市场调查报告书
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全球智慧零售市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势和预测Global Smart Retail Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球智慧零售市场需求预计将从 2023 年的 358.9 亿美元达到近 3,525.3 亿美元的市场规模,2024-2032 年研究期间复合年增长率为 28.9%。
智慧零售可以定义为应用智慧技术为顾客提供更快、更好、更安全的智慧购物体验。该概念使用工具和技术为品牌和客户创造生活以及联合购物体验。智慧零售使品牌有可能收集更多有关客户及其购物习惯的资料,并相应地实施积极的改变,并透过提供所有这些东西来提供帮助。
资讯通信技术的不断进步带动了智慧零售的发展。随着数位化的不断发展、智慧型手机和网路用户的普及,智慧零售越来越受欢迎。不断变化的消费者行为期望和日益激烈的竞争正在影响不断增长的市场。在过去五年中,客户和零售商的兴趣日益浓厚。透过改变传统零售方式,传统销售点引入了大量创新。智慧零售的概念超越了新技术的应用,包含了更有组织的维度。例如,一些商店引入了自助服务技术,配备了无线射频识别(RFID)系统、自助收银台和资讯触控点、配备触控萤幕的互动式显示器、数位看板和手机应用程式。同时,农村地区对此理念的接受度较低也是一个限制因素。他们中的许多人对其好处认识不足,而另一些人则担心资料安全和隐私问题。
研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外,这些工具也对全球智慧零售市场的各个细分市场进行了包容性评估。智慧零售业的成长和趋势为本研究提供了整体方法。
智慧零售市场报告的这一部分提供了国家和地区层面细分市场的详细资料,从而帮助策略师确定相应产品或服务的目标人群以及即将到来的机会。
本节涵盖区域前景,重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲智慧零售市场当前和未来的需求。此外,该报告重点关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。智慧零售市场的主要参与者包括亚马逊公司、思科系统公司、Google有限责任公司、霍尼韦尔国际公司、华为技术有限公司、IBM公司、Ingenico、Fiserv公司、英特尔公司、LG Display公司有限公司、NCR公司、NVIDIA 公司、恩智浦半导体、PAX Global Technology Limited、三星电子、Verifone Systems。本节包含竞争格局的整体视图,包括各种策略发展,例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。
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The global demand for Smart Retail Market is presumed to reach the market size of nearly USD 352.53 Billion by 2032 from USD 35.89 Billion in 2023 with a CAGR of 28.9% under the study period 2024-2032.
Smart retail can be defined as the application of smart technologies to deliver faster, greater, safer and smart experience when shopping to customers. The concept uses tools and technologies to make a life for both brands and customers and joined-up shopping experience. Smart retailing gives the brand the potential to collect more data about their customer and their shopping habits and implement positive changes accordingly and help by providing all of those things.
Continuous progress in information and communication technologies has led to the development of smart retail. Smart retailing is gaining popularity with growing digitalization, penetration of smartphone and internet users. Changing consumer behavior expectations and ever-fiercer competition is influencing the growing market. In the last five years, an increasing interest has been seen by customer and retailers. A large number of innovations has been introduced at traditional points of sale by modifying traditional retail practices. The concept of smart retail is going beyond the application of new technologies by including more organized dimension. For instance, several stores have introduced self-service technologies, equipped with Radio Frequency Identification (RFID) systems, self-cash desks, and informativetouch points, interactive displays equipped with touch screens, digital signage and applications for mobile phones. Meanwhile, the low acceptance of this concept in the rural area is a restraining factor. Many of them have low awareness about its benefits while some are concerned about data security and privacy concerns.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Smart Retail. The growth and trends of Smart Retail industry provide a holistic approach to this study.
This section of the Smart Retail market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Smart Retail market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Smart Retail market include Amazon.Com Inc., Cisco Systems Inc., Google LLC, Honeywell International Inc., Huawei Technologies Co. Ltd., IBM Corporation, Ingenico, Fiserv Inc., Intel Corporation, LG Display Co. Ltd., NCR Corporation, NVIDIA Corporation, NXP Semiconductors, PAX Global Technology Limited, Samsung Electronics, Verifone Systems. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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