全球应用程式设计软体市场类型、应用、区域覆盖和预测

应用程式设计软体市场规模与预测

2024 年全球应用设计软体市场规模价值为 1,982.7 亿美元，预计到 2031 年将达到 6,748.1 亿美元，2024 年至 2031 年的复合年增长率为 18.25%。

应用程式设计软体是指使开发人员和设计人员能够创建行动和 Web 应用程式的视觉和互动元素的工具和平台。

这些工具的常见功能包括线框图、原型製作、UI/UX 设计，有时还包括基本的编码功能。应用程式设计软体可用于创建用户友好且视觉吸引力强的应用程序，涵盖电子商务、医​​疗保健、娱乐和教育等众多行业。

应用设计软体的未来前景广阔，对支援人工智慧主导设计、无程式码/低程式码平台以及响应式/适应设计的工具的需求日益增长，以满足不同的设备和用户期望。随着数位转型的加速，对效率、创新和以用户为中心的应用开发的需求预计将推动应用设计软体市场的发展。

全球应用程式设计软体市场动态

影响全球应用程式设计软体市场的关键市场动态是：

关键市场驱动因素

行动应用需求不断增长：零售、医疗、金融和娱乐等各行各业行动应用程式使用量的快速成长，推动了对应用设计软体的需求。企业越来越注重开发用户友好且视觉吸引力强的应用，以提高客户参与。 2024 年 5 月，苹果宣布推出新的开发者工具并更新其 Swift 程式语言，旨在让开发者更轻鬆地为 iOS 装置创建高品质的应用，从而进一步推动对应用程式设计软体的需求。

转向无程式码/低程式码平台：无程式码和低程式码平台的日益普及，让非技术用户也能更轻鬆地进行应用设计。这些平台允许使用者以最少的编码知识创建应用，随着企业寻求使用简单的设计工具来增强团队能力，这推动了市场的成长。 2024年4月，微软发布了Power Apps平台的更新，引进了新功能，简化了企业用户的应用设计流程。

更重视使用者体验 (UX) 设计：随着应用程式市场竞争日益激烈，提供卓越的使用者体验变得越来越重要。各大公司正在投资尖端的应用设计软体，以打造直觉且引人入胜的介面，从而提高用户留存率和满意度。 2024 年 3 月，Adobe 为其 UX 设计工具 Adob​​e XD 增加了新功能，包括改进的协作功能和 AI 驱动的设计提案，以满足对复杂应用设计解决方案日益增长的需求。

云端基础软体解决方案的扩展：云端基础应用设计软体因其灵活性、扩充性和低成本而日益普及。云端解决方案使团队随时随地进行即时协作，是当今分散式办公模式的理想选择。 2024 年 6 月，Google宣布扩展其 Google Workspace 套件中的云端基础设计工具，新增支援协作工作流程的高阶应用程式设计功能。

主要挑战

科技发展日新月异：科技进步日新月异，包括新的程式语言、设计标准和设备功能，为应用程式设计软体供应商带来了挑战。要跟上这些变化，需要频繁的更新和创新，而这需要时间。

竞争激烈，市场饱和：应用设计软体市场竞争激烈，许多公司提供的功能大同小异。这种市场饱和往往使公司难以实现产品差异化并维持定价能力，从而导致利润率下降。

跨平台相容性的复杂性：设计一款能够跨多个平台（iOS、Android、Web 等）无缝运行的应用程式是一项重大挑战。应用程式设计软体必须不断发展，以确保应用程式与各种作业系统和装置完全相容，这进一步增加了开发的复杂性。

安全性和隐私问题：随着应用程式使用量的增加，对资料安全和隐私的担忧也日益普遍。应用程式设计软体必须包含强大的安全功能来保护使用者数据，但这并非易事，因为开发人员必须在安全性、可用性和效能之间取得平衡。

主要趋势：

人工智慧与机器学习整合：人工智慧和机器学习功能正越来越多地整合到应用程式设计软体中。这些技术透过自动执行重复性任务、提供设计提案以及使用预测分析来改善使用者体验，从而为设计师提供帮助。这一趋势使设计过程更加高效，更具创意。

专注于跨平台开发：跨平台应用程式开发（旨在跨多个作业系统（例如 iOS、Android、Web 等）无缝运行的软体）正日益普及。这一趋势的驱动力在于，人们希望在减少开发时间和成本的同时，接触到更广泛的受众。

增强协作功能：应用程式设计软体正在整合更多协作功能，使团队能够即时协作、共用回馈并更有效率地迭代设计。随着远距办公日益普及，跨地域无缝协作成为必要，这一趋势尤其重要。

注重响应式和适应设计：随着使用者使用各种装置存取应用，设计响应式和自适应介面变得越来越重要。应用设计软体正在不断发展，包含各种工具和功能，以确保应用程式在不同萤幕大小和解析度下都能正常显示和运作。

目录

第一章：全球应用设计软体市场简介

• 市场概况
• 调查范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章：全球应用程式设计软体市场展望

• 概述
• 市场动态
  • 驱动程式
  • 抑制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章：全球应用程式设计软体市场（按类型）

• 概述
• 云端基础
• 本地部署

第六章：全球应用程式设计软体市场（按应用）

• 概述
• 电视机
• 行动电话
• 其他的

7. 全球应用设计软体市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东

第八章：全球应用程式设计软体市场竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第九章：公司简介

• Sketch
• Adobe
• Axure
• Marvel
• SNQ Digital
• Facebook
• The Omni Group
• Balsamiq
• Justinmind
• HotGloo

第十章 附录

• 相关调查

App Design Software Market Size And Forecast

Global App Design Software Market size was valued at USD 198.27 Billion in 2024 and is projected to reach USD 674.81 Billion by 2031, growing at a CAGR of 18.25% from 2024 to 2031.

App Design Software refers to the tools and platforms that allow developers and designers to create visual and interactive elements for mobile and web applications.

Wire framing, prototyping, UI/UX design, and, on occasion, basic coding capabilities are common features of these tools. App design software is used in a wide range of industries, including e-commerce, healthcare, entertainment, and education, to create user-friendly and visually appealing applications.

The future of app design software is vast, with growing demand for AI-driven design, no-code/low-code platforms, and tools that support responsive and adaptive design to meet the needs of various devices and user expectations. As digital transformation accelerates, the market for app design software is expected to grow, driven by the need for efficiency, innovation, and user-centric app development.

Global App Design Software Market Dynamics

The key market dynamics that are shaping the global app design software market include:

Key Market Drivers:

Increasing Demand for Mobile Applications: The rapid growth of mobile app usage in a variety of industries, including retail, healthcare, finance, and entertainment, is fueling demand for app design software. Businesses are increasingly focusing on developing user-friendly and visually appealing apps to boost customer engagement. In May 2024, Apple announced new developer tools and Swift programming language updates, with the goal of making it easier for developers to create high-quality apps for iOS devices, thereby driving up demand for app design software.

Shift to No-Code/Low-Code Platforms: The growing popularity of no-code and low-code platforms is making app design easier for non-technical users. These platforms enable users to create apps with little coding knowledge, resulting in market growth as businesses seek to empower their teams with simple design tools. In April 2024, Microsoft released updates to its Power Apps platform, introducing new features that simplify the app design process for business users, which are expected to drive adoption of app design software across industries.

Increasing Emphasis on User Experience (UX) Design: As competition in the app market heats up, there is an increased emphasis on providing exceptional user experiences. Companies are investing in cutting-edge app design software to create intuitive and engaging interfaces that boost user retention and satisfaction. In March 2024, Adobe added new features to Adobe XD, its UX design tool, including improved collaboration capabilities and AI-powered design suggestions, in response to the growing demand for sophisticated app design solutions.

Expansion of Cloud-Based Software Solutions: Cloud-based app design software is becoming more popular due to its flexibility, scalability, and low cost. Cloud solutions allow teams to collaborate in real time, regardless of their location, making them ideal for modern, distributed workforces. In June 2024, Google announced the expansion of its cloud-based design tools within the Google Workspace suite, including advanced app design functionalities that support collaborative workflows, which is expected to boost the market for cloud-based app design software.

Key Challenges:

Rapidly Developing Technology: The rapid pace of technological advancement, which includes new programming languages, design standards, and device capabilities, poses a challenge to app design software providers. Keeping up with these changes necessitates frequent updates and innovation, which can be time-consuming.

High Competitiveness and Market Saturation: The app design software market is extremely competitive, with many players providing similar features. This saturation makes it difficult for businesses to differentiate their products and maintain pricing power, which often results in lower profit margins.

Complexity of Cross-Platform Compatibility: Designing apps that work seamlessly across multiple platforms (iOS, Android, web, etc.) presents a significant challenge. App design software must constantly evolve to ensure that apps are fully compatible with various operating systems and devices, adding layers of complexity to the development.

Security and Privacy Concerns: Concerns about data security and privacy become more prevalent as app usage increases. App design software must include strong security features to protect user data, which can be difficult because developers must balance security with usability and performance.

Key Trends:

Integrating AI and Machine Learning: Artificial intelligence and machine learning capabilities are increasingly being integrated into app design software. These technologies help designers by automating repetitive tasks, making design suggestions, and improving user experience with predictive analytics. This trend increases the efficiency and creativity of the design process.

Focus on Cross-Platform Development: Cross-platform app development is becoming increasingly popular, with software designed to work seamlessly across multiple operating systems, including iOS, Android, and the web. This trend is driven by the desire to reach a larger audience while reducing development time and costs.

Increasing Collaboration Features: App design software is incorporating more collaborative features, allowing teams to collaborate in real time, share feedback, and iterate designs more efficiently. This trend is especially important as remote work becomes more prevalent, necessitating seamless collaboration across multiple locations.

Focus on Responsive and Adaptive Design: As users access apps from a variety of devices, there is a greater emphasis on designing responsive and adaptive interfaces. App design software is evolving to include more tools and features that ensure apps look and function properly across a variety of screen sizes and resolutions.

Global App Design Software Market Regional Analysis

Here is a more detailed regional analysis of the global app design software market:

North America:

North America is the dominant region in the global app design software market, owing to its advanced technological infrastructure and the presence of major technology companies and software developers. The region has a well-developed ecosystem that promotes innovation and rapid adoption of new technologies. In recent years, North America has been a hotbed of app design innovation, with numerous tech firms and startups driving growth in this field.

Furthermore, in June 2024, Google announced new integrations for its Figma design tool, strengthening its position in the North American market. These advancements demonstrate the region's continued commitment to advancing app design technology and maintaining its market leadership.

Asia Pacific:

The Asia Pacific region is currently experiencing the fastest growth in the app design software market, owing to rapid digitalization, increased smartphone penetration, and a thriving startup ecosystem. Countries like China, India, Japan, and South Korea are at the forefront of this trend, thanks to their tech-savvy populations and government initiatives that encourage digital innovation.

In May 2024, Adobe announced the establishment of a new AI research center in Singapore, with a focus on developing advanced AI-powered design tools for app developers. Similarly, in February 2024, Figma, a leading collaborative design platform, partnered with Tencent to improve its services for the Chinese market, providing localized features and improved performance to regional users. These advancements, combined with the growing demand for user-friendly and visually appealing mobile applications across various industries are expected to drive the app design software market in the Asia Pacific region.

Global App Design Software Market: Segmentation Analysis

The Global App Design Software Market is segmented based on Type, Application, and Geography.

Global App Design Software Market, By Type

Cloud-Based

On-premises

Based on Type, the Global App Design Software Market is segmented into Cloud-based, On-premises. The cloud-based segment dominates the market due to its flexibility, scalability, and the growing preference for remote collaboration and access. On-premises is the second fastest-growing segment, owing to enterprises' desire for greater control over their software environment and data security.

Global App Design Software Market, By Application

TV

Mobile Phone

Based on Application, the Global App Design Software Market is segmented into TV, Mobile Phone. The mobile phone segment is the most popular application in the market, owing to widespread smartphone adoption and the ongoing demand for mobile applications. The TV segment is the second fastest-growing, owing to the growing popularity of smart TVs and the demand for tailored applications for TV platforms.

Global App Design Software Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

Based on the Geography, the Global App Design Software Market are classified into North America, Europe, Asia Pacific, and Rest of World. North America dominates the global app design software market, owing to the presence of major technology companies, advanced infrastructure, and widespread adoption of digital solutions. Asia Pacific is the fastest-growing region, driven by rapid digitalization, rising smartphone penetration, and a thriving start-up ecosystem.

Key Players In App Design Software Market

The "Global App Design Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Sketch, Adobe, Axure, Marvel, SNQ Digital, Facebook, The Omni Group, Balsamiq, Justinmind, HotGloo

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global App Design Software Market: Recent Developments

In July 2024, Adobe released a major update to Adobe XD, which included advanced AI features to improve design automation and collaboration. The update aims to streamline workflows and improve user interface design capabilities.

In May 2024, Sketch launched a 90-day free trial for its design platform, aimed at new users and providing an extended period to evaluate its features. This initiative is intended to attract more designers and increase market penetration.

In January 2024, Axure released a new cloud-based version of its app design software with enhanced scalability and collaboration capabilities. The platform enables teams to collaborate in real time, regardless of their location.

In February 2024, UXPin introduced AI-powered prototyping features that enable designers to quickly create interactive prototypes from natural language descriptions. This innovation aims to speed up the design process and improve usability.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL APP DESIGN SOFTWARE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL APP DESIGN SOFTWARE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL APP DESIGN SOFTWARE MARKET, BY TYPE

• 5.1 Overview
• 5.2 Cloud-Based
• 5.3 On-Premises

6 GLOBAL APP DESIGN SOFTWARE MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 TV
• 6.3 Mobile Phone
• 6.4 Other

7 GLOBAL APP DESIGN SOFTWARE MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East

8 GLOBAL APP DESIGN SOFTWARE MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Sketch
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Adobe
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Axure
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Marvel
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 SNQ Digital
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Facebook
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 The Omni Group
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Balsamiq
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Justinmind
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 HotGloo
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research