全球跨境 B2C 电子商务市场 (2023)

Global Cross-Border B2C E-Commerce Market 2023

出版日期: 2023年03月14日 | 出版商:

yStats.com | 英文 125 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

全球跨境电商市场，包括跨境B2C电商，预计在未来四年内将实现两位数的增长。

随着跨境B2C电商市场的逐步演进，2020-2022年跨境B2C支付交易额将呈现增长趋势。虽然基于卡的支付方式是跨境网购最受欢迎的支付方式之一，但PayPal和AliPay等手机钱包越来越受到跨境网购者的欢迎。

大流行期间和之后对在线购物的需求不断增长，导致逐渐转向跨境 B2C 电子商务。截至 2021 年 11 月，超过四分之一的全球网购者因价格更低、质量更高而更喜欢跨境购买，而服装、服饰和鞋类是最热门的网购者之一。超过三分之一在购买最多的领域类别。中国是全球跨境采购的首选目的地，在希腊、拉脱维亚、美国、印度尼西亚等国家占比最高。但是，与 2020 年相比，该国在 2021 年的电子商务市场份额有所下降。此外，按最近跨境采购的国家/地区来看，与 2020 年相比，中国在日本、印度、英国、新西兰和美国的份额有所下降。

本报告分析了全球跨境B2C电子商务市场的最新趋势，包括市场的基本结构和主要趋势、整体市场规模（交易金额/交易笔数、购物人数等） , 我们正在按地区和国家调查详细趋势，以及消费者的偏好和选择。

内容

第一章管理概述

第二章世界

跨境 B2C 电子商务市场概览（2022 年 11 月）
跨境B2C电子商务市场规模（单位：万亿美元，2022年和2026年）
按国家/地区进行跨境购物的网购者百分比（2022 年 9 月）
进行国际销售的零售商所占百分比（按国家/地区分类：2022 年 9 月）
跨境电子商务交易价值：占电子商务交易总价值的份额（2023 年）
在国外购物的网购者百分比（2019/2021）
与 2020 年（2022 年 1 月）相比，目前习惯跨境购物的网购者所占百分比
在线购物者购买国际品牌产品的首选平台：在线购物者的比例（2022 年 7 月）
用于跨境购物的主要在线平台细分：跨境购买份额（2022 年 10 月）
海外网购最常用设备细分：网购者所占百分比（2022 年 7 月）
更愿意直接从国际品牌购买而不是通过市场购物的购物者所占比例（按世代划分的购物者百分比（2022 年第 2 季度））
主要国家/地区的国际奢侈品购物者百分比（2022 年第 2 季度）
最受欢迎的跨境奢侈品购买市场：购物者百分比（2022 年第 2 季度）
愿意放弃实体店购物体验以立即收到在线购买商品的跨境奢侈品购物者所占百分比（2022 年第 2 季度）
国际购物者购买的顶级奢侈品类别：购物者所占比例（2022 年第 2 季度）
跨境 B2C 电子商务中购买最多的产品类别：在线购物者所占的百分比（2022 年 10 月）
跨境在线购买占在线购物者的百分比（价值基础，2022 年 10 月）
网购者跨境网购细分（基于产品重量，2021 年 10 月）
跨境购物的主要原因：受访者百分比（2022 年 9 月）
跨境购物的主要原因：各代受访者的百分比（2021 年 11 月）
在海外网购时放弃购物车的主要原因：在线购物者的百分比（2022 年 7 月）
跨境网购占在线购物者的比例：按配送速度（2022 年 10 月）
最近进行 B2C 电子商务购买的主要国家/地区：在线购物者的百分比（2022 年 10 月）
跨境网购频率细分：按世代划分的受访者百分比（2021 年 11 月）
网购者未来从国内/海外零售商在线购买的意愿细分（2022 年 10 月）
跨境支付交易额：B2B、B2C、C2B、C2C（单位：万亿美元，2020-2022）
用于跨境购物的 B2C 电子商务应用：前 10 名下载量（2020 年、2021 年第一季度至 2021 年第三季度）
下载次数最多的跨境购物 B2C 电子商务应用：下载次数前 10 名（百万，2022 年上半年）

第 3 章：欧洲

地区
德国
意大利
西班牙
英国
法国
瑞典
荷兰
奥地利
比利时
瑞士
爱尔兰
丹麦
芬兰
冰岛
卢森堡
葡萄牙
俄罗斯
土耳其
希腊
匈牙利
克罗地亚
斯洛文尼亚
爱沙尼亚
立陶宛
拉脱维亚
塞浦路斯

简介目录

Product Code: 1608

The cross-border E-Commerce market inclusive of the B2C E-Commerce is forecasted to witness a double-digit growth in the next four years": new yStats.com report.

Digital wallets are gaining momentum as the preferred cross-border B2C E-Commerce payment method

As the cross-border B2C E-Commerce market is gradually evolving, the transaction value of cross-border B2C payments has shown an increasing trend between 2020 and 2022. Although card-based payment methods are among the most preferred payment methods for online cross-border shopping, mobile wallets such as PayPal, AliPay among others are gaining popularity among online shoppers across regions, according to the new yStats.com report. For instance, Japan and Singapore accounted for more than half of online shoppers using credit cards to pay for their cross-border purchases as of January 2022. While digital wallets such as PayPal and Alipay were preferred among nearly half the online shoppers in Australia and China respectively, the growth of cross-border B2C E-Commerce across Asia-Pacific also led to an emergence of embedded finance options to pay for cross-border purchases. Companies such as PayPal and Currency Cloud support the embedded finance ecosystem across Asia-Pacific. Payments via mobile phones, websites, and wearable devices are becoming popular in the region due to the rise of QR codes and tokenization, as spelled out by the new yStats.com report. The popularity of digital wallets is not limited to Asia-Pacific and can even be seen across Europe. For example, PayPal, followed by credit card and direct transfer were the top 3 cross-border payment methods that online shoppers used as of April 2022. Similarly, Italy also saw more than half of online shoppers inclining towards PayPal when it came to their cross-border purchases as of January 2022.

Clothing and footwear accounted for the most bought product categories, with China being the preferred purchase destination

The growing demand for online shopping during and post pandemic also led to the gradual shift towards cross-border B2C E-Commerce. More than one-fourth online shoppers globally preferred cross-border purchases due to lower prices and better quality of products as of November 2021, with clothing, apparel and footwear being the most purchased categories among more than one-third of online shoppers. Fashion items such as clothing and footwear were also popular cross-border purchase categories among more than half of online shoppers in Germany and the Netherlands as of H1 2022, as revealed by the new yStats.com report. Furthermore, more than half of online shoppers in Luxembourg also preferred to purchase clothing, footwear, and accessories via online cross-border channels as of 2021. While in China and Australia online shoppers inclined more towards the purchase of cosmetics and games & toys respectively when it came to online shopping. China was the preferred cross-border purchase destination worldwide, with its share being the highest in Greece, Latvia, USA, and Indonesia among other nations. Despite this, the country's share in E-Commerce market decline as of 2021 in comparison to its share in 2020. Moreover, in terms of the country of most recent cross-border purchase, China's share in Japan, India, UK, New Zealand, as well as the U.S. saw a dip compared to its share in 2020.

1. Management Summary

2. Global

Cross-Border B2C E-Commerce Market Overview, November 2022
Cross-Border B2C E-Commerce Market Size, in USD trillion, 2022e & 2026f
Share of Online Shoppers Making Cross-Border Purchases, by Select Countries, in %, September 2022
Share of Retailers Selling Internationally, by Select Countries, in %, September 2022
Share of Cross-Border E-Commerce Value of Total E-Commerce Transactions, in %, 2023f
Share of Online Shoppers Who Made Purchases Outside Their Country, in %, 2019 & 2021
Share of Online Shoppers Who Are More Comfortable With Cross-Border Shopping Now Than in 2020, in %, January 2022
Preferred Platforms Among Online Shoppers for Buying a Branded Product Internationally, in % of Online Shoppers, July 2022
Breakdown of Top Online Platforms Used for Cross-Border Shopping, in % of Cross-Border Purchases, October 2022
Breakdown of the Most Used Devices for Making International Online Purchase, in % of Online Shoppers, July 2022
Share of Shoppers Who Prefer to Buy Directly From International Brands Instead of Using Marketplaces, by Generation, in % of Shoppers, Q2 2022
Share of Shoppers From Select Countries Who Shopped for Luxury Products Internationally, in %, Q2 2022
Most Popular Market for the Purchase of Cross-Border Luxury Products, in % of Shoppers, Q2 2022
Share of Luxury Cross-Border Shoppers Who Are Willing to Forgo In-Store Shopping Experience to Receive Their Products Quickly When Purchased Online, in %, Q2 2022
Top Luxury Product Categories That Shoppers Buy Internationally, in % of Shoppers, Q2 2022
Top Product Categories Purchased via Cross-Border B2C E-Commerce, in % of Online Shoppers, October 2022
Share of Cross-Border Online Purchases, by Product Value, in % of Online Shoppers, October 2022
Breakdown of Cross-Border Online Purchases, by Product Weight, in % of Online Shoppers, October 2021
Top Reasons for Cross-Border Shopping, in % of Respondents, September 2022
Top Reasons for Making Cross-Border Purchases, by Generation, in % of Respondents, November 2021
Top Reasons for Cart Abandonment When Shopping Online Internationally, in % of Online Shoppers, July 2022
Share of Cross-Border Online Purchases, by Delivery Speed, in % of Online Shoppers, October 2022
Top Countries From Where The Most Recent Cross-Border B2C E-Commerce Purchases Were Made, in % of Online Shoppers, October 2022
Breakdown of Cross-Border Online Purchase Frequency, by Generation, in % of Respondents, November 2021
Breakdown of Online Shoppers' Future Intentions to Buy Online From Domestic and Foreign Retailers, in %, October 2022
Cross-Border Payment Transaction Value, by B2B, B2C, C2B and C2C, in USD trillion, 2020-2022f
Top 10 Shopping Apps by Downloads, incl. "Cross-Border B2C E-Commerce Apps", 2020 & Q1 2021-Q3 2021
10 Most Downloaded Shopping Apps, incl. "Cross-Border B2C E-Commerce Apps", by Number of Downloads, in millions, H1 2022