洞察即服务市场－全球产业规模、份额、趋势、机会和预测（按应用、组织规模、部署模式、最终用户产业、地区和竞争格局划分，2020-2030 年预测）

全球洞察即服务 (Insights-as-a-Service) 市场规模在 2024 年达到 129.3 亿美元，预计将以 17.03% 的复合年增长率增长，到 2030 年达到 332.2 亿美元。洞察即服务 (Insights-as-a-Service，简称 IaaS) 提供基于云端的功能，能够提供可操作的智慧资讯和策略建议，超越了简单的原始资料呈现，从而助力企业做出明智的商业决策。市场成长的主要驱动力是企业资料量和复杂性的不断攀升，这需要先进的分析处理技术来获取有价值的洞察；此外，企业也越来越倾向于采用云端基础设施来建立可扩展且易于存取的解决方案。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球洞察即服务市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依部署模式（公共云端、私有云端、混合云端）
  • 依组织规模（大型企业、中小企业）
  • 依应用领域（收入週期管理、顾客生命週期/关係管理、品类管理、品牌与行销洞察、供应链管理、其他）
  • 按最终用户行业（银行、金融服务和保险、IT和电信、医疗保健、零售、能源、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美洞察即服务市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲洞察即服务市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区洞察即服务市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲洞察即服务市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲洞察即服务市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球洞察即服务市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Accenture PLC
• Capgemini SA
• EMC Corporation
• Dell Inc..
• NTT DATA Group Corporation
• IBM Corporation
• Good Data Corporation
• Oracle Corporation
• Deloitte Touche Tohmatsu LLC

第十六章：策略建议

第17章调查会社について・免责事项

The Global Insights-as-a-Service Market, valued at USD 12.93 Billion in 2024, is projected to experience a CAGR of 17.03% to reach USD 33.22 Billion by 2030. Insights-as-a-Service (IaaS) provides cloud-based capabilities that deliver actionable intelligence and strategic recommendations, moving beyond raw data presentation to enable informed business decisions. The market's growth is primarily driven by the escalating volume and complexity of enterprise data, necessitating advanced analytical processing for valuable insights, alongside the increasing adoption of cloud infrastructure for scalable and accessible solutions.

Key Market Drivers

The increasing demand for data-driven decision-making fundamentally shapes the Global Insights-as-a-Service Market by shifting organizational reliance from intuition to verifiable intelligence. Businesses across sectors now require actionable insights to optimize operations, identify growth opportunities, and enhance customer engagement. This imperative drives the adoption of solutions that can synthesize complex data into clear strategic guidance. According to a 2023 survey by Drexel University's LeBow College of Business, cited in TrueProject's February 2024 article 'Why Is Data-Driven Decision-Making Critical in 2024? ', 77% of professionals specializing in data and analytics prioritize data-driven decision-making within their respective programs.

Key Market Challenges

A substantial challenge impeding the proliferation of the Global Insights-as-a-Service Market is the heightened concern surrounding data privacy and security, compounded by complex global regulatory compliance requirements. This directly hampers market expansion as organizations exhibit significant caution regarding outsourcing sensitive data without robust assurances, which impacts adoption rates. The intricate web of global regulations, such as GDPR and CCPA, necessitates stringent data governance and protection measures, making companies hesitant to entrust their critical information to external service providers without absolute confidence in their security protocols.

Key Market Trends

The democratization of Business Intelligence (BI) marks a pivotal shift toward making advanced analytical capabilities accessible to a broader range of business users, fostering a data-driven culture across organizations. This empowers non-technical personnel to directly access, interpret, and leverage insights, requiring intuitive IaaS platforms that simplify complex data interactions. The Insights Association's "2024 Annual U. S. Insights & Analytics Industry Report" indicated that "Self Service Platforms," critical for this trend, experienced a Compound Annual Growth Rate of at least 16% since 2019, demonstrating significant market expansion. A DataCamp "State of Data Literacy Report 2023" found that while 79% of organizations offered data skills training, only one-third had comprehensive programs for all employees, emphasizing the demand for accessible tools.

Key Market Players

• Accenture PLC
• Capgemini SA
• EMC Corporation
• Dell Inc..
• NTT DATA Group Corporation
• IBM Corporation
• Good Data Corporation
• Oracle Corporation
• Deloitte Touche Tohmatsu LLC

Report Scope:

In this report, the Global Insights-as-a-Service Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Insights-as-a-Service Market, By Deployment Model:

• Public Cloud
• Private Cloud
• Hybrid Cloud

Insights-as-a-Service Market, By Organization Size:

• Large Enterprises
• Small and Medium Enterprises

Insights-as-a-Service Market, By Application:

• Revenue Cycle Management
• Customer Life Cycle/ Relationship Management
• Category Management
• Branding & Marketing Insights
• Supply Chain Management
• Others

Insights-as-a-Service Market, By End User Industry:

• BFSI
• IT & Telecom
• Healthcare
• Retail
• Energy
• Other

Insights-as-a-Service Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Insights-as-a-Service Market.

Available Customizations:

Global Insights-as-a-Service Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Insights-as-a-Service Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud)
  • 5.2.2. By Organization Size (Large Enterprises, Small and Medium Enterprises)
  • 5.2.3. By Application (Revenue Cycle Management, Customer Life Cycle/ Relationship Management, Category Management, Branding & Marketing Insights, Supply Chain Management, Others)
  • 5.2.4. By End User Industry (BFSI, IT & Telecom, Healthcare, Retail, Energy, Other)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Insights-as-a-Service Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Deployment Model
  • 6.2.2. By Organization Size
  • 6.2.3. By Application
  • 6.2.4. By End User Industry
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Insights-as-a-Service Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Deployment Model
      • 6.3.1.2.2. By Organization Size
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By End User Industry
  • 6.3.2. Canada Insights-as-a-Service Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Deployment Model
      • 6.3.2.2.2. By Organization Size
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By End User Industry
  • 6.3.3. Mexico Insights-as-a-Service Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Deployment Model
      • 6.3.3.2.2. By Organization Size
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By End User Industry

7. Europe Insights-as-a-Service Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Deployment Model
  • 7.2.2. By Organization Size
  • 7.2.3. By Application
  • 7.2.4. By End User Industry
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Insights-as-a-Service Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Deployment Model
      • 7.3.1.2.2. By Organization Size
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By End User Industry
  • 7.3.2. France Insights-as-a-Service Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Deployment Model
      • 7.3.2.2.2. By Organization Size
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By End User Industry
  • 7.3.3. United Kingdom Insights-as-a-Service Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Deployment Model
      • 7.3.3.2.2. By Organization Size
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By End User Industry
  • 7.3.4. Italy Insights-as-a-Service Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Deployment Model
      • 7.3.4.2.2. By Organization Size
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By End User Industry
  • 7.3.5. Spain Insights-as-a-Service Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Deployment Model
      • 7.3.5.2.2. By Organization Size
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By End User Industry

8. Asia Pacific Insights-as-a-Service Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Deployment Model
  • 8.2.2. By Organization Size
  • 8.2.3. By Application
  • 8.2.4. By End User Industry
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Insights-as-a-Service Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Deployment Model
      • 8.3.1.2.2. By Organization Size
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By End User Industry
  • 8.3.2. India Insights-as-a-Service Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Deployment Model
      • 8.3.2.2.2. By Organization Size
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By End User Industry
  • 8.3.3. Japan Insights-as-a-Service Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Deployment Model
      • 8.3.3.2.2. By Organization Size
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By End User Industry
  • 8.3.4. South Korea Insights-as-a-Service Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Deployment Model
      • 8.3.4.2.2. By Organization Size
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By End User Industry
  • 8.3.5. Australia Insights-as-a-Service Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Deployment Model
      • 8.3.5.2.2. By Organization Size
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By End User Industry

9. Middle East & Africa Insights-as-a-Service Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Deployment Model
  • 9.2.2. By Organization Size
  • 9.2.3. By Application
  • 9.2.4. By End User Industry
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Insights-as-a-Service Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Deployment Model
      • 9.3.1.2.2. By Organization Size
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By End User Industry
  • 9.3.2. UAE Insights-as-a-Service Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Deployment Model
      • 9.3.2.2.2. By Organization Size
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By End User Industry
  • 9.3.3. South Africa Insights-as-a-Service Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Deployment Model
      • 9.3.3.2.2. By Organization Size
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By End User Industry

10. South America Insights-as-a-Service Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Deployment Model
  • 10.2.2. By Organization Size
  • 10.2.3. By Application
  • 10.2.4. By End User Industry
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Insights-as-a-Service Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Deployment Model
      • 10.3.1.2.2. By Organization Size
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By End User Industry
  • 10.3.2. Colombia Insights-as-a-Service Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Deployment Model
      • 10.3.2.2.2. By Organization Size
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By End User Industry
  • 10.3.3. Argentina Insights-as-a-Service Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Deployment Model
      • 10.3.3.2.2. By Organization Size
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By End User Industry

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Insights-as-a-Service Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Accenture PLC
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Capgemini SA
• 15.3. EMC Corporation
• 15.4. Dell Inc..
• 15.5. NTT DATA Group Corporation
• 15.6. IBM Corporation
• 15.7. Good Data Corporation
• 15.8. Oracle Corporation
• 15.9. Deloitte Touche Tohmatsu LLC

16. Strategic Recommendations

17. About Us & Disclaimer