查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1642087

洞察即服务 (IaaS) 应用：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Insight as a Service Application - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

洞察即服务 (IaaS) 应用程式市场规模预计在 2025 年为 72.3 亿美元，预计到 2030 年将达到 186 亿美元，预测期内（2025-2030 年）的复合年增长率为 20.78%。

洞察即服务应用-市场-IMG1

洞察即服务 (IaaS) 应用程式提供了行动计划，类似于云端基础的服务，为企业提供洞察并帮助组织提供实现其业务目标的想法。 SaaS 服务提供分析和见解。中小型企业正在积极采用 Insights as a Service，因为它具有多种优势，包括即时回应、快速决策和客户满意度。

主要亮点

  • 洞察即服务 (IaaS) 应用市场成长的关键驱动因素是物联网和巨量资料分析的兴起以及客户管理需求的不断增长。借助巨量资料，企业可以获得客户洞察来销售他们的产品和服务。
  • 许多中小企业正在采用云端基础的洞察即服务，因为它具有改善决策、加快回应时间和提高客户满意度等好处，从而带来快速的收益成长并推动市场发展。
  • 资料安全、安全问题以及资料整合困难正在阻碍该市场的成长。

IaaS（洞察即服务）应用市场趋势

BFSI：预计大幅成长

  • 预计 BFSI 领域将见证市场显着成长。新的数位技术、快速变化的客户期望以及敏捷竞争对手的出现，使得银行吸引、留住和提升销售当今的数位化客户变得越来越困难。
  • 银行客户智慧和分析使零售银行能够创造卓越的客户体验，从而提高客户忠诚度、差异化和成长。银行可以吸引和获得新客户、保留现有客户并向其销售产品、扩大细分市场并降低营运成本。
  • 例如，TCS 的银行客户情报与洞察 (CI&I) 帮助零售银行从以产品为中心转变为以客户为中心，同时运作得更精简、更智慧。 Mindtree 是一家专注于帮助银行和金融机构更好地与客户和使用者互动的 IT 公司。

预计亚太地区将出现显着成长

  • 预计亚太地区将在预测期内显着成长，并有望引领洞察即服务 (IaaS) 应用市场。网路普及率的提高，加上中国、印度和韩国等新兴经济体的技术发展，推动了该地区的快速成长。
  • 由于对资料洞察服务进行了大量投资以提供更好的客户体验并简化业务运营，该地区预计将在不久的将来实现高速成长。该地区的各个垂直行业正在迅速成熟，以利用洞察即服务技术。该地区的银行、金融服务和保险业、零售和消费品、媒体和通讯以及服务业（包括互联网公司）等资料主导行业在主要企业的资料资产高度采用和资本化方面处于领先地位。
  • 日本、中国和印度等国家由于经济状况改善而取得进步，支持了该地区市场的成长。此外，全部区域工业化进程加速也是推动该地区市场成长的主要动力。该地区政府在 ICT 方面的支出也在增加，为市场创造了更多机会。

IaaS（洞察即服务）应用产业概览

洞察即服务 (IaaS) 应用程式市场分散且竞争激烈。由于解决方案需要密切协作和知识共用，因此拥有更多供应链知识和联繫的供应商往往比其他竞争对手更具优势。市场上正在进行大量合作，从而推动产品创新。

2023年5月－产生人工智慧（AI）时代领先的企业知识图谱平台Stardog透过Accenture创投公司获得Accenture的策略投资。 StarDog 让企业能够做更多的事情并资料中获取更多价值。 StarDog 的企业知识图谱使现实世界的环境变得机器可读，因此公司可以使用它来改善企业资料的整合和统一。知识图谱可以在不改变底层资料的情况下无限地连结概念，从而实现资料统一，而不是透过连接表来合併资料。这种资料整合功能可在整个企业内建立灵活的资料层，同时也有助于形成资料孤岛。

2022 年 10 月Oracle发布了 Oracle Database 23c Beta，这是世界领先的融合资料库的最新版本，支援所有资料类型、工作负载和开发方法。 Oracle Database 23c，代号为“App Simple”，专注于简化应用开发。 Oracle Database 23c 引进了 JSON 关係二元性技术，这是一项突破性的创新，旨在解决关联式资料库存储资料的方式与应用程式表示资料的方式之间的衝突。 JSON 关係二元性可将资料用作关係表和应用程式友好的 JSON 文檔，从而简化应用开发。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 市场驱动因素与限制因素简介
  • 市场驱动因素
    • 巨量资料和物联网的采用日益广泛
    • 提高客户参与
  • 市场限制
    • 资料安全和安全问题
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度

第五章 市场区隔

  • 依部署方式
    • 公共云端
    • 私有云端
    • 混合云端
  • 按最终用户产业
    • BFSI
    • 资讯科技/通讯
    • 卫生保健
    • 零售
    • 活力
    • 其他最终用户产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第六章 竞争格局

  • 公司简介
    • Oracle Corporation
    • Accenture PLC
    • IBM Corporation
    • Dell EMC
    • Deloitte Touche Tohmatsu Limited
    • GoodData Corporation
    • Capgemini SE
    • SmartFocus Limited
    • Zephyr Health Inc.
    • NTT Data Corporation

第七章投资分析

第八章 市场机会与未来趋势

简介目录
Product Code: 66558

The Insight as a Service Application Market size is estimated at USD 7.23 billion in 2025, and is expected to reach USD 18.60 billion by 2030, at a CAGR of 20.78% during the forecast period (2025-2030).

Insight as a Service Application - Market - IMG1

The insight as a service application provides action plans, and it is similar to cloud-based services, which provide insights to business corporations and also help organizations with ideas to achieve their business goals. SaaS offerings provide analytics, along with insights. SMEs are heavily adopting insights as a service owing to various advantages of insight as a service such as immediate response, quick decision making, customer satisfaction, etc.

Key Highlights

  • The major factor responsible for the growth of insight as a service application market is increasing IOT and big data analytics, along with the growing need for customer management. Companies are able to get customer insights in order to sell their products and services with the help of big data.
  • Many small and medium scale enterprises are adopting cloud-based insight-as-a-service due to the advantages such as improved decision making and quick response, customer satisfaction, which result in faster growth in revenue, thereby driving the market.
  • Data security, safety concern, and difficulty in data integration are hindering the growth of this market.

Insight as a Service Application Market Trends

BFSI Expected to Have Significant Growth

  • BFSI sector is expected to have significant growth for this market. Due to new digital technologies, rapid changes in customer expectations, and emerging agile competitors, it is increasingly becoming difficult for banks to attract, retain, and upsell today's digitally empowered customers.
  • Customer intelligence and analytics for banking enables retail banks to create exceptional customer experiences that drive loyalty, differentiation, and growth. Banks can attract and acquire new customers, retain and sell more to current customers, and market segments, and drive operational costs down.
  • For instance, TCS's Customer Intelligence & Insights (CI&I) for Banking helps retail banks transition from product-centric to customer-centric enterprises, while running leaner and smarter. IT Company Mindtree is focused on helping banks and financial institutions to better engage with customers and users.

Asia-Pacific Expected to Have Significant Growth

  • Asia-Pacific is expected to witness significant growth over the forecast period and is anticipated to lead the Insight as a service application market over the forecast period. Increasing internet penetration coupled with developing technology in various economies, including China, India, and South Korea, can be attributed to high growth in this region.
  • This region is expected to grow at a higher rate in the near future due to large investments being made in the data insights services to make better customer experiences and streamline the business operations. Various Industry verticals across the region are fast maturing in their aptitudes to leverage Insights-as-a-Service technology. Data-driven industries belonging to this region such as BFSI, retail & consumer goods, media & communications, and services (including Internet companies) are leading in high adoption and capitalization of their data assets.
  • Countries such as Japan, China, and India are advancing due to the improving economy, which will support the growth of the regional market. Furthermore, spurting industrialization across the region is acting as a critical driving force driving the growth of the market in the area. There is a rise in ICT expenditure by the government in this region, further leading to more opportunity for the market.

Insight as a Service Application Industry Overview

The insight as a service application market is fragmented and is a highly competitive market. Since the solutions require close collaboration and knowledge sharing, vendors with better supply chain knowledge and connections tend to gain an edge over other competitors. There are many collaborations taking place in the market, further leading to product innovations.

May 2023 - In this era of generative artificial intelligence (AI), Stardog, a leading enterprise knowledge graph platform, received a strategic investment from Accenture through Accenture Ventures. Stardog enables organizations to do more with and extract more value from their data. Businesses utilize Stardog Enterprise Knowledge Graphs to improve the integration and unification of their enterprise data because they enable real-world context to be machine-readable. The ability of a knowledge graph to endlessly link concepts - without altering the underlying data - allows for data to be unified rather than integrated by joining tables. A flexible data layer is created across the entire company thanks to this ability to unify data, which also helps to connect data silos.

October 2022 - The most recent version of the top convergent database in the world, Oracle Database 23c Beta, which supports all data types, workloads, and development methodologies, was released by Oracle. Oracle Database 23c, code-named "App Simple," focuses on streamlining application development. The JSON Relational Duality technique, which Oracle Database 23c introduces, is a ground-breaking innovation for resolving the discrepancy between how relational databases store data and how applications express it. Application development is made easier by JSON Relational Duality, which enables data to be used as both relational tables and application-friendly JSON documents.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Increasing Adoption of Big Data and IoT
    • 4.3.2 Increasing Customer Engagement
  • 4.4 Market Restraints
    • 4.4.1 Data Security and Safety Concerns
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Deployment Mode
    • 5.1.1 Public Cloud
    • 5.1.2 Private Cloud
    • 5.1.3 Hybrid Cloud
  • 5.2 By End-user Industry
    • 5.2.1 BFSI
    • 5.2.2 IT & Telecom
    • 5.2.3 Healthcare
    • 5.2.4 Retail
    • 5.2.5 Energy
    • 5.2.6 Other End-user Industries
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 Latin America
    • 5.3.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Oracle Corporation
    • 6.1.2 Accenture PLC
    • 6.1.3 IBM Corporation
    • 6.1.4 Dell EMC
    • 6.1.5 Deloitte Touche Tohmatsu Limited
    • 6.1.6 GoodData Corporation
    • 6.1.7 Capgemini SE
    • 6.1.8 SmartFocus Limited
    • 6.1.9 Zephyr Health Inc.
    • 6.1.10 NTT Data Corporation

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS