市场调查报告书
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客户数据平台全球市场研究报告-2023-2030 年行业分析、规模、份额、增长、趋势和预测Global Customer Data Platform Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
全球对客户数据平台市场的需求将从2022年的77.2亿美元增长到2030年的近999.1亿美元,预计2023-2030年研究期间复合年增长率为37.72%
客户数据平台是一个软件包,用于管理客户数据并创建可由其他系统访问的统一且持久的客户数据库。 一个预建系统,从各种来源收集客户数据,并以其他方式将其用于营销活动、客户服务和其他客户体验活动。 消费者数据由 CDP 实时收集并组织成个人、集中的消费者檔案。 客户数据平台结合来自多个第一、第二和第三方来源的数据来创建客户檔案。 客户数据平台包括客户关係管理和数据管理平台、交易系统、网络表格、电子邮件和社交媒体活动、网站和电子商务行为数据等。 CDP 可以帮助您克服战术疲劳,将您的计划提升到一个新的水平,并使您的电子邮件营销、付费媒体和其他可寻址渠道充分发挥其潜力。 儘管存在组织和技术上的困难,CDP 仍提供个性化算法来提供用户期望的高度定制化体验。
现在,客户在他们的日常活动中出现在每个渠道和平台上,例如查看电子邮件、阅读书籍、在线购买食品和时尚产品、进行在线支付以及社交网络应用程序。 还有不断增长的数据集,用户更频繁地进入和退出应用程序,以及在应用程序之间切换。 这就是实时交互跟踪很重要的原因。 企业主使用此数据库根据他们的应用程序和网站向他们的客户提供有价值的优惠和评论。 由于对实时和个性化数据分析的需求不断增长,预计在预测期内市场将会增长。 此外,公司正在经历数字化转型,使他们能够更好地了解客户价值,使他们的运营模式更加稳健,并利用竞争差异化机会。 然而,高资本支出和缺乏能够成功利用该平台的经验丰富的员工预计会阻碍客户数据平台 (CDP) 软件市场。
这份研究报告解释了波特的五力模型、市场吸引力分析和价值链分析。 这些工具可帮助您清楚地了解您的行业结构并评估您在全球范围内的竞争吸引力。 此外,这些工具还能够全面评估全球客户数据平台市场的每个细分市场。 客户数据平台行业的发展和趋势为这项研究提供了一种整体方法。
本部分按国家和地区提供有关该细分市场的详细数据,以提供战略帮助,帮助确定目标受众和即将到来的产品或服务机会。
本部分介绍了区域前景,重点关注北美、欧洲、亚太地区、拉丁美洲、中东和非洲客户数据平台市场当前和未来的需求。 此外,我们还关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的综合概况和全球竞争格局的详细视图。 客户数据平台市场的主要参与者包括甲骨文(美国)、SAP SE(德国)、Adobe(美国)、salesforce.com(美国)、微软(美国)、SAS Institute(美国)、Teradata(美国)、Nice Systems Ltd.(以色列)、Dun & Bradge(美国)、Dan & Bradge(美国)、Nice Systems Ltd.(以色列)。 (以色列)、Dun & Bradstreet(美国)、Leadspace(美国)、Zylotech(美国)、BlueVenn(美国)、CaliberMind(美国)、Celebrus(英国)、Tealium(美国)、AgilOne(美国)、BlueConic(美国) 、Lytics Inc(美国)、IgnitionOne, Inc. (美国)、Amperity, Inc.(美国)、Optimove(美国)、Totango(美国)、Insider(新加坡)、Segment(美国)、Listrak(美国)、Simon Data(美国)、Ometria(英国)、Treasure Data (美国)、Salesmango(美国)和 ActionIQ(美国)。 本节概述了竞争格局,包括各种战略发展,例如主要併购、未来能力、合作伙伴关係、财务概览、合作、新产品开发和新产品发布。
如果您有任何定制要求,请写信给我们。 我们的研究团队可以根据您的需要提供定制报告。
注意:在公司简介、财务细节、近期发展等方面,基于可用信息,私人控股公司可能不包括在内。
The global demand for Customer Data Platform Market is presumed to reach the market size of nearly USD 99.91 BN by 2030 from USD 7.72 BN in 2022 with a CAGR of 37.72% under the study period 2023 - 2030.
A Customer Data Platform is a software package that manages customer data and produces a uniform, durable customer database that other systems can access. It's a pre-built system that collects client data from various sources and allows it to be used by other methods for marketing campaigns, customer service, and other customer experience activities. Consumer data is collected in real-time and organized into individual, centralized consumer profiles by CDPs. Customer Data Platforms combine data from several first-, second-, and third-party sources to create customer profiles. Customer Relationship Management and Data Management Platform, transactional systems, web forms, email and social media activity, website and e-commerce behavioral data, and more are included in the customer data platform. CDP can assist in overcoming tactic fatigue and advancing programs to the next level, allowing email marketing, paid media, and other addressable channels to reach their full potential. Despite all the organizational and technological difficulties beneath, CDP delivers feed personalization algorithm power to provide highly tailored experiences that users anticipate.
The customer is now present on any channel or platform for everyday activities such as reviewing emails, reading books, online shopping for food and fashion, online payments, and social networking applications. There is also a rise in data sets, frequent entry and leave of the app by users, and switching between apps. As a result, real-time interaction tracking is critical. Business owners use this database to present clients with helpful offers and reviews based on apps and websites. Because of the increased demand for real-time and personalized data analysis, the market is predicted to rise over the forecast period. Furthermore, businesses are undergoing digital transformations, allowing them to understand better what customers value, develop a firmer grip on operating models, and capitalize on the opportunity for competitive differentiation. Nevertheless, high capital expenditures and a scarcity of experienced employees who can successfully use the platform are expected to impede the customer data platform (CDP) software market.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of customer data platform. The growth and trends of customer data platform industry provide a holistic approach to this study.
This section of the customer data platform market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Customer Data Platform market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Teradata(US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (US), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), and Amperity, Inc. (US), Optimove (US), Totango (US), Insider (Singapore), Segment (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), ActionIQ (US). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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