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封面
市场调查报告书
商品编码
1845748

全球卫生棉市场规模（按产品类型、材料类型、分销管道、区域范围和预测）

Global Sanitary Napkin for Feminine Care Market Size By Product Type, By Material Type, By Distribution Channel, By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

女性护理卫生棉市场规模及预测

2024 年全球女性护理卫生棉市场规模为 280 亿美元，预计到 2032 年将达到 560 亿美元，预测期内（2026-2032 年）的复合年增长率为 8.05%。

全球卫生棉市场驱动因素

女性护理卫生棉市场的驱动因素可能受到多种因素的影响。这些因素包括：

提高对月经卫生的认识：预计加强公共卫生宣传活动和教育活动将提高人们对女性卫生的认识并推动对卫生棉的需求。

政府和非政府组织更关注妇女健康：有针对性的健康计画和补贴可以增加服务不足地区的卫生棉使用率，这可能会增加卫生棉的使用率。

提高女性劳动参与率：预计接受教育和就业的女性数量的增加将支持一次性卫生用品的普及。

都市化加速与生活方式的改变：由于都市区的生活将会增加商业女性用卫生用品的使用。

透过有组织的零售和电子商务来提高可用性：透过线上平台和超级市场增加产品覆盖率有望提高消费者的可及性和便利性。

对环保和可生物降解产品的高度偏好：随着消费者环保意识的增强，对永续卫生棉的需求预计会成长。

限制全球卫生棉市场的因素

有几个因素可能会对女性护理卫生棉市场造成限製或挑战。这些因素包括：

农村地区意识有限：低收入族群和农村缺乏月经卫生教育，预计会阻碍卫生棉的普及。

社会耻辱和文化障碍：关于月经的根深蒂固的禁忌和传统观念可能会阻碍产品的接受，尤其是在保守的社区。

废弃物基础设施不足：由于对环境污染和卫生问题的担忧，缺乏适当的废弃物管理系统预计将限制其使用。

低收入消费者的价格敏感度：品牌卫生棉的价格相对较高，预计会阻碍经济较弱阶层的需求。

合成材料引起的皮肤刺激和过敏：使用化学成分预计会阻止皮肤敏感的消费者重复购买。

低端市场缺乏产品差异化：较低价格分布内的产品功能创新很少，这可能会抑制消费者向高端市场的转变。

目录

第一章 女性护理卫生棉市场介绍

  • 市场定义
  • 市场区隔
  • 调查时间表
  • 先决条件
  • 限制

第二章调查方法

  • 资料探勘
  • 二次调查
  • 初步调查
  • 专家建议
  • 品质检查
  • 最终审核
  • 数据三角测量
  • 自下而上的方法
  • 自上而下的方法
  • 调查流程
  • 资料来源

第三章执行摘要

  • 女性护理卫生棉的全球市场概况
  • 全球女性护理卫生棉市场估计与预测
  • 全球女性护理卫生棉市场生态地图
  • 竞争分析漏斗图
  • 全球女性护理卫生棉市场绝对商机
  • 全球女性护理卫生棉市场吸引力分析（按地区）
  • 全球女性护理卫生棉市场魅力分析（按类型）
  • 全球女性护理卫生棉市场魅力分析（按最终用户）
  • 全球女性护理卫生棉市场区域分析
  • 全球女性护理卫生棉市场类型
  • 全球女性护理卫生棉市场（按最终用户）
  • 全球女性护理卫生棉市场（按地区）
  • 未来市场机会

第四章 全球女性护理卫生棉市场展望

  • 全球女性护理卫生棉市场变化
  • 全球女性护理卫生棉市场展望
  • 市场驱动因素
  • 市场限制
  • 市场趋势
  • 市场机会
  • 波特五力分析
    • 新进入者的威胁
    • 供应商的议价能力
    • 买方的议价能力
    • 替代品的威胁
    • 现有竞争对手之间的敌意
  • 价值链分析
  • 定价分析
  • 宏观经济分析

第五章女性护理卫生棉市场（依产品类型）

  • 概述
  • 垫片
  • 卫生护垫

第六章 女性护理卫生棉市场（依材料类型）

  • 概述
  • 棉布
  • 超强吸水
  • 有机的

7. 女性护理卫生棉市场（依分销管道）

  • 概述
  • 超级市场/大卖场
  • 药局
  • 线上零售商
  • 便利商店

8. 女性护理卫生棉市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 其他拉丁美洲
  • 中东和非洲
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非
    • 其他中东和非洲地区

第九章女性护理卫生棉市场竞争格局

  • 概述
  • 主要发展策略
  • 公司地理分布
  • 王牌矩阵
    • 积极的
    • 前线
    • 新兴
    • 创新者

第十章女性护理卫生棉市场公司概况

  • 概述
  • 宝洁公司
  • 金佰利
  • Unicharm Corp
  • 强生公司
  • 埃斯蒂公司
  • 花王株式会社
  • 大王製纸株式会社
  • Edgewell 个人护理
  • Ontex集团
  • 恆安国际集团
简介目录
Product Code: 54865

Sanitary Napkin for Feminine Care Market Size and Forecast.

Global Sanitary Napkin for Feminine Care Market Size was valued at USD 28 Billion in 2024 and is projected to reach USD 56 Billion by 2032, growing at a CAGR of 8.05% during the forecast period 2026 to 2032.

Global Sanitary Napkin for Feminine Care Market Drivers

The market drivers for the sanitary napkin for the feminine care market can be influenced by various factors. These may include:

Growing Awareness Regarding Menstrual Hygiene: Increased public health campaigns and education initiatives are expected to raise awareness about feminine hygiene, driving demand for sanitary napkins.

High Focus on Women's Health by Governments and NGOs: Sanitary napkin usage is likely to rise due to targeted health programs and subsidies promoting access in underserved regions.

Increasing Female Workforce Participation: Rising numbers of women in education and employment are anticipated to support higher adoption of disposable hygiene products.

Rising Urbanization and Lifestyle Changes: Urban living is projected to influence more frequent use of commercial feminine hygiene products due to improved affordability and access.

Growing Availability Through Organized Retail and E-Commerce: Wider product reach through online platforms and supermarkets is expected to improve accessibility and convenience for consumers.

High Preference for Eco-Friendly and Biodegradable Products: Demand is likely to grow for sustainable sanitary napkins as consumers become more environmentally conscious.

Global Sanitary Napkin for Feminine Care Market Restraints

Several factors can act as restraints or challenges for the sanitary napkin for feminine care market. These may include:

Limited Awareness in Rural Areas: The lack of menstrual hygiene education in low-income and rural regions is anticipated to hamper the adoption of sanitary napkins.

Social Stigma and Cultural Barriers: Deep-rooted taboos and traditional beliefs around menstruation are likely to impede product acceptance, especially in conservative communities.

Inadequate Disposal Infrastructure: The absence of proper waste management systems is projected to restrain usage due to concerns about environmental pollution and hygiene.

Price Sensitivity Among Low-Income Consumers: The relatively high cost of branded sanitary napkins is expected to hamper demand in economically weaker segments.

Skin Irritation and Allergies from Synthetic Materials: The use of chemical-based components is anticipated to impede repeat purchases among consumers with sensitive skin.

Lack of Product Differentiation in Low-Tier Markets: Minimal innovation in product features across lower-priced offerings is likely to restrain consumer shift toward premium segments.

Global Sanitary Napkin for Feminine Care Market Segmentation Analysis

The Global Sanitary Napkin for Feminine Care Market is segmented based on Product Type, Material Type, Distribution Channel and Geography.

Sanitary Napkin for Feminine Care Market, By Product Type

Menstrual Pads: Menstrual pads are dominating the market due to they are widely adopted for their ease of use, broad availability, and higher absorbency levels.

Pantyliners: Pantyliners are witnessing increasing demand due to their growing use for daily freshness and light discharge management, especially among urban consumers.

Sanitary Napkin for Feminine Care Market, By Material Type

Cotton: Cotton-based sanitary napkins are showing a growing interest due to consumer preference for skin-friendly and breathable materials.

Super Absorbents: Super absorbents are dominating the segment as higher fluid retention and thinner product designs are being prioritized by users for comfort and discretion.

Organic: Organic sanitary napkins are witnessing substantial growth as rising environmental concerns and demand for chemical-free products are being observed across developed markets.

Sanitary Napkin for Feminine Care Market, By Distribution Channel

Supermarkets/Hypermarkets: Supermarkets and hypermarkets are dominating the market due to their wide product range, promotional pricing, and bulk purchase options.

Pharmacies: Pharmacies are witnessing increasing preference for premium and health-oriented sanitary napkin products driven by consumer trust in regulated retail settings.

Online Retail Stores: Online retail stores are expected to expand rapidly owing to increasing digital penetration, subscription-based models, and discreet doorstep delivery.

Convenience Stores: Convenience stores are projected to retain stable demand as on-the-go access and emergency purchases are being facilitated in both urban and semi-urban areas.

Sanitary Napkin for Feminine Care Market, By Geography

North America: North America is dominating the market due to high awareness levels, strong product innovation, and the presence of established brands.

Europe: Europe is witnessing substantial growth as demand for eco-friendly and biodegradable sanitary products is being supported by regulatory initiatives.

Asia Pacific: Asia Pacific is expected to grow fastest due to emerging middle-class income, improving menstrual hygiene education, and expanding retail infrastructure.

Latin America: Latin America is showing a growing interest as urbanization and NGO-led hygiene initiatives are increasing access to feminine hygiene products.

Middle East and Africa: The Middle East and Africa are projected to witness steady growth as local production and government-backed awareness campaigns are being expanded.

Key Players

The "Global Sanitary Napkin for Feminine Care Market" study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Procter & Gamble, Kimberly-Clark, Unicharm Corporation, Johnson & Johnson, Essity AB, Kao Corporation, Daio Paper Corporation, Edgewell Personal Care, Ontex Group, and Hengan International Group.

Our market analysis also entails a section solely dedicated to such major players, wherein our analysts provide an insight into the financial statements of all the major players, along with their product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the players mentioned above globally.

TABLE OF CONTENTS

1 INTRODUCTION OF SANITARY NAPKIN FOR FEMININE CARE MARKET

  • 1.1 MARKET DEFINITION
  • 1.2 MARKET SEGMENTATION
  • 1.3 RESEARCH TIMELINES
  • 1.4 ASSUMPTIONS
  • 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

  • 2.1 DATA MINING
  • 2.2 SECONDARY RESEARCH
  • 2.3 PRIMARY RESEARCH
  • 2.4 SUBJECT MATTER EXPERT ADVICE
  • 2.5 QUALITY CHECK
  • 2.6 FINAL REVIEW
  • 2.7 DATA TRIANGULATION
  • 2.8 BOTTOM-UP APPROACH
  • 2.9 TOP-DOWN APPROACH
  • 2.10 RESEARCH FLOW
  • 2.11 DATA SOURCES

3 EXECUTIVE SUMMARY

  • 3.1 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET OVERVIEW
  • 3.2 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ESTIMATES AND FORECAST (USD BILLION)
  • 3.3 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ECOLOGY MAPPING
  • 3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
  • 3.5 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ABSOLUTE MARKET OPPORTUNITY
  • 3.6 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ATTRACTIVENESS ANALYSIS, BY REGION
  • 3.7 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ATTRACTIVENESS ANALYSIS, BY TYPE
  • 3.8 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ATTRACTIVENESS ANALYSIS, BY END-USER
  • 3.9 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
  • 3.10 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET, BY TYPE (USD BILLION)
  • 3.11 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET, BY END-USER (USD BILLION)
  • 3.12 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET, BY GEOGRAPHY (USD BILLION)
  • 3.13 FUTURE MARKET OPPORTUNITIES

4 SANITARY NAPKIN FOR FEMININE CARE MARKET OUTLOOK

  • 4.1 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET EVOLUTION
  • 4.2 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET OUTLOOK
  • 4.3 MARKET DRIVERS
  • 4.4 MARKET RESTRAINTS
  • 4.5 MARKET TRENDS
  • 4.6 MARKET OPPORTUNITY
  • 4.7 PORTER'S FIVE FORCES ANALYSIS
    • 4.7.1 THREAT OF NEW ENTRANTS
    • 4.7.2 BARGAINING POWER OF SUPPLIERS
    • 4.7.3 BARGAINING POWER OF BUYERS
    • 4.7.4 THREAT OF SUBSTITUTE TYPES
    • 4.7.5 COMPETITIVE RIVALRY OF EXISTING COMPETITORS
  • 4.8 VALUE CHAIN ANALYSIS
  • 4.9 PRICING ANALYSIS
  • 4.10 MACROECONOMIC ANALYSIS

5 SANITARY NAPKIN FOR FEMININE CARE MARKET, BY PRODUCT TYPE

  • 5.1 OVERVIEW
  • 5.2 MENSTRUAL PADS
  • 5.3 PANTYLINERS

6 SANITARY NAPKIN FOR FEMININE CARE MARKET, BY MATERIAL TYPE

  • 6.1 OVERVIEW
  • 6.2 COTTON
  • 6.3 SUPER ABSORBENTS
  • 6.4 ORGANIC

7 SANITARY NAPKIN FOR FEMININE CARE MARKET, BY DISTRIBUTION CHANNEL

  • 7.1 OVERVIEW
  • 7.2 SUPERMARKETS/HYPERMARKETS
  • 7.3 PHARMACIES
  • 7.4 ONLINE RETAIL STORES
  • 7.5 CONVENIENCE STORES

8 SANITARY NAPKIN FOR FEMININE CARE MARKET, BY GEOGRAPHY

  • 8.1 OVERVIEW
  • 8.2 NORTH AMERICA
    • 8.2.1 U.S.
    • 8.2.2 CANADA
    • 8.2.3 MEXICO
  • 8.3 EUROPE
    • 8.3.1 GERMANY
    • 8.3.2 U.K.
    • 8.3.3 FRANCE
    • 8.3.4 ITALY
    • 8.3.5 SPAIN
    • 8.3.6 REST OF EUROPE
  • 8.4 ASIA PACIFIC
    • 8.4.1 CHINA
    • 8.4.2 JAPAN
    • 8.4.3 INDIA
    • 8.4.4 REST OF ASIA PACIFIC
  • 8.5 LATIN AMERICA
    • 8.5.1 BRAZIL
    • 8.5.2 ARGENTINA
    • 8.5.3 REST OF LATIN AMERICA
  • 8.6 MIDDLE EAST AND AFRICA
    • 8.6.1 UAE
    • 8.6.2 SAUDI ARABIA
    • 8.6.3 SOUTH AFRICA
    • 8.6.4 REST OF MIDDLE EAST AND AFRICA

9 SANITARY NAPKIN FOR FEMININE CARE MARKET COMPETITIVE LANDSCAPE

  • 9.1 OVERVIEW
  • 9.2 KEY DEVELOPMENT STRATEGIES
  • 9.3 COMPANY REGIONAL FOOTPRINT
  • 9.4 ACE MATRIX
    • 9.5.1 ACTIVE
    • 9.5.2 CUTTING EDGE
    • 9.5.3 EMERGING
    • 9.5.4 INNOVATORS

10 SANITARY NAPKIN FOR FEMININE CARE MARKET COMPANY PROFILES

  • 10.1 OVERVIEW
  • 10.2 PROCTER & GAMBLE
  • 10.3 KIMBERLY-CLARK
  • 10.4 UNICHARM CORPORATION
  • 10.5 JOHNSON & JOHNSON
  • 10.6 ESSITY AB
  • 10.7 KAO CORPORATION
  • 10.8 DAIO PAPER CORPORATION
  • 10.9 EDGEWELL PERSONAL CARE
  • 10.10 ONTEX GROUP
  • 10.11 HENGAN INTERNATIONAL GROUP