2024 年至 2031 年婴儿服饰市场（依产品类型、材料类型、年龄层和地区划分）

婴儿服装市场评估 - 2024-2031

各地区出生率的上升推动了婴儿服装的普及。随着网路购物平台的兴起，父母更容易获得各种各样的婴儿服装选择，预计到2024年，婴儿服装市场规模将超过757.7亿美元，到2031年将达到约1104.4亿美元。

除此之外，季节性时尚潮流和特殊场合也催生了对新时尚婴儿服饰的需求。社群媒体和网红行销的兴起，将潮流趋势和新产品线推广给更广泛的受众，推动市场在2024年至2031年期间的复合年增长率达到5.32%。

婴儿服装市场定义/概述

婴儿服装是指专为婴幼儿设计的服饰。此类服装种类繁多，包括洋装、婴儿套装、洋装、裤子、衬衫和外套。婴儿服饰的製作特别注重舒适性、安全性和穿着方便性，通常采用柔软、防过敏的布料，并融入一些设计元素，以满足婴幼儿的独特需求。

婴儿服装的主要用途是为婴幼儿提供必需的衣物，确保其在各个发育阶段都能获得舒适和保护。这包括日常穿着、睡衣和特殊场合的服装。此外，婴儿服饰也用于支持婴儿成长的各个里程碑，例如换尿布和活动自如。这个市场也迎合了那些追求实用、时尚和高品质服饰的父母的需求。

新兴国家出生率的上升将如何促进婴儿服装的普及？

由于新兴市场出生率上升以及全球可支配收入的增加，婴儿服装市场正在经历显着增长。根据美国人口普查局的数据，2023年美国新生儿数量约360万，较前一年略有增加。这一趋势，加上父母对孩子安全和舒适度的日益重视，推动了婴儿服装支出的成长。根据美国劳工统计局的报告，2023年，美国有两岁以下儿童的家庭平均在儿童服装上花费750美元，比2022年增加了5%。

永续性和环保意识是婴儿服饰市场的关键驱动力。美国环保署 (EPA) 在 2024 年初进行的一项调查发现，68% 的美国新父母优先购买有机或永续生产的婴儿服装。这种转变导致对有机棉和竹子等环保材料製成的服装的需求激增。根据全球有机纺织品标准 (GOTS) 的数据，全球有机婴儿服饰市场规模预计在 2023 年达到 53 亿美元，到 2028 年将达到 159 亿美元，复合年增长率为 24.6%。

技术进步和线上零售也对婴儿服装市场产生了重大影响。根据美国商务部的报告，预计到2023年，北美婴儿服饰的电子商务销售额将年增35%。近期，大型婴儿服饰品牌Carter's宣布将于2024年3月推出婴儿服饰订购服务。此外，Gap Inc.于2024年2月推出了一系列全新的自我调整婴儿服装，旨在更好地包容身心障碍婴幼儿。这些大型主要企业的创新倡议展现了该行业对婴儿服装市场不断变化的消费者需求和偏好的应对力。

婴儿服装原料成本上涨会阻碍市场成长吗？

婴儿服装市场面临许多限制因素，这些因素可能会影响其成长和发展。其中一项主要挑战是原材料成本的波动，这会影响定价和利润率。例如，优质有机和环保材料的价格波动剧烈，导致生产成本上升。这些波动可能迫使製造商将成本转嫁给消费者，从而可能降低需求，尤其是在价格敏感的市场。

另一个主要障碍是婴儿服装安全和品质标准的严格监管要求。确保符合这些法规需要严格的测试和认证流程，这对製造商来说既昂贵又耗时。虽然符合阻燃性和无毒染料等安全标准至关重要，但这会增加生产过程的复杂性和成本，尤其对于中小企业和新参与企业而言。

此外，市场也面临假冒仿冒品产品的竞争，这可能会削弱消费者的信任，并影响正品优质品牌的销售。仿冒品通常以较低的价格进入市场，可能会吸引註重预算的消费者放弃知名品牌。这种竞争要求品牌不断努力透过品质保证、品牌忠诚度计划和有效的行销策略来保持差异化并维持市场份额。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概况
• 市集亮点

第三章 市场概况

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 婴儿服饰市场（依产品类型）

• 紧身衣和连身裙
• 上衣和T恤
• 下装和裤子
• 洋装和半身裙
• 外套

第五章 婴儿服装市场（依材料类型）

• 棉布
• 有机棉
• 聚酯纤维
• 羊毛
• 混合

第六章 婴儿服装市场（依年龄层）

• 新生儿（0-3个月）
• 婴儿（3-12个月）
• 幼儿（1-3岁）
• 学龄前（3-5岁）

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市占率分析

第十章：公司简介

• Carter's Inc
• H&M
• Inditex
• Nike
• Cotton On Group
• The Children's Place
• Gerber Childrenswear
• Mothercare
• Adidas
• GapKids

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Baby Apparel Market Valuation - 2024-2031

Increasing birth rates in various regions is propelling the adoption of baby apparel. The growth of online shopping platforms makes it easier for parents to access a wide range of baby clothing options are driving the market size surpass USD 75.77 Billion valued in 2024 to reach a valuation of around USD 110.44 Billion by 2031.

In addition to this, seasonal fashion trends and special occasions create demand for new and stylish baby apparel. The rise of social media and influencer marketing promotes trends and new product lines to a broader audience is enabling the market to grow at a CAGR of 5.32% from 2024 to 2031.

Baby Apparel Market: Definition/ Overview

Baby apparel refers to clothing specifically designed for infants and young children, typically from birth to around three years old. This category includes a wide range of garments such as onesies, baby suits, dresses, pants, shirts, and outerwear. Baby apparel is crafted with special considerations for comfort, safety, and ease of dressing, often featuring soft, hypoallergenic fabrics and design elements that accommodate the unique needs of infants.

The primary application of baby apparel is to provide essential clothing for infants, ensuring their comfort and protection throughout different stages of early development. This includes everyday wear, sleepwear, and special occasion outfits. Additionally, baby apparel is used to support developmental milestones, such as easy diaper changes and mobility. The market also caters to parents seeking functional, stylish, and high-quality clothing options for their children.

How will Rising Birth Rates in Developing Countries Increase Adoption of Baby Apparel?

The baby apparel market has seen significant growth, driven by increasing birth rates in developing countries and rising disposable incomes globally. According to the U.S. Census Bureau, there were approximately 3.6 million births in the United States in 2023, a slight increase from the previous year. This trend, coupled with parents' growing focus on child safety and comfort, has led to increased spending on baby clothing. The U.S. Bureau of Labor Statistics reported that American households with children under 2 years old spent an average of $750 on children's apparel in 2023, a 5% increase from 2022.

Sustainability and eco-friendliness have become major drivers in the baby apparel market. A survey conducted by the Environmental Protection Agency (EPA) in early 2024 found that 68% of new parents in the U.S. prioritize purchasing organic or sustainably produced baby clothing. This shift has led to a surge in demand for clothing made from organic cotton, bamboo, and other eco-friendly materials. The global organic baby clothes market was valued at $5.3 billion in 2023 and is projected to reach $15.9 billion by 2028, growing at a CAGR of 24.6%, according to data from the Global Organic Textile Standard (GOTS).

Technological advancements and online retail have also significantly impacted the baby apparel market. E-commerce sales of baby clothing in North America grew by 35% in 2023 compared to the previous year, as reported by the U.S. Department of Commerce. In recent news, Carter's, a leading baby apparel brand, announced in March 2024 the launch of a subscription-based service for baby clothes, allowing parents to receive curated outfits monthly. Additionally, Gap Inc. introduced a new line of adaptive baby clothing in February 2024, designed to be more inclusive for infants with disabilities. These innovations from key players demonstrate the industry's responsiveness to changing consumer needs and preferences in the baby apparel market.

Will Fluctuating Cost of Raw Materials of Baby Apparel Restrain Its Market Growth?

The baby apparel market faces several restraints that can impact its growth and development. One major challenge is the fluctuating cost of raw materials, which can affect pricing and profit margins. For instance, the prices of high-quality, organic fabrics and eco-friendly materials can be volatile, leading to increased production costs. These fluctuations may force manufacturers to pass on the costs to consumers, potentially reducing demand, especially in price-sensitive markets.

Another significant restraint is the stringent regulatory requirements concerning safety and quality standards for baby clothing. Ensuring compliance with these regulations involves rigorous testing and certification processes, which can be costly and time-consuming for manufacturers. Adhering to safety standards, such as those related to flame resistance and non-toxic dyes, is essential but adds complexity and expense to the production process, particularly for smaller or new market entrants.

Additionally, the market faces competition from counterfeit and low-quality products, which can undermine consumer trust and impact sales of legitimate, higher-quality brands. As counterfeit products often enter the market at lower prices, they can lure budget-conscious consumers away from established brands. This competition necessitates continuous efforts by brands to differentiate themselves through quality assurance, brand loyalty programs, and effective marketing strategies to maintain their market share.

Category-Wise Acumens

Will Rise in Adoption of Bodysuits and Onesies Drive Baby Apparel Market Growth?

Bodysuits and onesies have emerged as the leading segment in the baby apparel market, driven by their practicality, comfort, and versatility. According to a consumer spending report released by the U.S. Bureau of Labor Statistics in January 2024, American families with infants spent an average of $200 on bodysuits and onesies in 2023, accounting for approximately 27% of their total baby clothing expenditure. This dominance is further supported by data from the Juvenile Products Manufacturers Association (JPMA), which reported that bodysuits and onesies made up 32% of all baby clothing items sold in North America in 2023.

The popularity of bodysuits and onesies is also reflected in their market value. The global baby bodysuit market was estimated at USD 15.8 Billion in 2023 and is projected to reach $23.6 billion by 2028, growing at a CAGR of 8.3%, according to a report from the International Trade Administration released in March 2024. This growth is partly attributed to the rising demand for organic and sustainable options. The U.S. Department of Agriculture reported that sales of organic cotton bodysuits increased by 45% between 2022 and 2023, indicating a strong consumer preference for eco-friendly baby apparel.

Which Factors Contributing to the Dominance of Cotton Segment in Baby Apparel in Large Enterprises?

Cotton continues to dominate the baby apparel market due to its softness, breathability, and hypoallergenic properties. According to a report from the U.S. Department of Agriculture (USDA) released in February 2024, cotton accounted for 68% of all fibers used in baby clothing produced in the United States in 2023. The Consumer Product Safety Commission (CPSC) reported that 72% of parents cited cotton as their preferred fabric for baby clothing in a 2023 survey, highlighting its popularity among consumers. This preference has translated into significant market value, with the global cotton baby clothes market estimated at USD 45.7 Billion in 2023 and projected to reach USD 62.3 Billion by 2028, growing at a CAGR of 6.4%.

The demand for organic cotton in baby apparel has seen substantial growth. The Organic Trade Association reported that sales of organic cotton baby clothes in the U.S. increased by 35% between 2022 and 2023, reaching USD 2.8 Billion. This trend is driven by growing environmental awareness and concerns about chemical exposure. The Global Organic Textile Standard (GOTS) certified a record number of organic cotton baby apparel manufacturers in 2023, with a 28% increase from the previous year, indicating a shift towards more sustainable production practices in the industry.

Country/Region-wise Acumens

Will Increasing Disposable Incomes Enhance Adoption of Baby Apparel in Asia Pacific?

Asia-Pacific is emerging as the dominant region in the baby apparel market due to a growing population and increasing disposable incomes. According to a report by the Asian Development Bank (ADB) published in June 2024, the region's economic growth has led to a rise in consumer spending, with the baby apparel market projected to reach USD 65 Billion by 2026. This robust growth is fueled by rising birth rates and a growing middle-class population, particularly in countries like China and India.

Top players in the Asia-Pacific baby apparel market are expanding their operations to capitalize on this growth. For example, in April 2024, the Chinese company, Alibaba Group, announced the launch of a new baby apparel line on its e-commerce platform, targeting increasing demand in the region. Similarly, India's FirstCry, a leading baby products retailer, reported a 30% increase in sales of baby clothing in the first quarter of 2024, reflecting the burgeoning market opportunities in the region.

Recent trends highlight the competitive and innovative nature of the market. In March 2024, Japanese brand Uniqlo introduced a new range of eco-friendly baby apparel, aligning with growing consumer preferences for sustainable products. The increased focus on online retail and digital marketing strategies in Asia-Pacific is also reshaping the market landscape, making it more accessible and dynamic for consumers across the region.

Will Shifts towards Sustainability and Technology Integration in North America Mature Baby Apparel Market?

While the North American baby apparel market, while mature, continues to show steady growth and innovation. According to the U.S. Census Bureau, there were approximately 3.58 million births in the United States in 2023, maintaining a relatively stable market for baby clothing. The U.S. Bureau of Economic Analysis reported that consumer spending on children's apparel, including baby clothes, reached USD 34.2 Billion in 2023, a 2.5% increase from the previous year. In Canada, Statistics Canada noted that the baby clothing market grew by 1.8% in 2023, reaching CAD 2.1 Billion.

Despite its maturity, the North American market has seen significant shifts towards sustainability and technology integration. The U.S. Environmental Protection Agency reported in early 2024 that sales of eco-friendly baby apparel increased by 22% between 2022 and 2023, indicating growing consumer awareness of environmental issues. The U.S. Department of Commerce highlighted that e-commerce sales of baby clothing grew by 15% in 2023, accounting for 45% of total baby apparel sales in the region. This trend has been further accelerated by the adoption of augmented reality (AR) and virtual try-on technologies in online shopping platforms.

Recent developments from key market players reflect the evolving nature of this mature market. In March 2024, Carter's, a leading baby apparel brand in North America, announced the launch of a subscription-based clothing service, aiming to tap into the growing sharing economy trend. The Children's Place reported in February 2024 a 30% increase in their organic cotton baby clothing line sales compared to the previous year. Additionally, Canadian company Peekaboo Beans introduced a line of smart baby clothes with integrated health monitoring sensors in April 2024, showcasing the market's move towards high-tech baby wear. These innovations demonstrate that even in a mature market, there's room for growth and adaptation to changing consumer preferences. dominate the Baby Apparel market during the forecast period.

Competitive Landscape

The baby apparel market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the baby apparel market include:

• Carter's, Inc.
• H&M Group
• Gap, Inc.
• Nike, Inc.
• Adidas AG
• Mothercare plc
• Zara (Inditex)
• Primark Stores Ltd.
• Uniqlo (Fast Retailing Co., Ltd.)
• The Children's Place, Inc.
• Jockey International, Inc.
• Next plc
• Petit Bateau
• Gerber Childrenswear LLC
• Souraya (S. Kids)
• OshKosh B'gosh (part of Carter's, Inc.)
• Mamas & Papas
• Burt's Bees Baby
• Gymboree
• FirstCry

Latest Developments

• In January 2024, Carter's and Patagonia announced a strategic partnership to innovate the baby apparel market by introducing a new line of eco-friendly and sustainable clothing designed for infants, combining Carter's expertise with Patagonia's commitment to environmental responsibility.
• In March 2024, H&M and Aden + Anais entered a strategic collaboration to enhance the baby apparel market by co-developing a collection of premium, hypoallergenic fabrics and designs aimed at improving comfort and safety for infants.
• In April 2024, GAP and Baby Gap launched a strategic alliance to advance the baby apparel market by integrating advanced, smart textile technology into their clothing line, offering features such as temperature regulation and built-in sensors for health monitoring.

Baby Apparel Market, By Category

• Product Type:
• Bodysuits & Onesies
• Tops & T-shirts
• Bottoms & Pants
• Dresses & Skirts
• Outerwear
• Material Type:
• Cotton
• Organic Cotton
• Polyester
• Wool
• Blends
• Age Group:
• Newborn (0-3 months)
• Infants (3-12 months)
• Toddlers (1-3 years)
• Pre-school (3-5 years)
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Baby Apparel Market, By Product Type

• Bodysuits & Onesies
• Tops & T-shirts
• Bottoms & Pants
• Dresses & Skirts
• Outerwear

5. Baby Apparel Market, By Material Type

• Cotton
• Organic Cotton
• Polyester
• Wool
• Blends

6. Baby Apparel Market, By Age Group

• Newborn (0-3 months)
• Infants (3-12 months)
• Toddlers (1-3 years)
• Pre-school (3-5 years)

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Carter's Inc
• H&M
• Inditex
• Nike
• Cotton On Group
• The Children's Place
• Gerber Childrenswear
• Mothercare
• Adidas
• GapKids

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References