全球线上航班预订市场洞察：2024 年

72% 的全球航空公司乘客在线上预订大部分机票

数位化通路是机票预订主流

2024 年，全球大部分航班预订都将在线上进行，航空公司网站和应用程式将引领潮流，因为旅客更喜欢自助服务选项。 OTA 凭藉个人化的报价、灵活的政策和透明的定价进行竞争。

弹性的支付方式是吸引人的关键

包括数位钱包和即时支付在内的各种付款选项越来越受欢迎，尤其是在年轻旅行者中。信用卡和金融卡仍然是 79% 用户的选择。航空公司透过提供安全、灵活的支付解决方案来提高满意度。

注重弹性与透明度

旅客优先考虑灵活的预订和透明的航班详细资料。提供用户友好且清晰的选项的航空公司和线上旅行社可以赢得客户忠诚度。

本报告调查了全球线上航班预订的趋势，包括航空业的表现、航班预订市场的概况、线上预订的百分比、旅客的旅行前研究行为以及首选的航班预订模式。要求等

目录

第 1 章要点

第二章管理总结

第三章全球线上航班预订市场洞察

• 航空公司和机票预订市场概览
• 航空业净利：2023 年及 2024 年预测
• 航空业营业利润：2023 年及 2024 年预测
• 航空旅客的满意度以及对航空旅行重要性的认可
• 线上预订大部分航班的航空旅客所占百分比
• 航空公司乘客预订航班的地方
• 用于航班预订的线上来源细分
• 对航空公司预订流程感到满意的航空旅客百分比
• 旅客在预订航班前需要解决的行程前事宜明细
• 将金融卡/信用卡列为航空旅行预订首选付款方式的航空旅客所占百分比
• 将数位钱包作为航空旅行预订首选支付方式的航空旅行者所占百分比
• 25 岁以下的航空旅行者中表示数位钱包是他们预订航空旅行的首选付款方式的百分比
• 航空旅客将 IATA Pay 等支付解决方案作为航空旅行预订的首选支付方式的比例
• 对机票支付体验不满意的航空旅客百分比
• 预订航空旅行时选择付款方式的主要原因
• 旅行预订类别的下载量年增长率
• 自 2019 年以来旅游预订应用程式的下载率增加
• 人工智慧在旅游领域的用例
• 旅行者在旅行购买过程中花费在资源上的平均时间
• 按旅行购买类型划分的旅行者在购买旅行前访问 OTA 的百分比
• 用于购买旅行的资源
• 旅行者在最近一次旅行中购买旅行产品的地点
• 旅客在购买旅行前 45 天内浏览的平均页面数（按网站类型、页面数划分）
• 预订了多个旅行组件的旅客预订的第一个组件
• 造访饭店或航空公司网站或应用程式后可能造访 OTA 的旅客所占的百分比
• 造访 OTA 后最有可能造访其他旅游网站（例如航空公司、饭店或 Meta Travel 网站）的旅客所占的百分比
• 旅客在预订航班前造访的网页数量
• 表示自己有太多选择（票价、套餐、品牌）的旅客所占的百分比
• % 的旅客希望能够在一个萤幕或网站上查看所有选项
• % 的旅行者在直接在航空公司网站上购买之前会先在比较网站上进行搜索
• 希望零售商改变旅行购买（例如航班）的航空旅行者所占的百分比，这不是一个问题
• 认为改签航班是旅行中最困难部分的航空旅客所占的百分比

Global Online Airline Booking Insights 2024: 72% of Air Travel Passengers Worldwide Booked the Majority of Flights Online, as Estimated in 2024.

Digital Channels Dominate Airline Bookings

In 2024, most global airline bookings will be made online, with airline websites and apps leading as travelers favor self-service options. OTAs compete through personalized offers, flexible policies, and transparent pricing.

Flexible Payments Key to Appeal

Diverse payment options, including digital wallets and instant payments, are growing in use, especially among younger travelers. Though credit and debit cards remain the dominate, preferred method by 79% of passengers. Airlines are enhancing satisfaction by providing secure, flexible payment solutions.

Focus on Flexibility and Transparency

Travelers prioritize flexible bookings and transparent flight details. Airlines and OTAs that offer user-friendly, clear options will gain customer loyalty.

Table of Contents

1. Key Takeaways

2. Management Summary

3. Global Online Airline Booking Market Insights

• Overview of Airline and Airline Booking Market, November 2024
• Net Profits of The Airline Industry, in USD billion, 2023e & 2024f
• Operating Profits of The Airline Industry, in USD billion, 2023e & 2024f
• Air Traveler Satisfaction And Perception of Air Travel Importance, in % of Air Travelers, April 2024
• Share of Air Travel Passengers Who Booked the Majority of Flights Online, in % 2024e
• Where Air Travel Passengers Book Their flights, in % of Air Travel Passengers, 2024e
• Breakdown of Online Sources Used for Airline Bookings, in %, 2024e
• Share of Air Travel Passengers Who Are Satisfied With the Airline Booking Process, in % 2024e
• Breakdown of Pre-Travel Aspects That Passengers Need to Have Addressed Prior to Flight Booking, in % 2024e
• Share of Air Travel Passengers Who State Debit/Credit Cards as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Who State Digital Wallets as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Under the Age of 25 Who State Digital Wallets as a Preferred payment Option When Booking Air Travel, in %, 2024e
• Share of Air Travel Passengers Who State Payment Solutions Like IATA Pay as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Who Were Dissatisfied With Their Air Ticket Payment Experience, in % 2024e
• Top Reasons For Payment Method Choice When Booking Air Travel, in % of Air Travel Passengers, 2024e
• Annual Growth of Downloads of Travel Booking Categories, in % of Year-on-Year Growth, 2023
• Growth of Downloads of Travel Booking Apps from 2019, by App Type, in %, 2023
• AI Use Cases in Travel, in % of Travelers, October 2023
• Average Time Travelers Spent on Resources Used on the Path to a Travel Purchase, in Minutes, April 2023
• Share of Travelers Who Visit an OTA Prior to Travel Purchase, by Travel Purchase Type, in % of Travelers, April 2023
• Resources Used Leading up to Travel purchase, in % of Travelers, April 2023
• Where Travelers Made a Travel Purchase for Their most Recent Trip, in % of Travelers, April 2023
• Average number of pages Viewed by Travelers in the 45 Days Leading Up to Travel purchase, by Website Type, in Pages, April 2023
• Components That travelers Who Booked Multiple Trip components Booked First, in % of Travelers, April 2023
• Share of Travelers That Are Most Likely to visit an OTA Next After Visiting a Hotel Or Airline Website or App, in %, April 2023
• Share of Travelers That are Most Likely to Visit Another Travel Website, Such as an Airline, Hotel, or Meta Travel wEBSITE next After Visiting an OTA, in %, April 2023
• Webpages visited by Travelers Before Booking a Flight, in Number of Webpages, 2013 & 2024e
• Share of Travelers Who Say That the Number of Choices (Fares, Bundles, Brands) is Overwhelming in %, 2024e
• Share of Travelers Who Want to Be Able to See All Their Options on a Single Screen Or Website, in %, 2024e
• Share of Travelers Who Search On A Comparison Site First Before purchasing Direct on the Airline Site, in %, 2024e
• Share of Air Travelers Who Want Retailers to Make Changing a Travel Purchase Like a Flight Less of an Issue, in %, 2024e
• Share of Air Travelers Who Find Changing a Flight the Hardest Part of a Trip to Change, in %, 2024e