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市场调查报告书

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1738734

2026 年至 2032 年健身应用程式市场（按应用程式、作业系统、装置、最终用户和地区划分）

Fitness App Market By Application (Exercise & Weight Loss, Activity Tracking, Diet & Nutrition), Operating System (Android & i0S), Device (Smartphones, Tablets), End-user (Providers, Home Healthcare), & Region for 2026-2032

出版日期: 2025年05月05日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

健身应用市场评估-2026-2032

智慧型手机、平板电脑和穿戴式装置的日益普及，以及人们对健康生活方式的日益重视，对不断增长的健身应用市场产生了积极影响。此外，人们对饮食相关疾病的认识不断提高，也推动了全球健身应用全球市场占有率。各大机构正在推动市场规模的成长，预计到2024年，市场规模将超过84.9亿美元，到2032年，市场估值将达到约400.4亿美元。

新冠疫情爆发初期，健身应用程式、下载量和订阅量大幅成长，消费者从实体工作室和健身房转向虚拟训练平台，受益匪浅。预计该市场将快速扩张，2026 年至 2032 年期间的复合年增长率将达到 21.40%。

健身应用市场定义/概述

健身应用程式是可以下载到笔记型电脑、手机和平板电脑等智慧型装置上的应用程式。健身应用程式业务包括一些小型的专用程序，旨在让消费者在慢跑、步行、骑自行车和其他体育活动中保持活跃。此外，虽然大多数健身应用程式用于追踪卡路里，但有些也会追踪运动统计数据，并收集步行、跑步和骑自行车的数据。

此外，健身应用程式还能将使用者与私人教练和营养师联繫起来，帮助他们实现任何目标，无论他们是想遵循特定的健身还是进行一般性的锻炼。此外，健身应用程式还会列出跑步等锻炼项目和健身课程的曲目，每个曲目的节奏都相同。

根据线上公共卫生资源机构 Health Works Collective 的数据，目前有超过 97,000 个适用于平板电脑和行动装置的运动和健康应用程式。此外，约 52% 的智慧型手机用户透过其装置获取健康相关讯息，约 15% 的 18-29 岁用户安装了健康应用程式。市面上有许多类型的健身应用程序，包括护理管理应用程式、生命体征监测应用程式、健康保健应用程式、女性健康应用程式、处方笺管理应用程式和咨询应用程式。

对维持健康生活方式的关注将如何加强健身应用市场？

肥胖及其相关慢性疾病的增加推动了对健身应用的需求。世界卫生组织 (WHO) 的数据显示，自 1975 年以来，全球肥胖人数增加了近四倍。 2016 年，超过 19 亿成年人超重，超过 6.5 亿人肥胖。美国疾病管制与预防中心 (CDC) 的数据显示，2017-2018 年，美国42.4% 的人口肥胖。这些日益增长的健康问题促使人们追求更健康的生活方式，从而导致健身应用的使用率不断上升，用于指导和追踪健康状况。

智慧型手机使用率的不断增长和互联网接入的增强正在推动健身应用市场的发展。根据 GSMA Intelligence 的数据，到 2020 年底，全球 51% 的人口（约 40 亿人）将使用行动网路。行动装置和网路存取的成长将使更多人能够下载和使用健身应用，从而促进其发展。

此外，新冠疫情加速了居家健身解决方案的流行，导致对健身应用程式的需求增加。 Freeletics OnePoll 的一项调查发现，74% 的美国人在疫情期间至少使用过一款健身应用程式。国际健康、球拍和运动俱乐部协会 (IHRSA) 也表示，76% 的消费者在疫情期间转向居家锻炼，其中许多人依赖健身应用。预计这种消费行为的转变将推动健身应用市场的进一步成长，并产生长期影响。

健身应用程式客户面临哪些挑战？

健身应用程式市场重视用户的隐私和个人资讯。由于健身应用程式的使用者体验由数据主导，因此也存在与数据相关的风险。穿戴式装置捕获的资料储存在云端基础系统中，该系统可能受到攻击。因此，骇客可以利用用户的敏感讯息，透过第三方进行社交工程和诈骗。

健身应用程式开发人员经常仓促完成开发过程，导致待更新和不成熟的应用程式被发布到竞争激烈的市场中，导致软体效率低下，无法在当今快节奏的市场中发挥应有的作用。

健身应用程式开发者面临的另一个挑战是开发能够与各种穿戴式装置和硬体整合的客製化应用。为了满足用户的期望，应用程式必须能够跨装置适配，同时保持结果的准确性。

在需求不断增长、竞争日益激烈的瞬息万变的环境中，健身应用提供了充足的机会。为了保持竞争力，健身应用程式开发者正专注于多个方面和增强功能，以迫使行业参与企业改进其程式。为了保持客户对其平台的兴趣，开发者必须优先考虑诸如错误修復、升级和用户回馈等问题。

The growing emphasis on living a healthy lifestyle along with the increasing use of smartphones, tablets, and wearable devices, all have a favorable impact on the ever-growing fitness app market. Furthermore, increased awareness of diet-related disorders boosts the global fitness app market share. The various organizations are driving the market size to surpass USD 8.49 Billion valued in 2024 to reach a valuation of around USD 40.04 Billion by 2032.

The initial release of COVID-19 benefited consumers in transitioning from traditional studios and gyms to virtual training platforms resulting in a significant increase in fitness apps, downloads, and subscriptions. The market is prompted to quickly increase at a CAGR of 21.40% from 2026 to 2032.

Fitness App Market: Definition/ Overview

A fitness app is an application that can be downloaded onto smart devices such as laptops, phones, and tablets, among others. The fitness app business contains small specialized programs designed to keep consumers engaged while jogging, walking, cycling, or engaging in any other physical activity. Furthermore, the majority of fitness applications are used to track calories, while some keep statistical records of workouts or collect data on walks, runs, and bike rides.

Furthermore, fitness apps connect users to a personal trainer or nutritionist who can assist with areas of concern whether following a specific fitness plan or just generally with workouts. Furthermore, fitness applications give a coordinated set of tracks, each with the same beat, for workouts like running and fitness courses.

According to the online public health resource (Health Works Collective) over 97,000 exercise and health apps are accessible for tablet and mobile devices. Furthermore, around 52 percent of smartphone users obtain health-related information via their devices, with approximately 15% of users aged 18-29 years old having installed health apps. There are many different types of fitness apps accessible, such as care management apps, monitoring of vital signs apps, wellness and health applications, women's health apps, prescription management apps, and consultancy apps.

How Does the Focus on Maintaining a Healthy Lifestyle Bolster the Fitness App Market?

The increasing prevalence of obesity and accompanying chronic conditions is boosting demand for fitness apps. According to the World Health Organization (WHO), global obesity has nearly quadrupled since 1975. In 2016, more than 1.9 billion adults were overweight, with over 650 million obese. According to the Centers for Disease Control and Prevention (CDC), 42.4% of people in the United States were obese between 2017 and 2018. This growing health concern is encouraging people to live healthier lifestyles, which is leading to increased use of fitness apps for guidance and tracking.

The increased usage of smartphones, as well as enhanced internet access, are driving the fitness app market. According to GSMA Intelligence, by the end of 2020, 51% of the world's population (or around 4 billion people) were utilizing mobile internet. This increasing access to mobile devices and the internet allows more people to download and utilize fitness apps, resulting in market development.

Furthermore, the COVID-19 epidemic has accelerated the trend toward home-based fitness solutions, resulting in increased demand for fitness applications. A OnePoll survey for Freeletics discovered that 74% of Americans utilized at least one fitness app throughout the pandemic. Also, the International Health, Racquet, and Sportsclub Association (IHRSA) stated that 76% of consumers shifted to home-based workouts during the pandemic, with many relying on fitness apps for assistance. This shift in consumer behavior is projected to have a long-term impact, encouraging further growth in the fitness app market.

What are the Challenges Faced by the Customers Using the Fitness App?

The fitness app market acknowledges user's privacy and personal information. Fitness apps provide a data-related risk because their user experience is data-driven. The data acquired by wearable devices is saved on cloud-based systems that are on the approach of being compromised. As a result, a hacker can utilize the sensitive information of users to carry out social engineering or scams via a third party.

Fitness app development companies frequently fast the development process, resulting in the release of half-finished apps in a highly competitive market with pending updates. As a result, the software remains ineffective in today's fast-paced market and fails to perform its intended function.

Another challenge for fitness app developers is creating a tailored app that can be integrated with a variety of wearable devices and hardware. To meet the user's expectations, the app must be compatible with a variety of devices while maintaining the accuracy of results.

Fitness applications offer a wealth of chances in an ever-changing environment of rising demands and increased competition. To stay competitive fitness app developers have been looking into several aspects and enhancements that are compelling industry players to improve their programs. To keep clients interested in their platform, developers must prioritize issues like as fixing bugs, upgrades, and user feedback.

Category-Wise Acumens

How the Exercise & Weight Loss Segment is helping the Fitness App Market?

The exercise & weight loss segment is estimated to dominate the market during the forecast period. due to the growing concern about obesity and the desire for applications that offer structured training routines and aid in weight management. These apps frequently contain features such as training videos, progress monitoring, and reminders to keep users interested.

The Diet & Nutrition app market is showing signs of growth. Download counts are high, and the user base is expected to grow much more. This sector appeals to a strong desire for healthy eating by providing features such as calorie tracking, meal planning, and recipe suggestions.

Activity tracking applications, which measure daily movement and vitals, appear to be stable rather than growing rapidly. This could be because these functionalities are frequently connected with other fitness applications and wearable devices.

Which Operating System is Mostly Used by the Customers for the Fitness App Market?

The Android segment is estimated to dominate the fitness app market during the forecast period. Android an open-source platform built by Google is utilized by a wide range of manufacturers at a variety of price points, making it accessible to a diverse user base. Its versatility, customization choices, and vast app ecosystem all contribute to its worldwide popularity.

On the other side, Apple's iOS is noted for its closed environment and exclusive interaction with Apple products such as iPhones, iPads, and iPod Touches. While iOS devices are popular in many places, particularly those with greater disposable incomes, they have a lesser global market share than Android.

In terms of growth pace, while Android now dominates the market, its growth rate may be slower than iOS due to Android market saturation in many places. IOS, on the other hand, might experience greater growth in specific markets or demographic segments as a result of new product releases, expansion into new regions, or increased brand loyalty among existing users.

Country/Region-wise Acumens

What are the Drivers Propelling the Demand for Fitness App in North America?

North America is estimated to dominate the market during the forecast period. The growing awareness of health issues, particularly obesity, is prompting many North Americans to seek digital fitness solutions. According to the Centers for Disease Control and Prevention (CDC), the obesity rate in the United States was 42.4% in 2017-2018, up from 30.5% in 1999-2000. This health problem has increased interest in fitness and weight-management applications. According to the National Health and Nutrition Examination Survey 2017-2018, 49.1% of individuals in the United States attempted to reduce weight in the previous year, with many using internet resources for help.

Furthermore, the COVID-19 epidemic has increased the use of home-based fitness solutions, such as fitness apps. A OnePoll survey for Freeletics discovered that 74% of Americans utilized at least one fitness app throughout the pandemic. In addition, the U.S. Bureau of Labor Statistics reported that 42% of employed persons teleworked in 2020 due to the pandemic, highlighting the need for adaptable, home-based exercise solutions. This trend is projected to continue, with many organizations adopting hybrid work arrangements, and increasing demand for fitness apps that allow users to exercise at any time and from any location.

How the Asian Pacific is Projected to as the Most Profitable Region in the Fitness App?

The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is experiencing an increase in smartphone use and internet usage, giving a strong foundation for fitness app growth. According to the GSMA's Mobile Economy Asia Pacific 2021 report, smartphone use in the region reached 68% in 2020 and is expected to increase to 80% by 2025. According to the forecast, the number of mobile internet users in the region will expand from 2.7 billion in 2020 to 3.3 billion by 2025. The growing availability of internet-connected devices is fueling the expansion of digital health and fitness solutions, including fitness applications.

Furthermore, the Asia-Pacific region is experiencing an increase in health consciousness, which is being driven in part by the rising prevalence of lifestyle diseases. According to the World Health Organization (WHO), noncommunicable diseases (NCDs) account for 71% of all deaths worldwide, with a higher burden in low- and middle-income nations, many of which are in Asia Pacific. According to the World Health Organization, NCDs cause 80% of all fatalities in the Western Pacific Region, which covers much of East Asia and the Pacific. This health problem has prompted many people to resort to fitness apps as a handy way to manage their health and avoid lifestyle disorders.

Competitive Landscape

The pandemic's increased demand and uptake of fitness apps have created a competitive environment among industry participants. Furthermore, the leading firms' core strategies of mergers, collaborations, and acquisitions are expected to drive market growth. To keep their leading position in the industry.

The primary businesses are working on developing technologically improved items and creative solutions at reasonable pricing. Market participants are also adding advanced features to their portfolios to improve the client experience.

Some of the prominent players operating in the fitness app market include:

Aaptiv

Adidas

Appinventiv

Applico

Appster

Azumio, Inc

Fitbit, Inc.

FitnessKeeper

MyFitnessPal, Inc.

Nike

Noom

Under Armour, Inc.

WillowTree

Polar Electro

Kayla Itsines

Google

Fooducate

ASICS

Latest Developments

In November 2022, Headspace Health, a digital mental health platform provider, launched a one-of-a-kind package that combines Ginger's top-tier coaching, psychiatry services, and therapy with Headspace's meditation and mindfulness products.

In March 2022, ASICS announced the growth of their FrontRunner team in the Middle East, with new teammates from the UAE, Kuwait, Saudi Arabia, and Qatar joining the dedicated global running community.

In June 2022, Asics and Zwift launched a digital running experience that allows participants to run alongside Asics-sponsored athletes. ASICS and Zwift have announced the establishment of an athlete-led training series called "ASICS Pro Series." The focus is on the debut of METASPEEDTM EDGE+.

In October 2021, PEAR Sports bought Aaptiv to expand its individualized approach to fitness and wellness training for consumers and employers. It intends to combine Aaptiv's products with its PEAR Training Intelligence to create a competitive solution in the fitness app market.

1 Introduction

Market Definition
Market Segmentation
Research Methodology

2 Executive Summary

Key Findings
Market Overview
Market Highlights

3 Market Overview

Market Size and Growth Potential
Market Trends
Market Drivers
Market Restraints
Market Opportunities
Porter's Five Forces Analysis

4 Fitness App Market, By Application

Exercise & Weight Loss
Activity Tracking
Diet & Nutrition

5 Fitness App Market, By Operating System

Android
i0S

6 Fitness App Market, By Device

Smartphones
Tablets
Wearable Devices

7 Fitness App Market, By End-User

Providers
Home Healthcare

8 Regional Analysis

North America
United States
Canada
Mexico
Europe
United Kingdom
Germany
France
Italy
Asia-Pacific
China
Japan
India
Australia
Latin America
Brazil
Argentina
Chile
Middle East and Africa
South Africa
Saudi Arabia
UAE

9 Market Dynamics

Market Drivers
Market Restraints
Market Opportunities
Impact of COVID-19 on the Market

10. Competitive Landscape

Key Players
Market Share Analysis

11. Company Profiles

Adidas
Appster
FitnessKeeper
Fitbit
Azumio
MyFitnessPal
Noom
Nike
Under Armour
WillowTree
Polar Electro
Kayla Itsines
Google
Fooducate
ASICS

12. Market Outlook and Opportunities

Emerging Technologies
Future Market Trends
Investment Opportunities

13. Appendix

List of Abbreviations
Sources and References

02-2729-4219

+886-2-2729-4219

License/价格

2026 年至 2032 年健身应用程式市场（按应用程式、作业系统、装置、最终用户和地区划分）

Fitness App Market By Application (Exercise & Weight Loss, Activity Tracking, Diet & Nutrition), Operating System (Android & i0S), Device (Smartphones, Tablets), End-user (Providers, Home Healthcare), & Region for 2026-2032

健身应用市场评估-2026-2032

对维持健康生活方式的关注将如何加强健身应用市场？

健身应用程式客户面临哪些挑战？

目录

第一章 引言

第二章执行摘要

第三章市场概述

第四章健身应用市场（按应用）

第五章健身应用市场（依作业系统）

第六章健身应用市场（按设备）

第七章健身应用市场（按最终用户）

第八章区域分析

第九章市场动态

第十章 竞争格局

第十一章 公司简介

第十二章 市场展望市场展望与机会

第十三章 附录

Fitness App Market Valuation - 2026-2032