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市场调查报告书
商品编码
1448711
全球快速消费品 (CPG) 市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势与预测Global Consumer Packaged Goods (CPG) Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球消费品包装商品(CPG)市场需求预计将从2023年的1,602.3亿美元达到2032年近2,769.8亿美元的市场规模,2024年至2032年的研究期间复合CAGR为6.27%。
消费品包装商品 (CPG) 是指日常消费的一类产品,通常经过包装、贴标籤并透过各种零售管道出售给消费者。这些商品专为个人使用而设计,包括消费者定期补充的各种日常用品,例如食品和饮料、个人护理产品、清洁产品、非处方药物和家庭用品。
以健康、永续性和便利性为标誌的消费者口味的变化引导着创新消费包装产品的发展。电子商务的激增重塑了消费品公司与消费者互动的方式,凸显了数位管道的重要性。持续创新,特别是在健康和保健产品方面,满足了对天然、有机和功能性产品日益增长的需求。由消费者对环境的关注所推动的永续发展倡议影响着消费品产业的包装实践。便利性仍然是关键驱动因素,忙碌的生活方式刺激了对即食食品和便携式零食的需求。数位行销和社群媒体也塑造了消费者行为,而自有品牌和商店品牌的趋势持续成长。全球化和多元化策略使 CPG 公司能够进入新市场,供应链的弹性变得突出,特别是在 COVID-19 大流行之后。遵守监管标准、个人化消费者参与以及对效率的承诺进一步体现了消费品包装市场的动态格局。
研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外,这些工具还对全球消费品 (cpg) 市场的每个细分市场进行包容性评估。消费品 (cpg) 产业的成长和趋势为本研究提供了整体方法。
快速消费品 (CPG) 市场报告的这一部分提供了国家和区域层面细分市场的详细资料,从而帮助策略师确定相应产品或服务的目标人口统计数据以及即将到来的机会。
本节涵盖区域前景,重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲的消费包装商品 (CPG) 市场当前和未来的需求。此外,该报告重点关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。快速消费品 (CPG) 市场的主要参与者包括强生、宝洁 (P&G)、雀巢、联合利华、卡夫亨氏、家乐氏公司、可口可乐公司、高露洁棕榄、百事可乐、高乐氏、玛氏、公司、好时公司、亿滋国际、康尼格拉品牌、通用磨坊。本节包含竞争格局的整体视图,包括各种策略发展,例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。
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The global demand for Consumer Packaged Goods (CPG) Market is presumed to reach the market size of nearly USD 276.98 Billion by 2032 from USD 160.23 Billion in 2023 with a CAGR of 6.27% under the study period 2024 - 2032.
Consumer packaged goods (CPG) refers to a category of products that are consumed on a daily basis and are typically packaged, labeled, and sold to consumers through a wide range of retail channels. These goods are designed for personal use, and they include a variety of everyday items that consumers replenish regularly, such as food and beverages, personal care products, cleaning products, over-the-counter medications, and household goods.
Changing consumer tastes, marked by a focus on health, sustainability, and convenience, steer the development of innovative consumer packaged products. The surge in e-commerce reshapes how CPG companies engage with consumers, emphasizing the importance of digital channels. Continuous innovation, particularly in health and wellness offerings, meets the increasing demand for products that are natural, organic, and functional. Sustainability initiatives, driven by consumer concern for the environment, influence packaging practices in the CPG sector. Convenience remains a key driver, with on-the-go lifestyles fueling demand for ready-to-eat meals and portable snacks. Digital marketing and social media also shape consumer behavior, while the trend of private label and store brands continues to grow. Globalization and diversification strategies enable CPG companies to reach new markets, and supply chain resilience gains prominence, particularly in the aftermath of the COVID-19 pandemic. Compliance with regulatory standards, personalized consumer engagement, and a commitment to efficiency further characterize the dynamic landscape of the consumer packaged goods market.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of consumer packaged goods (cpg). The growth and trends of consumer packaged goods (cpg) industry provide a holistic approach to this study.
This section of the consumer packaged goods (cpg) market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Consumer Packaged Goods (CPG) market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Consumer Packaged Goods (CPG) market include Johnson & Johnson, Procter & Gamble (P&G), Nestle, Unilever, Kraft Heinz, Kellogg Company, The Coca-Cola Company, Colgate-Palmolive, PepsiCo, Clorox, Mars, Incorporated, The Hershey Company, Mondelez International, Conagra Brands, General Mills. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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