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2023 年全球奢侈时尚在线电子商务市场
市场调查报告书
商品编码
1312362

2023 年全球奢侈时尚在线电子商务市场

Global Luxury Fashion Online Recommerce Market 2023
出版日期: | 出版商: yStats.com | 英文 166 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

“不断增长的消费者需求和当前的经济发展使奢侈品转售变得流行”：yStats.com 的新报告。

年轻消费者推动奢侈时尚的在线转售

预计 2022 年至 2026 年间，全球服装转售市场将增长近一倍，这表明消费者对奢侈时尚转售的兴趣不断增长。 包括 Z 世代和千禧一代在内的年轻一代约占奢侈品买家的三分之一，是二手奢侈品购买和销售的主要推动力。

转售的主要原因因国家和地区而异

最近的研究显示，全球有很高比例的奢侈品买家购买二手时装是为了获得难以找到或缺货的商品，或者是为了削减成本。 在欧洲，转售的首要原因是减少浪费、包装和塑料，并强调可持续性。 2020年至2025年，中国奢侈品转售市场的复合年增长率预计在33%左右，其中使用最多的渠道是二手奢侈品交易平台。

奢侈品牌开启转售趋势

从 2019 年到 2023 年 2 月，参与□□在线经销商计划的美国时尚品牌数量从个位数增加到三位数。 路易威登、古驰、香奈儿、迪奥和普拉达等热门奢侈品牌在多个奢侈时尚在线转售平台上的销售增长强劲。

Fashionphile 是一个超豪华转售平台，销售价格和销售额均出现显着增长。

总部位于美国的超豪华经销商 Fashionphile 发现全球各种产品和品牌的销售价格和销量均大幅上涨。 例如，仅2018年至2021年11月期间，香奈儿“小号”和“中号经典翻盖”包在Fashionphile上的销售价格就几乎翻了一番。 2022年，奢侈品配饰的销量也将猛增，蒂芙尼的“Hardware Link手炼”年增长约300%，梵克雅宝的“Alhambra手炼”和卡地亚的“LOVE手炼”朱莉紧随其后。

内容

第一章管理总结

第二章世界

  • 奢侈时尚在线电子商务市场概览
  • 二手市场规模
  • 二手奢侈品市场规模
  • 二手买家购物车中转售的百分比
  • 倾向于购买无法购买新品的品牌产品的二手产品买家所占的百分比
  • 最有可能购买二手货的奢侈品买家的世代分享
  • 最有可能出售二手货的奢侈品买家的世代分享
  • 时尚单品销售的促进因素
  • 销售时尚用品的障碍
  • 首次了解该品牌或首次购买二手奢侈品的人数百分比
  • 购买的二手商品按类别细分
  • 购买过二手时尚产品的人数以及未来可能购买这些产品的人数比例
  • 购买二手时装的理由
  • 出售二手奢侈品的原因
  • 受访者因疫情对奢侈时尚做出的主要改变
  • 要求提供有关二手商品的真实性和来源的更多信息的受访者所占的百分比
  • 对以下奢侈品牌的特征给予 4 分或以上（满分 5 分）的奢侈品消费者所占比例
  • 在线租赁平台“Runway”上提供的奢侈品牌份额
  • 顶级奢侈时尚品牌采用创新功能，包括转售
  • 参与在线电子商务的 eBay 买家比例
  • 在购买二手商品时重视可持续发展和环境效益的 eBay 用户所占百分比
  • 因经济形势而表示 eBay 上的活动有所增加的 eBay 卖家比例
  • 在 eBay 上销售产品以赚取零用钱的 eBay 卖家比例
  • 出于财务原因进行回购的 eBay 买家所占百分比
  • 认为近年来销售二手商品变得更加容易的 eBay 卖家百分比
  • 二手奢侈手錶的市场规模
  • 二手奢侈手錶市场和二手手錶市场细分
  • 手錶转售市场在整个手錶市场（包括豪华手錶）中所占的份额
  • 在线渠道占豪华手錶转售市场总额的份额

第 3 章美国

  • 奢侈时尚在线电子商务市场概览
  • 服装转售市场规模
  • 时装网上转售市场规模及同比变化率
  • 时尚数字转售市场中每位买家的平均销售额及同比变化率
  • 构成整个奢侈品市场的转售产品份额
  • 通过在线转售进行的二手产品销售百分比
  • 购买二手奢侈品的奢侈品消费者所占的百分比
  • 每月至少购买一次二手奢侈品的奢侈品购物者的百分比等。

第 4 章欧洲

  • 区域趋势
    • 奢侈时尚在线电子商务市场概览
    • 电子商务市场规模
    • 时尚电子商务市场规模
    • B2C 电子商务 构成整个商务市场的电子商务市场份额
    • 时尚电子商务市场占整个时尚B2C电子商务市场的份额等。
  • 法国
  • 英国
  • 德国

第 5 章亚太地区

  • 区域趋势
    • 购买二手商品的买家百分比：按类别
    • 未来 12 个月内将继续购买二手商品的购物者所占的百分比
    • 比平常更频繁地购买二手商品的购物者所占的百分比
  • 中国
  • 日本

第6章公司简介

  • The RealReal
  • Fashionphile
  • Vestiaire Collective
  • ThredUp
  • Idle Fish
简介目录
Product Code: 1620

"Through increasing consumer demand and current economic developments, luxury recommerce is rising in popularity": new yStats.com report.

Younger consumers drive luxury fashion online recommerce

The global resale apparel market is projected to almost double between 2022 and 2026, displaying a growing consumer interest in luxury fashion recommerce. Younger generations, including Gen Z and Millennials, comprise around one-third of luxury shoppers, and they are the main drivers of secondhand luxury purchases and sales.

Top reasons for resale vary greatly by country and region

Recent surveys reveal that globally, a high share of luxury shoppers purchase secondhand fashion due to access to hard-to-find or discontinued pieces and cost savings. In Europe, the number one reason for recommerce is the reduction of waste, packaging, or plastic, emphasizing sustainability. Between 2020 and 2025, China's luxury resale market is forecasted to experience a CAGR of nearly 33%, with the most used channel being secondhand luxury goods trading platforms.

Luxury brands are jumping onto the resale trend

From 2019 to February 2023, the number of U.S. fashion brands participating in online resale programs increased from single to triple digits. Popular luxury brands like Louis Vuitton, Gucci, Chanel, Dior, and Prada saw significantly growing sales on multiple luxury fashion online recommerce platforms.

Ultra-luxury resale platform Fashionphile experienced major growth in sale prices and sale increases

U.S.-based ultra-luxury resale site Fashionphile experienced significant increases in sale prices and volume for various products and brands worldwide. For instance, Chanel's "Small" and "Medium Classic Flap" bag sale prices on Fashionphile nearly doubled between 2018 and November 2021 alone. In 2022, luxury accessory sales also soared, with the Tiffany HardWear Link Bracelet experiencing an annual growth of almost 300%, followed by jewelry like the Van Cleef & Arpels Alhambra bracelet and the Cartier LOVE bracelet.

Table of Contents

1. Management Summary

2. Global

      • Overview of Luxury Fashion Online Recommerce Market, January 2023 (1 of 2)
      • Overview of Luxury Fashion Online Recommerce Market, January 2023 (2 of 2)
      • Secondhand Market Size, in USD billion, 2022 & 2027f
      • Secondhand Luxury Goods Market Size, in EUR billion, 2021 & 2025f
      • Share of Resale Making Up Secondhand Product Buyers' Purchase Basket, in %, 2022e & 2023f
      • Share of Secondhand Shoppers That Are Inclined to Buy Products From Brands They Could Not Afford New, in %, 2021
      • Share of Luxury Shoppers Who Are the Most Likely to Buy Secondhand Goods, by Generation, in %, 2022
      • Share of Luxury Shoppers Who Are the Most Likely to Sell Secondhand Goods, by Generation, in %, 2022
      • Drivers of Selling Fashion Items, in % of Secondhand Sellers, 2022
      • Barriers to Selling Fashion Items, in % of Secondhand Non-Sellers, 2022
      • Share of Respondents Who Discovered a Brand or Bought Secondhand Luxury Item for the First Time, in %, 2022e
      • Breakdown of Purchased Secondhand Product Categories, by Number of Articles Purchased, in % of Total Number of Secondhand Purchases Annually, 2022e
      • Share of Respondents Who Bought vs Those Who Are Likely to Buy a Pre-Owned Fashion Item in the Future, in %, April 2022
      • Reasons for Buying Pre-Owned Fashion, in % of Luxury Shoppers, April 2022
      • Reasons for Selling Pre-Owned Luxury Products, in % of Pre-Owned Luxury Sellers, 2021
      • Top Changes that Respondents Made to Luxury Fashion Due to the Pandemic, in % of Respondents, April 2022
      • Share of Respondents Who Want More Information on Authenticity and Origin of Pre-Owned Items, in %, April 2022
      • Share of Luxury Shoppers Who Rate the Following Luxury Brand Features 4 or Above on a Scale of 1 to 5, in %, October 2021
      • Share of Luxury Brands That Are Available on the Online Rental Platform "Runway", in %, 2021
      • Adoption of Select Innovation Features by the Top Performing Luxury Fashion Brands, incl. Resale, October 2021
      • Share of eBay Buyers Who Have Engaged in Online Recommerce, in %, November 2022
      • eBay Users Who Value Sustainability and Environmental Benefits When Shopping Secondhand, by Generation, in % of eBay Users, November 2022
      • Share of eBay Sellers Who Stated That the Economy Has Caused an Increase in Their eBay Activity, All Sellers vs Gen Z Sellers, in %, November 2022
      • Share of eBay Sellers Who Have Sold on eBay to Make Extra Cash, All Sellers vs Gen Z Sellers, in %, November 2022
      • Share of eBay Buyers Who Stated Financial Savings as Reason for Recommerce, All Buyers vs Gen Z Buyers, in %, November 2022
      • Share of eBay Sellers Who Believe Selling Pre-Owned Goods Has Become Easier in Recent Years, in %, November 2022
      • Secondhand Luxury Watch Market Size, in USD billion, 2022e & 2026f
      • Breakdown of Secondhand and Firsthand Luxury Watch Market, in %, 2022e & 2026f
      • Share of Watch Resale Market Making Up Total Watch Market, incl. "Luxury Watches", in %, 2025f
      • Share of Online Channels Making Up Total Luxury Watch Resale, in %, 2026f

3. USA

      • Overview of Luxury Fashion Online Recommerce Market, February 2023
      • Resale Apparel Market Size, in USD billion, and Year-on-Year Change, in %, 2021-2027f
      • Fashion Online Resale Marketplace Sales, in USD billion, and Year-on-Year Change, in %, 2021e-2025f
      • Average Fashion Digital Resale Marketplace Sales per Buyer, in USD, and Year-on-Year Change, in %, 2022f-2025f
      • Share of Resale Making Up Total Luxury Market, in %, 2021
      • Share of Secondhand Sales Originating From Online Resale, in %, 2024f
      • Share of Luxury Shoppers Buying Pre-Owned Luxury Goods, in %, August 2021
      • Share of Luxury Shoppers Who Purchase Pre-Owned Luxury at Least Once a Month, by Gender, in %, August 2021
      • Share of Luxury Shoppers Who Purchase Pre-Owned Luxury Online, by Gender, in %, August 2021
      • Share of Respondents Who Have Bought Secondhand Apparel, in %, December 2022
      • Share of Respondents Buying Same or More Secondhand Apparel Items, in %, April 2022
      • Share of Adults Who Spent a Higher Proportion of Their Apparel Budget on Secondhand, in %, 2022
      • Share of Adults Who Have Bought or Are Open to Buying Secondhand in the Future, in % of Adults, 2020 & 2021
      • Share of Adults Who Have Bought or Are Open to Buying Secondhand Apparel in the Future, All Adults vs Gen Z, in %, December 2022
      • Breakdown of Experience With Purchasing Clothing From Online Secondhand Stores, by Age, in % of Adults, October 2022
      • Share of Gen Z Who Would Pay More for Apparel They Know They Can Resell, in %, January 2022
      • Share of Gen Z Who Consider the Resale Value of Apparel Before Purchasing, in %, 2021 & 2022
      • Share of Respondents Who Are Less Likely to Buy an Apparel Item if It Does Not Have a Good Resale Value, All Adults vs Gen Z, in %, December 2022
      • Share of Secondhand Apparel Making Up an Average Adult's Closet, in %, 2022 & 2032f
      • Share of Respondents Who Will Consider Buying More Secondhand Apparel if Prices Keep Rising, in %, April 2022
      • Reasons to Buy Pre-Owned Luxury, in % of Luxury Shoppers, August 2021
      • Share of Gen Z Who Choose Secondhand to Afford Higher-End Brands, in %, December 2022
      • Share of Gen Z Who Refuse to Buy From Non-Sustainable Brands and Retailers, in %, 2021 & 2022
      • Main Features That Are Considered Important During Secondhand Luxury Purchase, in % of Luxury Shoppers, October 2022
      • Share of Luxury Shoppers Whose Main Concern When Purchasing Pre-Owned Luxury Goods is Authenticity, in %, August 2021
      • Share of Respondents Preferring Brand-Operated Resale Over Third-Party Platforms, in %, July 2021
      • Share of Adults Finding Secondhand Shopping Easier Than Five Years Ago Due to the Emergence of Technology and Online Marketplaces, in %, January 2022
      • Share of Adults Who Find That Secondhand Has Become More Accessible, in %, December 2022
      • Share of Adults Who Look for Secondhand Apparel in the First Place When Shopping for Apparel in General, in %, January 2022
      • Share of Gen Z Who Look for an Item Secondhand Before Purchasing It New, in %, 2021 & 2022
      • Share of First-Time Secondhand Shoppers Who Plan to Spend the Same Amount or More on Secondhand in the Next 5 years, in %, January 2022
      • Share of Shoppers Who Plan to Spend More or Less Money in the Next 5 Years, by Category, in % of Shoppers, 2020 & 2021
      • Share of Secondhand Shoppers Who Plan to Buy, Shop or Sell More or Less Secondhand in the Next Year, in %, October 2022
      • Share of Luxury Shoppers Who State That They Will Shop More for Pre-Owned Luxury as COVID-19 Subsides, in %, August 2021
      • Resale Product Categories Adults Planned to Purchase as Holiday Gifts, in % of Adults, September 2022
      • Top 3 Pre-Owned Luxury Categories Purchased Online, in % of Luxury Shoppers, August 2021
      • Pre-Owned Luxury/Premium Fashion Categories Likely to Be Purchased in the Next 2 Years, in % of Luxury/Premium Shoppers, 2021
      • Share of Luxury Shoppers Who Sell Pre-Owned Luxury Online, by Gender, in %, August 2021
      • Share of Luxury Shoppers Selling on Resale Sites Who Resold at Least One Luxury Accessory for More Than They Originally Bought, in %, October 2022
      • Breakdown of Luxury Shoppers Who Bought and Sold a Secondhand Luxury Accessory Online, in %, October 2022
      • Share of eBay Sellers Who Sold Secondhand Goods to Earn Extra Income, in %, November 2022
      • Share of eBay Sellers Who Sold Secondhand Goods Due to Lost Household Income, in %, November 2022
      • Breakdown of Actions that Luxury Shoppers Will Take if Authentication Details of Secondhand Luxury Accessories Are Available, in % of Luxury Shoppers, October 2022
      • Share of Luxury Shoppers Who Showed Willingness to Exchange Luxury Accessories for Other Luxury Accessories, in %, October 2022
      • Locations Used to Buy Luxury Goods, in % of Luxury Shoppers, 2022e
      • Digital Platforms Used for Secondhand Shopping, in % of Adults, October 2022
      • Share of Fashion Retail Customers Who Participate in Resale, in %, 2021 & 2022
      • Number of Fashion Brands Participating in Online Resale Programs, 2019-2022 & February 2023
      • Share of Fashion Retailers for Whom Offering Resale Options is Becoming Table Stakes, in %, 2021 & 2022
      • Top 10 Online Fashion Resale Brands, by Number of Resale Shop Listings, January 2023
      • Share of Retail Executives Who Understand the Resale Landscape Better Than 3 Years Ago, in %, January 2022
      • Share of "Fashionable Professional"* Consumers Who Have Bought a Secondhand Luxury Watch in the Past 24 Months, in %, October 2022

4. Europe

  • 4.1. Regional
      • Overview of Luxury Fashion Online Recommerce Market, January 2023
      • Recommerce Market Size, in EUR billion, 2021 & 2025f
      • Fashion Recommerce Market Size, in EUR billion, 2021 & 2025f
      • Share of Recommerce Market Making Up Total B2C E-Commerce Market, in %, 2022e & 2027f
      • Share of Fashion Recommerce Market Making Up Total Fashion B2C E-Commerce Market, in %, 2021 & 2025f
      • First-Time Resellers, in millions, 2020 & 2021
      • Top 7 Online Recommerce Cross-Border Fashion Marketplaces, by Parent Company, Company, Country of Origin, and Sector, 2022e
      • Top 6 Online Recommerce Cross-Border "Classified" Mass Merchants Marketplaces, excluding cars, by Parent Company, Company, Country of Origin, and Sector, 2022e
      • Share of eBay Sellers in Select Countries Who Cited "Cleaning out Closets" as the Main Reason to Sell Pre-Owned Items, in %, November 2022
      • Share of Respondents Who Have Purchased or Sold Items Secondhand, in %, October 2022
      • Share of Respondents Who Would Participate in Recommerce More if They Could Earn Money for Their Participation, in %, October 2022
      • Top 3 Reasons for Recommerce, in % of Respondents, October 2022
  • 4.2. France
      • Share of eBay Buyers Purchasing vs Sellers Selling Secondhand or Refurbished Items, in %, November 2022
      • Share of eBay Sellers Stating "Cleaning Out Closets" as Top Reason for Selling Pre-Loved Clothes, in %, November 2022
  • 4.3. UK
      • Share of Resale Apparel Making Up Average Citizen's Wardrobe, in %, 2027f & 2031f
      • Frequency of Secondhand Shopping, in % of Sign of the Times Shoppers, 2022
      • Secondhand Purchase Preferences, in % of Sign of the Times Shoppers, 2022
      • Share of Sign of the Times Shoppers Who Have Sold Their Items via Secondhand Resellers, in %, 2022
      • Share of Respondents Admitting to Taking Better Care of Products They Purchase Thanks to the Resale Market, in %, 2022
      • Share of eBay Sellers Stating "Cleaning Out Closets" as Top Reason for Selling Pre-Loved Clothes, in %, November 2022
  • 4.4. Germany
      • Preferred Categories When Buying Secondhand, in % of Respondents, 2022
      • Top Things Respondents Do Once They Discard Their Clothes, incl. "Selling via Secondhand Channels", in % of Internet Users, 2022
      • Preferred Channels Used for Buying Secondhand Items, in % of Respondents, 2022
      • Factors That Are Important When Buying Secondhand Items, in % of Respondents, 2022

5. Asia-Pacific

  • 5.1. Regional
      • Share of Shoppers Purchasing Secondhand Items, by Category, in % of Shoppers, May 2021
      • Share of Shoppers Who Will Continue to Purchase Secondhand Items in the Next 12 Months, by Category, in %, May 2021
      • Share of Shoppers Purchasing Secondhand Items More Often Than Usual, by Category, in %, May 2021
  • 5.2. China
      • Overview of Luxury Fashion Online Recommerce Market, January 2023 (1 of 2)
      • Overview of Luxury Fashion Online Recommerce Market, January 2023 (2 of 2)
      • Luxury Resale Market Size, in USD billion, 2020 & 2025f
      • Top Secondhand Luxury Goods Purchase Channels, in % of Consumers, March 2021
      • Share of Resale Making up Total Luxury Market, in %, 2021
  • 5.3. Japan
      • Share of Respondents Who Had Already Purchased Reused Products, in %, December 2022
      • Share of Resale Making up Total Luxury Market, in %, 2021
      • Share of eBay Sellers Who Reported Their Sales to Have Increases Due to the Economy, in % of eBay Sellers, November 2022

6. Company Profiles

  • 6.1. The RealReal
      • Facts about TheRealReal.com, June 2023 (1 of 2)
      • Facts about TheRealReal.com, June 2023 (2 of 2)
      • Share of The RealReal Shoppers Buying the Louis Vuitton "Monogram Multipli-Cite Tote" in Fair Condition Being New The RealReal Shoppers, in %, 2022
      • Year-on-Year Sales Growth of Selected Pre-owned Luxury Handbags on the RealReal, in %, Q4 2022
      • Share of Chanel, Louis Vuitton, Gucci, Hermes and Prada Making Up the Fair Condition Market, on the RealReal, in %, 2022
  • 6.2. Fashionphile
      • Facts about Fashionphile.com, June 2023
      • Breakdown of Fashionphile's First-Time Shoppers, by Generation , in %, 2022
      • Chanel's "Small Classic Flap" Bag Sale Price on Fashionphile, in USD thousand, 2018, 2019, 2020, January 2021, July 2021, November 2021
      • Chanel's "Medium Classic Flap" Bag Sale Price on Fashionphile, in USD thousand, 2018, 2019, 2020, January 2021, July 2021, November 2021
      • Chanel's "Jumbo Classic Flap" Bag Sale Price on Fashionphile, in USD thousand, 2018, 2019, 2020, January 2021, July 2021, November 2021
      • Year-on-Year Sales Growth of Louis Vuitton "Speedy 25 Bags" on Fashionphile, in %, 2021
      • Year-on-Year Sales Volume Growth of Top 3 Luxury Brands on Fashionphile, in %, 2022
      • Hermes "Birkin" & "Kelly" Bag Value Growth on Fashionphile, Year-on-Year, in %, 2020 & 2021
      • Year-on-Year Sales Volume Growth of Top 4 Luxury Jewelry Items on Fashionphile, in %, 2022
      • Year-on-Year Sales Volume Growth of Top 2 Jewelry Trends on Fashionphile, in %, 2022
      • Year-on-Year Sale Price Growth of Top 3 Luxury Watch Brands on Fashionphile, in %, 2022
      • Year-on-Year Sale Price Growth of Cartier White Gold & Yellow Gold "LOVE Bracelet" on Fashionphile, in %, 2021
      • Year-on-Year Sale Price Growth of Tiffany Necklaces "Oval Tag Choker" & "Heart Tag Toggle" on Fashionphile, in %, 2021
      • Bag-Materials Used for Chanel Bags Sold on Fashionphile, in % of Total Chanel Sales, 2021
      • Share of Hermes Items Sold on Fashionphile That Were Made of Taurillon Clemence, in % of Total Hermes Sales, 2021
      • Share of Louis Vuitton Bags Sold on Fashionphile That Were Made of Coated Canvas, in % of Total Hermes Sales, 2021
  • 6.3. Vestiaire Collective
      • Facts about Vestiairecollective.com, June 2023
  • 6.4. ThredUp
      • Facts about ThredUp.com, June 2023
  • 6.5. Idle Fish
      • Facts about Goofish.com, June 2023