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全球薄荷烟市场研究报告 - 行业分析、规模、份额、增长、趋势及2023年至2030年预测Global Menthol Cigarette Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
据预测,到2030年,全球薄荷卷烟市场需求将从2022年的882.9亿美元增至1229.8亿美元,2023-2030年的复合年增长率为4.23%。
薄荷烟是一种含有薄荷作为香料添加剂的香烟。薄荷醇香料具有薄荷味,吸烟时喉咙和肺部有清凉感,因此受到吸烟者的欢迎。薄荷味有助于掩盖吸烟时产生的刺鼻感和刺激感,使一些人的吸烟体验更加顺畅。
吸烟者喜欢薄荷香烟带来的清凉感,这可以使吸烟体验更加愉悦。此外,品牌忠诚度也起到了一定作用,因为许多知名卷烟品牌都提供薄荷卷烟,消费者出于熟悉和个人偏好会继续购买。另一个因素是尼古丁输送方面。与普通香烟一样,这些香烟也含有尼古丁,这是一种令人上瘾的物质。薄荷味道和尼古丁输送的结合创造了一种独特的吸烟体验,吸引了某些吸烟者。有针对性的营销在推动这一市场方面也发挥了重要作用。烟草公司针对特定人群,如年轻人、少数民族社区和女性,开展了战略性的薄荷卷烟营销活动。这些营销活动强调薄荷味、新鲜感和生活方式,使其对目标群体具有吸引力。然而,重要的是要注意到法规和公共卫生问题对薄荷卷烟市场的影响。这些法规变化会影响该市场的动态和消费者行为。
研究涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰了解行业结构,评估全球竞争吸引力。此外,这些工具还对全球薄荷烟市场的各个细分市场进行了全面评估。薄荷醇香烟行业的增长和趋势为本研究提供了整体方法。
本部分涵盖了区域前景,重点分析了北美、欧洲、亚太、拉美、中东和非洲地区薄荷烟市场的当前和未来需求。此外,研究还重点关注了所有主要地区各个应用领域的需求、估计和预测。
该研究还涵盖了市场主要参与者的综合概况以及全球竞争格局的深入分析。薄荷卷烟市场的主要参与者包括菲利普莫里斯国际公司、帝国品牌公司、韩国烟草和人参公司、Alfred Dunhill, Ltd.、R.J. Reynolds烟草公司、英美烟草公司、Commonwealth Brands、Liggett集团、Lorillard烟草公司、Essentra plc。本部分包括竞争格局的整体视图,其中包括各种战略发展,如关键并购、未来能力、合作伙伴关系、财务概况、合作、新产品开发、新产品上市以及其他发展。
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The global demand for Menthol Cigarette Market is presumed to reach the market size of nearly USD 122.98 BN by 2030 from USD 88.29 BN in 2022 with a CAGR of 4.23% under the study period 2023 - 2030.
A menthol cigarette is a type of cigarette that contains menthol as a flavouring additive. It has been popular among smokers due to the menthol flavouring, which provides a minty taste and a sensation of coolness in the throat and lungs when smoking. The menthol flavour can help mask the harshness and irritation caused by smoking tobacco, making the smoking experience feel smoother for some individuals.
Smokers appreciate the refreshing and cooling sensation provided by menthol cigarettes, which can make the smoking experience more enjoyable. Moreover, brand loyalty plays a role, as many well-known cigarette brands offer menthol variants, leading consumers to continue purchasing it out of familiarity and personal preference. Another factor is the nicotine delivery aspect. Like regular cigarettes, these also contain nicotine, an addictive substance. The combination of menthol flavour and nicotine delivery creates a unique smoking experience that appeals to certain smokers. Targeted marketing has also played a crucial role in driving this market. Tobacco companies have strategically marketed menthol cigarettes to specific demographic groups, such as young adults, ethnic communities, and women. These campaigns have emphasized the menthol flavour, perceived freshness, and lifestyle associations, making it appealing to the targeted groups. However, it is important to note that regulations and public health concerns have impacted the menthol cigarette market. These regulatory changes can influence the dynamics and consumer behaviour of this market.
The research covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of menthol cigarette. The growth and trends of menthol cigarette industry provide a holistic approach to this study.
This section of the menthol cigarette market provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Menthol Cigarette market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the menthol cigarette market include Philip Morris International Inc.; Imperial Brands plc; Korea Tobacco & Ginseng Corporation; Alfred Dunhill, Ltd.; R.J. Reynolds Tobacco Company; British American Tobacco; Commonwealth Brands; Liggett Group; Lorillard Tobacco; Essentra plc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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