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市场调查报告书
商品编码
1776710

2032 年宠物科技市场预测：按产品类型、动物类型、通路、技术、最终用户和地区进行的全球分析

Pet Tech Market Forecasts to 2032 - Global Analysis By Product, Animal Type, Distribution Channel, Technology, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球宠物科技市场预计在 2025 年达到 80.4 亿美元，到 2032 年将达到 238.6 亿美元，预测期内的复合年增长率为 16.8%。

「宠物科技」指将科技融入宠物照护产品和服务，旨在改善宠物的整体健康、安全、舒适度和幸福感。智慧项圈、GPS追踪器、自动餵食器、宠物摄影机、健康监测设备以及用于营养、训练和兽医咨询的智慧型手机应用程式只是众多此类发展中的一小部分。对于宠物饲主来说，这些技术提供即时数据和便利性，促进更好的联繫和主动护理。宠物的人性化和宠物饲养率的上升正在推动宠物科技行业的快速扩张。

增加宠物拥有量和人性化

随着越来越多的人将宠物视为家庭的一部分，人们对能够提升宠物便利性、安全性和健康的智慧型装置的需求也日益增长。宠物饲主越来越多地寻求穿戴式健康监测器、自动餵食器和GPS追踪器等技术解决方案。这种情感连结推动着人们购买尖端的客製化宠物科技产品。此外，连网、数据驱动的设备是Z世代和千禧世代的首要需求。为了满足这些不断变化的客户需求，宠物科技公司正在迅速扩展其产品线。

技术复杂性与易用性

设备设定可能令人困惑，通常需要配套应用程式、频繁的韧体升级以及蓝牙或Wi-Fi连接。许多消费者难以理解这些设备提供的复杂活动和健康数据。由于与不同智慧型手机平台的互通性有限，潜在客户也因此望而却步。此外，在没有客户支援的情况下调试问题时，用户可能会感到沮丧。所有这些因素都会降低用户信任度，阻碍市场扩张。

新兴国家和富人的崛起

随着富裕程度的提高，在某些地区，饲养宠物并像对待家人一样对待宠物正变得越来越普遍。宠物饲主数量的增加也推动了对尖端宠物护理产品（例如可穿戴技术、健康监测器和智慧餵食器）的需求。在这些国家，精通科技的年轻一代尤其推动着尖端宠物科技的应用。此外，电子商务平台的蓬勃发展使得取得和购买宠物高科技产品变得更加容易。所有这些因素共同推动了新兴国家宠物科技市场的扩张。

负面的使用者看法

由于担心资料隐私和间谍活动，宠物饲主不愿使用智慧追踪设备。有些人对自动化技术持谨慎态度，认为它会削弱人与动物之间的连结。关于设备不准确和故障的报道削弱了消费者对产品可靠性的信心。相对于预期效益而言，高昂的价格也阻碍了其更广泛的应用。总体而言，负面情绪限制了市场成长，并阻碍了其普及。

COVID-19的影响

新冠疫情显着加速了宠物科技市场的成长。由于封锁延长和宠物收养的增加，宠物饲主开始使用智慧型装置来远端监控、追踪宠物的健康情况并进行娱乐。电商平台对科技型宠物用品的需求激增。由于保持社交距离的规范，兽医远端医疗服务也变得流行。这些消费行为的变化促进了对宠物科技的投资，激发了创新，并重塑了宠物护理产业的格局。

监控设备市场预计将成为预测期内最大的市场

监测设备领域能够即时追踪宠物的健康、活动和位置，预计在预测期内将占据最大的市场占有率。这些设备提供GPS追踪、心率监测和行为分析等功能，增强宠物的安全和照顾。越来越多的宠物饲主采用此类技术，以确保及早发现健康问题并预防紧急情况。人工智慧和物联网与这些设备的整合进一步提高了准确性和用户体验。人们对此类智慧监测工具的日益依赖正在推动技术创新和市场扩张。

宠物美容和寄宿中心预计在预测期内将出现最高的复合年增长率

预计宠物美容和寄养中心领域将在预测期内实现最高成长率，这得益于智慧解决方案的采用，以提升宠物护理服务。这些中心正在使用自动美容工具、宠物监视录影机和数位预订系统等技术来提高效率和客户满意度。穿戴式装置的整合有助于追踪宠物在整个住宿期间的健康和行为，从而吸引精通科技的宠物饲主。先进的技术确保个人化护理，从而提高客户的信任度和忠诚度。随着对高端宠物服务的需求不断增长，高科技中心将获得竞争优势并推动市场扩张。

比最大的地区

在预测期内，由于中国、日本和印度等国宠物拥有增加、可支配收入上升以及都市化进程加快，亚太地区预计将占据最大的市场占有率。智慧项圈、餵食器和健康监测器在精通科技的宠物饲主中越来越受欢迎。电子商务和社群媒体日益增长的影响力也加速了产品的认知和普及。此外，宠物日益人性化以及对即时健康追踪的需求正在推动创新，使亚太地区成为宠物科技发展最具活力和前景的地区之一。

复合年增长率最高的地区：

受高端宠物照护需求强劲的推动，北美地区预计将在预测期内呈现最高的复合年增长率。消费者越来越多地寻求智慧解决方案，以保障宠物的健康、营养、安全和娱乐。主要市场参与者的涌现以及人工智慧宠物摄影机和健身追踪器等持续的技术进步，正在提升产品的可用性和创新性。此外，人们对宠物肥胖和老化的担忧日益加剧，这推动了对数据主导洞察的需求，使北美成为成熟且注重创新的宠物科技中心。

免费客製化服务：

订阅此报告的客户可享有以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 地理细分
    • 根据客户兴趣对主要国家市场进行估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 技术分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章全球宠物科技市场（按产品）

  • 监控设备
  • 追踪装置
  • 娱乐
  • 餵料设备
  • 宠物穿戴装置
  • 其他产品

6. 全球宠物科技市场（依动物类型）

  • 狗
  • 猫
  • 鸟
  • 鱼
  • 其他动物类型

第七章全球宠物科技市场（依通路）

  • 网路零售
  • 线下零售
  • 兽医诊所
  • 专卖店

8. 全球宠物科技市场（按技术）

  • IoT
  • AI
  • GPS
  • RFID
  • 蓝牙和Wi-Fi

第九章 全球宠物科技市场（依最终用户）

  • 私人宠物饲主
  • 兽医诊所
  • 宠物美容及宠物饭店中心
  • 动物收容所
  • 其他最终用户

第 10 章全球宠物科技市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章：企业概况

  • Whistle Labs, Inc.
  • FitBark Inc.
  • Tractive GmbH
  • Garmin Ltd.
  • Petlibro, Inc.
  • Petcube, Inc.
  • Petnet Inc.
  • Invisible Fence Inc.
  • Loc8tor Ltd.
  • Invoxia
  • Felcana
  • CleverPet
  • Dogtra
  • Actijoy Solution
  • Supertails
  • Mammaly
  • PetSafe Brands
Product Code: SMRC30041

According to Stratistics MRC, the Global Pet Tech Market is accounted for $8.04 billion in 2025 and is expected to reach $23.86 billion by 2032 growing at a CAGR of 16.8% during the forecast period.The term "pet tech" describes the incorporation of technology into pet care goods and services with the goal of improving pets' general health, safety, comfort, and well-being. Smart collars, GPS trackers, automatic feeders, pet webcams, health monitoring gadgets and smartphone apps for nutrition, training, or veterinary access are just a few of the many developments that fall under this broad category. For pet owners, these technologies provide real-time data and ease, facilitating better connectivity and proactive care. The humanisation of pets and rising pet ownership are driving the fast expansion of the pet technology sector.

Market Dynamics:

Driver:

Rising pet ownership & humanization

The need for smart gadgets that improve pet convenience, safety, and health is rising as more people regard their pets like members of the family. Pet owners are increasingly looking for technological solutions like wearable health monitoring devices, automated feeding, and GPS trackers. This emotional connection is what motivates the purchase of cutting-edge, customised pet technology. Additionally, networked, data-driven devices are a top priority for Gen Z pet parents and millennials. In order to satisfy these changing customer demands, pet tech businesses are consequently quickly growing their product lines.

Restraint:

Technical complexity & usability

Companion apps, frequent firmware upgrades, and Bluetooth or Wi-Fi connectivity are often necessary for device setup, which might be perplexing. Many consumers find it difficult to understand the complicated activity or health data that these gadgets provide. Potential customers are further deterred by limited interoperability with various smartphone platforms. Furthermore, users may become frustrated when debugging problems without customer support. All of these elements work together to lower user confidence and impede market expansion.

Opportunity:

Emerging economies & rising affluence

Adopting pets and treating them like family members is becoming increasingly common in certain areas as wealth increases. The need for cutting-edge pet care products, including as wearable technology, health monitors, and smart feeders, is fuelled by the rising number of pet owners. The adoption of cutting-edge pet technologies is particularly being driven by tech-savvy younger generations in these nations. Additionally, accessing and buying pet tech items is made simpler by the growth of e-commerce platforms. All of these elements work together to drive the pet technology market's expansion in developing nations.

Threat:

Negative user perception

Pet owners are reluctant to use smart tracking devices due to worries about data privacy and spying. Some people are wary of automation because they believe it could weaken the link between humans and animals. Reports of inaccurate or malfunctioning devices undermine consumer confidence in the dependability of the product. High prices compared to perceived benefits also discourage wider acceptance. In general, unfavourable sentiment restricts market growth and hinders acceptance.

Covid-19 Impact

The Covid-19 pandemic significantly accelerated the growth of the Pet Tech Market. With extended lockdowns and increased pet adoptions, pet owners turned to smart devices for remote monitoring, health tracking, and entertainment for their pets. E-commerce platforms saw a surge in demand for tech-enabled pet products. Veterinary telehealth services also gained popularity due to social distancing norms. This shift in consumer behaviour boosted investments in pet technology, fostering innovation and reshaping the pet care industry landscape.

The monitoring equipment segment is expected to be the largest during the forecast period

The monitoring equipment segment is expected to account for the largest market share during the forecast periodby enabling real-time tracking of pets' health, activity, and location. These devices offer features like GPS tracking, heart rate monitoring, and behavior analysis, enhancing pet safety and care. Pet owners increasingly adopt such technologies to ensure early detection of health issues and prevent emergencies. The integration of AI and IoT in these devices further improves accuracy and user experience. This growing reliance on smart monitoring tools drives innovation and market expansion.

The pet grooming & boarding centerssegment is expected to have the highest CAGR during the forecast period

Over the forecast period, the pet grooming & boarding centers segment is predicted to witness the highest growth rateby adopting smart solutions to enhance pet care services. These centers use technologies like automated grooming tools, pet monitoring cameras, and digital booking systems to improve efficiency and customer satisfaction. Integration of wearable devices helps track pet health and behavior during stays, attracting tech-savvy pet owners. Advanced tech ensures personalized care, which builds trust and loyalty among customers. As demand for premium pet services grows, tech-enabled centers gain a competitive edge, driving market expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market sharedue toincreasing pet adoption, rising disposable incomes, and urbanization in countries like China, Japan, and India. Smart collars, feeders, and health monitors are gaining popularity among tech-savvy pet owners. The growing influence of e-commerce and social media also accelerates product awareness and adoption. Furthermore, the increasing humanization of pets and demand for real-time health tracking are fueling innovations, making Asia Pacific one of the most dynamic and promising regions for pet tech expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to a strong inclination toward premium pet care. Consumers increasingly seek smart solutions for pet health, nutrition, safety, and entertainment. The presence of major market players and ongoing technological advancements, such as AI-powered pet cameras and fitness trackers, enhance product availability and innovation. Additionally, rising concerns over pet obesity and aging have fueled demand for data-driven insights, positioning North America as a mature and innovation-focused pet tech hub.

Key players in the market

Some of the key players profiled in the Pet Tech Market includeWhistle Labs, Inc., FitBark Inc., Tractive GmbH, Garmin Ltd., Petlibro, Inc., Petcube, Inc., Petnet Inc., Invisible Fence Inc., Loc8tor Ltd., Invoxia, Felcana, CleverPet, Dogtra, Actijoy Solution, Supertails, Mammaly and PetSafe Brands.

Key Developments:

In May 2025, FitBark teamed up with animal health leader Elanco to integrate FitBark tracking data alongside Galliprant treatments in selected veterinary clinics across the U.S., aimed at enhancing canine health monitoring and care.

In February 2024, Tractive announced the pet insurance product in the UK, launched in partnership with Ignite (Verisk) and Covea Insurance, combining GPS tracker with up to £9 000 vet fees and round the clock FirstVet video consultations.

Products Covered:

  • Monitoring Equipment
  • Tracking Equipment
  • Entertainment Equipment
  • Feeding Equipment
  • Pet Wearables
  • Other Products

Animal Types Covered:

  • Dogs
  • Cats
  • Birds
  • Fish
  • Other Animal Types

Distribution Channels Covered:

  • Online Retail
  • Offline Retail
  • Veterinary Clinics
  • Specialty Stores

Technologies Covered:

  • Internet of Things
  • Artificial Intelligence
  • GPS
  • RFID
  • Bluetooth & Wi-Fi

End Users Covered:

  • Individual Pet Owners
  • Veterinary Clinics
  • Pet Grooming & Boarding Centers
  • Animal Shelters
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Technology Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Tech Market, By Product

  • 5.1 Introduction
  • 5.2 Monitoring Equipment
  • 5.3 Tracking Equipment
  • 5.4 Entertainment Equipment
  • 5.5 Feeding Equipment
  • 5.6 Pet Wearables
  • 5.7 Other Products

6 Global Pet Tech Market, By Animal Type

  • 6.1 Introduction
  • 6.2 Dogs
  • 6.3 Cats
  • 6.4 Birds
  • 6.5 Fish
  • 6.6 Other Animal Types

7 Global Pet Tech Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Online Retail
  • 7.3 Offline Retail
  • 7.4 Veterinary Clinics
  • 7.5 Specialty Stores

8 Global Pet Tech Market, By Technology

  • 8.1 Introduction
  • 8.2 Internet of Things
  • 8.3 Artificial Intelligence
  • 8.4 GPS
  • 8.5 RFID
  • 8.6 Bluetooth & Wi-Fi

9 Global Pet Tech Market, By End User

  • 9.1 Introduction
  • 9.2 Individual Pet Owners
  • 9.3 Veterinary Clinics
  • 9.4 Pet Grooming & Boarding Centers
  • 9.5 Animal Shelters
  • 9.6 Other End Users

10 Global Pet Tech Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Whistle Labs, Inc.
  • 12.2 FitBark Inc.
  • 12.3 Tractive GmbH
  • 12.4 Garmin Ltd.
  • 12.5 Petlibro, Inc.
  • 12.6 Petcube, Inc.
  • 12.7 Petnet Inc.
  • 12.8 Invisible Fence Inc.
  • 12.9 Loc8tor Ltd.
  • 12.10 Invoxia
  • 12.11 Felcana
  • 12.12 CleverPet
  • 12.13 Dogtra
  • 12.14 Actijoy Solution
  • 12.15 Supertails
  • 12.16 Mammaly
  • 12.17 PetSafe Brands

List of Tables

  • Table 1 Global Pet Tech Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Tech Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Pet Tech Market Outlook, By Monitoring Equipment (2024-2032) ($MN)
  • Table 4 Global Pet Tech Market Outlook, By Tracking Equipment (2024-2032) ($MN)
  • Table 5 Global Pet Tech Market Outlook, By Entertainment Equipment (2024-2032) ($MN)
  • Table 6 Global Pet Tech Market Outlook, By Feeding Equipment (2024-2032) ($MN)
  • Table 7 Global Pet Tech Market Outlook, By Pet Wearables (2024-2032) ($MN)
  • Table 8 Global Pet Tech Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 9 Global Pet Tech Market Outlook, By Animal Type (2024-2032) ($MN)
  • Table 10 Global Pet Tech Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 11 Global Pet Tech Market Outlook, By Cats (2024-2032) ($MN)
  • Table 12 Global Pet Tech Market Outlook, By Birds (2024-2032) ($MN)
  • Table 13 Global Pet Tech Market Outlook, By Fish (2024-2032) ($MN)
  • Table 14 Global Pet Tech Market Outlook, By Other Animal Types (2024-2032) ($MN)
  • Table 15 Global Pet Tech Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 16 Global Pet Tech Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 17 Global Pet Tech Market Outlook, By Offline Retail (2024-2032) ($MN)
  • Table 18 Global Pet Tech Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
  • Table 19 Global Pet Tech Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 20 Global Pet Tech Market Outlook, By Technology (2024-2032) ($MN)
  • Table 21 Global Pet Tech Market Outlook, By Internet of Things (2024-2032) ($MN)
  • Table 22 Global Pet Tech Market Outlook, By Artificial Intelligence (2024-2032) ($MN)
  • Table 23 Global Pet Tech Market Outlook, By GPS (2024-2032) ($MN)
  • Table 24 Global Pet Tech Market Outlook, By RFID (2024-2032) ($MN)
  • Table 25 Global Pet Tech Market Outlook, By Bluetooth & Wi-Fi (2024-2032) ($MN)
  • Table 26 Global Pet Tech Market Outlook, By End User (2024-2032) ($MN)
  • Table 27 Global Pet Tech Market Outlook, By Individual Pet Owners (2024-2032) ($MN)
  • Table 28 Global Pet Tech Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
  • Table 29 Global Pet Tech Market Outlook, By Pet Grooming & Boarding Centers (2024-2032) ($MN)
  • Table 30 Global Pet Tech Market Outlook, By Animal Shelters (2024-2032) ($MN)
  • Table 31 Global Pet Tech Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.