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市场调查报告书
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1673487

2025年全球B2C和B2B电子商务：数位化趋势与消费者转变

Global B2C & B2B E-Commerce 2025: Digital Trends and Consumer Shifts
出版日期: | 出版商: yStats.com | 英文 102 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2025年，人工智慧自动化、社交商务和不断变化的消费者行为将重塑 B2C 和 B2B 电子商务。

人工智慧和社群商务将重塑消费者的购买行为

生成式人工智慧彻底改变 B2C 电子商务，近 50%的行业专家计划在2028年投资人工智慧驱动的自动化、个人化和供应链解决方案。企业使用人工智慧进行个人化推荐和自动化支持，以改善客户体验。社群商务也兴起，TikTok 和 Instagram 等平台成为主要的销售管道。这一趋势由千禧世代引领，预计今年这一代人中 75%的人将在 TikTok 上购物。

数位支付与跨境电子商务的激增

数位支付不断发展，数位钱包和即时交易越来越受欢迎。虽然信用卡和金融卡仍然占据主导地位，占线上支付的40%以上，但数位钱包现在只占20%多一点。跨境电子商务蓬勃发展，目前全球超过一半的线上购物者从国际零售商购买商品。对价格敏感的消费者推动对来自中国和美国等地商品的需求，但欺诈和安全问题仍然是主要障碍。

B2B电子商务采用数位采购和人工智慧自动化

B2B 电子商务快速成长，预计到2026年销售额将超过 40 兆美元。线上采购成为主流，人工智慧驱动的自动化透过预测分析、自助服务入口网站和客户互动提高效率。 B2B 市场也越来越受欢迎，全球 50%的买家更喜欢製造商经营的平台。另一方面，超过30%的B2B交易有订单错误等问题，持续影响满意度。

本报告调查了全球B2C和B2B电子商务趋势，并总结了以下内容：全球零售和B2C电子商务市场的概况、电子商务在总零售额中的占有率、消费者行为和态度、社交媒体的影响、跨境电子商务使用趋势、B2B电子商务使用趋势以及人工智慧使用趋势。

目录

第1章 管理概要

第2章 全球B2C电子商务市场趋势

  • 要点
  • 全球零售与 B2C 电子商务市场概览
    • 零售与电子商务销售市场概览
    • 零售电子商务占有率（占零售总额的百分比）
    • 零售电子商务销售，较去年同期变动（%）
    • 零售电子商务占有率（占零售总额的百分比）
    • 零售电子商务销售预测，较去年同期变动（%）
    • 网路零售市场概况
    • 网路零售额占总零售额的百分比：预测
    • 线上零售：2023年和2028年
  • 全球消费者行为与网路购物趋势
    • 电子商务购物趋势
    • 对网路购物不满意的情况（受访者百分比）
    • 改善网路购物体验（受访者百分比）
    • 对网路购物者的重要好处（受访者百分比）
    • 建立网路购物帐户的偏好（受访者百分比）
    • 放弃线上购物车的原因（受访者百分比）
    • 快递公司在网路购物决策中的重要性（依国家和受访者百分比）
  • 社交商务与数位支付的全球趋势
    • 数位行动支付与市场成长概述
    • 透过社群商务进行购买的社群媒体使用者百分比
    • 婴儿潮世代利用社群媒体探索品牌
    • 在 TikTok 上购买商品的千禧世代比例
    • 在社群媒体上购物的频率（受访者百分比）
    • 用于网路购物的社群媒体平台（受访者百分比）
    • 各社群媒体平台上购物最受欢迎的国家
    • 使用线上市场（受访者百分比）
    • 购物者首选的线上付款方式（受访者百分比）
  • 全球跨国 B2C 商务趋势
    • 最热门的海外购物国家（受访者百分比）
    • 从其他国家零售商购买商品的线上购物者所占百分比（占受访者的百分比）
    • 使用社群媒体从其他国家零售商购买商品的人数百分比（占受访者的百分比）
    • 在国际零售商购物的45岁以下购物者所占百分比（占受访者的百分比）
    • 跨国购物目的地（跨国购物者的百分比）
    • 热门跨境购物类别（跨境购物者的百分比）
    • 购物者向海外购买商品的原因（占受访者的百分比）
    • 不从海外购买的原因（受访者百分比）

第3章 全球 B2B 电子商务市场趋势

  • 要点
  • 全球 B2B 电子商务市场：概要与买家行为
    • B2B 电子商务市场趋势：概述
    • 2022年和2026年 B2B 电子商务 GMV
    • 对于 B2B 买家来说，购买前会在网路上进行研究
    • 倾向于透过供应商网站线上订购的B2B 买家百分比
    • 表示喜欢重复线上订购的B2B 买家百分比
    • B2B 买家倾向于线上下复杂、高价值的订单
  • 全球 B2B 电子商务体验：关键洞见与买家观点
    • 将自己的B2B 电子商务体验评为 "优秀" 的B2B 买家百分比
    • 认为简单、准确的线上网店体验很重要的B2B 买家百分比
    • B2B 采购的最大障碍（占企业买家的百分比）
    • 至少有一个原因无法在线上订购的B2B 买家百分比
    • 网路购物的最大障碍（占商业买家的百分比）
    • 网路商店出现订单错误的B2B 订单所占百分比
    • 透过网店下达的B2B 订单中，发生订单错误的百分比（依买家细分，占企业买家的百分比）
    • 报告由于订单错误而放弃的线上订单的B2B买家百分比
    • 如果其他 B2B 网店提供更好的体验，则 B2B 买家会更换供应商的百分比
    • 可能转向其他供应商的B2B 买家百分比（依买家细分的商业买家百分比）
    • 认为糟糕的购买体验会在一定程度上影响其与供应商的关係的B2B 买家百分比
  • 全球数位采购趋势与 B2B 市场偏好
    • 计划在未来 12个月内增加线上采购支出的中小企业百分比
    • 预计明年将增加线上支出的中小企业 B2B 买家百分比（依行业的中小企业企业买家百分比）
    • 增加网路支出的主因（占企业买家的百分比）
    • 企业买家在网路购买时考虑的最重要因素百分比
    • 估计有一定比例的商业买家喜欢市场平台，而不是传统的B2C 商务平台
    • 愿意在製造商市场购物的B2B 买家百分比与愿意在一般 B2B 市场购物的B2B 买家百分比
    • 对在製造商市场和一般 B2B 市场购物无所谓的B2B 买家百分比
  • 影响 B2B 购买决策的全球因素
    • 有百分之几的企业买家同意在线上订购时需要供应商提供的资讯/资料
    • 企业买家在网路订购时需要供应商提供哪些资讯/资料？
    • 表示服务提供者/实施者是其软体决策过程中考虑因素的B2B 软体购买者的百分比
    • B2B 软体买家何时考虑服务提供者（B2B 软体买家的百分比）
    • 软体购买拥有最终决策权的人员的细分（依职位/部门）
    • 报告软体购买选择始终或经常基于共识的B2B 软体购买者百分比
    • 担任财务长且在软体选择过程中始终或经常拥有最终决定权的B2B 高阶主管所占百分比
  • 人工智慧在世界上的作用以及未来的软体购买趋势
    • 2025年软体采购支出预计变动的细分
    • 投资报酬率预期（B2B 软体购买者的百分比）
    • 购买具有 AI 功能的软体 "非常重要" 的领域（依软体类型的B2B 软体购买者百分比）
    • 购买具有 AI 功能的软体 "很重要" 的领域（依软体类型的B2B 软体购买者百分比）
    • 购买具有 AI 功能的软体 "有点重要" 的领域（依软体类型的B2B 软体购买者百分比）
    • 购买具有 AI 功能的软体 "完全不重要" 的领域（依软体类型的B2B 软体购买者百分比）
简介目录
Product Code: 1688

B2C and B2B E-Commerce are being reshaped in 2025 driven by AI-driven automation, social commerce, and evolving consumer behaviors.

AI and Social Commerce Reshape Consumer Shopping Behavior

Generative AI is revolutionizing B2C E-Commerce, with almost 50% of industry professionals planning to invest in AI-driven automation, personalization, and supply chain solutions by 2028. Companies are using AI for personalized recommendations and automated support to enhance customer experiences. Social commerce is also on the rise, with platforms like TikTok and Instagram becoming key sales channels in 2024. Millennials are leading the trend, with 75% expected to make purchases on TikTok this year.

Digital Payments and Cross-Border E-Commerce Surge

Digital payments are evolving, with digital wallets and real-time transactions gaining popularity. While credit and debit cards still dominate, accounting for over 40% of online payments, digital wallets now make up more than 20%. Cross-border E-Commerce is booming, with over half of global online shoppers purchasing from international retailers in 2024. Price-sensitive consumers are driving demand for deals from regions like China and the U.S., though fraud and security concerns remain key obstacles.

B2B E-Commerce Embraces Digital Procurement and AI Automation

B2B E-Commerce is undergoing rapid growth, with sales expected to exceed USD 40 trillion by 2026. Online procurement is becoming the norm, with AI-driven automation improving efficiency through predictive analytics, self-service portals, and customer interactions. B2B marketplaces are also growing in popularity, with 50% of global buyers preferring manufacturer-owned platforms. However, challenges such as order errors in over 30% of B2B transactions continue to impact satisfaction rates.

Table of Contents

1. Management Summary

2. Global B2C E-Commerce Market Trends

  • 2.1. Key Takeaways - Global B2C E-Commerce Market
  • 2.2. Global Retail & B2C E-Commerce Market Overview
    • Overview of Retail & E-Commerce Sales Market, January 2025
    • Retail E-Commerce Share, in % of Total Retail Sales, 2021-2027f
    • Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2021-2027f
    • Retail E-Commerce Share, in % of Total Retail Sales, 2022-2028f
    • Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2022-2028f
    • Overview of Online Retail Sales Market, January 2025
    • Online Retail Sales as a Share of Total Retail Sales, in %, 2028f
    • Online Retail Sales, in USD trillion, 2023 & 2028f
  • 2.3. Global Consumer Behavior & Online Shopping Trends
    • E-Commerce Shopping Trends, January 2025
    • Online Shopper Frustrations, in % of Respondents, 2024
    • Online Shopper Experience Improvements, in % of Respondents, 2024
    • Important Benefits for Online Shoppers, in % of Respondents, 2024
    • Online Shopper Preferences for Account Creation, in % of Respondents, 2024
    • Reasons for Online Shopping Cart Abandonment, in % of Respondents, 2024
    • Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (1 of 2)
    • Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (2 of 2)
  • 2.4. Global Social Commerce & Digital Payment Trends
    • Digital Mobility Payments and Market Growth Overview, January 2025
    • Social Media Users Making A Purchase Through Social Commerce, in %, 2024
    • Baby Boomers Using Social Media For Brand Discovery, in %, 2024
    • Millennials Making Purchases on TikTok, in %, November 2024
    • Social Media Shopping Frequency, in % of Respondents, 2024
    • Social Media Platforms Purchased From, by Online Shoppers, in % of Respondents, 2024
    • Most Popular Countries for Shopping on Each Social Media Platform, February 2023
    • Online Marketplace Usage, in % of Respondents, 2024
    • Online Payment Methods Preferred by Shoppers, in % of Respondents, 2024
  • 2.5. Global Cross-Border B2C E-Commerce Trends
    • Most Popular Countries for Buying Items from Abroad, in % of Respondents, 2024
    • Share of Online Shoppers Buying from Retailers in Other Countries, in % of Respondents, 2024
    • Share of Social Media Shoppers Buying From Retailers In Other Countries, in % of Respondents, 2024
    • Share of Shoppers Under 45 Buying From Retailers In Other Countries, in % of Respondents, 2024
    • Cross-Border Shopping Destinations, in % of Cross-Border Shoppers, 2024
    • Top Categories for Cross-Border Purchases, in % of Cross-Border Shoppers, 2024
    • Shoppers Reasons for Buying from Abroad, in % of Respondents, 2024
    • Shoppers Reasons for Not Buying from Abroad, in % of Respondents, 2024

3. Global B2B E-Commerce Market Trends

  • 3.1. Key Takeaways - Global B2B E-Commerce Market
  • 3.2. Global B2B E-Commerce Market Overview & Buyer Behavior
    • Overview of B2B E-Commerce Market Trends, July 2024 (1 of 2)
    • Overview of B2B E-Commerce Market Trends, July 2024 (2 of 2)
    • B2B E-Commerce GMV, in USD trillion, 2022 & 2026f
    • Share of B2B Buyers Who Conduct Research Online Before Purchasing, in %, 2023e
    • Share of B2B Buyers Who Prefer to Place Orders Online Through Suppliers' Websites, in %, 2023
    • Share of B2B Buyers Who Say That They Prefer to Place Repeat Orders Online, in %, 2023
    • Share of B2B Buyers Who Prefer to Place Complex And High Value Orders Online, in %, 2023
  • 3.3. Global B2B E-Commerce Experience: Key Insights & Buyer Perspectives
    • Share of B2B Buyers Who Grade Their B2B E-Commerce Experience as "Excellent", in %, 2023
    • Share of B2B Buyers Who Believe That an Easy And Accurate Online Web Store Experience Is Important, in %, 2023
    • Top B2B Purchase Obstructions, in % of Business Buyers, 2023e
    • Share of B2B Buyers Who Have at Least One Reason That Prevents Them From Placing Orders Online, in %, 2023
    • Top Hurdles to Online Purchasing, in % of Business Buyers, 2023
    • Share of Web Store B2B Orders Experiencing Order Errors, in %, 2023
    • Share of B2B Orders Placed Via Web Stores Experiencing Order Errors, by Buyer Segments, in % of Business Buyers, 2023
    • Share of B2B Buyers Reporting Being Put Off From Ordering Online Due to Order Errors, in %, 2023
    • Share of B2B Buyers Who Would Switch Suppliers If Another B2B Web Store Offered a Better Experience, in %, 2023
    • Share of B2B Buyers Who Are Likely to Switch to Another Supplier, by Buyer Segments, in % of Business Buyers, 2023
    • Share of B2B Buyers Who Believe That a Bad Buying Experience Impacts Their Relationship With the Supplier to Some Extent, in %, 2023
  • 3.4. Global Digital Procurement Trends & B2B Marketplace Preferences
    • Share of SMBs That Plan to Boost Their Online Procurement Spending in the Coming Year, in %, 2023
    • Share of SMB B2B Buyers Who Expect Their Online Spend to Increase in the Next Year, by Industry, in % of SMB Business Buyers, 2024e
    • Top Reasons to Increase Online Spend, in % of Business Buyers, 2024e
    • Most Important Aspects When Purchasing Online, in % of Business Buyers, 2024e
    • Areas in Which a Marketplace is Preferred Over a Traditional B2C E-Commerce Platform, in % of Business Buyers, 2024e
    • Share of B2B Buyers Who Would Actively Prefer to Shop On Manufacturer's Marketplace vs. General Purpose B2B Marketplace, in %, 2024e
    • Share of B2B Buyers Who Are Indifferent About Shopping On Manufacturer's Marketplace vs. General Purpose B2B Marketplace, in %, 2024e
  • 3.5. Global Factors Shaping B2B Purchasing Decisions
    • Agreed Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023
    • Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023
    • Share of B2B Software Buyers Who Say That Service Providers/Implementers Are a Factor in Their Software Decision-Making Process, in %, March 2024
    • Time When B2B Software Buyers Consider Service Providers, in % of B2B Software Buyers, March 2024
    • Breakdown of Who Has Final Software Purchase Decision-Making Power, by Position/Department, in %, March 2024
    • Share of B2B Software Buyers Who Report That The Selection of Software Purchases Is Always or Freq. Consensus-Based, in %, March 2024
    • Share of B2B Executives Being CFOs That Always or Freq. Hold the Final Decision-Making Power in the Software Selection Process, in %, March 2024
  • 3.6. The Global Role of AI & Future Software Purchasing Trends
    • Breakdown of Anticipated Change in Software Purchase Spend by 2025, in %, March 2024
    • ROI Expectations, in % of B2B Software Buyers, March 2024
    • Areas in Which Software Purchases Having AI Functionality Is "Very Important", by Software Type, in % of B2B Software Buyers, March 2024
    • Areas in Which Software Purchases Having AI Functionality Is "Important", by Software Type, in % of B2B Software Buyers, March 2024
    • Areas in Which Software Purchases Having AI Functionality Is "Somewhat Important", by Software Type, in % of B2B Software Buyers, March 2024
    • Areas in Which Software Purchases Having AI Functionality Is "Not At all Important", by Software Type, in % of B2B Software Buyers, March 2024