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市场调查报告书
商品编码
1738684
2026 年至 2032 年汤品市场规模(按类型、包装类型、分销管道和地区划分)Soup Market Size By Type (Instant, Canned, Dehydrated, Chilled), Packaging Type (Canned soups, Pouched soups), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail), Region for 2026-2032 |
人们对即食和方便食品的日益偏好是汤品行业的关键趋势。由于汤品易于製作、营养价值高,并且能够提供快速的膳食解决方案,越来越多的消费者选择汤品。因此,方便汤品的普及正在推动该产业价值的飙升,预计到2024年将突破161亿美元,到2032年将达到200.8亿美元。
人们对易于製作的汤品(例如只需热水冲泡的速食汤)的需求不断增长,在推动这一增长方面发挥关键作用。加之人们日益增强的健康意识,预计便利性将推动汤品产业在2026年至2032年间以2.80%的复合年增长率成长。
汤市场定义/概述
汤是一种以液体为主的食物,通常用水、肉汤或高汤酱汁炖煮蔬菜、肉类、谷物或其他食材製成。汤有多种形式——新鲜、罐装、脱水和即溶——它提供了一种方便又营养的膳食选择。汤在世界各地的家庭、餐厅和咖啡简餐店中都很常见。根据製作方法的不同,汤可以作为开胃菜、配菜或主菜。医院、学校和航空公司等机构也使用汤,因为它易于消化且用途广泛。
汤之所以受欢迎,是因为它能快速提供营养丰富的餐点,且准备工作量极少。它还能满足各种饮食偏好,包括纯素、无麸质、低脂和高蛋白。速食汤因其便利性而广受欢迎,而罐装汤保质期长,非常适合储存或应急之用。汤具有增强免疫力和帮助消化等健康益处。
汤品产业的未来在于创新,製造商将转向有机、植物性和功能性汤品。随着消费者健康意识的增强,对清洁标籤和营养汤品的需求预计将持续增长。包装和保鲜技术的进步将进一步推动市场成长,并确保汤品在现代和传统饮食中都保持重要地位。
消费者健康意识的不断增强,显着提升了对营养汤品的需求。如今,许多人更青睐低热量、有机和高蛋白的食品,以维持健康的生活方式。为此,製造商推出了满足这些注重健康的消费者需求的汤品,例如无麸质、无乳製品和低钠汤品。富含扁豆、藜麦和蔬菜等超级食品的汤品因其高健康益处而越来越受欢迎。美国美国疾病管制与预防中心 (CDC) 的报告,49.1% 的美国成年人在过去 12 个月内尝试过减重(数据来自 2013 年至 2016 年),这表明人们非常重视更健康的饮食习惯。
消费者越来越倾向于使用洁净标示产品,其成分透明,不含人工添加剂和防腐剂,这符合消费者对更健康食品的偏好。随着人们越来越意识到免疫力的重要性,尤其是在新冠疫情之后,对含有生姜、姜黄和香草等增强免疫力成分的功能性汤品的需求也大幅增长。这一趋势凸显了人们日益增长的健康意识正在将汤品从单纯的慰藉性食物转变为均衡饮食的重要组成部分,从而推动行业发展。
原料成本上涨是汤品产业面临的一大挑战,直接影响利润率。蔬菜、香辛料、肉类和谷物等关键原料的价格容易受到季节性波动、运输成本以及全球供应链中断等因素的影响。当原物料价格上涨时,生产商面临两难:要么提高产品价格以减少需求,要么吸收成本并降低利润。
为了应对这项挑战,企业正在采取多种策略。常见的方法是实现供应商多元化,减少对单一供应商的依赖。这确保瞭如果某个供应商的价格上涨,还有其他选择。在不影响品质的情况下,重新审视配方,使用更实惠或本地采购的食材,有助于控製成本上升。许多公司也致力于优化供应链,以消除浪费、改善物流,并直接向农民购买食材。推出具有附加价值的高级产品可以帮助製造商证明价格上涨的合理性,并在满足不断变化的消费者期望的同时平衡成本。这些策略有助于汤品公司在原料成本波动的情况下保持竞争力。
The growing preference for ready-to-eat and convenient food products has become a significant trend in the soup industry. Consumers increasingly favor soups due to their ease of preparation, nutritional value, and ability to provide a quick meal solution. Thus, the adoption of convenient soup products surged the industry's value, surpassing 16.1 Billion in 2024, and is projected to reach USD 20.08 Billion by 2032.
The rising demand for easy-to-prepare soup options, such as instant soups requiring only hot water, plays a crucial role in driving this expansion. The convenience factor coupled with the increasing focus on health and wellness is expected to propel the soup industry at a CAGR of 2.80% from 2026 to 2032.
Soup Market: Definition/ Overview
Soup is a liquid-based food typically made by boiling ingredients such as vegetables, meat, and grains in water, broth, or stock. It comes in various forms, including fresh, canned, dehydrated, and instant varieties, offering a convenient and nourishing meal option. Soups are commonly consumed in households, restaurants, and cafeterias worldwide. They are served as appetizers, side dishes, or main meals, depending on the preparation. Institutions like hospitals, schools, and airlines also rely on soups due to their digestibility and versatility.
Soups are favored for their ability to provide a quick, nutritious meal with minimal preparation. They cater to various dietary preferences, offering options such as vegan, gluten-free, low-fat, and high-protein variants. Instant soups are popular for their convenience, while canned soups ensure long shelf life, making them ideal for storage and emergencies. Soups offer health benefits, such as boosting immunity and aiding digestion.
The future of the soup industry lies in innovation, with manufacturers focusing on organic, plant-based, and functional soups. As consumers become more health-conscious, the demand for clean-label and nutritious soups is expected to rise. Technological advancements in packaging and preservation will further drive market growth, ensuring soups remain a staple in both modern and traditional diets.
Rising health awareness among consumers has significantly boosted the demand for soups with nutritional benefits. Many individuals now prefer low-calorie, organic, and high-protein foods to maintain a healthy lifestyle. In response, manufacturers are introducing soups that cater to these health-conscious needs, such as gluten-free, dairy-free, and low-sodium variants. Soups enriched with superfoods like lentils, quinoa, and vegetables are gaining popularity for their perceived health benefits. The Centers for Disease Control and Prevention (CDC) reports that 49.1% of U.S. adults tried to lose weight within the last 12 months (2013-2016 data), indicating a strong focus on healthier eating habits.
The shift towards clean-label products, with transparent ingredient lists free from artificial additives or preservatives, aligns with consumer preferences for healthier options. As people become more aware of the importance of immunity, especially in the wake of the COVID-19 pandemic, functional soups with immune-boosting ingredients such as ginger, turmeric, and herbs have also surged in demand. This trend highlights how rising health awareness is transforming soups from simple comfort foods into essential components of a balanced diet, driving the industry's growth.
Rising raw material costs are a significant challenge for the soup industry, directly impacting profit margins. Key ingredients like vegetables, spices, meat, and grains are prone to price fluctuations due to factors such as seasonal changes, transportation costs, and global supply chain disruptions. When ingredient prices rise, producers face the dilemma of either increasing product prices which can reduce demand, or absorbing the costs, which may erode profits.
To manage this challenge, companies adopt several strategies. One common approach is diversifying suppliers to reduce dependency on any single source. This ensures that if prices rise from one supplier, alternative options are available. Reformulating recipes to use more affordable or locally sourced ingredients without compromising quality can mitigate rising costs. Many companies are also focusing on supply chain optimization reducing waste, improving logistics, and sourcing ingredients directly from farmers. Introducing premium products with added value allows manufacturers to justify higher prices, balancing costs while meeting changing consumer expectations. These strategies can help soup companies remain competitive despite fluctuating raw material costs.
The instant segment is poised for substantial growth, driven by its convenience, versatility, and evolving consumer preferences. The segment offers a variety of options such as poached soup, quick soup, and packet soup, all of which boast significantly reduced cooking times compared to traditional soup varieties. This convenience aligns perfectly with the fast-paced lifestyles of modern consumers, contributing to a high CAGR for the segment.
The rise in sales of instant soups is also supported by the growing appeal of instant soupy noodles, a hybrid product that merges convenience with comfort food. Consumer preferences and purchasing patterns have become critical to the market's expansion, with increasing demand for innovative and flavorful options. In response, manufacturers are diversifying their offerings by launching instant soups in a wide range of flavors, including regional and exotic formulations, to cater to diverse taste preferences.
Additionally, health-conscious consumers are seeking nutrient-rich and low-calorie instant soup options, prompting producers to introduce healthier variants. The combination of convenience, variety, and strategic product innovation ensures that the instant soup segment will continue to dominate the soup market in the coming years.
The supermarkets and hypermarkets segment emerged as the dominant distribution channel in the soup market, driven by their ability to cater to a wide range of consumer preferences and demands. These retail formats provide a one-stop shopping experience, offering an extensive selection of soups under one roof, from traditional canned varieties to contemporary options such as organic, gluten-free, and international flavors. By presenting a vast array of brands and nutritional choices, supermarkets and hypermarkets meet consumers' diverse dietary needs and preferences, making them a preferred shopping destination.
The convenience factor is pivotal, especially for busy individuals and families who appreciate the ease of finding fresh and packaged soup options in one accessible location. These stores are strategically located in urban and suburban areas, making them easily accessible to a broad consumer base. Additionally, their spacious layouts and organized product displays enhance the shopping experience by allowing customers to compare brands and prices effortlessly.
Promotional deals and discounts play a significant role in boosting soup sales in these retail formats. Offers such as buy-one-get-one-free, bundle deals, and loyalty rewards not only attract cost-conscious consumers but also encourage bulk purchasing. This competitive pricing strategy strengthens the dominance of supermarkets and hypermarkets in the soup market, ensuring their continued growth and popularity.
In North America, the soup market is experiencing steady growth, driven by changing consumer preferences for convenient and healthier food options. According to the U.S. Bureau of Labor Statistics, 82.9% of employed persons worked on weekdays in 2020, indicating a high demand for quick meal solutions. The Food Industry Association (FMI) reports that 55% of consumers are eating more meals at home compared to before the pandemic, with convenience being a key factor. A study by the NPD Group found that in-home soup consumption increased by 9% in 2020, with a significant portion attributed to easy-to-prepare options. The rise in demand for ready-to-eat and on-the-go meals aligns with the busy lifestyles of working professionals and students. The popularity of soups as comfort foods during colder seasons boosts their consumption.
Health-conscious consumers are gravitating towards organic, low-sodium, and plant-based soups, reflecting a broader trend toward wellness. Manufacturers are also focusing on innovative flavors and packaging, such as pouched and single-serve options, to meet evolving tastes and portion control preferences. The trend towards premium and functional soups, enriched with proteins and superfoods, is shaping market dynamics. The increased presence of soups in retail channels and online platforms, coupled with promotional strategies, is driving higher product visibility and accessibility.
The demand for soups in the Asia Pacific region is anticipated to experience significant growth owing to changing dietary preferences and increasing awareness of health and wellness. With a growing middle-class population, consumers are looking for nutritious yet convenient meal options, which has spurred interest in packaged soups. The trend toward urbanization and busier lifestyles is also driving demand for ready-to-eat products.
Local flavors and traditional soups, such as miso soup in Japan or herbal soups in China, are being incorporated into modern packaging, appealing to both domestic and global markets. The region's increasing focus on plant-based and vegan diets has led manufacturers to introduce soups made from organic and natural ingredients. The rise of e-commerce and retail expansion has further boosted the availability of soups, making them accessible to consumers in both urban and rural areas. With rising disposable incomes and a growing preference for healthy, convenient foods, the Asia Pacific soup market is expected to witness robust growth in the coming years.
The competitive landscape of the Soup Market is dynamic and constantly evolving. New players are entering the market, and existing players are investing in research and development to maintain their competitive edge. The market is characterized by intense competition, rapid technological advancements, and a growing demand for innovative and efficient solutions.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the soup market include: