SCREEN：趋势与市场洞察服务

关于 SCREEN：趋势与市场洞察服务

娱乐服务新视角

• SCREEN：趋势与市场洞察服务是 FuturesSource Entertainment 服务的变革性重新设计，旨在透过创新功能满足不断变化的产业需求。

随时随地存取

• 这项新服务提供持续、即时的可操作洞察，帮助您改善决策。

更广阔的视角

• SCREEN：趋势与市场洞察服务提供更广泛、全球化、跨产业的视角，帮助您更深入地理解策略。

互动式仪錶板

• 互动式仪錶板让您能够以视觉化的方式探索数据，并深入理解洞察。

服务详情

主要优势

始终在线的自助式互动式仪表板和视觉化存取

• 我们的自助服务平台提供持续访问，让您随时掌握行业最新动态，获取洞察数据。
• 互动式仪錶板和视觉化分析增强了易用性，让您能够深入探索数据。

全球跨产业洞察

• 定期报告提供针对特定行业的详细趋势和洞察资讯。
• 报告涵盖范围不仅限于国家分析，还包括全球跨产业视角。

及时回应市场

• 我们的快速反应机制能够及时提供市场趋势评论和更多洞察。

新增功能

线上分析器与动态 Power BI 视觉化

• 全新推出的线上分析器让您随时掌握最新的市场动态。此外，Power BI 工具支援您即时互动地探索和评估市场趋势。
• 您可以下载内建的资料立方体进行更深入的分析。

优先资料更新与研究

• 除了基于一手和二手研究的常规数据更新外，我们还将根据行业公告进行额外的更新。

增强型报告与洞察

• 报告专注于娱乐垂直领域和主题，提供频繁的趋势总结和快速回应的洞察。
• 直接在您的收件匣中接收最新洞察和重要预测更新。

服务要素

服务元件

资料

Futuresource 线上入口网站提供定期审核和更新的资料集。这些资料集可供企业内部存取并广泛使用。它们是基于产业访谈、二手资讯和消费者洞察建构而成。

可视化分析

Futuresource 客户入口网站可直接存取基于 Power BI 的仪表板。这些仪表板可视化娱乐产业的关键指标，并提供更广泛数据週期内的市场规模。可在国家/地区、区域和全球视图之间动态切换。

趋势报告

本报告全面概​​述了产业层面的关键趋势。旨在清楚阐述各细分领域的趋势，并着重分析塑造全球、区域和国家层面更广泛生态系统的模式和跨产业动态。

基本资讯

目标区域

• 订阅影片（点播）
• 数位交易
• 院线发行
• 付费电视
• 实体媒体

目标国家

• 北美：加拿大和美国
• 拉丁美洲：巴西和墨西哥
• 欧洲：比利时、丹麦、芬兰、法国、德国、义大利、荷兰、挪威、波兰、西班牙、瑞典和英国
• 亚太地区：澳洲、中国、印度、日本和南美洲韩国

指标

• 消费者支出（美元和当地货币）
• 订阅/优惠/入场
• 每位使用者平均支出/平均价格
• 年度追踪：过去三年数据和五年预测

产业展望

我们的双月专题报告提供关键主题和新兴趋势的全球视角，以及对影响视讯产业的更广泛生态系统变化的分析。

2026 年的范例包括定价策略、串流媒体服务和体育、付费电视与串流媒体的比较，以及院线和交易的融合。

研究方法

产业专家组

• 全球视角
• 区域及本地管理
• 结构化且一致的问卷调查
• 季度联繫频率

消费者洞察

• 全国代表
• 专属视讯调查
• 每半年进行一次
• 16年趋势资料

二手资料

• 产业协会
• 政府及监理机关
• 投资人关係
• 新闻评论

市场反应

分析师对产业重大新闻的评论。我们利用补充指标和联合消费者调查，对市场变化进行评估，并将评估结果反映在我们的市场展望预测中。

接收分析师主导的视讯和定期出版物，直接发送至您的邮箱。

互动

我们将定期透过视讯会议进行交流，并在条件允许的情况下进行面对面会谈。我们将专注于协助您深入理解报告内容并分析市场动态，从而获得策略洞察。

Introduction

INTRODUCING THE SCREEN TRENDS & MARKET INSIGHTS SERVICE

Bringing a fresh view to Entertainment Services

• The Screen Trends & Market Insights Service is a transformative redesign the Futuresource Entertainment offering focused on meeting evolving industry demands with innovative features.

Always-On Access to Insights

• The new service provides continuous, real-time access to actionable intelligence for better decision-making.

Expanded Global Perspectives

• Screen Trends & Market Insights Service offers broader global and cross-industry viewpoints to enhance strategic understanding.

Interactive Dashboards

• Interactive dashboards empower clients to explore data visually and engage deeply with insights.

Service Offering

KEY BENEFITS

Always-On Self-Service Interactive Dashboards and Visual Access

• Users gain continuous access to data driving the insights through a self-service platform, reflecting the latest changes taking place across the industry.
• Enhanced usability through interactive dashboards and visual analytics allows meaningful data exploration.

Global and Cross-Industry Insights

• Scheduled reports providing by-sector detail on trends and insights.
• Scope includes global and cross-industry perspectives beyond country-specific analysis.

Timely Market Response

• Rapid response mechanisms ensure timely commentary and additional insights to market developments.

NEW FEATURES

Online Analyzer and Dynamic Power BI Visualizations

• The new Online Analyzer, provides constant availability of the latest outlook, whilst Power BI tools enable clients to interactively explore and assess market trends in real-time.
• Data cubes included are able to be downloaded to allow for further analysis.

Priority Data Refresh and Research

• Regular scheduled data refresh, using primary and secondary research plus additional cadence updates based on industry announcements.

Enhanced Reporting and Insights

• Reporting will focus on entertainment sectors and topics with frequent trend summaries and rapid reaction insights.
• Communication direct to client inboxes on the latest insights, alongside key forecast updates.

Service Elements

Service Components

Data

Regularly reviewed and refreshed datasets delivered through Futuresource's online portal. Corporate-wide access ensures broad usability. Built on primary industry interviews, secondary data sources, and consumer insights.

Visualisation

Power BI based dashboard, available directly through Futuresource's client portal. Visualising core metrics across the entertainment sectors, providing market sizing across a wider date horizon, ability to dynamical switch across country, region or global view.

Trend Reports

Comprehensive report of key trends at sector level, designed to provide actionable clarity on segment-specific developments while highlighting patterns and cross-industry dynamics that shape the wider ecosystem at a global, regional and country level.

Base Inputs

Sector Coverage

• Subscription Video on Demand
• Digital Transactional
• Theatrical
• Pay-TV
• Packaged Media

Country Coverage

• North America - Canada and USA
• Latin America - Brazil and Mexico
• Europe - Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden and the UK
• APAC - Australia, China, India, Japan and South Korea

Metrics

• Consumer Spend in USD and Local Currency
• Subscription / Transaction / Admission
• Average Spend per User / Average Price
• Tracked by Year - 3-year historic and 5-year outlook

Industry Perspective

Bi-monthly thematic reports offering a global perspective on critical topics and emerging trends, alongside analysis of broader ecosystem shifts impacting the video landscape.

Examples during 2026 include Pricing Strategies, Streaming services & Sports, Pay-TV vs Streaming and Theatrical & Transactional Cross-over.

Methodology

Industry Panel

• Global Perspective
• Regional/Local Executives
• Structured Consistent Questions
• Quarterly Cadence of Contact

Consumer Insight

• Nat Rep
• Dedicated Video Survey
• Conducted bi-annually
• Available 16-year trends

Secondary Data

• Association
• Government / Regulatory
• Investor Relation publications
• News Interpretation

Reaction

Analyst commentary on key industry breaking news, utilising supporting metrics and consumer syndicated surveys. Assessments to change will be reflected within market outlook forecasts.

Delivered direct to the client inbox along with analyst-led videos and scheduled publication notifications.

Engagement

Regular check-ins with client leads, via video and where possible face-to-face meetings, with increased touch-points to end users via debriefs, workshops and 1- 2-1 discussions. Focus in bringing the reports to life, breaking down market dynamics to support client in delivering strategic insights.