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宠物科技市场规模与预测

Pet Tech Market Size And Forecast

出版日期: 2025年05月09日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年宠物科技市场规模价值 159.8 亿美元，预计到 2032 年将达到 804.6 亿美元，2026 年至 2032 年的复合年增长率为 24.7%。

宠物科技是指将科技应用于产品和服务，旨在改善宠物的健康、安全和整体福祉。这一快速成长的领域涵盖了各种各样的应用，包括健康监测设备、GPS追踪器和智慧餵食系统。

智慧型项圈等穿戴式装置可以追踪宠物的位置和健康指标，而应用程式可以改善与兽医的沟通或提供宠物活动水平的即时更新。

此外，人工智慧吠叫翻译器和行为监视摄影机是宠物科技试图弥合宠物与饲主之间沟通鸿沟的例子，从而提高双方的生活品质。

全球宠物科技市场动态

影响宠物科技市场的关键市场动态是：

关键市场驱动因素

宠物拥有量的成长和宠物人性化的趋势：宠物拥有量的成长以及将宠物视为家庭成员的习惯正在推动对宠物科技产品的需求。根据美国宠物产品协会 (APPA) 2021-2022 年全国宠物主人调查，70% 的美国家庭拥有宠物，涉及 9,050 万户家庭。这一比例显着高于 1988 年首次进行调查时的 56%。

宠物医疗保健支出增加：宠物饲主愿意为宠物的健康和福祉投资，这推动了对宠物健康监测设备的需求。根据美国宠物产品协会的数据，2020年美国将在宠物身上花费1,036亿美元，其中314亿美元将用于兽医护理和产品销售。预计到2021年，这一数字将达到323亿美元，显示宠物健康相关技术的市场正在成长。

智慧家庭设备普及：智慧家庭科技的普及正在蔓延至宠物照护领域，加速了连网宠物设备的发展。根据 Verified Market Research 的数据，全球智慧家庭市场预计将从 2023 年的 2,223.8 亿美元成长到 2032 年的 1,4872 亿美元，复合年增长率为 23.6%。随着智慧餵食器、宠物摄影机和自动猫砂盆的普及，智慧家庭应用的普及预计将使宠物科技市场受益。

主要问题

技术成本高昂：智慧项圈、GPS追踪器和健康监测设备等现代化产品的高昂成本，对宠物科技市场构成了重大障碍。许多消费者，尤其是预算有限的消费者，发现这些产品价格过高，不愿意投资这类技术。高成本限制了市场渗透，并减缓了潜在用户对创新宠物科技解决方案的采用。

知识和教育程度低：宠物饲主对宠物科技缺乏认知和理解，限制了市场的成长。许多消费者不熟悉现有产品的功能和优势，因此尚未准备好采用新技术。我们需要进行相关教育宣传活动，让宠物饲主了解这些设备如何改善宠物的健康和安全，进而提高宠物科技的接受度和使用率。

主要趋势

健康保健解决方案需求不断增长：宠物科技市场正明显转向关注健康保健。越来越多的宠物饲主开始使用能够追踪宠物健康指标的设备，包括健身追踪器、智慧体重计和远端医疗平台。这些技术创新推动了预防性医疗保健的发展，使其能够早期诊断和快速干预潜在疾病，从而改善宠物的整体健康状况，让饲主安心无忧。

人工智慧整合：人工智慧 (AI) 和机器学习与宠物科技设备的整合正日益普及。人工智慧产品可以学习并适应宠物的行为，从而提升其功能。例如，智慧餵食设备可以监测饮食习惯并调整餵食时间表，而自动猫砂盆则可以根据使用模式进行自我清洁。这一趋势提升了客户体验，促进了高效的宠物护理管理，并吸引了精通科技的宠物饲主。

电子商务的兴起：宠物科技市场正经历着向电子商务的重大转变，电子商务已成为其主要分销管道。网路购物为宠物饲主提供了便利、更多选择以及更便捷地获取尖端宠物科技的机会。随着人们越来越依赖数位平台购买宠物用品，这一趋势正在推动销售和市场的成长。

Increasing Pet Ownership and Humanization of Pets: The expanding number of pet owners, combined with the habit of considering pets as family members, is boosting demand for pet tech products. According to the American Pet Products Association's (APPA) 2021-2022 National Pet Owners Survey, 70% of U.S. households own a pet, accounting for 90.5 million homes. This is a considerable rise above 56% in 1988, the first year the survey was done.

Rising Pet Healthcare Expenditure: Pet owners are more prepared to invest in their pets' health and well-being, driving up demand for pet health monitoring gadgets. According to the American Pet Products Association, Americans spent USD 103.6 Billion on their pets in 2020, with USD 31.4 Billion going toward vet care and product sales. This value is expected to reach USD 32.3 Billion by 2021, indicating a growing market for pet health-related technologies.

Increasing Adoption of Smart Home Devices: The ubiquity of smart home technology is spreading to pet care, accelerating the development of linked pet equipment. According the Verified Market Research, the global smart home market is predicted to increase from USD 222.38 Billion in 2023 to $1048.72 billion by 2032, at a CAGR of 23.6%. This increase in smart home use is expected to benefit the pet tech market, as smart feeders, pet cameras, and automated litter boxes become more common.

Key Challenges:

High Cost of Technology: The expensive cost of modern items such as smart collars, GPS trackers, and health monitoring equipment creates a substantial hurdle for the Pet Tech market. Many consumers, particularly those on a tight budget, find these prices prohibitively expensive, making them reluctant to invest in such technologies. This high cost restricts market penetration and slows the adoption of innovative pet technology solutions by potential users.

Low Knowledge and Education: A lack of awareness and comprehension of pet technology among pet owners limits the market's growth. Many consumers are unfamiliar with the characteristics and benefits of existing products, reducing their readiness to adopt new technologies. Educational campaigns are needed to enlighten pet owners about how these devices improve their pets' health and safety, hence encouraging more acceptance and usage of pet tech.

Key Trends:

Growing Demand for Health and Wellness Solutions: There is an apparent shift in the Pet tech market that emphasizes health and wellness. Pet owners are growing interested in equipment that tracks their pets' health indicators, such as fitness trackers, smart scales, and telemedicine platforms. These innovations provide proactive health management, allowing for early diagnosis of possible disorders and prompt interventions, thereby improving pets' general well-being and bringing peace of mind to owners.

Integration of Artificial Intelligence: The integration of artificial intelligence (AI) and machine learning into Pet Tech devices is gaining popularity. AI-powered products can learn and adapt to pet habits, improving their functionality. Smart feeders, for example, may monitor eating habits and adapt feeding schedules, whilst automated litter boxes can clean themselves depending on usage patterns. This trend improves the customer experience and encourages efficient pet care management, appealing to tech-savvy pet owners.

Rise of E-Commerce: The Pet Tech market is experiencing a substantial movement toward e-commerce as the principal distribution channel. Online shopping provides convenience and a larger assortment of products for pet owners, making it easier to obtain cutting-edge pet technology. This trend is compounded by the growing reliance on digital platforms to buy pet supplies, resulting in greater sales and market growth.

Global Pet Tech Market Regional Analysis

Here is a more detailed regional analysis of the pet tech market:

North America:

According to Verified Market Research, North America is estimated to dominate the market during the forecast period. North America, especially the United States, has one of the world's highest pet ownership rates, which drives demand for pet tech goods. According to the American Pet Products Association's (APPA) 2021-2022 National Pet Owners Survey, 70% of U.S. households own a pet, accounting for 90.5 million homes. Also, Americans spent $103.6 billion on their pets in 2020, with the figure expected to rise to USD 109.6 Billion by 2021, indicating a booming market for pet-related items and technologies.

Furthermore, the growing popularity of pet wearables for tracking health, location, and activity is a major driver in North America. According to Verified Market Research, the global pet wearable market is expected to be worth USD 1.5 Billion in 2023, with North America accounting for 38.2% of total revenues. From 2023 to 2032, the market is predicted to increase at a compound annual growth rate (CAGR) of 18.7%, with North America driving the majority of this growth.

Europe:

Europe region is estimated to exhibit substantial growth during the forecast period. Europe has one of the world's highest pet ownership rates, which drives demand for pet tech products. According to the European Pet Food Industry Federation (FEDIAF), 88 million families in the EU would possess a pet in 2021, accounting for 46% of all households. According to the same survey, Europeans spent €21.2 billion on pet-related items and services in 2020, representing a 5.3% rise over the previous year and suggesting a developing market for pet tech.

Furthermore, the longer lifespan of pets in Europe is fueling demand for health monitoring pet tech gadgets. A study published in the Journal of Feline Medicine and Surgery discovered that the average lifetime of cats in the United Kingdom increased from 11 years in 1995 to 14 years in 2015. This trend is anticipated to spread throughout Europe, resulting in increasing healthcare and monitoring needs for elderly pets, strengthening the pet tech market.

Asia Pacific:

The Asia Pacific region is estimated to exhibit the highest growth during the forecast period. The Asia Pacific region is experiencing a spike in smart device use, which includes pet tech products. According to the GSMA's The Mobile Economy Asia Pacific 2021 report, the area will have 1.2 billion IoT connections by 2025, rising at a 7% CAGR over 2020. This widespread acceptance of IoT technology is propelling the rise of connected pet products in the region, as pet owners seek smart solutions for pet care and monitoring.

Furthermore, the rising disposable incomes in the Asia Pacific region are driving up spending on pets, especially pet technology items. According to Research's Pet Industry White Paper 2020, the average yearly spending on pets in China reached 5,561 yuan (approximately $870) per pet in 2020, up 7% from 2019. According to the same survey, 95% of Chinese pet owners consider their pets to be family members, which is fueling demand for improved pet care solutions.

Global Pet Tech Market: Segmentation Analysis

The Global Pet Tech Market is segmented based on Type, Product, Application, End-User Industry, and Geography.

Pet Tech Market, By Type

RFID
GPS
Sensors
Others

Based on Type, the market is segmented into RFID, GPS, Sensors, and Others. The RFID segment is estimated to dominate the pet tech market owing to its capacity to provide reliable tracking and health monitoring for dogs. RFID technology accounted for more than 27% of the market in 2022, allowing pet owners and veterinarians to monitor important health data such as heart rate and temperature using integrated chips. This growing awareness and use of RFID solutions is likely to continue until 2035, as pet owners prioritize their pets' health and safety.

Pet Tech Market, By Product

Monitoring Equipment
Tracking Equipment
Entertainment Equipment
Feeding Equipment
Pet Wearables
Others

Based on Product, the pet tech market is segmented into Monitoring Equipment, Tracking Equipment, Entertainment Equipment, Feeding Equipment, Pet Wearables, and Others. The pet wearables segment is estimated to dominate the market over the forecast period. Pet wearables' popularity stems from their capacity to monitor pets' health and location, giving owners peace of mind and improving pet safety. This demand is projected to increase as pet owners emphasize their pets' well-being and security.

Pet Tech Market, By Application

Pet Safety
Pet Healthcare
Pet Owner Convenience
Communication & Entertainment

Based on Application, the market is divided into Pet Safety, Pet Healthcare, Pet Owner Convenience, and Communication & Entertainment. The pet healthcare segment is estimated to dominate the global market. This dominance is fueled by an increased emphasis on pet health and well-being, as pet owners are more likely to invest in technology that monitors and improves their pets' health. Devices such as fitness trackers, health monitoring systems, and telemedicine platforms provide proactive health management by detecting possible problems early and intervening promptly. This development reflects a rising understanding of pets as essential family members, urging owners to prioritize their health.

Pet Tech Market, By End-User Industry

Household
Commercial

Based on End-User Industry, the market is segmented into Household and Commercial. The household segment is estimated to dominate the market in the forecasted period. The growing number of pets in households, especially dogs and cats, has increased the need for smart gadgets specifically developed for these animals. Pet owners in this category are investing substantially in automated food distribution systems, smart collars, and other technologies that allow them to remotely monitor their pets' health and behavior, which is helping to drive the household segment of the Pet Tech market.

Pet Tech Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the Pet Tech market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North American region is estimated to hold the largest share of the pet tech market owing to high disposable incomes and a strong preference for pet ownership. Consumers in this region are increasingly investing in smart pet products, such as GPS trackers and health monitoring gadgets, to improve their pets' health. The expanding prevalence of pet health issues, as well as the growing trend of adopting rescue pets, are driving demand for new pet technology solutions in North America.

Key Players

The "Pet Tech Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Rheon Automatic Machinery Co., Ltd., Gaser, Metalbud Nowicki, Marel, Provisur Technologies, Formax (A Middleby Company), JBT Corporation, Marlen International, Gunther Maschinenbau GmbH, and Weber Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Pet Tech Market Recent Developments
In March 2024, FitBark's latest health monitor announced the use of advanced analytics to detect irregularities in pet health and activity patterns. The device employs machine learning to anticipate health problems and provide preventive measures. FitBark's emphasis on data-driven insights reflects the trend toward individualized pet healthcare solutions.
In May 2024, Tractive, which is well-known in Europe for its GPS pet trackers, announced its expansion into the United States. The updated GPS tracker provides better real-time tracking, user-friendly software, and longer battery life. Tractive's growth aims to increase its portion of the increasing North American market.

1. INTRODUCTION

Market Definition
Market Segmentation
Research Methodology

2. Executive Summary

Key Findings
Market Overview
Market Highlights

3. Market Overview

Market Size and Growth Potential
Market Trends
Market Drivers
Market Restraints
Market Opportunities
Porter's Five Forces Analysis

4. Pet Tech Market, By Type

RFID
GPS
Sensors
Others

5. Pet Tech Market, By Product

Monitoring Equipment
Tracking Equipment
Entertainment Equipment
Feeding Equipment
Pet Wearables
Other

6. Pet Tech Market, By Application

Pet Safety
Pet Healthcare
Communication & Entertainment

7. Pet Tech Market, By End-User Industry

Household
Commercial

8. Regional Analysis

North America
United States
Canada
Mexico
Europe
United Kingdom
Germany
France
Italy
Asia-Pacific
China
Japan
India
Australia
Latin America
Brazil
Argentina
Chile
Middle East and Africa
South Africa
Saudi Arabia
UAE

9. Market Dynamics

Market Drivers
Market Restraints
Market Opportunities
Impact of COVID-19 on the Market

10. Competitive Landscape

Key Players
Market Share Analysis

11. Company Profiles

Rheon Automatic Machinery Co., Ltd.
Gaser
Metalbud Nowicki
Marel
Provisur Technologies
Formax (A Middleby Company)
JBT Corporation
Marlen International
Gunther Maschinenbau GmbH
Weber Inc.

12. Market Outlook and Opportunities

Emerging Technologies
Future Market Trends
Investment Opportunities

13. Appendix

List of Abbreviations
Sources and References

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License/价格

宠物科技市场规模与预测