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全球即饮茶饮料市场规模（按类型、包装、口味、分销管道、区域覆盖和预测）

Global RTD Tea Drinks Market Size By Type, By Packaging, By Flavor, By Distribution Channel, By Geographic Scope And Forecast

出版日期: 2025年05月12日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

即饮茶饮料市场规模及预测

预计 2024 年即饮茶饮料市场规模将达到 343 亿美元，到 2032 年将达到 576 亿美元，2026 年至 2032 年的复合年增长率为 6.7%。

即饮茶 (RTD) 是指预先冲泡的包装饮料，采用各种茶叶製成，包括红茶、绿茶和花草茶。这些方便的饮料可以直接从瓶装、罐装或纸盒中饮用，无需冲泡或蒸煮。 RTD 茶通常经过冲泡、加糖和调味，以满足各种偏好。
即饮茶 (RTD) 提供多种选择，以满足各种偏好。冰茶是广受欢迎的选择，通常冰镇后饮用，并常添加柠檬或桃子等清爽的水果调味。
绿茶即饮因其健康益处而备受推崇，包括抗氧化和减肥功效。即饮茶通常经过甜味和调味，其口感让人联想到经典的冰茶。
随着消费者对健康保健的日益关注，他们也越来越寻求有益健康的饮品。即饮茶 (RTD) 顺应了这一趋势，它提供了一种便捷清爽的方式，将健康饮品融入日常生活。 2022 年，全球茶叶产量达 64.78 亿公斤，而消费量量约 62.09 亿公斤。
即饮茶透过添加维生素、抗氧化剂、益生菌等功能性成分，机会了注重健康的消费者。这些功能性成分的添加进一步增强了即饮茶的吸引力，使其成为寻求美味健康饮品的消费者的有益选择。

全球即饮茶饮料市场动态

影响全球 RTD 茶饮料市场的关键市场动态是：

关键市场驱动因素

健康与保健趋势：随着消费者对健康与保健的日益关注，越来越多地转向具有天然和有益特性的饮料。即饮茶 (RTD) 完美契合了这一趋势，被视为含糖饮料的健康替代品。其富含抗氧化剂和其他健康益处的声誉正在推动注重健康的人群对茶的需求不断增长。
便捷便携：现代生活的快节奏使得即饮茶更具吸引力。即饮茶无需冲泡，饮用快速方便，是忙碌消费者寻求便捷便携饮品的理想选择。这种便利性与当今社会盛行的忙碌生活方式相得益彰。
口味创新：得益于口味创新的显着进步，即饮茶市场蓬勃发展。製造商不断试验新的口味和组合，以扩大产品选择范围。这些创新迎合了消费者的广泛偏好，提升了即饮茶的吸引力，并推动了其成长。
可支配收入不断增长：可支配收入的不断增长，尤其是在新兴市场，正在推动即饮茶市场的扩张。消费者如今拥有了更多的经济资源，能够购买更高品质、更多样化的饮品，这反过来又增强了他们投资高端和特色即饮茶产品的意愿。

主要问题

含糖量：儘管人们认为即饮茶是一种更健康的替代品，但这类产品中仍含有大量的添加糖。对于那些注重健康、积极寻求低糖或无糖选择的消费者来说，这可能是一个重大缺陷。一些即饮茶的高含糖量会降低其吸引力，并限制其在註重健康的消费者群体中的市场潜力。
价格敏感度：即饮茶的价格分布通常高于其他饮料，例如软性饮料和宝特瓶水。这种溢价可能会对价格敏感的消费者造成阻碍，他们可能认为即饮茶性价比不高。因此，即饮茶的高价可能会限制其在更广泛的消费者群体中的供应和吸引力，尤其是在经济差异较大的地区。
口味：即饮茶的口味可能与新鲜冲泡的红茶不同，导致消费者的期望与实际产品体验不符。有些消费者可能认为即饮茶的味道不如传统冲泡的红茶令人满意。这种看法可能会阻碍消费者尝试并继续购买即饮茶，从而影响市场成长。
来自其他饮料的竞争：即饮茶市场面临其他各种饮料类别的激烈竞争，包括碳酸饮料、果汁和瓶装水。即饮茶通常价格较实惠，品牌知名度较高，消费者忠诚度也较高。这些竞争对手的强势存在可能会威胁即饮茶的成长和市场占有率，尤其是在它们迎合类似的消费者偏好或提供更高性价比的情况下。

主要趋势

冷泡茶：这项创新技术将茶叶长时间浸泡在冷水中，与传统的热泡茶方法相比，其口感更顺滑，苦味更少。冷泡即饮茶因其清爽的口感和较低的酸度而越来越受欢迎，吸引了那些追求更愉悦饮茶体验的消费者。
泡茶：泡茶将传统红茶与水果、香草、香辛料融合，带来独特多元的风味。这些创新让製造商能够打造出独特特色、令人垂涎的饮品，在竞争激烈的即饮市场中脱颖而出。
富含蛋白质的茶：在即饮茶中添加蛋白质，为消费者带来令人满意且营养丰富的选择。富含蛋白质的茶不仅满足了饮食需求，也满足了消费者对能够提供更高能量和饱足感的机能饮料的需求。
单罐装：方便携带，单罐装非常适合随时随地饮用，让那些想要快速便捷地选择饮料以适应忙碌生活方式的消费者更容易获得即饮茶
可再填充瓶：永续性的可再填充瓶有助于减少废弃物和环境影响。这一趋势与消费者对环保实践和永续包装解决方案日益增长的需求相契合。

Ready-to-drink (RTD) tea drinks are pre-brewed, packaged beverages crafted from a variety of tea leaves, including black, green, and herbal types. These convenient drinks are ready to consume straight from the bottle, can, or carton, eliminating the need for brewing or steeping. RTD tea is typically brewed and then either sweetened or flavored to suit diverse tastes.
Ready-to-drink (RTD) tea offers diverse options to suit various tastes and preferences. Iced tea is a popular choice, typically enjoyed chilled and often flavored with fruits like lemon or peach for a refreshing twist.
Green tea RTD varieties are celebrated for their health benefits, including antioxidants and potential weight loss properties. Black tea in RTD form is usually sweetened and flavored, delivering a taste that is reminiscent of classic iced tea.
With an increasing focus on health and wellness, consumers are more inclined to seek out beverages that contribute to their well-being. Ready-to-drink (RTD) tea aligns with this trend by offering a convenient and refreshing way to integrate healthy options into daily routines. In 2022, global tea production reached 6,478 million kg, while consumption amounted to approximately 6,209 million kg.
RTD teas present opportunities to appeal to health-conscious consumers by incorporating functional ingredients such as vitamins, antioxidants, and probiotics. These added benefits enhance the appeal of RTD tea, positioning it as a beneficial choice for those seeking flavor and health advantages.

Global RTD Tea Drinks Market Dynamics

The key market dynamics that are shaping the global RTD tea drinks market include:

Key Market Drivers

Health and Wellness Trends: With a growing emphasis on health and wellness, consumers are increasingly turning to beverages that offer natural and beneficial qualities. Ready-to-drink (RTD) tea fits this trend perfectly, being perceived as a healthier alternative to sugary drinks. Its reputation for providing antioxidants and other health benefits fuels its rising demand among health-conscious individuals.
Convenience and Portability: The fast-paced nature of modern life has heightened the appeal of RTD tea. Its ready-to-drink format allows for quick, easy consumption without the need for preparation, making it an ideal choice for busy consumers seeking convenient and portable beverage options. This convenience aligns with the on-the-go lifestyles prevalent in today's society.
Flavor Innovation: The RTD tea market is thriving due to significant advancements in flavor innovation. Manufacturers are continuously experimenting with new flavors and combinations, expanding the variety of options available. This innovation caters to a wide range of consumer preferences, enhancing the appeal of RTD tea and driving its growth.
Increasing Disposable Income: Rising disposable incomes, especially in emerging markets, are contributing to the expansion of the RTD tea market. With more financial resources, consumers are increasingly willing to invest in premium and specialized RTD tea products, reflecting their growing ability to spend on higher-quality and diverse beverage options.

Key Challenges

Sugar Content: Despite the perception of RTD tea as a healthier alternative, many products in this category still contain substantial amounts of added sugar. This can be a significant drawback for health-conscious consumers who are actively seeking low-sugar or sugar-free options. The presence of high sugar content in some RTD teas can undermine their appeal and limit their market potential among those prioritizing health and wellness.
Price Sensitivity: RTD tea is often positioned at a higher price point compared to other beverage choices, such as soft drinks or bottled water. This premium pricing can be a barrier for price-sensitive consumers who might find it less cost-effective. As a result, the higher cost of RTD tea may restrict its accessibility and appeal to a broader audience, particularly in economically diverse regions.
Perceived Taste: The taste profile of RTD tea can differ from that of freshly brewed tea, leading to a mismatch between consumer expectations and actual product experience. Some consumers may find the flavor of RTD tea less satisfying compared to traditional brewed options. This perception can deter them from trying or consistently purchasing RTD tea, impacting market growth.
Competition from Other Beverages: The RTD tea market faces stiff competition from a variety of other beverage categories, including carbonated soft drinks, fruit juices, and bottled water. These alternatives often offer more affordable pricing, extensive brand recognition, or established consumer loyalty. The strong presence of these competitors can challenge the growth and market share of RTD tea, especially if they appeal to similar consumer preferences or provide perceived better value.

Key Trends

Cold-Brewed Tea: This innovation involves steeping tea in cold water for an extended period, resulting in a smoother, less bitter flavor compared to traditional hot-brewing methods. Cold-brewed RTD tea is gaining popularity for its refreshing taste and lower acidity, appealing to consumers seeking a more enjoyable tea experience.
Infused Teas: By combining traditional tea with fruits, herbs, or spices, infused teas offer unique and diverse flavor profiles. These innovations allow manufacturers to create distinctive and enticing beverages that stand out in the crowded RTD market.
Protein-Enriched Teas: Adding protein to RTD tea creates a satisfying and nutritious option for consumers. Protein-enriched teas cater to those seeking a functional beverage that supports their dietary needs and provides added energy and satiety.
Single-Serve Cans: Offering convenience and portability, single-serve cans are ideal for on-the-go consumption. They cater to busy lifestyles and enhance the accessibility of RTD tea for consumers looking for quick and easy beverage options.
Refillable Bottles: Emphasizing sustainability, refillable bottles help reduce waste and environmental impact. This trend aligns with increasing consumer demand for eco-friendly practices and sustainable packaging solutions.

Global RTD Tea Drinks Market Regional Analysis

Here is a more detailed regional analysis of the global RTD tea drinks market:

Asia Pacific

Asia Pacific substantially dominates the global RTD tea drinks market driven by the high production of tea in India.
In 2022, India produced a total of 1,283 million kg of tea. Tea production in May 2022 reached 127.11 million kg, a significant increase from 91.77 million kg in April 2022. Between January and September 2022, the country's tea output totaled 984.67 million kg. In February 2024, tea production was projected to reach 16.22 million kg.
The deeply ingrained tradition of tea consumption across many Asian countries fosters a strong market for ready-to-drink (RTD) tea, driven by consumers' familiarity and preference for tea beverages.
As urbanization and busy lifestyles continue to rise throughout Asia, the demand for convenient and portable beverage options grows, with RTD teas offering a refreshing and familiar drink on the go.
Additionally, increasing disposable incomes, fueled by economic prosperity in the region, allow consumers to explore a broader range of RTD tea options, including premium and functional varieties.
To meet evolving consumer preferences, manufacturers in the Asia Pacific market are introducing innovative flavors and functional ingredients, keeping the market dynamic and maintaining high consumer interest. These factors collectively enable the region to hold a significant market share in the global RTD tea market.
Total tea exports from producing countries during the year totaled 1,831 million kg. The leading tea-producing and exporting nations-China, India, Kenya, and Sri Lanka collectively accounted for 82% of global production and 73% of global exports.

North America

North America is anticipated to witness the fastest growth in the global RTD tea drinks market during the forecast period.
High consumer awareness in the region plays a crucial role, as North American consumers are well-informed about the health benefits of tea and increasingly seek convenient, refreshing beverage options.
For instance, according to the Tea Association of the US in 2021, Americans consumed nearly 85 billion servings of tea, amounting to over 3.9 billion gallons. Of this, around 84% was black tea, 15% was green tea, and the remaining portion consisted of oolong, white, and dark teas. U.S. black and green tea imports for 2021 were estimated at 240 million pounds, reflecting a 6% year-on-year growth compared to 2020.
The diverse population in North America leads to a wide range of tastes and preferences, fostering the introduction of various RTD tea flavors and varieties to cater to different consumer segments.
A well-developed retail infrastructure, including supermarkets, convenience stores, and specialty tea shops, provides strong distribution channels for RTD teas, ensuring easy accessibility for consumers across the region.
Innovation and product development also contribute significantly to market growth, with manufacturers constantly introducing new flavors, functional ingredients, and packaging formats to meet the evolving demands of consumers.
The popularity of functional RTD teas, which are enriched with added ingredients such as vitamins, antioxidants, and probiotics, is on the rise in North America, further driving market expansion.

Global RTD Tea Drinks Market: Segmentation Analysis

The Global RTD Tea Drinks Market is segmented based on Type, Packaging, Flavor, Distribution Channel, And Geography.

RTD Tea Drinks Market, By Type

Black Tea
Green Tea
Oolong Tea
White Tea
Herbal Tea

Based on Type, the Global RTD Tea Drinks Market is bifurcated into Black Tea, Green Tea, Oolong Tea, White Tea, and Herbal Tea. The black tea segment dominates the global RTD tea drinks market due to its wide recognition and acceptance, offering a strong, bold flavor and higher caffeine content that appeals to consumers. Also, the nutritional benefit provided by black tea is research found that black tea can lower blood pressure and, in hypertensive individuals, it helps mitigate the adverse effects of a high-fat meal on blood pressure and arterial blood flow.

RTD Tea Drinks Market, By Packaging

Bottles
Cans
Cartons
Pouches

Based on Packaging, the Global RTD Tea Drinks Market is bifurcated into Bottles, Cans, Cartons, and Pouches. The bottles segment dominates the global RTD tea drinks market owing to its versatility, accommodating various tea products from iced tea to specialty blends. Consumer preference for the premium appearance and durability of bottles, along with their established market presence.

RTD Tea Drinks Market, By Flavor

Lemon
Peach
Raspberry
Mango
Passionfruit
Mint
Ginseng

Based on Flavor, the Global RTD Tea Drinks Market is bifurcated into Lemon, Peach, Raspberry, Mango, Passionfruit, Mint, and Ginseng. The lemon segment dominates in the global RTD tea drinks market owing to its refreshing taste and enhanced hot and iced beverages. Additionally, lemon's vitamin C content provides an antioxidant boost, supporting immune health and promoting healthy skin. Lemon also aids digestion by stimulating nutrient absorption, further driving its popularity.

RTD Tea Drinks Market, By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Specialty Stores

Based on the Distribution Channel, the Global RTD Tea Drinks Market is bifurcated into Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Specialty Stores. Supermarkets/Hypermarkets dominate the global RTD tea drinks market owing to their extensive customer reach and accessibility. They provide a broad selection of RTD tea products, catering to diverse consumer preferences, and offer competitive pricing, making these beverages more affordable.

RTD Tea Drinks Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the Global RTD Tea Drinks Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific substantially dominates the global RTD tea drinks market driven by the high production of tea in India. In 2022, India produced a total of 1,283 million kg of tea. Tea production in May 2022 reached 127.11 million kg, a significant increase from 91.77 million kg in April 2022. Between January and September 2022, the country's tea output totaled 984.67 million kg. In February 2024, tea production was projected to reach 16.22 million kg.

Key Players

The "Global RTD Tea Drinks Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Nestle S.A., The Coca-Cola Company, Ting Hsin International Group, PepsiCo, Inc., Starbucks Corporation, Monster Beverage Company, and Danone.

This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global RTD Tea Drinks Market Key Developments

In March 2022, Nestle S.A., a global beverage corporation, announced the acquisition of a stake in Orgain, Inc., a California-based manufacturer of plant-based protein powders, ready-to-drink beverages, and protein bars.
In October 2021, The Coca-Cola Company announced the launch of a variety of varieties, including Honest Tea, Fuze Tea, and Gold Peak, as part of its ready-to-drink product portfolio growth, driven by rising demand for ready-to-drink tea.

1 INTRODUCTION OF GLOBAL RTD TEA DRINKS MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL RTD TEA DRINKS MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL RTD TEA DRINKS MARKET, BY DISTRIBUTION CHANNEL

5.1 Overview
5.2 Supermarkets/Hypermarkets
5.3 Convenience Stores
5.4 Online Retail
5.5 Specialty Stores

6 GLOBAL RTD TEA DRINKS MARKET, BY TYPE

6.1 Overview
6.2 Black Tea
6.3 Green Tea
6.4 Oolong Tea
6.5 White Tea
6.6 Herbal Tea

7 GLOBAL RTD TEA DRINKS MARKET, BY PACKAGING

7.1 Overview
7.2 Bottles
7.3 Cans
7.4 Cartons
7.5 Pouches

8 GLOBAL RTD TEA DRINKS MARKET, BY FLAVOR

8.1 Overview
8.2 Lemon
8.3 Peach
8.4 Raspberry
8.5 Mango
8.6 Passionfruit
8.7 Mint
8.8 Ginseng

9 GLOBAL RTD TEA DRINKS MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East

10 GLOBAL RTD TEA DRINKS MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 Nestle S.A.
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 The Coca Cola Company
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 Ting Hsin International Group
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 PepsiCo Inc.
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 Starbucks Corporation
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 Monster Beverage Corporation
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 Danone
- 11.7.1 Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Outlook
- 11.7.4 Key Developments

12 KEY DEVELOPMENTS

12.1 Product Launches/Developments
12.2 Mergers and Acquisitions
12.3 Business Expansions
12.4 Partnerships and Collaborations

13 APPENDIX

13.1 Related Research

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License/价格

全球即饮茶饮料市场规模（按类型、包装、口味、分销管道、区域覆盖和预测）

Global RTD Tea Drinks Market Size By Type, By Packaging, By Flavor, By Distribution Channel, By Geographic Scope And Forecast

即饮茶饮料市场规模及预测

全球即饮茶饮料市场动态

关键市场驱动因素

目录

第一章 全球即饮茶饮料市集简介

第二章执行摘要

第三章：已验证的市场研究调查方法

第四章 全球即饮茶饮料市场展望

第五章 全球即饮茶饮料市场（依通路）

第六章 全球 RTD 茶饮料市场（按类型）

7. 全球即饮茶饮料市场（依包装）

第八章 全球即饮茶饮料市场（依口味）

9. 全球即饮茶饮料市场（按地区）

第十章全球即饮茶饮料市场的竞争格局

第十一章 公司简介

第十二章 重大进展

第十三章 附录

RTD Tea Drinks Market Size And Forecast