市场调查报告书
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全球区块链零售市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势与预测Global Blockchain in Retail Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球零售市场对区块链的需求预计将从 2023 年的 2,963.9 亿美元达到近 12,6705.2 亿美元的市场规模,2024-2032 年研究期间复合年增长率为 51.78%。
零售业区块链是指在零售业应用区块链技术,提高供应链的透明度、可追溯性和安全性,并增强客户信任,实现新的商业模式和客户体验。区块链可以创建去中心化、防篡改的数位帐本,记录和验证整个零售生态系统的交易、产品来源和所有权。它使零售商能够追踪商品从供应商到消费者的流动,验证产品的真实性,确保符合监管标准,并侦测和防止假冒或诈欺活动。它还促进忠诚度计划、产品保固和供应链金融等创新解决方案的发展,为零售业提高效率和创造价值提供机会。
零售业的区块链市场正在经历快速成长,这是由重塑零售格局的几个关键因素推动的,并推动了对创新解决方案的需求,以提高整个供应链和客户体验的透明度、信任和效率。电子商务和全通路零售的兴起增加了供应链网路的复杂性和互联性,带来了假冒伪劣商品、供应链可视性差距以及库存管理和订单履行效率低下等挑战。区块链技术提供了一个去中心化且不可变的分类账,可以安全、透明地记录交易、产品来源和供应链事件,降低诈欺风险,增强可追溯性,并提高供应链效率。此外,消费者对道德采购、永续生产和正宗产品的需求不断增长,促使零售商采用基于区块链的解决方案进行产品认证、原产地追踪和永续性认证,使消费者能够做出明智的购买决策并支持符合其价值观的品牌。此外,产品安全、资料隐私和供应链透明度的监管要求和行业标准推动了区块链技术的采用,以确保合规性、降低风险并建立消费者对零售业务的信任。此外,对客户忠诚度、个人化和数据驱动的行销策略的日益关注推动了对基于区块链的忠诚度计划、客户身份管理和定向广告解决方案的投资,这些解决方案利用区块链的安全性和资料完整性功能来保护消费者资料并增强客户参与度。此外,数位市场、点对点(P2P)商务平台和去中心化金融(DeFi)生态系统的激增为零售市场中的区块链创造了机会。然而,消费者行为和零售趋势的变化可能会在未来几年挑战零售市场成长中的区块链。
研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外,这些工具也对全球零售业区块链市场的各个细分市场进行了包容性评估。零售业区块链的成长和趋势为本研究提供了整体方法。
零售市场区块链报告的这一部分提供了国家和地区层面细分市场的详细资料,从而帮助策略师确定相应产品或服务的目标人口统计数据以及即将到来的机会。
本节涵盖区域前景,重点介绍北美、欧洲、亚太地区、拉丁美洲、中东和非洲零售市场当前和未来对区块链的需求。此外,该报告重点关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。零售市场区块链的主要参与者包括微软公司、IBM公司、SAP SE、甲骨文公司、亚马逊网路服务公司、Coinbase、BitPay、BTL Group Ltd.、Earthport PLC、BitFury Group Limited。本节包含竞争格局的整体视图,包括各种策略发展,例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。
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The global demand for Blockchain in Retail Market is presumed to reach the market size of nearly USD 12670.52 Billion by 2032 from USD 296.39 Billion in 2023 with a CAGR of 51.78% under the study period 2024-2032.
Blockchain in retail refers to applying blockchain technology in the retail industry to improve transparency, traceability, and security in supply chains, enhance customer trust, and enable new business models and customer experiences. Blockchain enables the creation of decentralized, tamper-proof digital ledgers that record and verify transactions, product provenance, and ownership across the retail ecosystem. It allows retailers to track the movement of goods from suppliers to consumers, authenticate product authenticity, ensure compliance with regulatory standards, and detect and prevent counterfeit or fraudulent activities. It also facilitates innovative solutions such as loyalty programs, product warranties, and supply chain finance, offering opportunities for efficiency gains and value creation in the retail sector.
The market for blockchain in retail is experiencing rapid growth driven by several key factors reshaping the retail landscape and driving demand for innovative solutions that enhance transparency, trust, and efficiency across the supply chain and customer experience. The rise of e-commerce & omnichannel retailing has increased the complexity & interconnectedness of supply chain networks, leading to challenges such as counterfeit goods, supply chain visibility gaps, and inefficiencies in inventory management and order fulfillment. Blockchain technology provides a decentralized & immutable ledger that enables secure and transparent record-keeping of transactions, product provenance, and supply chain events, reducing the risk of fraud, enhancing traceability, and improving supply chain efficiency. Moreover, the growing consumer demand for ethically sourced, sustainably produced, and authentic products drives retailers to adopt blockchain-based solutions for product authentication, origin tracking, and sustainability certifications, enabling consumers to make informed purchasing decisions and support brands aligned with their values. Additionally, regulatory mandates and industry standards for product safety, data privacy, and supply chain transparency drive the adoption of blockchain technology to ensure compliance, mitigate risks, and build consumer trust in retail operations. Furthermore, the increasing focus on customer loyalty, personalization, and data-driven marketing strategies drives investments in blockchain-based loyalty programs, customer identity management, and targeted advertising solutions that leverage blockchain's security and data integrity features to protect consumer data and enhance customer engagement. Moreover, the proliferation of digital marketplaces, peer-to-peer (P2P) commerce platforms, and decentralized finance (DeFi) ecosystems creates opportunities for blockchain in retail market. However, changes in consumer behavior and retail trends may challenge the blockchain in retail market growth in the coming years.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Blockchain in Retail. The growth and trends of Blockchain in Retail industry provide a holistic approach to this study.
This section of the Blockchain in Retail market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Blockchain in Retail market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Blockchain in Retail market include Microsoft Corporation, IBM Corporation, SAP SE, Oracle Corporation, Amazon Web Services Inc., Coinbase, BitPay, BTL Group Ltd., Earthport PLC, BitFury Group Limited. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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