerce), And Region For 2026-2032 |
消费者对肠道健康、免疫力和整体健康的意识不断增强,推动了益生菌膳食补充剂市场的发展。关于益生菌在维持肠道平衡方面的益处的研究日益增多,这推动了益生菌在补充剂中的应用日益广泛,从而促进了全球市场的成长。预计将推动市场规模在2023年突破709.6亿美元,到2032年达到约1313.5亿美元。
尤其是自新冠疫情 (COVID-19) 爆发以来,对天然保健品的需求不断增长,推动了市场的成长。促进消化器官系统健康和免疫力的膳食补充剂是关键因素。北美由于高昂的医疗保健支出占据市场主导地位,而亚太地区则因人们健康意识的提升而成为成长最快的地区。益生菌类膳食补充剂需求的不断增长,使得该市场在 2026 年至 2032 年期间的复合年增长率达到 8%。
全球益生菌膳食补充剂市场:定义/概述
益生菌膳食补充剂含有有益的活性细菌和酵母,可促进肠道健康。这些维生素能够促进消化道内细菌的健康平衡,进而改善整体健康。它们常用于改善消化功能、增强免疫力,并避免腹胀、腹泻和便秘等胃肠道疾病。它们还可能有助于降低感染疾病和过敏的发生率。随着研究发现新的菌株和用途,益生菌补充剂可能会针对更具体的健康问题,例如心理健康、肥胖和皮肤病。
人们对肠道健康的认识不断提高,这是益生菌膳食补充剂行业的主要驱动力。人们越来越意识到肠道健康与整体健康之间的联繫,并开始寻求能够帮助他们改善消化器官系统健康和生活品质的产品。
根据美国国立卫生研究院 (NIH) 的数据,大约有 6,000 万至 7,000 万美国人患有消化器官系统疾病。这些知识的累积也促使人们对益生菌补充剂产生了浓厚的兴趣。根据国际食品资讯理事会基金会 2019 年的一项民意调查,45% 的美国人在选择食品和饮料时会考虑其对消化器官系统健康的影响。
监管障碍和缺乏标准化可能会阻碍益生菌膳食补充剂市场的扩张。美国食品药物管理局(FDA) 对益生菌的监管不如药品严格,导致产品品质和功效参差不齐。
2020年发表在医学期刊《医学前沿》(Frontiers in Medicine)上的一项研究发现,在接受调查的93种益生菌产品中,只有43%的产品含有标籤上指定的特定菌种,只有56%的产品报告了活细胞计数。这种标准的缺乏可能会削弱消费者的信任,并限制市场成长。
The growing consumer awareness of gut health, immunity and overall well-being is driving the market for probiotic-based dietary supplements. Increasing research into the benefits of probiotics in maintaining intestinal equilibrium has increasing their use in supplements, increasing global market growth. This is likely to enable the market size surpass USD 70.96 Billion valued in 2023 to reach a valuation of around USD 131.35 Billion by 2032.
Growing desire for natural health remedies, particularly after COVID-19, has spurred market growth. Dietary supplements that promote digestive health and immunity are key elements. North America dominates the market due to high healthcare spending, but Asia-Pacific is the fastest-growing area due to rising health awareness. The rising demand for Probiotic Based Dietary Supplements is enabling the market grow at a CAGR of 8% from 2026 to 2032.
Probiotic Based Dietary Supplements Market: Definition/ Overview
Probiotic dietary supplements contain live beneficial bacteria and yeasts that promote gut health. These vitamins promote a healthy balance of bacteria in the digestive tract, which improves overall well-being. They are frequently used to improve digestion, increase immunity and avoid gastrointestinal problems like bloating, diarrhoea and constipation. They may help lower the incidence of infections and allergies. As research reveals new strains and applications, probiotic supplements are likely to target more specific health concerns, such as mental health, obesity and skin disorders.
The growing awareness of gut health is a major driver of the probiotic-based dietary supplement business. As individuals become more aware of the link between gut health and overall well-being, they are looking for goods that can help them enhance their digestive health and quality of life.
According to the National Institutes of Health (NIH), some 60-70 million Americans suffer from digestive problems. This increasing knowledge has resulted in a rise in interest in probiotic supplements. According to the International Food Information Council Foundation's 2019 poll, 45% of Americans consider the impact on digestive health when choosing food and beverage decisions.
Regulatory hurdles and a lack of standardization may stymie the expansion of the probiotic-based dietary supplement market. The United States Food and Drug Administration (FDA) does not regulate probiotics as strictly as it does pharmaceuticals, resulting in discrepancies in product quality and effectiveness.
A 2020 study published in the journal Frontiers in Medicine discovered that just 43% of the 93 studied probiotic products included the specific species specified on the label and only 56% contained the reported number of live cells. This lack of standards might harm consumer confidence and restrict market growth.
The capsule category is expected to grow due to its extended shelf life when compared to other types of packaging. Capsules are known for their improved stability and protection against environmental conditions, which allows for the retention of product quality over long periods of time. Furthermore, consumers like the simplicity of single-dose packaging, which contributes to capsules' expanding popularity in a variety of industries, including pharmaceuticals and nutraceuticals. The capacity of capsules to preserve the integrity of critical substances is also being highlighted, which is pushing their acceptance.
The trend toward clean label products is evident, resulting in increased demand for capsules derived from natural and plant-based components. As customers become more health-conscious, the appeal of capsules, which frequently contain less ingredients and preservatives, is expected to rise. Consequently, the capsule segment is poised for growth, driven by these factors promoting longer shelf life and product integrity.
The growing popularity of online shopping among customers is expected to fuel growth in the e-commerce sector. The convenience of shopping from home, the range of products accessible and competitive pricing have all been identified as important motivators for this transition. Furthermore, the rise of mobile commerce, aided by increased internet access and smartphone adoption, is being cited as a driving force. Enhanced customer experiences, such as personalized recommendations and convenient payment alternatives, are also being promoted, encouraging people to embrace online purchasing.
Recent global events have exacerbated the current global transition toward digital platforms, altering shopping habits. As people grow acclimated to the convenience and accessibility of online buying, the demand for effective e-commerce solutions is predicted to increase. Consequently, businesses are likely to adapt and innovate, fuelling substantial growth in the e-commerce segment to meet evolving consumer preferences.
The high frequency of digestive diseases in North America is expected to considerably increase demand for probiotic-based dietary supplements. According to the National Institutes of Health (NIH), digestive difficulties afflict 60 to 70 million Americans each year, while over 20 million Canadians face comparable challenges. This prevalent occurrence is creating an increased demand for effective digestive health remedies, notably probiotics.
Probiotic supplements are increasingly being recognized for their ability to treat gastrointestinal disorders, promote gut health, and improve general well-being. As customers become more aware of the benefits of these products, probiotics are likely to gain appeal, pushing market growth even further. Furthermore, the growing emphasis on preventative health and wellbeing is projected to drive growth in the probiotic supplement market, as individuals seek natural remedies to address digestive health concerns. Consequently, the market is set to experience substantial growth driven by the high prevalence of digestive disorders in the region.
Rapid urbanization and shifting dietary habits in the Asia Pacific region are likely to fuel the probiotic-based dietary supplement market. According to UNESCAP, urbanization will exceed 3.5 billion people by 2050, resulting in a significant shift toward processed meals and stress-related digestive disorders. This lifestyle changes raised awareness of gut health, increasing demand for probiotic supplements.
With the FAO projecting a 5-7% annual increase in processed food consumption, the region's probiotic supplement industry is expected to develop significantly as more people seek digestive health solutions.
The probiotic based dietary supplements market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.
Some of the prominent players operating in the probiotic based dietary supplements market include: